{"id":7091,"date":"2017-11-27T14:30:38","date_gmt":"2017-11-27T14:30:38","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=7091"},"modified":"2021-01-06T19:34:39","modified_gmt":"2021-01-06T19:34:39","slug":"quatro-principais-descobertas-da-nossa-analise-e-commerce-no-mundo-3o-trimestre-de-2017","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/quatro-principais-descobertas-da-nossa-analise-e-commerce-no-mundo-3o-trimestre-de-2017\/","title":{"rendered":"Quatro principais descobertas da nossa An\u00e1lise do E-commerce no Mundo \u2013 3\u00ba trimestre de 2017"},"content":{"rendered":"

 <\/p>\n

A Criteo mergulhou nos dados de varejistas e marcas em todo o mundo… E os resultados est\u00e3o aqui!<\/p>\n

O resumo \u00e9: seja qual for o pa\u00eds, o e-commerce mobile continua crescendo. Aumenta o n\u00famero de compras via smartphone, especialmente atrav\u00e9s de aplicativos. Veja a seguir os quatro principais achados da nossa mais recente pesquisa na Am\u00e9rica Latina. Clique tamb\u00e9m no nosso Mapa Global Interativo<\/a> para ver mais!<\/p>\n

    \n
  1. Na Am\u00e9rica Latina, o mobile responde pela maioria das vendas de varejistas com apps.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    O nosso Mapa Global Interativo<\/a> mostra informa\u00e7\u00f5es de varejistas em todos os pa\u00edses, o que demonstra um aumento constante ano a ano no uso de smartphones. Na Am\u00e9rica Latina, o aumento do share de transa\u00e7\u00f5es via app foi de 64% em rela\u00e7\u00e3o ao ano passado.<\/p>\n

      \n
    1. 44% das vendas online do varejo no Brasil v\u00eam do mobile.<\/li>\n<\/ol>\n

      \"\"<\/p>\n

      De acordo com a pesquisa, os pedidos feitos atrav\u00e9s de aplicativos j\u00e1 chegam a 16%, enquanto via web mobile somam 28%.<\/p>\n

        \n
      1. Comprar online \u00e9 uma tarefa multidispositivo.<\/li>\n<\/ol>\n

        \"\"<\/p>\n

        O relat\u00f3rio revela que 16% das vendas conclu\u00eddas no desktop s\u00e3o precedidas de um clique em dispositivos m\u00f3veis. No total, 31% das transa\u00e7\u00f5es p\u00f3s-clique em desktop s\u00e3o iniciadas em outro dispositivo.<\/p>\n

          \n
        1. Vendas offline impulsionam vendas online.<\/li>\n<\/ol>\n

          \"\"<\/p>\n

          A necessidade de criar estrat\u00e9gias cross-device (multidispositivo) \u00e9 real. Segundo o levantamento, clientes identificados em diferentes dispositivos durante a jornada de compra gastam em m\u00e9dia 22% a mais.<\/p>\n

          A era cross-device chegou para ficar. Os smartphones cada vez mais substituem o desktop durante as fases de pesquisa e descoberta da jornada de compra online. Conhecer o consumidor e entender a sua jornada completa \u00e9 vital para criar estrat\u00e9gias eficientes e se diferenciar da concorr\u00eancia.<\/p>\n

          Voc\u00ea pode ver o relat\u00f3rio completo aqui<\/a>. Confira tamb\u00e9m o mapa din\u00e2mico<\/a> que mostra uma vis\u00e3o global com dados regionais agregados.<\/p>\n","protected":false},"excerpt":{"rendered":"

            A Criteo mergulhou nos dados de varejistas e marcas em todo o mundo… E os resultados est\u00e3o aqui! O resumo \u00e9: seja qual for o pa\u00eds, o e-commerce mobile continua crescendo. Aumenta o n\u00famero de compras via smartphone, especialmente atrav\u00e9s de aplicativos. Veja a seguir os quatro principais achados da nossa mais recente pesquisa […]<\/p>\n","protected":false},"author":13,"featured_media":6956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-7091","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"\nQuatro principais descobertas da nossa An\u00e1lise do E-commerce no Mundo | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"A Criteo mergulhou nos dados de varejistas e marcas de todo o mundo e descobriu que o e-commerce mobile continua crescendo. 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