{"id":7176,"date":"2017-12-04T18:33:31","date_gmt":"2017-12-04T18:33:31","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=7176"},"modified":"2024-09-17T14:48:37","modified_gmt":"2024-09-17T14:48:37","slug":"por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/","title":{"rendered":"Por que o varejo f\u00edsico n\u00e3o est\u00e1 acabado: Perspectivas do omnishopper no Brasil \u2013 Parte 1"},"content":{"rendered":"

 <\/p>\n

Entender o omnishopper \u00e9 essencial<\/strong><\/h3>\n

\u00c9 o apocalipse do varejo ou algo revolucion\u00e1rio? N\u00e3o h\u00e1 d\u00favidas de que vivemos um per\u00edodo de grandes transforma\u00e7\u00f5es no varejo. Mas, ao mesmo tempo, trata-se de uma \u00e9poca de excelentes oportunidades para o varejista que entende o comportamento omnichannel. Para ajudar a explicar o assunto, fomos direto \u00e0 fonte e perguntamos aos omnishoppers \u2013 pessoas que compram regularmente em diferentes canais, usando diferentes dispositivos \u2013 o que eles pensam. O relat\u00f3rio Shopper Story \u00e9 uma iniciativa global projetada para entender melhor a jornada do consumidor e o que o leva a comprar. Descobrimos aspectos interessantes que merecem aten\u00e7\u00e3o.<\/p>\n

O maior mito de todos \u00e9 que o varejo f\u00edsico est\u00e1 acabado<\/strong><\/h3>\n

Os consumidores dizem que comprar online e offline atende a diferentes necessidades. Na maioria dos pa\u00edses, o percentual de omnishoppers que afirma preferir comprar o m\u00e1ximo poss\u00edvel online \u00e9 praticamente igual ao percentual daqueles que dizem gostar de comprar em lojas f\u00edsicas sempre que t\u00eam tempo. As lojas tamb\u00e9m s\u00e3o valorizadas como locais para conhecer novos tipos de produtos e como lugar de entretenimento em meio a vidas atribuladas.<\/p>\n

\u201cNo Brasil, embora 64% dos omnishoppers afirmam preferir comprar o m\u00e1ximo poss\u00edvel online, 56% dizem que gostam muito de comprar em lojas f\u00edsicas sempre que t\u00eam tempo.\u201d<\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Criteo Shopper Story BR 2017<\/a><\/strong><\/p><\/blockquote>\n

Os omnishoppers apontaram os fatores que os levariam a voltar \u00e0s lojas. Na era da intelig\u00eancia artificial e dos chatbots, equipes de vendas bem informadas s\u00e3o cada vez mais importantes. Nossos consumidores disseram que gostariam de novas formas de experimentar os produtos na loja. A atitude do consumidor confirma as novas tend\u00eancias no varejo, por exemplo, a loja como centro de experi\u00eancia e showroom de produtos.<\/p>\n

Tamb\u00e9m n\u00e3o \u00e9 verdade que as compras online normalmente come\u00e7am via mecanismo de busca<\/strong><\/h3>\n

Muitas vezes as pessoas usam os mecanismos de busca para pesquisas em geral, mas apenas um ter\u00e7o usa esse recurso para come\u00e7ar a jornada de compras online.<\/p>\n

Os omnishoppers dizem que acessam determinado site de varejo quando j\u00e1 sabem o tipo de item ou o item exato que querem comprar. Nesse ponto, o hist\u00f3rico de relacionamento loja\/cliente contribui efetivamente para a confian\u00e7a. Os consumidores podem escolher o modo online como mecanismo de compra, n\u00e3o importa onde a compra seja feita. Com tantas lojas oferecendo os modelos \u201cClick & Ship\u201d (o consumidor compra na loja f\u00edsica, mas a loja entrega o produto em domic\u00edlio) ou \u201cClick & Collect\u201d (que leva os consumidores para uma loja de varejo para retirar o produto), os varejistas \u201cbricks & clicks\u201d (modelo de neg\u00f3cios em que uma empresa usa tanto lojas f\u00edsicas quanto online para vender produtos) t\u00eam uma vantagem competitiva em rela\u00e7\u00e3o \u00e0queles que s\u00f3 trabalham com o modelo online.<\/p>\n

Confira o artigo \u201cPerspectivas do omnishopper no Brasil\u201d (Parte 2)<\/a>.<\/p>\n

Quer saber mais sobre o t\u00f3pico? Baixe o relat\u00f3rio The Shopper Story<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Entender o omnishopper \u00e9 essencial \u00c9 o apocalipse do varejo ou algo revolucion\u00e1rio? N\u00e3o h\u00e1 d\u00favidas de que vivemos um per\u00edodo de grandes transforma\u00e7\u00f5es no varejo. Mas, ao mesmo tempo, trata-se de uma \u00e9poca de excelentes oportunidades para o varejista que entende o comportamento omnichannel. Para ajudar a explicar o assunto, fomos direto \u00e0 […]<\/p>\n","protected":false},"author":13,"featured_media":7187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"coauthors":[],"class_list":{"0":"post-7176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"\nPerspectivas do omnishopper no Brasil \u2013 Parte 1\u00a0 | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"O maior dos mitos \u00e9 que o varejo f\u00edsico est\u00e1 acabado, e n\u00e3o \u00e9 verdade que as compras online geralmente come\u00e7am via mecanismo de busca. Venha conhecer os fatos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perspectivas do omnishopper no Brasil \u2013 Parte 1\u00a0 | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"O maior dos mitos \u00e9 que o varejo f\u00edsico est\u00e1 acabado, e n\u00e3o \u00e9 verdade que as compras online geralmente come\u00e7am via mecanismo de busca. Venha conhecer os fatos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-04T18:33:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T14:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Blog-2017-Dec-Omnishiopper-Perspectives-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valery Cademartori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Valery Cademartori\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\"\n\t },\n\t \"headline\": \"Por que o varejo f\u00edsico n\u00e3o est\u00e1 acabado: Perspectivas do omnishopper no Brasil \u2013 Parte 1\",\n\t \"datePublished\": \"2017-12-04T18:33:31+00:00\",\n\t \"dateModified\": \"2024-09-17T14:48:37+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/\"\n\t },\n\t \"wordCount\": 518,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Blog-2017-Dec-Omnishiopper-Perspectives-1.jpeg\",\n\t \"keywords\": [\n\t \"Omnichannel\"\n\t ],\n\t \"articleSection\": [\n\t \"Ad Tech\"\n\t ],\n\t \"inLanguage\": \"pt-PT\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Blog-2017-Dec-Omnishiopper-Perspectives-1.jpeg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Blog-2017-Dec-Omnishiopper-Perspectives-1.jpeg\",\n\t \"width\": 400,\n\t \"height\": 267\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Por que o varejo f\u00edsico n\u00e3o est\u00e1 acabado: Perspectivas do omnishopper no Brasil \u2013 Parte 1\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\",\n\t \"name\": \"Valery Cademartori\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/image\/4e4a4d39e00a9ecd1739585f0ce865eb\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g\",\n\t \"caption\": \"Valery Cademartori\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/br\/blog\/author\/valeriia\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perspectivas do omnishopper no Brasil \u2013 Parte 1\u00a0 | BR - Criteo.com","description":"O maior dos mitos \u00e9 que o varejo f\u00edsico est\u00e1 acabado, e n\u00e3o \u00e9 verdade que as compras online geralmente come\u00e7am via mecanismo de busca. Venha conhecer os fatos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/","og_locale":"pt_PT","og_type":"article","og_title":"Perspectivas do omnishopper no Brasil \u2013 Parte 1\u00a0 | BR - Criteo.com","og_description":"O maior dos mitos \u00e9 que o varejo f\u00edsico est\u00e1 acabado, e n\u00e3o \u00e9 verdade que as compras online geralmente come\u00e7am via mecanismo de busca. Venha conhecer os fatos.","og_url":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/","og_site_name":"BR - Criteo.com","article_published_time":"2017-12-04T18:33:31+00:00","article_modified_time":"2024-09-17T14:48:37+00:00","og_image":[{"width":400,"height":267,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Blog-2017-Dec-Omnishiopper-Perspectives-1.jpeg","type":"image\/jpeg"}],"author":"Valery Cademartori","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Valery Cademartori","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/"},"author":{"name":"Valery Cademartori","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d"},"headline":"Por que o varejo f\u00edsico n\u00e3o est\u00e1 acabado: Perspectivas do omnishopper no Brasil \u2013 Parte 1","datePublished":"2017-12-04T18:33:31+00:00","dateModified":"2024-09-17T14:48:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/"},"wordCount":518,"publisher":{"@id":"https:\/\/www.criteo.com\/br\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Blog-2017-Dec-Omnishiopper-Perspectives-1.jpeg","keywords":["Omnichannel"],"articleSection":["Ad Tech"],"inLanguage":"pt-PT"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/#primaryimage","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Blog-2017-Dec-Omnishiopper-Perspectives-1.jpeg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Blog-2017-Dec-Omnishiopper-Perspectives-1.jpeg","width":400,"height":267},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/br\/blog\/por-que-o-varejo-fisico-nao-esta-acabado-perspectivas-do-omnishopper-no-brasil-parte-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/br\/"},{"@type":"ListItem","position":2,"name":"Por que o varejo f\u00edsico n\u00e3o est\u00e1 acabado: Perspectivas do omnishopper no Brasil \u2013 Parte 1"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/br\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d","name":"Valery Cademartori","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/image\/4e4a4d39e00a9ecd1739585f0ce865eb","url":"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g","caption":"Valery Cademartori"},"url":"https:\/\/www.criteo.com\/br\/blog\/author\/valeriia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/7176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/comments?post=7176"}],"version-history":[{"count":7,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/7176\/revisions"}],"predecessor-version":[{"id":9270,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/7176\/revisions\/9270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media\/7187"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media?parent=7176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/categories?post=7176"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/coauthors?post=7176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}