{"id":7249,"date":"2017-12-07T14:15:21","date_gmt":"2017-12-07T14:15:21","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=7249"},"modified":"2024-09-23T21:12:56","modified_gmt":"2024-09-23T21:12:56","slug":"black-friday-bate-recorde-no-brasil-e-quase-30-das-compras-sao-feitas-em-dispositivos-moveis","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/black-friday-bate-recorde-no-brasil-e-quase-30-das-compras-sao-feitas-em-dispositivos-moveis\/","title":{"rendered":"Black Friday bate recorde no Brasil e quase 30% das compras s\u00e3o feitas em dispositivos m\u00f3veis"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Desde setembro de 2017, falamos sobre a import\u00e2ncia de se preparar para a Black Friday e como os consumidores percebem as mudan\u00e7as e flutua\u00e7\u00f5es de pre\u00e7os, pois o per\u00edodo de pesquisa come\u00e7a bem antes de novembro.<\/p>\n<p>Os resultados da \u00faltima Black Friday confirmam isso! Segundo dados da Criteo Brasil, os consumidores estavam ansiosos pelas promo\u00e7\u00f5es do per\u00edodo, que, neste ano, provou ser ainda mais forte de quinta a domingo (23 a 26\/11).<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-min.png\" rel=\"attachment wp-att-7255\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7255 size-full\" src=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-min.png\" alt=\"\" width=\"617\" height=\"647\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-min.png 617w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-min-286x300.png 286w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/a><\/p>\n<h3><strong>Black Friday: uma realidade no Brasil<\/strong><\/h3>\n<p>Mesmo com todas as suspeitas em rela\u00e7\u00e3o \u00e0s promo\u00e7\u00f5es \u201ctudo pela metade do dobro\u201d, o consumidor mostrou que fez o dever de casa e pesquisou bastante nos dias que antecederam \u00e0 Black Friday. E estava ansioso pelo grande dia.<\/p>\n<p>Segundo dados da Criteo Brasil, houve um aumento de 327% no n\u00famero de p\u00e1ginas visualizadas nos sites de nossos anunciantes, e o n\u00famero de vendas cresceu 130% na sexta-feira, 24\/11.<\/p>\n<p>Neste ano, o faturamento do e-commerce cresceu 10,3% durante a Black Friday, chegando a R$ 2,1 bilh\u00f5es, contra R$ 1,9 bilh\u00e3o em 2016.<\/p>\n<h3><strong>O mobile chegou para ficar!<\/strong><\/h3>\n<p>Na sexta-feira da Black Friday, 24\/11, o mobile respondeu por 28% das vendas, enquanto no final de semana o share de vendas em dispositivos m\u00f3veis bateu 43%.<\/p>\n<p>Segundo dados do Ebit, o m-commerce sextuplicou em 2017. O share de pedidos via dispositivos m\u00f3veis cresceu mais de 80% em rela\u00e7\u00e3o a 2016, sendo puxado por categorias como moda e acess\u00f3rios e perfurmaria e cosm\u00e9ticos.<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-2-min.png\" rel=\"attachment wp-att-7256\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7256 size-full\" src=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-2-min.png\" alt=\"\" width=\"915\" height=\"615\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-2-min.png 915w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-2-min-300x202.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/blog-2017-december-black-friday-BR-2-min-768x516.png 768w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/a><\/p>\n<p>Se a Black Friday vai mudar para setembro ou n\u00e3o, ainda n\u00e3o sabemos. Mas, que a data est\u00e1 se consolidando no varejo brasileiro, 2017 mostrou que n\u00e3o h\u00e1 d\u00favidas.<\/p>\n<p>*N\u00fameros da Criteo com base em 28 clientes ativos em 2016 e 2017.<\/p>\n<p>** Dados Ebit: <a href=\"http:\/\/www.profissionaldeecommerce.com.br\/black-friday-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.profissionaldeecommerce.com.br\/black-friday-2017\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Desde setembro de 2017, falamos sobre a import\u00e2ncia de se preparar para a Black Friday e como os consumidores percebem as mudan\u00e7as e flutua\u00e7\u00f5es de pre\u00e7os, pois o per\u00edodo de pesquisa come\u00e7a bem antes de novembro. Os resultados da \u00faltima Black Friday confirmam isso! Segundo dados da Criteo Brasil, os consumidores estavam ansiosos pelas [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":7256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[673],"class_list":{"0":"post-7249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday: uma realidade no Brasil | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Mesmo com suspeitas de \u201ctudo pela metade do dobro\u201d, o consumidor fez suas pesquisas nos dias anteriores - e os resultados 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