{"id":7278,"date":"2017-12-14T20:18:09","date_gmt":"2017-12-14T20:18:09","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=7278"},"modified":"2024-09-23T20:02:35","modified_gmt":"2024-09-23T20:02:35","slug":"6-dicas-para-impulsionar-vendas-no-inicio-do-ano","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/","title":{"rendered":"6 dicas para impulsionar vendas no in\u00edcio do ano"},"content":{"rendered":"

 <\/p>\n

O ano novo est\u00e1 chegando e junto com ele o Ver\u00e3o e a oportunidade de vender ainda mais no come\u00e7o de 2018. Janeiro pode parecer um m\u00eas menos aquecido para o com\u00e9rcio eletr\u00f4nico, mas \u00e9 poss\u00edvel aproveitar as j\u00e1 tradicionais liquida\u00e7\u00f5es do varejo offline para come\u00e7ar o ano com o p\u00e9 direito!<\/p>\n

Aqui v\u00e3o nossas dicas para voc\u00ea sair na frente nesse in\u00edcio de ano:<\/p>\n

1) Desenvolva uma estrat\u00e9gia adaptada \u00e0 sua sazonalidade e ao comportamento do seu usu\u00e1rio: \u00e9 importante se manter competitivo e construir um grande cookie pool para impactar os consumidores durante os picos das f\u00e9rias. Por exemplo, comece uma campanha de Mid Funnel<\/strong><\/a> e impacte usu\u00e1rios que n\u00e3o convertem h\u00e1 bastante tempo no seu site.<\/p>\n

2) Impacte o consumidor em diferentes dispositivos: com o Criteo Universal Match<\/strong> voc\u00ea se concentra nas pessoas, seguindo-os atrav\u00e9s dos diferentes dispositivos para n\u00e3o perder convers\u00f5es.<\/p>\n

3) Fortale\u00e7a a sua estrat\u00e9gia em todos os canais de marketing: invista em aquisi\u00e7\u00e3o e display<\/strong><\/a> para maximizar seus resultados. E aproveite as redes sociais para manter uma comunica\u00e7\u00e3o integrada com o seus clientes existentes e potenciais. Campanhas de Retargeting Din\u00e2mico da Criteo no Facebook e Instagram<\/strong><\/a> promovem um aumento de 28% nas vendas<\/strong>.<\/p>\n

4) Uma boa comunica\u00e7\u00e3o \u00e9 importante: qual \u00e9 a sua taxa de convers\u00e3o esperada? Compartilhe suas expectativas com seus fornecedores de marketing digital para obter a melhor estrat\u00e9gia para alcan\u00e7ar os seus resultados. Informe tamb\u00e9m altera\u00e7\u00f5es no seu feed, como pre\u00e7os especiais, frete gr\u00e1tis e ofertas diferenciadas.<\/p>\n

5) Garanta ofertas e disponibilidade de produtos. Lembre-se: rapidez na entrega \u00e9 muito importante. E oferecer diferentes tipos de entrega tamb\u00e9m ajuda na convers\u00e3o de usu\u00e1rios.<\/p>\n

6) Para um toque extra, impulsione novas vendas com o Criteo Audience Match<\/a>. Invista na sua base de usu\u00e1rios dormentes e impacte-os com ofertas personalizadas.<\/p>\n

Planeje-se e aproveite os ventos do ver\u00e3o!<\/p>\n","protected":false},"excerpt":{"rendered":"

  O ano novo est\u00e1 chegando e junto com ele o Ver\u00e3o e a oportunidade de vender ainda mais no come\u00e7o de 2018. Janeiro pode parecer um m\u00eas menos aquecido para o com\u00e9rcio eletr\u00f4nico, mas \u00e9 poss\u00edvel aproveitar as j\u00e1 tradicionais liquida\u00e7\u00f5es do varejo offline para come\u00e7ar o ano com o p\u00e9 direito! Aqui v\u00e3o […]<\/p>\n","protected":false},"author":13,"featured_media":7280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"coauthors":[693],"class_list":{"0":"post-7278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\nSeis dicas para impulsionar as vendas no in\u00edcio do ano | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Ano Novo. Ver\u00e3o. Muitas vendas. Aqui v\u00e3o nossas seis dicas para voc\u00ea se preparar para 2018 e aumentar as suas vendas durante o ver\u00e3o e sair na frente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seis dicas para impulsionar as vendas no in\u00edcio do ano | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Ano Novo. Ver\u00e3o. Muitas vendas. Aqui v\u00e3o nossas seis dicas para voc\u00ea se preparar para 2018 e aumentar as suas vendas durante o ver\u00e3o e sair na frente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-14T20:18:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-23T20:02:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Summersales-e1513618298482.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1101\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valery Cademartori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Valery Cademartori\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\"\n\t },\n\t \"headline\": \"6 dicas para impulsionar vendas no in\u00edcio do ano\",\n\t \"datePublished\": \"2017-12-14T20:18:09+00:00\",\n\t \"dateModified\": \"2024-09-23T20:02:35+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/\"\n\t },\n\t \"wordCount\": 336,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Summersales-e1513618298482.jpg\",\n\t \"keywords\": [\n\t \"Seasonality\"\n\t ],\n\t \"articleSection\": [\n\t \"Ad Tech\"\n\t ],\n\t \"inLanguage\": \"pt-PT\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Summersales-e1513618298482.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Summersales-e1513618298482.jpg\",\n\t \"width\": 2048,\n\t \"height\": 1101,\n\t \"caption\": \"Young women shopping together\"\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/br\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"6 dicas para impulsionar vendas no in\u00edcio do ano\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\",\n\t \"name\": \"Valery Cademartori\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"pt-PT\",\n\t \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/image\/4e4a4d39e00a9ecd1739585f0ce865eb\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g\",\n\t \"caption\": \"Valery Cademartori\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/br\/blog\/author\/valeriia\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seis dicas para impulsionar as vendas no in\u00edcio do ano | BR - Criteo.com","description":"Ano Novo. Ver\u00e3o. Muitas vendas. Aqui v\u00e3o nossas seis dicas para voc\u00ea se preparar para 2018 e aumentar as suas vendas durante o ver\u00e3o e sair na frente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/","og_locale":"pt_PT","og_type":"article","og_title":"Seis dicas para impulsionar as vendas no in\u00edcio do ano | BR - Criteo.com","og_description":"Ano Novo. Ver\u00e3o. Muitas vendas. Aqui v\u00e3o nossas seis dicas para voc\u00ea se preparar para 2018 e aumentar as suas vendas durante o ver\u00e3o e sair na frente.","og_url":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/","og_site_name":"BR - Criteo.com","article_published_time":"2017-12-14T20:18:09+00:00","article_modified_time":"2024-09-23T20:02:35+00:00","og_image":[{"width":2048,"height":1101,"url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Summersales-e1513618298482.jpg","type":"image\/jpeg"}],"author":"Valery Cademartori","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Valery Cademartori","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/"},"author":{"name":"Valery Cademartori","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d"},"headline":"6 dicas para impulsionar vendas no in\u00edcio do ano","datePublished":"2017-12-14T20:18:09+00:00","dateModified":"2024-09-23T20:02:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/"},"wordCount":336,"publisher":{"@id":"https:\/\/www.criteo.com\/br\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Summersales-e1513618298482.jpg","keywords":["Seasonality"],"articleSection":["Ad Tech"],"inLanguage":"pt-PT"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/#primaryimage","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Summersales-e1513618298482.jpg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/Summersales-e1513618298482.jpg","width":2048,"height":1101,"caption":"Young women shopping together"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/br\/blog\/6-dicas-para-impulsionar-vendas-no-inicio-do-ano\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/br\/"},{"@type":"ListItem","position":2,"name":"6 dicas para impulsionar vendas no in\u00edcio do ano"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/br\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d","name":"Valery Cademartori","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.criteo.com\/br\/#\/schema\/person\/image\/4e4a4d39e00a9ecd1739585f0ce865eb","url":"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g","caption":"Valery Cademartori"},"url":"https:\/\/www.criteo.com\/br\/blog\/author\/valeriia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/7278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/comments?post=7278"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/7278\/revisions"}],"predecessor-version":[{"id":18434,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/posts\/7278\/revisions\/18434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media\/7280"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/media?parent=7278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/categories?post=7278"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/br\/wp-json\/wp\/v2\/coauthors?post=7278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}