{"id":7430,"date":"2018-01-23T15:47:50","date_gmt":"2018-01-23T15:47:50","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=7430"},"modified":"2024-09-17T14:50:45","modified_gmt":"2024-09-17T14:50:45","slug":"volta-aulas-dificil-tarefa-de-encontrar-material-escolar-fica-mais-facil-online","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/volta-aulas-dificil-tarefa-de-encontrar-material-escolar-fica-mais-facil-online\/","title":{"rendered":"Volta \u00e0s Aulas: a dif\u00edcil tarefa de encontrar material escolar fica mais f\u00e1cil online"},"content":{"rendered":"

 <\/p>\n

O ano novo chegou e a lista de material escolar tamb\u00e9m. E a\u00ed come\u00e7a a ca\u00e7a aos materiais escolares: livros, cadernos, r\u00e9guas, l\u00e1pis e materiais dos mais diversos enchem a cabe\u00e7a de pais em todo o pa\u00eds.<\/p>\n

Para facilitar essa tarefa, a busca online e a compara\u00e7\u00e3o de pre\u00e7os s\u00e3o ferramentas essenciais para terminar esse dever de casa. Al\u00e9m de economizar tempo, j\u00e1 que \u00e9 poss\u00edvel encontrar tudo a um clique, tamb\u00e9m d\u00e1 para conseguir mais descontos e ter a comodidade de receber os materiais em casa, sem precisar carregar pesadas sacolas.<\/p>\n

Mas, e para quem anuncia? O que fazer para conquistar esses clientes? Aqui v\u00e3o nossas 3 dicas:<\/p>\n

1 \u2013 Unifique a sua comunica\u00e7\u00e3o em todos os canais:<\/h3>\n

Assim como em outras \u00e9pocas de grandes vendas, a sua comunica\u00e7\u00e3o precisa estar unificada para que os consumidores tenham clareza do que voc\u00ea oferece. Abuse de promo\u00e7\u00f5es, descontos e textos chamativos para atrair mais consumidores. Voc\u00ea pode, por exemplo, pedir ao seu Estrategista de Conta da Criteo para criar um cupom alertando sobre as ofertas em seu site. Pre\u00e7os, promo\u00e7\u00f5es e prazos de entrega tamb\u00e9m precisam estar alinhados.<\/p>\n

2 \u2013 Esteja presente onde quer que o consumidor esteja<\/h3>\n

Em nosso relat\u00f3rio An\u00e1lise do E-commerce no Mundo \u2013 3\u00ba trimestre de 2017<\/a>, vimos que as vendas offline influenciam as vendas online e o comportamento do consumidor. Varejistas que cruzam dados online e off-line possuem 4 vezes mais dados para otimizar seus esfor\u00e7os de marketing. E garanta que a experi\u00eancia online \u00e9 t\u00e3o boa quanto a da sua loja f\u00edsica.<\/p>\n

3 \u2013 Utilize seus dados para alavancar vendas<\/h3>\n

Trabalhar sua base de CRM e investir na comunica\u00e7\u00e3o personalizada s\u00e3o muito importantes para se diferenciar da concorr\u00eancia. Seu ativo mais valioso s\u00e3o seus clientes. E sabemos que um cliente fiel \u00e9 muito valioso. Portanto, segmente sua base e crie campanhas exclusivas para cada categoria de cliente. Utilize o Criteo Audience Match<\/a> para impactar esses consumidores e engaj\u00e1-los com ofertas especiais.<\/p>\n

Trabalhe todas as etapas do funil de compra e tire nota m\u00e1xima no come\u00e7o do ano.<\/p>\n","protected":false},"excerpt":{"rendered":"

  O ano novo chegou e a lista de material escolar tamb\u00e9m. E a\u00ed come\u00e7a a ca\u00e7a aos materiais escolares: livros, cadernos, r\u00e9guas, l\u00e1pis e materiais dos mais diversos enchem a cabe\u00e7a de pais em todo o pa\u00eds. Para facilitar essa tarefa, a busca online e a compara\u00e7\u00e3o de pre\u00e7os s\u00e3o ferramentas essenciais para terminar […]<\/p>\n","protected":false},"author":29,"featured_media":7431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"coauthors":[],"class_list":{"0":"post-7430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"\nAs crian\u00e7as curtem as f\u00e9rias e os adultos saem \u00e0 ca\u00e7a do material escolar. \u00c9 essencial comparar pre\u00e7os online - e est\u00e1 nas suas m\u00e3os conquistar esses clientes.<\/title>\n<meta name=\"description\" content=\"As crian\u00e7as curtem as f\u00e9rias e os adultos saem \u00e0 ca\u00e7a do material escolar. \u00c9 essencial 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