{"id":7675,"date":"2018-02-07T16:38:10","date_gmt":"2018-02-07T16:38:10","guid":{"rendered":"http:\/\/www.criteo.com\/br\/insights\/gdpr-sensitive-non-sensitive-data-distinction-difference\/"},"modified":"2026-02-25T10:49:17","modified_gmt":"2026-02-25T10:49:17","slug":"gdpr-a-diferenca-entre-dados-sensiveis-e-nao-sensiveis","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/gdpr-a-diferenca-entre-dados-sensiveis-e-nao-sensiveis\/","title":{"rendered":"GDPR: a diferen\u00e7a entre dados sens\u00edveis e n\u00e3o sens\u00edveis"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white;\"><em><span lang=\"PT-BR\" style=\"font-family: 'Apercu Pro',serif; color: #333333;\">Por Guillaume Marcerou, Criteo Global Privacy Director<\/span><\/em><\/p>\n<blockquote><p>Na Criteo, consist\u00eancia e conformidade em rela\u00e7\u00e3o \u00e0 privacidade e \u00e0 prote\u00e7\u00e3o de dados orientam as boas pr\u00e1ticas empresariais e o bom relacionamento com o cliente. Em 25 de maio de 2018, entrar\u00e1 em vigor o Regulamento Europeu de Prote\u00e7\u00e3o de Dados, o GDPR (General Data Protection Regulation). O objetivo \u00e9 harmonizar as pol\u00edticas de conformidade de dados em toda a Uni\u00e3o Europeia. A Criteo est\u00e1 pronta para lidar com os desafios do GDPR e acredita que o novo regulamento ter\u00e1 um impacto limitado no nosso relacionamento com clientes e parceiros.<\/p>\n<p><em>(Saiba mais:\u00a0<\/em><a href=\"http:\/\/www.criteo.com\/br\/blog\/gdpr-a-criteo-esta-pronta-para-o-gdpr\/\"><em>A Criteo est\u00e1 pronta para o GDPR<\/em><\/a><em>)<\/em><\/p>\n<p>O GDPR pretende modernizar o sistema jur\u00eddico de manipula\u00e7\u00e3o de dados da Uni\u00e3o Europeia, fortalecer os direitos individuais e aperfei\u00e7oar as leis do bloco em termos de clareza e coer\u00eancia.<\/p>\n<p>Sabemos que nossos clientes, parceiros e investidores t\u00eam muitas d\u00favidas sobre as implica\u00e7\u00f5es que a nova legisla\u00e7\u00e3o poder\u00e1 trazer, especialmente no que se refere \u00e0 coleta de dados.<\/p>\n<p>O GDPR estabelece uma diferen\u00e7a clara entre dados pessoais sens\u00edveis e dados pessoais n\u00e3o sens\u00edveis. Como a Criteo coleta apenas dados pessoais n\u00e3o sens\u00edveis, na forma de cookies, estamos familiarizados com essas distin\u00e7\u00f5es.<\/p>\n<p>Veja a seguir como o GDPR categoriza esses dados e respostas a d\u00favidas comuns sobre gest\u00e3o de dados:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>O que s\u00e3o \u201cdados pessoais\u201d conforme o GDPR?<\/strong><\/h3>\n<p>Primeiro, vamos ver como as novas leis interpretam \u201cdados pessoais\u201d. Dados pessoais s\u00e3o todos os dados que cont\u00eam:<\/p>\n<ul>\n<li>Informa\u00e7\u00f5es de identifica\u00e7\u00e3o direta, como nome, sobrenome, n\u00fameros de telefone, etc.<\/li>\n<li>Dados an\u00f4nimos ou informa\u00e7\u00f5es de identifica\u00e7\u00e3o n\u00e3o direta, que n\u00e3o permitem a identifica\u00e7\u00e3o direta dos usu\u00e1rios, mas permitem identificar comportamentos individuais (por exemplo, para mostrar o an\u00fancio certo para o usu\u00e1rio certo no momento certo).<\/li>\n<\/ul>\n<p>O GDPR estabelece uma diferen\u00e7a clara entre informa\u00e7\u00f5es de identifica\u00e7\u00e3o direta e dados an\u00f4nimos. O GDPR encoraja o uso de dados an\u00f4nimos e declara expressamente que \u201co uso de anonimiza\u00e7\u00e3o para dados pessoais pode reduzir os riscos para os titulares de dados, al\u00e9m de permitir que controladores e processadores atendam \u00e0s exig\u00eancias de prote\u00e7\u00e3o de dados\u201d<a name=\"_ftnref1\"><\/a><a href=\"https:\/\/www.criteo.com\/blog\/gdpr-sensitive-non-sensitive-data-distinction-difference\/#https:\/\/www.criteo.com\/blog\/gdpr-sensitive-non-sensitive-data-distinction-difference\/\">1.<\/a>\u00a0A Criteo coleta apenas identificadores t\u00e9cnicos an\u00f4nimos vinculados a eventos de navega\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Conforme o GDPR, o que s\u00e3o \u201cdados sens\u00edveis\u201d?<\/strong><\/h3>\n<p>Dados sens\u00edveis s\u00e3o dados que revelam:<\/p>\n<ul>\n<li>Origem racial ou \u00e9tnica<\/li>\n<li>Opini\u00f5es pol\u00edticas<\/li>\n<li>Cren\u00e7as religiosas ou filos\u00f3ficas<\/li>\n<li>Associa\u00e7\u00e3o a sindicatos<\/li>\n<li>Dados gen\u00e9ticos<\/li>\n<li>Dados biom\u00e9tricos apenas para fins de identifica\u00e7\u00e3o pessoal<\/li>\n<li>Dados relativos ao estado de sa\u00fade ou \u00e0 vida sexual e\/ou orienta\u00e7\u00e3o sexual de uma pessoa<\/li>\n<\/ul>\n<p>Por natureza, de acordo com o GDPR, os dados que os clientes e publishers parceiros da Criteo coletam e processam n\u00e3o constituem dados sens\u00edveis. A Criteo coleta apenas identificadores t\u00e9cnicos an\u00f4nimos vinculados a eventos de navega\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Que tipos de dados pessoais, n\u00e3o sens\u00edveis, a Criteo coleta?<\/strong><\/h3>\n<p>Ao trabalhar com a Criteo, nossos clientes e parceiros s\u00f3 precisam acessar dados an\u00f4nimos, que n\u00e3o permitem a identifica\u00e7\u00e3o direta dos usu\u00e1rios. Esses dados an\u00f4nimos incluem:<\/p>\n<ul>\n<li>IDs de cookies<\/li>\n<li>Endere\u00e7os de email criptografados<\/li>\n<li>IDs de publicidade mobile<\/li>\n<li>Qualquer outro identificador t\u00e9cnico que permita \u00e0 Criteo identificar o comportamento individual sem identificar diretamente o indiv\u00edduo.<\/li>\n<\/ul>\n<h3><strong>Interesse leg\u00edtimo e consentimento inequ\u00edvoco<\/strong><\/h3>\n<p>Das seis bases legais para a coleta e o processamento de dados na Europa, no tocante \u00e0s empresas do setor de marketing ou marketing digital, ou \u00e0queles que coletam dados para fins de marketing, n\u00f3s acreditamos que duas s\u00e3o aplic\u00e1veis: (1) consentimento inequ\u00edvoco do indiv\u00edduo e (2) interesse leg\u00edtimo do controlador de dados.<\/p>\n<p>Primeiro, o interesse leg\u00edtimo do controlador de dados \u2013 nossos clientes e publishers \u2013 pode incluir objetivos de marketing direto. Segundo, o consentimento inequ\u00edvoco do usu\u00e1rio, incluindo sua navega\u00e7\u00e3o cont\u00ednua em determinado site, pode constituir base legal para a coleta e o processamento de dados pessoais n\u00e3o sens\u00edveis. Para saber mais, clique no link abaixo.<\/p>\n<p><em>(Saiba mais:\u00a0<\/em><em>Conformidade GDPR:<\/em><a href=\"https:\/\/www.criteo.com\/br\/blog\/conformidade-gdpr-bases-legais-para-coletar-dados-pessoais\/\"><em> cookies s\u00e3o dados pessoais \u2013 bases legais para a coleta e o uso de informa\u00e7\u00f5es<\/em><\/a><em>)<\/em><\/p>\n<p>Nossas pr\u00e1ticas de privacidade s\u00e3o s\u00f3lidas o suficiente para atender a todos os requisitos do GDPR. Nossos servi\u00e7os envolvem uma responsabilidade compartilhada com nossos clientes e parceiros, que s\u00e3o respons\u00e1veis por fornecer informa\u00e7\u00f5es abrangentes aos seus usu\u00e1rios. Com longa expertise em prote\u00e7\u00e3o de dados e privacidade do usu\u00e1rio, estamos prontos para preparar nossos clientes e parceiros para todos os desafios do novo regulamento.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]General Data Protection Regulation \u2013 (28)<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Por Guillaume Marcerou, Criteo Global Privacy Director Na Criteo, consist\u00eancia e conformidade em rela\u00e7\u00e3o \u00e0 privacidade e \u00e0 prote\u00e7\u00e3o de dados orientam as boas pr\u00e1ticas empresariais e o bom relacionamento com o cliente. Em 25 de maio de 2018, entrar\u00e1 em vigor o Regulamento Europeu de Prote\u00e7\u00e3o de Dados, o GDPR (General Data Protection [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[693],"class_list":{"0":"post-7675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GDPR: A diferen\u00e7a entre dados sens\u00edveis e n\u00e3o sens\u00edveis | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Os dados coletados por clientes e publishers parceiros n\u00e3o s\u00e3o sens\u00edveis. 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