{"id":7787,"date":"2018-02-22T16:28:45","date_gmt":"2018-02-22T16:28:45","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=7787"},"modified":"2024-09-17T14:48:35","modified_gmt":"2024-09-17T14:48:35","slug":"guia-do-omnishopper-para-varejistas-parte-2-habitats-e-ciclo-de-vida-do-omnishopper","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/guia-do-omnishopper-para-varejistas-parte-2-habitats-e-ciclo-de-vida-do-omnishopper\/","title":{"rendered":"Guia do Omnishopper para Varejistas &#8211; Parte 2: Habitats e ciclo de vida do omnishopper"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white;\"><span lang=\"PT-BR\" style=\"font-family: 'Apercu Pro',serif; color: #333333;\">A Parte 2 de nosso guia sobre omnishoppers \u00e9 dedicada a ajudar o profissional de marketing a conhecer esses consumidores e manter seu fluxo cont\u00ednuo dentro da loja.<\/span><\/p>\n<p><!--more--><\/p>\n<h3><strong>Onde voc\u00ea vai encontrar os omnishoppers?<\/strong><\/h3>\n<p>Os omnishoppers est\u00e3o espalhados pelo mundo, em qualquer lugar que tenha uma conex\u00e3o de internet ou uma loja. Como revela nosso relat\u00f3rio <a href=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/TheShopperStory_BR.pdf\" target=\"_blank\" rel=\"noopener\">The Shopper Story BR 2017<\/a>, o omnishopper gosta de visitar lojas f\u00edsicas. Ele quer conferir as novidades e ter uma experi\u00eancia ao vivo com o produto. Esse consumidor tamb\u00e9m gosta de obter informa\u00e7\u00f5es em diferentes sites e \u00e9 altamente motivado por cupons online e c\u00f3digos de desconto. Ele sempre est\u00e1 conferindo feeds de m\u00eddias sociais ou emails marketing para ver se h\u00e1 ofertas especiais. Al\u00e9m disso, \u00e9 propenso a comprar por impulso, online e offline.<\/p>\n<p>N\u00e3o importa onde esteja, o omnishopper est\u00e1 grudado no smartphone. Antes de fazer qualquer compra, ele j\u00e1 sabe tudo.<a name=\"_ftn1\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7788 size-large\" src=\"http:\/\/www.criteo.com\/wp-content\/uploads\/2017\/11\/shopper-alley2-1024x681.jpeg\" alt=\"\" width=\"640\" height=\"426\" \/><\/p>\n<p>Nossa pesquisa mostra que esse consumidor se movimenta com facilidade entre o online e o offline. Veja como \u00e9 dividido seu ciclo de vida:<\/p>\n<ul>\n<li><strong>Descoberta de novos produtos.<\/strong>\u00a0As lojas f\u00edsicas e os an\u00fancios offline ainda t\u00eam sua fun\u00e7\u00e3o, mas \u00e9 online que um n\u00famero cada vez maior de omnishoppers conhece novos produtos.<\/li>\n<li><strong>Coleta de informa\u00e7\u00f5es.<\/strong>\u00a0O omnishopper entra na internet para pesquisar produtos antes de comprar. Ele tem maior probabilidade de iniciar sua jornada em sites de varejo, em sites de marcas e na Amazon \u2014 muito mais do que atrav\u00e9s de mecanismos de busca.<\/li>\n<li><strong>Op\u00e7\u00f5es e estoque.<\/strong>\u00a0A probabilidade do omnishopper abandonar um site que tenha poucos itens ou muitos itens indispon\u00edveis \u00e9 alta.<\/li>\n<li><strong>Compras por impulso.<\/strong>\u00a0O omnishopper faz compras por impulso na mesma propor\u00e7\u00e3o online e offline, especialmente no que se refere a vestu\u00e1rio e produtos para beb\u00eas.<\/li>\n<li><strong>Abandono.<\/strong>\u00a0O omnishopper prefere visitar lojas f\u00edsicas a navegar online quando est\u00e1 com pressa \u2014 principalmente se a loja est\u00e1 em uma localiza\u00e7\u00e3o conveniente.<\/li>\n<\/ul>\n<p style=\"margin-top: 0in; line-height: 21.0pt; background: white;\"><em><b><span lang=\"PT-BR\" style=\"font-family: 'Apercu Pro',serif; color: #333333;\">(Saiba mais:\u00a0<\/span><\/b><\/em><a href=\"https:\/\/www.criteo.com\/br\/blog\/como-marcas-e-varejistas-utilizam-o-omnichannel\/\"><span lang=\"PT-BR\"><b><i><span style=\"font-family: 'Apercu Pro',serif; color: #ff6f00;\">Como marcas e varejistas utilizam o omnichannel?<\/span><\/i><\/b><\/span><em><b><span lang=\"PT-BR\" style=\"font-family: 'Apercu Pro',serif; color: #333333;\">)<\/span><\/b><\/em><\/a><\/p>\n<p>Lembre-se disso: nosso relat\u00f3rio The Shopper Story BR 2017 descobriu que as t\u00e1ticas de cupom online s\u00e3o t\u00e3o poderosas quanto as t\u00e1ticas offline. Para converter mais omnishoppers em consumidores frequentes, use c\u00f3digos de cupom online, descontos e ofertas por email.<\/p>\n<p>Aguarde a Parte 3 desta s\u00e9rie. Voc\u00ea vai saber como impactar um n\u00famero cada vez maior de omnishoppers. Para saber mais sobre esse cobi\u00e7ado consumidor, confira nosso relat\u00f3rio <a href=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/TheShopperStory_BR.pdf\" target=\"_blank\" rel=\"noopener\">The Shopper Story BR 2017<\/a>.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A Parte 2 de nosso guia sobre omnishoppers \u00e9 dedicada a ajudar o profissional de marketing a conhecer esses consumidores e manter seu fluxo cont\u00ednuo dentro da loja.<\/p>\n","protected":false},"author":8,"featured_media":7792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"coauthors":[625],"class_list":{"0":"post-7787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guia do Omnishopper para Varejistas - Parte 2: Habitats e ciclo de vida | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Onde quer que exista uma conex\u00e3o de internet ou uma loja f\u00edsica, l\u00e1 estar\u00e1 o omnishopper, como revela nosso relat\u00f3rio The Shopper Story BR 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/br\/blog\/guia-do-omnishopper-para-varejistas-parte-2-habitats-e-ciclo-de-vida-do-omnishopper\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guia do Omnishopper para Varejistas - Parte 2: Habitats e ciclo de vida | BR - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Onde quer que exista uma conex\u00e3o de internet ou uma loja f\u00edsica, l\u00e1 estar\u00e1 o omnishopper, como revela nosso relat\u00f3rio The Shopper Story BR 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/guia-do-omnishopper-para-varejistas-parte-2-habitats-e-ciclo-de-vida-do-omnishopper\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-22T16:28:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T14:48:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/02\/omnishopper-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brooke Freeman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooke Freeman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/guia-do-omnishopper-para-varejistas-parte-2-habitats-e-ciclo-de-vida-do-omnishopper\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/blog\/guia-do-omnishopper-para-varejistas-parte-2-habitats-e-ciclo-de-vida-do-omnishopper\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Brooke Freeman\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/br\/#\/schema\/person\/21d9399db3a3c9793e781b7c9fb30983\"\n\t            },\n\t            \"headline\": \"Guia do Omnishopper para Varejistas &#8211; 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