{"id":7818,"date":"2018-02-28T16:31:53","date_gmt":"2018-02-28T16:31:53","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=7818"},"modified":"2021-01-06T19:34:39","modified_gmt":"2021-01-06T19:34:39","slug":"share-de-transacoes-mobile-cresce-37-yoy-na-america-latina","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/share-de-transacoes-mobile-cresce-37-yoy-na-america-latina\/","title":{"rendered":"Share de transa\u00e7\u00f5es mobile cresce +37% YoY na Am\u00e9rica Latina"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>J\u00e1 n\u00e3o \u00e9 novidade que o mundo \u00e9 mobile-first. E a nossa <a href=\"https:\/\/criteo-2421.docs.contently.com\/v\/global-commerce-review-q4-2017-brazil-br\">An\u00e1lise do E-commerce no Mundo, Q4, 2017<\/a> mostra que a Am\u00e9rica Latina continua a ser a regi\u00e3o em que as transa\u00e7\u00f5es via dispositivos m\u00f3veis crescem mais r\u00e1pido no mundo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7900 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/02\/blog-image-BR-commerce-report-min.png\" alt=\"\" width=\"3200\" height=\"2320\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/02\/blog-image-BR-commerce-report-min.png 2048w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/02\/blog-image-BR-commerce-report-min-300x218.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/02\/blog-image-BR-commerce-report-min-768x557.png 768w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/02\/blog-image-BR-commerce-report-min-1024x742.png 1024w\" sizes=\"auto, (max-width: 3200px) 100vw, 3200px\" \/><\/p>\n<p>Aqui v\u00e3o nossos 4 destaques sobre a an\u00e1lise:<\/p>\n<h3>1 \u2013\u00a0Share de trasa\u00e7\u00f5es mobile cresceu 33% no Brasil<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7823\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR1-min.png\" alt=\"\" width=\"856\" height=\"493\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR1-min.png 856w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR1-min-300x173.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR1-min-768x442.png 768w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><\/p>\n<p>S\u00f3 no Brasil, 2017 terminou com um smartphone por habitante* e 72% das crian\u00e7as entre 10 e 12 anos j\u00e1 t\u00eam seu pr\u00f3prio celular, segundo uma pesquisa da Mobile Time com a Opinion Box. A popula\u00e7\u00e3o mobile-first s\u00f3 cresce e claro, as compras vias dispositivos m\u00f3veis tamb\u00e9m.<\/p>\n<h3>2 \u2013\u00a0As taxas de convers\u00e3o s\u00e3o 3 vezes maiores em apps do que na web mobile<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7820\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR2-min.png\" alt=\"\" width=\"833\" height=\"485\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR2-min.png 833w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR2-min-300x175.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR2-min-768x447.png 768w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/p>\n<p>Maior facilidade de navega\u00e7\u00e3o e melhor experi\u00eancia de marca s\u00e3o alguns dos motivos que com que os apps tenham uma taxa de convers\u00e3o mais alta do a web mobile. Segundo uma pesquisa da Flurry, em 2016, a quantidade de sess\u00f5es em apps de compras cresceu 111%.<\/p>\n<h3>3 \u2013 Dispositivos m\u00f3veis impulsionam as vendas em desktops<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7821\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR3-min.png\" alt=\"\" width=\"845\" height=\"489\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR3-min.png 845w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR3-min-300x174.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR3-min-768x444.png 768w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>22% dos consumidores clicam em um dispositivo m\u00f3vel antes de conclu\u00edrem uma transa\u00e7\u00e3o no desktop. O mundo cross-device chegou para ficar e \u00e9 preciso ligar todos os pontos de vendas e entender a jornada dos consumidores. Inclusive porque consumidores identificados em dispositivos gastam 17% a mais do que consumidores n\u00e3o identificados.<\/p>\n<h3>4 \u2013 Consumidores omnichannel geram 27% de todas as vendas<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7822\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR4-min.png\" alt=\"\" width=\"820\" height=\"483\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR4-min.png 820w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR4-min-300x177.png 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/GCR4-min-768x452.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>Apesar de representarem 7% do total de consumidores, esse segmento j\u00e1 gera muitas vendas para varejistas que combinam dados de vendas online e off-line. De acordo com a pesquisa <a href=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2017\/12\/TheShopperStory_BR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Criteo Shopper Story 2017<\/a>, 13% dos omnishoppers gastam mais online que outros consumidores no Brasil.<\/p>\n<p>Para saber como se comportam os consumidores e o m-commerce em outros pa\u00edses, consulte o nosso <a href=\"https:\/\/www.criteo.com\/blog\/global-commerce-review-map\/\">mapa interativo<\/a>, em ingl\u00eas.<\/p>\n<p>&nbsp;<\/p>\n<p><sup><a href=\"http:\/\/www.administradores.com.br\/noticias\/cotidiano\/mobile-commerce-deve-continuar-crescendo-no-brasil-em-2018\/123622\/\" target=\"_blank\" rel=\"noopener noreferrer\">*Funda\u00e7\u00e3o Getulio Vargas -SP, 2017<\/a><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; J\u00e1 n\u00e3o \u00e9 novidade que o mundo \u00e9 mobile-first. E a nossa An\u00e1lise do E-commerce no Mundo, Q4, 2017 mostra que a Am\u00e9rica Latina continua a ser a regi\u00e3o em que as transa\u00e7\u00f5es via dispositivos m\u00f3veis crescem mais r\u00e1pido no mundo. Aqui v\u00e3o nossos 4 destaques sobre a an\u00e1lise: 1 \u2013\u00a0Share de trasa\u00e7\u00f5es mobile [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":7824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-7818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Share de transa\u00e7\u00f5es mobile cresce +37% YoY na Am\u00e9rica Latina | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"O mundo \u00e9 mobile-first. 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