{"id":8043,"date":"2018-03-15T14:44:37","date_gmt":"2018-03-15T14:44:37","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=8043"},"modified":"2025-12-01T16:35:35","modified_gmt":"2025-12-01T16:35:35","slug":"machine-learning-dicas-rapidas-para-profissionais-de-marketing","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/machine-learning-dicas-rapidas-para-profissionais-de-marketing\/","title":{"rendered":"Machine Learning: dicas r\u00e1pidas para profissionais de marketing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Est\u00e1 sem tempo de ler nosso e-book completo sobre machine learning? N\u00e3o se preocupe. Preparamos uma vers\u00e3o resumida.<\/p>\n<h3><strong>O que \u00e9 machine learning?<\/strong><\/h3>\n<p>O machine learning (ML) \u00e9 uma forma de intelig\u00eancia artificial (IA) que permite ao computador aprender sem programa\u00e7\u00e3o expl\u00edcita. Em vez de dizer ao computador tudo o que ele precisa saber para executar uma tarefa, o ML pode capacit\u00e1-lo a &#8220;pensar por si pr\u00f3prio&#8221;. Quanto mais dados o computador processar, mais ele aprender\u00e1 e mais inteligente ficar\u00e1, melhorando sua precis\u00e3o e sua capacidade de realizar tarefas.<\/p>\n<h3><strong>Como isso funciona?<\/strong><\/h3>\n<p>O machine learning \u00e9 movido por uma tecnologia, chamada deep learning (aprendizado profundo). O deep learning \u00e9 inspirado pela estrutura do c\u00e9rebro humano e usa as redes neurais artificiais para processar dados de maneira similar aos neur\u00f4nios em nossos c\u00e9rebros. A rede neural processa uma grande quantidade de dados a fim de &#8220;treinar&#8221; o sistema para classificar os dados com precis\u00e3o. Os supercomputadores de hoje e a ascens\u00e3o do Big Data t\u00eam ajudado a desenvolver cada vez mais o deep learning e, consequentemente, os avan\u00e7os em machine learning.<\/p>\n<p><em><strong>(Saiba mais:\u00a0<\/strong><\/em><a href=\"https:\/\/www.criteo.com\/br\/blog\/glossario-de-machine-learning-tudo-o-que-voce-precisa-saber-para-ser-um-expert\/\"><strong><em>Gloss\u00e1rio de Machine Learning:<\/em><\/strong><strong><em> tudo o que voc\u00ea precisa saber para ser um expert<\/em><\/strong><\/a><em><strong>)<\/strong><\/em><\/p>\n<h3><strong>Por que voc\u00ea deve prestar aten\u00e7\u00e3o?<\/strong><\/h3>\n<p>O machine learning est\u00e1 por tr\u00e1s de diversas tecnologias que usamos hoje, incluindo os mecanismos de busca online, o processamento de linguagem natural (usado, por exemplo, pelas assistentes virtuais Alexa, da Amazon, e Siri, da Apple), o marketing personalizado, as recomenda\u00e7\u00f5es do Netflix e muito mais. H\u00e1 tamb\u00e9m importantes inova\u00e7\u00f5es no setor automotivo (como os ve\u00edculos aut\u00f4nomos) e pesquisas cont\u00ednuas para o desenvolvimento de rob\u00f4s com intelig\u00eancia artificial completa. N\u00e3o h\u00e1 d\u00favidas de que o ML e seu impacto em nossas vidas continuar\u00e1 a crescer conforme a tecnologia avan\u00e7a.<\/p>\n<h3><strong>O que esperar do futuro?<\/strong><\/h3>\n<p>\u00c0 medida que o ML e a automa\u00e7\u00e3o assumirem cada vez mais tarefas rotineiras e anal\u00edticas, o ser humano precisar\u00e1 redefinir suas fun\u00e7\u00f5es, com foco em \u00e1reas em que somos superiores \u00e0s m\u00e1quinas: criatividade, empatia e paix\u00e3o. A IA deixar\u00e1 mais tempo livre para pensarmos grande e sermos criativos. Muitos dizem que a IA vai ajudar o ser humano a resolver enormes desafios, como a cura do c\u00e2ncer e a mudan\u00e7a clim\u00e1tica. Em suma: tudo vai ficar bem. Talvez at\u00e9 melhor do que antes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Est\u00e1 sem tempo de ler nosso e-book completo sobre machine learning? N\u00e3o se preocupe. Preparamos uma vers\u00e3o resumida. O que \u00e9 machine learning? O machine learning (ML) \u00e9 uma forma de intelig\u00eancia artificial (IA) que permite ao computador aprender sem programa\u00e7\u00e3o expl\u00edcita. Em vez de dizer ao computador tudo o que ele precisa saber [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[625],"class_list":{"0":"post-8043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Machine Learning: dicas r\u00e1pidas para profissionais de marketing | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Est\u00e1 sem tempo de ler nosso e-book completo sobre machine learning? 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