{"id":8052,"date":"2018-03-15T14:50:14","date_gmt":"2018-03-15T14:50:14","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=8052"},"modified":"2018-08-14T19:47:02","modified_gmt":"2018-08-14T19:47:02","slug":"glossario-de-machine-learning-tudo-o-que-voce-precisa-saber-para-ser-um-expert","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/glossario-de-machine-learning-tudo-o-que-voce-precisa-saber-para-ser-um-expert\/","title":{"rendered":"Gloss\u00e1rio de Machine Learning: tudo o que voc\u00ea precisa saber para ser um expert"},"content":{"rendered":"

 <\/p>\n

Saiba de cor estes termos e adicione \u201cexpert em machine learning\u201d ao seu curr\u00edculo.<\/p>\n

Termos b\u00e1sicos:<\/strong><\/h3>\n

Intelig\u00eancia Artificial (IA)<\/u><\/strong>:\u00a0<\/strong>a capacidade que a m\u00e1quina tem de imitar o comportamento inteligente do ser humano.\u00a0<\/strong><\/p>\n

IA Aplicada<\/u><\/strong>\u00a0(tamb\u00e9m conhecida como IA Vertical ou IA Estreita): sistemas \u201cinteligentes\u201d que respondem a uma necessidade espec\u00edfica, como negociar a\u00e7\u00f5es ou personalizar an\u00fancios.<\/p>\n

IA Geral<\/u><\/strong>\u00a0(tamb\u00e9m conhecida como IA Forte ou IA Completa): sistemas ou dispositivos que podem manipular qualquer tarefa humana.<\/p>\n

Machine Learning (ML):<\/u><\/strong>\u00a0um subconjunto de intelig\u00eancia artificial que permite ao computador aprender sem programa\u00e7\u00e3o expl\u00edcita.<\/p>\n

Para geeks:<\/strong><\/h3>\n

Big Data<\/u><\/strong>:\u00a0<\/strong>bancos de dados gigantes que demandam estrat\u00e9gias econ\u00f4micas e inovadoras de processamento de dados para melhorar a qualidade dos insights sobre tend\u00eancias e comportamentos, tomadas de decis\u00e3o e automa\u00e7\u00e3o de processos.<\/p>\n

Deep Learning<\/u><\/strong>:\u00a0<\/strong>um subconjunto de ML inspirado pela estrutura do c\u00e9rebro humano e que usa as redes neurais artificiais para processar dados de maneira similar aos neur\u00f4nios em nossos c\u00e9rebros. A rede neural processa uma grande quantidade de dados a fim de “treinar” o sistema para classificar os dados com precis\u00e3o.<\/p>\n

Processamento de Linguagem Natural (PLN):<\/u><\/strong>\u00a0<\/strong>um campo focado na programa\u00e7\u00e3o de computadores para processar e entender a linguagem humana. Permite que os computadores realizem tarefas, como tradu\u00e7\u00e3o, an\u00e1lise de sentimentos e reconhecimento de voz.<\/p>\n

\u00a0<\/strong>(Saiba mais:\u00a0<\/strong><\/em>Machine Learning:<\/em><\/strong> dicas r\u00e1pidas para profissionais de marketing<\/em><\/strong><\/a>)<\/strong><\/em><\/p>\n

Pr\u00f3ximo n\u00edvel:<\/strong><\/h3>\n

Realidade Aumentada (RA)<\/u><\/strong>:\u00a0<\/strong>informa\u00e7\u00f5es digitais (por exemplo, imagens e\/ou som) sobrepostas a uma imagem ou integradas a um ambiente.<\/p>\n

Realidade Virtual (RV)<\/u><\/strong>:\u00a0<\/strong>simula\u00e7\u00e3o gerada por computador de um ambiente ou imagem tridimensional com o qual uma pessoa pode interagir, de forma real ou f\u00edsica, usando um equipamento eletr\u00f4nico especial.
\n\u00a0<\/strong><\/p>\n

Termos relacionados ao Google:<\/strong><\/h3>\n

Google Brain<\/u><\/strong>:<\/strong>\u00a0projeto de pesquisa sobre intelig\u00eancia artificial do Google, voltado para deep learning.<\/p>\n

Waymo<\/u><\/strong>:\u00a0<\/strong>projeto de carro aut\u00f4nomo do Google.<\/p>\n

Projeto Magenta<\/u><\/strong>:\u00a0<\/strong>projeto de pesquisa do Google focado no uso de machine learning para criar arte e m\u00fasica.<\/p>\n

Para ler este documento em PDF, clique\u00a0aqui<\/a>. Para saber mais, confira tamb\u00e9m nosso Guia do Profissional de Marketing sobre Machine Learning<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Saiba de cor estes termos e adicione \u201cexpert em machine learning\u201d ao seu curr\u00edculo. Termos b\u00e1sicos: Intelig\u00eancia Artificial (IA):\u00a0a capacidade que a m\u00e1quina tem de imitar o comportamento inteligente do ser humano.\u00a0 IA Aplicada\u00a0(tamb\u00e9m conhecida como IA Vertical ou IA Estreita): sistemas \u201cinteligentes\u201d que respondem a uma necessidade espec\u00edfica, como negociar a\u00e7\u00f5es ou personalizar […]<\/p>\n","protected":false},"author":8,"featured_media":8053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-8052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"\nGloss\u00e1rio de ML: tudo o que voc\u00ea precisa saber para ser um expert | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Preparamos um gloss\u00e1rio para voc\u00ea. 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Decore estes termos e pronto: voc\u00ea j\u00e1 poder\u00e1 adicionar \u201cexpert em machine learning\u201d ao seu curr\u00edculo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/br\/blog\/glossario-de-machine-learning-tudo-o-que-voce-precisa-saber-para-ser-um-expert\/\" \/>\n<meta property=\"og:site_name\" content=\"BR - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-15T14:50:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-14T19:47:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/17_ML_Thumbnails_Glossary-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brooke Freeman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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