{"id":8055,"date":"2018-03-15T14:54:25","date_gmt":"2018-03-15T14:54:25","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=8055"},"modified":"2018-06-29T16:55:11","modified_gmt":"2018-06-29T16:55:11","slug":"machine-learning-na-vida-real-5-aplicacoes-atuais-br-criteo-com","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/machine-learning-na-vida-real-5-aplicacoes-atuais-br-criteo-com\/","title":{"rendered":"Machine Learning na vida real: 5 aplica\u00e7\u00f5es atuais"},"content":{"rendered":"

 <\/p>\n

Nem todo mundo sabe, mas o machine learning est\u00e1 por tr\u00e1s de muitas tecnologias inovadoras que impactam nossas vidas de v\u00e1rias formas, de viagens a cuidados com a sa\u00fade. Veja cinco exemplos de como ele tem sido utilizado hoje.<\/p>\n

1. Diagn\u00f3stico m\u00e9dico<\/strong><\/h3>\n

Sistemas de machine learning s\u00e3o usados para analisar imagens e investigar tumores. Tamb\u00e9m s\u00e3o usados para\u00a0fazer diagn\u00f3sticos com base em laudos anatomopatol\u00f3gicos<\/a>. Segundo um estudo,\u00a0um computador detectou 52% dos tumores<\/a>\u00a0praticamente um ano antes do diagn\u00f3stico oficial. O machine learning tamb\u00e9m est\u00e1 por tr\u00e1s de tratamentos mais personalizados, com base nos dados de sa\u00fade de cada indiv\u00edduo.<\/p>\n

2. Processamento de Linguagem Natural (PLN)<\/strong><\/h3>\n

Os sistemas de machine learning j\u00e1 conseguem cada vez mais entender e processar a linguagem humana. Algumas aplica\u00e7\u00f5es de PLN incluem tradu\u00e7\u00e3o autom\u00e1tica, reconhecimento de voz e an\u00e1lise de sentimentos. Pense: as assistentes virtuais Alexa (da Amazon) e Siri (da Apple) podem entender o que voc\u00ea quer e responder automaticamente.<\/p>\n

3. Pesquisas online<\/strong><\/h3>\n

Os mecanismos de busca usam machine learning para apresentar resultados mais precisos. O machine learning “aprende” com o comportamento do usu\u00e1rio para oferecer uma experi\u00eancia melhor nas pr\u00f3ximas pesquisas. Por exemplo, se voc\u00ea digitar \u201cS\u00e3o Paulo\u201d, o mecanismo de busca (Google, Bing, Yahoo\u2026) entender\u00e1, ap\u00f3s analisar sua navega\u00e7\u00e3o por alguns minutos, que voc\u00ea est\u00e1 procurando o site do time de futebol, n\u00e3o a cidade.<\/p>\n

\u00a0<\/strong>(Saiba mais:\u00a0<\/a><\/strong><\/em>Machine Learning:<\/strong> dicas r\u00e1pidas para profissionais de marketing<\/strong><\/a>)<\/strong><\/em><\/p>\n

4. Carros inteligentes<\/strong><\/h3>\n

O machine learning comanda os ve\u00edculos aut\u00f4nomos. Al\u00e9m disso, a tecnologia de ML aprende e configura automaticamente as prefer\u00eancias do propriet\u00e1rio, como temperatura interna e aquecimento de bancos.<\/p>\n

5. Marketing personalizado<\/strong><\/h3>\n

O machine learning ajuda o varejista a analisar data sets enormes sobre seus consumidores e oferecer ofertas personalizadas para cada indiv\u00edduo, com base no seu comportamento, nas compras realizadas e nas suas prefer\u00eancias. Quanto mais informa\u00e7\u00f5es o sistema reunir sobre cada consumidor, melhor poder\u00e1 predizer os produtos certos, os an\u00fancios certos e os bids certos.<\/p>\n

Para ler este documento em PDF, clique\u00a0aqui<\/a>. Para mais informa\u00e7\u00f5es, confira tamb\u00e9m nosso Guia do Profissional de Marketing sobre Machine Learning<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Nem todo mundo sabe, mas o machine learning est\u00e1 por tr\u00e1s de muitas tecnologias inovadoras que impactam nossas vidas de v\u00e1rias formas, de viagens a cuidados com a sa\u00fade. Veja cinco exemplos de como ele tem sido utilizado hoje. 1. Diagn\u00f3stico m\u00e9dico Sistemas de machine learning s\u00e3o usados para analisar imagens e investigar tumores. […]<\/p>\n","protected":false},"author":8,"featured_media":8033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-8055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"\nMachine Learning na vida real: 5 aplica\u00e7\u00f5es atuais | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"O ML \u00e9 base de tecnologias cotidianas, como diagn\u00f3sticos m\u00e9dicos, PLN, carros inteligentes, marketing personalizado e pesquisas online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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