{"id":8178,"date":"2018-04-12T15:29:13","date_gmt":"2018-04-12T15:29:13","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=8178"},"modified":"2024-09-17T14:47:31","modified_gmt":"2024-09-17T14:47:31","slug":"3-principais-tendencias-para-o-setor-de-viagens-em-2018","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/3-principais-tendencias-para-o-setor-de-viagens-em-2018\/","title":{"rendered":"3 principais tend\u00eancias para o setor de viagens em 2018"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Nem s\u00f3 de presentes de Natal vive o final do ano. \u00c9 come\u00e7o ver\u00e3o tamb\u00e9m e isso significa: viagens e para muitos, f\u00e9rias. Na verdade, ao analisarmos os dados de nossos clientes de viagens, descobrimos que h\u00e1 um aumento significativo nas reservas de viagens logo ap\u00f3s dezembro.<\/p>\n<p>Nossa pesquisa de mercado de viagens revelou que, nos EUA, houve at\u00e9 65% mais reservas di\u00e1rias no primeiro trimestre de 2017, em compara\u00e7\u00e3o com as m\u00e9dias que vimos em novembro de 2016.<\/p>\n<p>Tamb\u00e9m quer\u00edamos investigar as implica\u00e7\u00f5es mais amplas de como as pessoas reservam suas viagens: quais dispositivos s\u00e3o mais populares? Como isso varia entre as regi\u00f5es? E qual \u00e9 o impacto de ter um aplicativo de viagem?<\/p>\n<p>Por isso, realizamos o Relat\u00f3rio do Segmento de Viagens da Criteo para saber mais sobre o que aconteceu no ano passado. Dessa forma, poderemos ajudar qualquer profissional de marketing do setor de viagens a se preparar para 2018.<\/p>\n<p>Aqui vai o que descobrimos:<\/p>\n<p><strong>1 \u2013 No Brasil, 34% das reservas de viagens s\u00e3o feitas em smartphones:<\/strong><\/p>\n<p>E na Am\u00e9rica Latina, esse n\u00famero n\u00famero chega a 36%. O aumento das vendas por smartphones e a maior penetra\u00e7\u00e3o da Internet 4G na Am\u00e9rica Latina explicam a grande quantidade de reservas feitas via mobile na regi\u00e3o.<\/p>\n<p><strong>\u00a0<\/strong><strong>2 &#8211; 80% das reservas de \u00faltima hora s\u00e3o feitas em dispositivos m\u00f3veis<\/strong><\/p>\n<p>Voc\u00ea j\u00e1 entrou em p\u00e2nico e percebeu que estava perdendo uma boa oportunidade para tirar f\u00e9rias? Ou aterrissou em algum lugar e quis prolongar a viagem?<\/p>\n<p>Bem, voc\u00ea n\u00e3o est\u00e1 sozinho. E quando esse momento acontece, a maioria dos viajantes usa um dispositivo m\u00f3vel para resolver a situa\u00e7\u00e3o. At\u00e9 80% das reservas de \u00faltima hora s\u00e3o feitas em dispositivos m\u00f3veis. As chances s\u00e3o de que seu p\u00fablico esteja olhando para eles em seus telefones e voc\u00ea precisa otimizar seu site para ser mobile friendly ou seu app tem que estar no smartphone desses clientes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8189 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/04\/key-findings-travel-flash2.jpg\" alt=\"\" width=\"1149\" height=\"646\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/04\/key-findings-travel-flash2.jpg 1149w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/04\/key-findings-travel-flash2-300x169.jpg 300w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/04\/key-findings-travel-flash2-768x432.jpg 768w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/04\/key-findings-travel-flash2-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><\/p>\n<p><strong>3 \u2013 A taxa de convers\u00e3o em apps \u00e9 5x maior do que na web mobile<\/strong><\/p>\n<p>Assim como j\u00e1 hav\u00edamos mostrado na nossa <a href=\"https:\/\/criteo-2421.docs.contently.com\/v\/global-commerce-review-q4-2017-brazil-br\">An\u00e1lise do E-commerce no Mundo, Q4 2017<\/a>, apps convertem mais do que a web mobile. A facilidade de navega\u00e7\u00e3o e a rapidez no fechamento das transa\u00e7\u00f5es mostra que os consumidores est\u00e3o mais conectados do que nunca.<\/p>\n<p><strong>O Viajante Moderno: cross-device, focado em apps<\/strong><\/p>\n<p>O come\u00e7o do ano \u00e9 uma \u00e9poca muito aquecida para viagens no Brasil. E o que vimos \u00e9 que, mais do nunca, os consumidores mobile-first podem ter um grande valor para toda e qualquer empresa do setor de viagens.<\/p>\n<p>E isso \u00e9 especialmente verdade para aqueles que usam apps: eles convertem mais e suas viagens tendem a ser um pouco mais caras.<\/p>\n<p>Nossa pesquisa tamb\u00e9m mostrou que a jornada \u00e9 bastante fragmentada e multi-dispositivo. Por isso, \u00e9 importante que os diferentes fornecedores fa\u00e7am parcerias para maximizar seus ganhos.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/03\/Criteo-Q4-Travel-Insights-BR.pdf\">Leia o nosso relat\u00f3rio completo.<\/a><\/p>\n<p>Quer saber como 3 ag\u00eancias de viagens decolaram com o Criteo Dynamic Retargeting? <a href=\"https:\/\/www.criteo.com\/br\/blog\/tres-agencias-de-viagens-que-decolaram-com-o-criteo-dynamic-retargeting\/\">Clique aqui!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nem s\u00f3 de presentes de Natal vive o final do ano. \u00c9 come\u00e7o ver\u00e3o tamb\u00e9m e isso significa: viagens e para muitos, f\u00e9rias. Na verdade, ao analisarmos os dados de nossos clientes de viagens, descobrimos que h\u00e1 um aumento significativo nas reservas de viagens logo ap\u00f3s dezembro. Nossa pesquisa de mercado de viagens revelou [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"coauthors":[],"class_list":{"0":"post-8178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 principais tend\u00eancias para o setor de viagens em 2018 | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Nosso Relat\u00f3rio do Segmento de Viagens mostra por que \u00e9 importante ter um app de viagens para turbinar transa\u00e7\u00f5es online.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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