{"id":8231,"date":"2018-04-17T18:49:28","date_gmt":"2018-04-17T18:49:28","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=8231"},"modified":"2021-01-06T19:30:04","modified_gmt":"2021-01-06T19:30:04","slug":"o-que-voce-precisa-sobre-suas-campanhas-de-aquisicao","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/o-que-voce-precisa-sobre-suas-campanhas-de-aquisicao\/","title":{"rendered":"O que voc\u00ea precisa sobre suas campanhas de aquisi\u00e7\u00e3o"},"content":{"rendered":"

 <\/p>\n

Para ter sucesso nas campanhas de aquisi\u00e7\u00e3o de tr\u00e1fego, nem sempre \u00e9 poss\u00edvel olhar o ROI. Tempo m\u00e9dio da visita, p\u00e1ginas vistas e outras m\u00e9tricas de engajamento medem o sucesso ou n\u00e3o de uma campanha de gera\u00e7\u00e3o de tr\u00e1fego.<\/p>\n

Aproveitamos toda a nossa tecnologia de machine learning e desenvolvemos uma solu\u00e7\u00e3o para que al\u00e9m das m\u00e9tricas de engajamento, voc\u00ea possa medir o ROI das campanhas de aquisi\u00e7\u00e3o. E aqui v\u00e3o 3 motivos pelos quais voc\u00ea precisa assistir ao nosso webinar:<\/p>\n

1. Campanha de aquisi\u00e7\u00e3o baseada em CPC<\/strong><\/h5>\n

Sim, mantivemos nosso modelo de neg\u00f3cio para maximizar o seu resultado. Com o Criteo Customer Acquisition, voc\u00ea s\u00f3 paga quando os usu\u00e1rios se engajarem com a sua campanha. Nossas otimiza\u00e7\u00f5es s\u00e3o feitas buscando os usu\u00e1rios mais qualificados e relevantes, que tenham comportamento parecido com os seus clientes existentes.<\/p>\n

2. Banners din\u00e2micos na campanha de aquisi\u00e7\u00e3o, sim!<\/strong><\/h5>\n

Como o foco \u00e9 trazer aquisi\u00e7\u00e3o com performance, recomendamos o uso de banners din\u00e2micos e n\u00e3o est\u00e1ticos, como normalmente se faz nesse tipo de campanha. A nossa tecnologia de machine learning entende a navega\u00e7\u00e3o e o comportamento dos usu\u00e1rios e cria banners personalizados com os produtos que eles t\u00eam interesse. Voc\u00ea ainda pode usar os coupons, os banners est\u00e1ticos que rotacionam com as recomenda\u00e7\u00f5es de produtos. Unimos branding e performance.<\/p>\n

3. Otimiza\u00e7\u00f5es feitas sempre para os melhores prospects poss\u00edveis<\/strong><\/h5>\n

Nosso objetivo \u00e9 gerar tr\u00e1fego qualificado com performance e por isso, buscamos sempre os usu\u00e1rios que tem maior qualifica\u00e7\u00e3o dentro do Criteo Shopper Graph e dos mais de 1 bilh\u00e3o de consumidores que vemos ativos todos os meses. Entendemos o perfil do seu usu\u00e1rio ideal e depois vamos procurar e impactar os que mais se assemelham a eles. E depois de engajados pela campanha de aquisi\u00e7\u00e3o, esses novos usu\u00e1rios v\u00e3o para o seu pool de retargeting, para fechar o ciclo da jornada de compra.<\/p>\n

Assista ao nosso webinar<\/a> e saiba como aproveitar ao m\u00e1ximo o seu budget de aquisi\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Para ter sucesso nas campanhas de aquisi\u00e7\u00e3o de tr\u00e1fego, nem sempre \u00e9 poss\u00edvel olhar o ROI. Tempo m\u00e9dio da visita, p\u00e1ginas vistas e outras m\u00e9tricas de engajamento medem o sucesso ou n\u00e3o de uma campanha de gera\u00e7\u00e3o de tr\u00e1fego. Aproveitamos toda a nossa tecnologia de machine learning e desenvolvemos uma solu\u00e7\u00e3o para que al\u00e9m […]<\/p>\n","protected":false},"author":9,"featured_media":8234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-8231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"\nImpacte mais consumidores com Criteo Customer Acquisition | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"Webinar sobre Criteo Customer Acquisition mostra como encontrar clientes valiosos online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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