{"id":9048,"date":"2018-11-06T19:33:13","date_gmt":"2018-11-06T19:33:13","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=9048"},"modified":"2024-09-17T14:38:57","modified_gmt":"2024-09-17T14:38:57","slug":"e-oficial-a-black-friday-nao-se-resume-mais-a-um-unico-dia-do-ano","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/e-oficial-a-black-friday-nao-se-resume-mais-a-um-unico-dia-do-ano\/","title":{"rendered":"\u00c9 oficial: a Black Friday n\u00e3o se resume mais a um \u00fanico dia do ano"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Agora os consumidores esperam um m\u00eas inteiro de promo\u00e7\u00f5es at\u00e9 a Black Friday e come\u00e7am a pesquisar em outubro.<\/p>\n<p>De acordo com o relat\u00f3rio <a href=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/03\/2018-Criteo-Holiday-Report-BR.pdf\">Criteo sobre a temporada de vendas de final de ano<\/a>, as vendas nos dias pr\u00f3ximos \u00e0 Black Friday s\u00e3o t\u00e3o significativas quanto no grande dia, criando um efeito Cyber Week que esperamos ver, este ano, em todas as categorias do varejo. No Brasil, j\u00e1 vemos muitos varejistas falando em Black November ou come\u00e7ando pequenas promo\u00e7\u00f5es \u201cEsquenta Black Friday\u201d em setembro e outubro.<\/p>\n<p>De acordo com os dados da Criteo, a Black Friday \u2014 um fen\u00f4meno tipicamente norte-americano \u2014 tornou-se no mundo todo t\u00e3o poderosa quanto a Cyber Week II, a semana entre o Natal e o Ano Novo. Trata-se de uma oportunidade gigantesca, que come\u00e7a cada vez mais cedo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9292 size-full\" src=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/11\/Chart-BlackFriday2019-BR-BR-e1549377639294.png\" alt=\"\" width=\"600\" height=\"459\" srcset=\"https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/11\/Chart-BlackFriday2019-BR-BR-e1549377639294.png 600w, https:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2018\/11\/Chart-BlackFriday2019-BR-BR-e1549377639294-300x230.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>\u00c9 oficial: a Black Friday n\u00e3o se resume mais a um \u00fanico dia do ano<\/strong><\/h3>\n<p>Agora os consumidores esperam um m\u00eas inteiro de promo\u00e7\u00f5es at\u00e9 a Black Friday e come\u00e7am a pesquisar em outubro.<\/p>\n<p>De acordo com o relat\u00f3rio <a href=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/03\/2018-Criteo-Holiday-Report-BR.pdf\">Criteo sobre a temporada de vendas de final de ano<\/a>, as vendas nos dias pr\u00f3ximos \u00e0 Black Friday s\u00e3o t\u00e3o significativas quanto no grande dia, criando um efeito Cyber Week que esperamos ver, este ano, em todas as categorias do varejo. No Brasil, j\u00e1 vemos muitos varejistas falando em Black November ou come\u00e7ando pequenas promo\u00e7\u00f5es \u201cEsquenta Black Friday\u201d em setembro e outubro.<\/p>\n<p>De acordo com os dados da Criteo, a Black Friday \u2014 um fen\u00f4meno tipicamente norte-americano \u2014 tornou-se no mundo todo t\u00e3o poderosa quanto a Cyber Week II, a semana entre o Natal e o Ano Novo. Trata-se de uma oportunidade gigantesca, que come\u00e7a cada vez mais cedo.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>O que isso significa para voc\u00ea?<\/strong><\/h3>\n<p>Marcas e varejistas que querem se antecipar \u00e0 temporada de fim de ano precisam implementar uma abordagem s\u00f3lida e de presen\u00e7a cont\u00ednua, que seja executada muito antes da Black Friday. Aqui v\u00e3o algumas dicas:<\/p>\n<ul>\n<li>N\u00e3o concentre todo o seu budget na Black Friday e na Cyber Monday \u2013 experimente outros dias tamb\u00e9m. Principalmente, o come\u00e7o de dezembro, quando os consumidores est\u00e3o \u00e1vidos por promo\u00e7\u00f5es para o Natal.<\/li>\n<li>Adiante-se e atraia consumidores que est\u00e3o prontos para comprar assim que as promo\u00e7\u00f5es entrarem no ar. Iniciar campanhas de aquisi\u00e7\u00e3o e manter os usu\u00e1rios aquecidos \u00e9 fundamental para ver as convers\u00f5es crescerem nos grandes dias de vendas.<\/li>\n<li>Aumente as convers\u00f5es com personaliza\u00e7\u00e3o. Obtenha agora os dados de que voc\u00ea precisa para oferecer experi\u00eancias cross-channel personalizadas. Lembre-se: consumidores compram o que nem sabem que precisam.<\/li>\n<\/ul>\n<p>Portanto, para ver seu faturamento crescer nesta \u00e9poca t\u00e3o especial, baixe nosso <a href=\"http:\/\/www.criteo.com\/br\/wp-content\/uploads\/sites\/5\/2019\/03\/2018-Criteo-Holiday-Report-BR.pdf\" target=\"_blank\" rel=\"noopener\">Relat\u00f3rio Criteo sobre a temporada de vendas de final de ano: Momentos, Tend\u00eancias, Pesquisas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Agora os consumidores esperam um m\u00eas inteiro de promo\u00e7\u00f5es at\u00e9 a Black Friday e come\u00e7am a pesquisar em outubro. De acordo com o relat\u00f3rio Criteo sobre a temporada de vendas de final de ano, as vendas nos dias pr\u00f3ximos \u00e0 Black Friday s\u00e3o t\u00e3o significativas quanto no grande dia, criando um efeito Cyber Week [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-9048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9 oficial: a Black Friday n\u00e3o se resume mais a um \u00fanico dia do ano | BR - 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