{"id":9661,"date":"2019-04-24T17:42:22","date_gmt":"2019-04-24T17:42:22","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=9661"},"modified":"2025-04-15T15:01:35","modified_gmt":"2025-04-15T15:01:35","slug":"ebook-o-futuro-do-e-commerce","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/ebook-o-futuro-do-e-commerce\/","title":{"rendered":"O futuro do e-commerce: como pequenas e m\u00e9dias empresas devem se preparar para 2019"},"content":{"rendered":"

 <\/p>\n

Em 2018, mudan\u00e7as significativas ocorreram no mundo do marketing digital. Vimos a entrada em vigor das novas leis de prote\u00e7\u00e3o de dados, a\u00e7\u00f5es judiciais controversas pelo uso indevido de dados, a evolu\u00e7\u00e3o das tecnologias de marketing e a reestrutura\u00e7\u00e3o de muitas marcas para se adaptarem \u00e0 era digital.<\/p>\n

2019 ser\u00e1 impactado por todos esses acontecimentos, que dever\u00e3o gerar mudan\u00e7as profundas na estrutura do mercado. Neste e-Book, voc\u00ea ver\u00e1 dicas valiosas da Criteo, da Privy, da Branch e da Adjust sobre as quatro principais tend\u00eancias do setor:<\/p>\n

Campanhas de aquisi\u00e7\u00e3o segmentadas<\/h3>\n

O enorme volume de dados que hoje coletamos indica que n\u00e3o h\u00e1 motivo para investirmos em mensagens de marketing gen\u00e9ricas para audi\u00eancias aleat\u00f3rias. Para aumentar sua taxa de convers\u00e3o e otimizar seu budget de marketing, mostre aos seus usu\u00e1rios segmentados uma mensagem atraente no momento certo e no lugar certo.<\/p>\n

Usar os dados dos clientes para benefici\u00e1-los\u00a0<\/strong><\/h3>\n

Regulamentos de privacidade, como o Regulamento Geral de Prote\u00e7\u00e3o de Dados da Uni\u00e3o Europeia (GDPR), e novas a\u00e7\u00f5es judiciais contra o uso indevido de dados t\u00eam contribu\u00eddo para tornar os consumidores mais conscientes quanto \u00e0 prote\u00e7\u00e3o de suas informa\u00e7\u00f5es pessoais. Em 2019, as pessoas est\u00e3o cada vez mais atentas na hora de fornecer acesso aos seus dados pessoais e s\u00f3 fazem isso se tiverem certeza que suas informa\u00e7\u00f5es ser\u00e3o usadas em benef\u00edcio pr\u00f3prio e para melhorar sua experi\u00eancia.<\/p>\n

Marketing eficaz = personaliza\u00e7\u00e3o\u00a0<\/strong><\/h3>\n

Os consumidores de hoje querem ver an\u00fancios relevantes e personalizados. Por isso, mensagens gen\u00e9ricas n\u00e3o t\u00eam mais efeito. Descontos e recomenda\u00e7\u00f5es de produtos personalizadas surpreendem e encorajam engajamentos com experi\u00eancias memor\u00e1veis.<\/p>\n

M\u00eddia program\u00e1tica, intelig\u00eancia artificial e o futuro do marketing<\/h3>\n

Temos sido expostos cada vez mais a tecnologias que nos ajudam a realizar nossas tarefas de marketing. Para 2019, uma tend\u00eancia forte \u00e9 o uso da tecnologia para racionalizar decis\u00f5es e otimizar budgets e resultados. A m\u00eddia program\u00e1tica e a intelig\u00eancia artificial (IA), por exemplo, v\u00eam preparando o caminho para estrat\u00e9gias de marketing mais eficientes e inteligentes.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Em 2018, mudan\u00e7as significativas ocorreram no mundo do marketing digital. Vimos a entrada em vigor das novas leis de prote\u00e7\u00e3o de dados, a\u00e7\u00f5es judiciais controversas pelo uso indevido de dados, a evolu\u00e7\u00e3o das tecnologias de marketing e a reestrutura\u00e7\u00e3o de muitas marcas para se adaptarem \u00e0 era digital. 2019 ser\u00e1 impactado por todos esses […]<\/p>\n","protected":false},"author":9,"featured_media":9662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[732],"coauthors":[622],"class_list":{"0":"post-9661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\nO futuro do e-commerce: como pequenas e m\u00e9dias empresas devem se preparar para 2019 | BR - 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