{"id":9974,"date":"2019-06-11T19:31:58","date_gmt":"2019-06-11T19:31:58","guid":{"rendered":"http:\/\/www.criteo.com\/br\/?p=9974"},"modified":"2019-07-23T18:22:23","modified_gmt":"2019-07-23T18:22:23","slug":"como-game-of-thrones-impacta-destinos-de-viagem","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/br\/blog\/como-game-of-thrones-impacta-destinos-de-viagem\/","title":{"rendered":"Como Game of Thrones impacta destinos de viagem"},"content":{"rendered":"

 <\/p>\n

Targaryen. Stark. Lannister.<\/p>\n

N\u00e3o importa por qual casa voc\u00ea torce para ficar com o Trono de Ferro, a s\u00e9rie da HBO de maior sucesso de todos os tempos \u2014 Game of Thrones \u2014 inspirou uma legi\u00e3o de superf\u00e3s com seus contos \u00e9picos de senhores feudais, drag\u00f5es e White Walkers.<\/p>\n

Com aclama\u00e7\u00e3o e popularidade sem precedentes (\u00e9 a s\u00e9rie exibida no hor\u00e1rio nobre da televis\u00e3o americana com o maior n\u00famero de Emmys), Game of Thrones mobilizou pessoas no mundo inteiro, toda semana, para assistir \u00e0 sua trama marcada por conluios e trai\u00e7\u00f5es. No ar em 170 pa\u00edses, a s\u00e9ria dram\u00e1tica supera dez milh\u00f5es de espectadores por epis\u00f3dio.<\/p>\n

Quer\u00edamos saber se toda essa fiel audi\u00eancia poderia compartilhar prefer\u00eancias semelhantes em outras categorias, como no segmento de viagens. Para isso, mineramos os dados da Criteo. Como mostram nossas descobertas, muitos espectadores de Game of Thrones querem visitar os lugares onde a m\u00e1gica acontece.<\/p>\n

\"\"Isl\u00e2ndia<\/sub><\/p>\n

De Highgarden (Jardim de Cima) e King\u2019s Landing (Porto Real) a Winterfell e Casterly Rock (Rochedo Casterly), veja como Game of Thrones impactou os destinos de viagem:<\/p>\n

Quando o teaser come\u00e7a, as reservas para a Cro\u00e1cia, Isl\u00e2ndia e Irlanda disparam.<\/strong><\/h3>\n

Quando o primeiro teaser de Dragonstone foi lan\u00e7ado, no dia 6 de dezembro de 2018, vimos as reservas para esses pa\u00edses aumentarem em +20%.<\/p>\n

Com as expectativas nas alturas, os espectadores tamb\u00e9m querem curtir esses destinos fant\u00e1sticos.<\/strong><\/h3>\n

Nos tr\u00eas primeiros meses de 2019 (\u00e0s v\u00e9speras da \u00faltima temporada da s\u00e9rie), as reservas subiram pelo menos +95% em rela\u00e7\u00e3o \u00e0 m\u00e9dia de setembro a dezembro de 2018.<\/p>\n

Reservas de viagem indexadas para os locais de filmagem de Game of Thrones<\/h4>\n

\"\"Fonte: Reservas de viagem mensais indexadas (Cro\u00e1cia, Isl\u00e2ndia e Irlanda) para clientes dos EUA, com base na m\u00e9dia de reservas mensais de setembro a dezembro de 2018.<\/sub><\/p>\n

Badala\u00e7\u00e3o impulsiona reservas.<\/strong><\/h3>\n

Mais teasers, trailers e not\u00edcias sobre Game of Thrones foram acompanhados por um boom de reservas \u00e0 medida que o desfecho da s\u00e9rie se aproximava, com picos de +124% em fevereiro.<\/p>\n

O show come\u00e7a e o p\u00fablico sintoniza.<\/strong><\/h3>\n

Em abril de 2019, o m\u00eas de estreia da temporada final, as reservas voltaram \u00e0 linha de base.<\/p>\n

\"\"Irlanda<\/sub><\/p>\n

Publicidade intensa que antecede \u00faltima temporada de Game of Thrones dispara viagens para Europa.<\/strong><\/h3>\n

De janeiro a abril de 2019:<\/p>\n

    \n
  • As reservas para a Cro\u00e1cia aumentaram em +68%<\/li>\n
  • As reservas para a Isl\u00e2ndia aumentaram em +166%<\/li>\n
  • As reservas para a Irlanda aumentaram em +44%<\/li>\n<\/ul>\n

    Reservas de viagem em 2018 vs. 2019 associadas a Game of Thrones<\/h4>\n

    \"\"Fonte: Reservas de viagem indexadas (Cro\u00e1cia, Isl\u00e2ndia e Irlanda), para clientes dos EUA, com base na m\u00e9dia de reservas de setembro a dezembro de 2018. <\/sub><\/p>\n

    Uma coisa \u00e9 clara: os f\u00e3s de Game of Thrones querem explorar os continentes (fict\u00edcios) de Westeros e Essos. E isso \u00e9 excelente para o setor de viagens.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Targaryen. Stark. Lannister. N\u00e3o importa por qual casa voc\u00ea torce para ficar com o Trono de Ferro, a s\u00e9rie da HBO de maior sucesso de todos os tempos \u2014 Game of Thrones \u2014 inspirou uma legi\u00e3o de superf\u00e3s com seus contos \u00e9picos de senhores feudais, drag\u00f5es e White Walkers. Com aclama\u00e7\u00e3o e popularidade sem […]<\/p>\n","protected":false},"author":9,"featured_media":9983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"coauthors":[],"class_list":{"0":"post-9974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nComo Game of Thrones impacta destinos de viagem | BR - Criteo.com<\/title>\n<meta name=\"description\" content=\"De Westeros a Essos, muitos espectadores de Game of Thrones querem visitar os lugares onde a m\u00e1gica acontece. 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