{"id":411,"date":"2020-11-20T16:09:25","date_gmt":"2020-11-20T16:09:25","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?page_id=411"},"modified":"2021-06-03T10:47:37","modified_gmt":"2021-06-03T10:47:37","slug":"sparrow-%e9%b8%9f%e7%b1%bb%e4%b8%ba%e4%bd%95%e4%bc%9a%e5%9c%a8%e6%9c%aa%e6%9d%a5%e5%b9%bf%e5%91%8a%e4%b8%ad%e5%8f%91%e6%8c%a5%e5%85%b3%e9%94%ae%e4%bd%9c%e7%94%a8","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/cn\/sparrow-%e9%b8%9f%e7%b1%bb%e4%b8%ba%e4%bd%95%e4%bc%9a%e5%9c%a8%e6%9c%aa%e6%9d%a5%e5%b9%bf%e5%91%8a%e4%b8%ad%e5%8f%91%e6%8c%a5%e5%85%b3%e9%94%ae%e4%bd%9c%e7%94%a8\/","title":{"rendered":"SPARROW: \u9e1f\u7c7b\u4e3a\u4f55\u4f1a\u5728\u672a\u6765\u5e7f\u544a\u4e2d\u53d1\u6325\u5173\u952e\u4f5c\u7528"},"content":{"rendered":"

\"\"<\/p>\n

\u5e7f\u544a\u548c\u89c2\u9e1f\u5386\u6765\u5e76\u6ca1\u6709\u591a\u5c11\u5171\u901a\u4e4b\u5904\uff0c\u4f46\u7531\u4e8e\u5982\u4eca\u4e00\u4e9b\u9488\u5bf9\u672a\u6765\u4e2a\u6027\u5316\u5e7f\u544a\u7684\u884c\u4e1a\u63d0\u6848\u4ee5\u9e1f\u7c7b\u6765\u547d\u540d\uff0c\u4e24\u8005\u4e4b\u95f4\u624d\u5f00\u59cb\u6709\u4e86\u5173\u8054\u3002\u968f\u7740\u5e7f\u544a\u4e1a\u751f\u6001\u7cfb\u7edf\u5f00\u59cb\u89c4\u5212\u7b2c\u4e09\u65b9 Cookie \u65f6\u4ee3\u4e4b\u540e\u7684\u4e1a\u52a1\u53d1\u5c55\uff0c\u8fd9\u4e9b\u5efa\u8bae\u65e8\u5728\u4f18\u5316\u5e7f\u544a\u6548\u679c<\/a><\/strong>\uff0c\u5e76\u7ef4\u62a4\u7528\u6237\u3001\u5e7f\u544a\u4e3b\u3001\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u6280\u672f\u516c\u53f8\u4e4b\u95f4\u7684\u9690\u6027\u4ef7\u503c\u4ea4\u6362\u3002<\/p>\n

\u4e3a\u4e86\u8fdb\u4e00\u6b65\u5f3a\u5316\u9690\u79c1\u6743\uff0cChrome \u53d1\u5e03\u4e86 TURTLEDOVE\uff08\u63d0\u51fa\u4e24\u9879\u65e0\u5173\u8054\u8bf7\u6c42\uff0c\u7136\u540e\u5728\u672c\u5730\u6267\u884c\u6210\u529f\u51b3\u7b56\uff09\uff0c\u63d0\u51fa\u672a\u6765\u9488\u5bf9\u76ee\u6807\u7fa4\u4f53\u6295\u653e\u5e7f\u544a\u4f1a\u901a\u8fc7\u4f55\u79cd\u65b9\u5f0f\u53d6\u4ee3\u7528\u6237\u7ea7\u5e7f\u544a\u3002\u8be5\u65b9\u6cd5\u63d0\u51fa\u5e94\u6839\u636e\u5177\u6709\u5171\u540c\u5174\u8da3\u7684\u7528\u6237\u7fa4\u4f53\u6765\u8c03\u6574\u5e7f\u544a\u4fe1\u606f\uff0c\u800c\u4e0d\u5e94\u5411\u533f\u540d\u7684\u4e2a\u4eba\u7528\u6237\u6295\u653e\u5b9a\u5236\u4fe1\u606f\u3002<\/p>\n

\u603b\u4f53\u800c\u8a00\uff0cChrome \u8fd9\u4e00\u63d0\u6848\u7684\u76ee\u6807\u5728\u4e8e\u8ba9\u7528\u6237\u7ef4\u6301\u79ef\u6781\u800c\u6ce8\u91cd\u9690\u79c1\u7684\u5e7f\u544a\u4f53\u9a8c\uff0c\u540c\u65f6\u4e5f\u5177\u5907\u4e00\u5b9a\u900f\u660e\u5ea6\uff0c\u53ef\u8ba9\u7528\u6237\u4e86\u89e3\u5176\u6d4f\u89c8\u884c\u4e3a\u5728\u54ea\u4e9b\u65b9\u9762\u5f71\u54cd\u4e86\u4ed6\u4eec\u6240\u770b\u5230\u7684\u5e7f\u544a\u3002\u4ece\u6280\u672f\u4e0a\u800c\u8a00\uff0cTURTLEDOVE \u5efa\u8bae\u8ba9\u6d4f\u89c8\u5668\u6267\u884c\u5e7f\u544a\u6d3b\u52a8\uff0c\u5f00\u5c55\u5b9e\u65f6\u7ade\u4ef7\u548c\u5e7f\u544a\u6295\u653e\u5de5\u4f5c\u3002\u8be5\u63d0\u6848\u8fd8\u5efa\u8bae\u5e94\u5728\u6d4f\u89c8\u5668\u7ea7\u522b\u6765\u7edf\u8ba1\u7ee9\u6548\u62a5\u544a\uff0c\u7136\u540e\u518d\u6c47\u603b\u5404\u4e2a\u6d4f\u89c8\u5668\u7684\u6570\u636e\uff0c\u5e76\u5728 24 \u5c0f\u65f6\u4e4b\u540e\u63d0\u4f9b\u62a5\u544a\u3002<\/p>\n

\u5c3d\u7ba1 Chrome \u7684\u63d0\u6848\u6709\u4e0d\u9519\u7684\u52a8\u673a\uff0c\u4f46\u5176\u7ed3\u679c\u5e76\u4e0d\u5b8c\u5168\u7b26\u5408\u5728\u7ebf\u5e7f\u544a\u7684\u9700\u6c42\u3002\u867d\u7136 TURTLEDOVE \u5efa\u8bae\u5efa\u7acb\u521d\u59cb\u6846\u67b6\uff0c\u4ee5\u4fbf\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u591a\u9690\u79c1\u6743\uff0c\u4f46\u5374\u5e76\u6ca1\u6709\u89e3\u51b3\u5982\u4e0b\u95ee\u9898\uff1a\u5982\u4f55\u8ba9\u5e7f\u544a\u4e3b\u3001\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u62e5\u6709\u5411\u7528\u6237\u63d0\u4f9b\u79ef\u6781\u5e7f\u544a\u4f53\u9a8c\u6240\u9700\u7684\u63a7\u5236\u6743\u548c\u900f\u660e\u5ea6\u3002<\/p>\n

\u4eca\u5e74 5 \u6708\uff0c\u4e3a\u5f25\u8865\u4e0a\u8ff0\u7f3a\u9677\uff0cCriteo \u5728\u4e07\u7ef4\u7f51\u8054\u76df (W3C) \u5185\u90e8\u53d1\u5e03\u4e86 SPARROW \u63d0\u6848\u3002SPARROW \u4ee5 TURTLEDOVE \u7684\u539f\u5219\u4e3a\u57fa\u7840\uff0c\u5e76\u63d0\u51fa\u4e86\u4e00\u7cfb\u5217\u6539\u8fdb\u63aa\u65bd\uff0c\u4ee5\u4fbf\u8ba9\u63d0\u5448\u7684\u5e7f\u544a\u65b9\u6cd5\u66f4\u52a0\u7b26\u5408\u7528\u6237\u6240\u671f\u671b\u7684\u6ce8\u91cd\u9690\u79c1\u6743\u7684\u5728\u7ebf\u4f53\u9a8c\uff0c\u4ece\u800c\u6ee1\u8db3\u5e7f\u544a\u4e3b\u4e0e\u5e7f\u544a\u53d1\u5e03\u5546\u7684\u7ee9\u6548\u9700\u6c42\u3002<\/p>\n

\u4ec0\u4e48\u662f SPARROW?<\/strong><\/h3>\n

SPARROW \u63d0\u6848\uff08\u5728\u7f51\u7edc\u670d\u52a1\u5668\u4e0a\u8fdc\u7a0b\u8fd0\u4f5c\u7684\u5b89\u5168\u9690\u79c1\u5e7f\u544a\uff09\u7684\u521d\u8877\u662f\u6ee1\u8db3 TURTLEDOVE \u6240\u89c4\u5b9a\u57fa\u7840\u6846\u67b6\uff0c\u4f46\u76ee\u6807\u662f\u63d0\u4f9b\u66f4\u9ad8\u7684\u63a7\u5236\u6743\u548c\u900f\u660e\u5ea6\uff0c\u540c\u65f6\u7ef4\u62a4\u7528\u6237\u7684\u9690\u79c1\u4fdd\u969c\uff0c\u4ece\u800c\u8ba9 Chrome \u7684\u63d0\u6848\u5f97\u5230\u4f18\u5316\u3002\u5177\u4f53\u6539\u8fdb\u63aa\u65bd\u5305\u62ec\uff1a<\/p>\n

    \n
  1. \u53d1\u73b0\u5e76\u62d3\u5c55\u53d7\u4f17\uff1a\u9664\u4e86\u6839\u636e\u89c2\u770b\u5e7f\u544a\u7528\u6237\u6240\u5c5e\u7684\u5174\u8da3\u7fa4\u4f53\u6765\u63d0\u9ad8\u6d41\u91cf\u548c\u9500\u552e\u989d\uff0cSPARROW \u8fd8\u5141\u8bb8\u5e7f\u544a\u4e3b\u6839\u636e\u8fd9\u4e9b\u5174\u8da3\u7fa4\u4f53\u5efa\u7acb\u4e0a\u5c42\u6e20\u9053\u548c\u7c7b\u5e7f\u544a\u6d3b\u52a8\u3002\u8fd9\u4e9b\u5e7f\u544a\u6d3b\u52a8\u7684\u76ee\u6807\u901a\u5e38\u662f\u63a8\u4ecb\u65b0\u4ea7\u54c1\u548c\u670d\u52a1\u4ee5\u5438\u5f15\u7528\u6237\u610f\u529b\uff0cSPARROW \u63d0\u51fa\u4e86\u4e00\u79cd\u8bbe\u8ba1\uff0c\u80fd\u591f\u4ee5\u57fa\u4e8e\u7ec4\u7fa4\u7684\u9690\u79c1\u65b9\u5f0f\u6765\u5b9e\u73b0\u8fd9\u4e9b\u6218\u7565\u3002<\/li>\n
  2. \u6570\u636e\u4fdd\u62a4\u548c\u5b89\u5168\uff1aSPARROW \u63d0\u6848\u5efa\u8bae\u7531\u72ec\u7acb\u65b9\u6216\u628a\u5173\u7cfb\u7edf\u6765\u6267\u884c\u5b9e\u65f6\u7ade\u4ef7\uff0c\u800c\u975e\u901a\u8fc7\u6d4f\u89c8\u5668\u6267\u884c\u3002\u628a\u5173\u7cfb\u7edf\u5c06\u786e\u4fdd\u5e7f\u544a\u4e3b\u3001\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u65e0\u6cd5\u8bbf\u95ee\u4efb\u4f55\u5173\u4e8e\u7528\u6237\u5174\u8da3\u548c\u6d4f\u89c8\u884c\u4e3a\u65b9\u9762\u7684\u4e2a\u4eba\u4fe1\u606f\uff0c\u4ee5\u4fbf\u4fdd\u62a4\u7528\u6237\u7fa4\u4f53\u7684\u6570\u636e\u3002<\/li>\n<\/ol>\n

    \u628a\u5173\u7cfb\u7edf\u4f5c\u4e3a\u5a92\u4f53\u8d2d\u4e70\u6d41\u7a0b\u4e2d\u7684\u63a8\u52a8\u65b9\uff0c\u5728\u5c06\u7528\u6237\u7fa4\u4f53\u6570\u636e\u63d0\u4f9b\u7ed9\u5176\u4ed6\u5e7f\u544a\u53c2\u4e0e\u65b9\u4ee5\u6267\u884c\u5e7f\u544a\u6d3b\u52a8\u524d\uff0c\u5e94\u8d1f\u8d23\u4fdd\u62a4\u548c\u5171\u4eab\u7528\u6237\u7fa4\u4f53\u6570\u636e\uff0c\u5e76\u5bf9\u5176\u4f5c\u533f\u540d\u5316\u5904\u7406\u3002\u4e91\u670d\u52a1\u63d0\u4f9b\u5546\u6216\u4f9b\u5e94\u7aef\u5e73\u53f0 (SSP) \u53ef\u4ee5\u51fa\u8272\u5730\u80dc\u4efb\u628a\u5173\u7cfb\u7edf\u7684\u89d2\u8272\uff0c\u8fd9\u5f97\u76ca\u4e8e\u5b83\u4eec\u5df2\u6709\u7684\u6280\u672f\u8bbe\u65bd\u3001\u6258\u7ba1\u670d\u52a1\u80fd\u529b\u4ee5\u53ca\u4e0e\u7f51\u7edc\u5a92\u4f53\u7684\u65e2\u6709\u878d\u5408\u3002<\/p>\n

    SPARROW \u4f1a\u7ed9\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u5404\u65b9\u5e26\u6765\u54ea\u4e9b\u76ca\u5904\uff1f
    \n<\/strong><\/h3>\n

    \u5c3d\u7ba1 TURTLEDOVE \u7684\u76ee\u7684\u662f\u4fdd\u62a4\u7528\u6237\u9690\u79c1\uff0c\u4f46 SPARROW \u7684\u989d\u5916\u6807\u51c6\u4e0d\u4f46\u4fdd\u62a4\u4e86\u7528\u6237\u9690\u79c1\uff0c\u540c\u65f6\u4e5f\u4e3a\u5e7f\u544a\u4e3b\u3001\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u4e86\u6210\u529f\u6240\u9700\u7684\u4fe1\u606f\u548c\u5de5\u5177\u3002\u8fd9\u5177\u4f53\u4f53\u73b0\u5728\uff1a<\/p>\n

      \n
    • \u7528\u6237\u53ef\u7ef4\u6301\u76f8\u540c\u7684\u6d4f\u89c8\u4f53\u9a8c\uff0c\u540c\u65f6\u83b7\u5f97\u66f4\u5f3a\u5927\u7684\u9690\u79c1\u4fdd\u62a4\u3002<\/li>\n
    • \u5e7f\u544a\u4e3b\u53ef\u7ef4\u6301\u6267\u884c\u6548\u679c\u5e7f\u544a\u6295\u653e\u7684\u80fd\u529b\uff0c\u540c\u65f6\u4fdd\u62a4\u5176\u54c1\u724c\uff0c\u4f46\u9884\u671f\u7ee9\u6548\u4f1a\u6bd4\u73b0\u5728\u5927\u5e45\u964d\u4f4e\u3002<\/li>\n
    • \u5e7f\u544a\u53d1\u5e03\u5546\u53ef\u7ef4\u6301\u5c06\u4e1a\u52a1\u53d8\u73b0\u5e76\u63a7\u5236\u5e7f\u544a\u5b89\u5168\u6027\u7684\u80fd\u529b\u3002<\/li>\n
    • \u5e7f\u544a\u6280\u672f\u516c\u53f8\u53ef\u7ef4\u6301\u5176\u63d0\u4f9b\u6548\u679c\u5e7f\u544a\u6295\u653e\u548c\u62a5\u544a\u7684\u80fd\u529b\u3002<\/li>\n
    • \u4e3a\u4e86\u6062\u590d\u5e7f\u544a\u4ef7\u503c\u4ea4\u6362\uff0c\u6211\u4eec\u5e94\u5f53\u6ee1\u8db3\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u4e2d\u6240\u6709\u53c2\u4e0e\u65b9\u7684\u5404\u9879\u9700\u6c42\u3002SPARROW \u589e\u5f3a\u4e86 TURTLEDOVE \u4e3a\u6240\u6709\u4eba\u63d0\u4f9b\u4ef7\u503c\u7684\u80fd\u529b\u3002<\/li>\n<\/ul>\n

      \u6211\u4eec\u5982\u4f55\u80fd\u786e\u4fdd\u628a\u5173\u7cfb\u7edf\u4e0d\u4f1a\u51fa\u552e\u7528\u6237\u6570\u636e\uff1f<\/strong><\/h3>\n

      TURTLEDOVE \u548c SPARROW \u7684\u8bbe\u8ba1\u90fd\u5305\u542b\u67d0\u79cd\u5f62\u5f0f\u7684\u670d\u52a1\u5668\u7aef\u5b58\u50a8\u3002\u4e24\u8005\u63d0\u4f9b\u4e86\u591a\u4e2a\u65b9\u6848\uff0c\u4ee5\u786e\u4fdd\u628a\u5173\u7cfb\u7edf\u4e0d\u4f1a\u51fa\u552e\u6570\u636e\u3002\u5176\u4e2d\u4e00\u4e2a\u65b9\u6848\u662f\uff0c\u6253\u9020\u4e00\u4e2a\u91c7\u7528\u7279\u5b9a\u6cbb\u7406\u65b9\u5f0f\u7684\u4e13\u7528\u7ed3\u6784\u3002\u53e6\u4e00\u4e2a\u65b9\u6848\u662f\uff0c\u786e\u4fdd\u628a\u5173\u7cfb\u7edf\u63a5\u53d7\u6570\u636e\u4fdd\u62a4\u673a\u6784 (DPA) \u7684\u5b9a\u671f\u5ba1\u8ba1\u3002\u8fd8\u6709\u4e00\u4e2a\u65b9\u6848\u662f\uff0c\u89c4\u5b9a\u6570\u636e\u7ba1\u7406\u51c6\u5219\uff08\u4f8b\u5982\u6570\u636e\u4fdd\u5b58\uff09\u548c\u516c\u5171 API\uff0c\u8ba9\u6240\u6709\u4eba\u90fd\u80fd\u591f\u786e\u4fdd\u6570\u636e\u4e0d\u4f1a\u88ab\u6ee5\u7528\u3002<\/p>\n

      \u4ee5\u4e0a\u6240\u6709\u65b9\u6848\u90fd\u5177\u6709\u53ef\u884c\u6027\uff0c\u4f46\u662f\u6211\u4eec\u671f\u5f85\u80fd\u4e0e\u5e7f\u544a\u4e1a\u7684\u5176\u4ed6\u516c\u53f8\u643a\u624b\u5408\u4f5c\uff0c\u9488\u5bf9\u8fd9\u4e00\u95ee\u9898\uff0c\u5171\u540c\u6253\u9020\u4e00\u4e2a\u4ee4\u4eba\u6ee1\u610f\u3001\u957f\u4e45\u800c\u7a33\u56fa\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

      SPARROW \u7684\u62a5\u544a\u4f1a\u662f\u4ec0\u4e48\u6837\uff1f<\/strong><\/h3>\n

      \u5f97\u76ca\u4e8e\u6574\u4e2a\u884c\u4e1a\u63d0\u4f9b\u7684\u5efa\u8bbe\u6027\u53cd\u9988\uff0c\u6211\u4eec\u6700\u8fd1\u5bf9 SPARROW \u7684\u62a5\u544a\u529f\u80fd\u8fdb\u884c\u4e86\u4f18\u5316\uff0c\u5728\u4e0d\u635f\u5bb3\u5e7f\u544a\u4e3b\u7ee9\u6548\u7684\u524d\u63d0\u4e0b\uff0c\u8fdb\u4e00\u6b65\u4fdd\u62a4\u4e86\u7528\u6237\u9690\u79c1\u3002\u5177\u4f53\u800c\u8a00\uff0c\u6211\u4eec\u5c06\u65e5\u5fd7\u7ea7\u522b\u7684\u62a5\u544a\u529f\u80fd\u66ff\u6362\u4e3a\u9488\u5bf9\u4e0d\u540c\u5e7f\u544a\u4f7f\u7528\u6848\u4f8b\u7684\u4e09\u4e2a\u4e0d\u540c\u7ea7\u522b\u7684\u62a5\u544a\uff0c\u62a5\u544a\u7531\u628a\u5173\u7cfb\u7edf\u63d0\u4f9b\uff0c\u5305\u62ec\uff1a<\/p>\n

      \u7528\u4e8e\u7ba1\u7406\u5e7f\u544a\u6d3b\u52a8\u652f\u51fa\u548c\u8d26\u5355\u7684\u4f4e\u5ef6\u8fdf\u6c47\u603b\u62a5\u544a\u3002
      \n\u4e2a\u6027\u5316\u663e\u793a\u7ea7\u62a5\u544a\uff0c\u91c7\u7528\u9690\u79c1\u4fdd\u62a4\u673a\u5236\uff0c\u5177\u6709\u6b3a\u8bc8\u68c0\u6d4b\u3001\u5e7f\u544a\u6d3b\u52a8\u4f18\u5316\u548c AB \u6a21\u62df\u6d4b\u8bd5\u7b49\u529f\u80fd\u3002
      \n\u5217\u660e\u6240\u6709\u5df2\u6295\u653e\u5e7f\u544a\u5355\u5143\u7684\u62a5\u544a\uff0c\u4ee5\u5e2e\u52a9\u5e7f\u544a\u53d1\u5e03\u5546\u5ba1\u8ba1\u54c1\u724c\u5b89\u5168\u6027\u3002
      \n\u4f7f\u7528 TURTLEDOVE \u65f6\uff0c\u6d4f\u89c8\u5668\u4e0d\u4f1a\u8fd4\u56de\u5b9e\u65f6\u5e7f\u544a\u7ade\u62cd\u6570\u636e\u9988\u9001\uff0c\u56e0\u6b64\u5e7f\u544a\u53d1\u5e03\u5546\u548c Criteo \u7b49\u5e7f\u544a\u5e73\u53f0\u6bcf\u9694\u51e0\u5c0f\u65f6\u6216\u751a\u81f3\u6bcf\u5929\u4e00\u6b21\u4ece\u6d4f\u89c8\u5668\u6536\u5230\u4ed6\u4eec\u6240\u8d62\u5f97\u5c55\u793a\u6570\u7684\u6c47\u603b\u62a5\u544a\u3002\u8fd9\u6837\u7684\u8bbe\u8ba1\u5c06\u5bfc\u81f4\u5e7f\u544a\u4e3b\u9519\u5931\u4e00\u4e9b\u673a\u4f1a\uff0c\u5e76\u4f1a\u8ba9\u5b83\u4eec\u9677\u5165\u652f\u51fa\u8fc7\u9ad8\u548c\u8fc7\u5ea6\u66dd\u5149\u7684\u98ce\u9669\u4e4b\u4e2d\uff0c\u9ad8\u5cf0\u5e7f\u544a\u6d3b\u52a8\u671f\u95f4\u5c24\u5176\u5982\u6b64\u3002\u6b64\u5916\uff0c\u8fd9\u6837\u7684\u8bbe\u8ba1\u8fd8\u5f71\u54cd\u4e86\u53ca\u65f6\u963b\u6b62\u6f5c\u5728\u5e7f\u544a\u6b3a\u8bc8\u884c\u4e3a\u7684\u80fd\u529b\u3002<\/p>\n

      \u5e7f\u544a\u4e1a\u4e0b\u4e00\u6b65\u7684\u53d1\u5c55\u65b9\u5411\u662f\u4ec0\u4e48\uff1f<\/strong><\/h3>\n

      \u5c3d\u7ba1\u5728\u7ebf\u5e7f\u544a\u672a\u6765\u5982\u4f55\u53d1\u5c55\u4ecd\u7136\u5145\u6ee1\u53d8\u6570\uff0c\u4f46\u6211\u4eec\u5c06\u8fd9\u4e00\u81ea\u7136\u8f6c\u6298\u70b9\u770b\u4f5c\u662f\u5e7f\u544a\u4e1a\u7684\u4e00\u4e2a\u7edd\u4f73\u673a\u4f1a\uff1b\u8fd9\u4e5f\u662f\u4e00\u4e2a\u5343\u8f7d\u96be\u9022\u7684\u65f6\u673a\uff0c\u53ef\u4ee5\u8ba9\u6211\u4eec\u9000\u4e00\u6b65\u5168\u9762\u601d\u8003\u5982\u4f55\u63d0\u4f9b\u8ba9\u7528\u6237\u79ef\u6781\u53c2\u4e0e\u7684\u5728\u7ebf\u4f53\u9a8c\uff0c\u540c\u65f6\u8ba9\u4ed6\u4eec\u62e5\u6709\u6781\u4f73\u611f\u53d7\u3002<\/p>\n

      \u672c\u6b21\u5bf9 21 \u4e16\u7eaa\u7684\u5728\u7ebf\u5e7f\u544a\u6295\u653e\u51c6\u5219\u8fdb\u884c\u7684\u91cd\u65b0\u8bbe\u8ba1\uff0c\u5f88\u53ef\u80fd\u5ef6\u4f38\u5230\u76ee\u6807\u7fa4\u4f53\u4e4b\u5916\uff0c\u53ef\u80fd\u5305\u62ec\u6ce8\u91cd\u9690\u79c1\u7684\u7528\u6237\u7ea7\u9501\u5b9a\u548c\u8bed\u4e49\u9501\u5b9a\u3002\u6211\u4eec\u76f8\u4fe1\u6bcf\u4e2a\u4eba\u90fd\u5e94\u8be5\u6709\u80fd\u529b\u6253\u9020\u51fa\u7b26\u5408\u5176\u559c\u597d\u7684\u5728\u7ebf\u4f53\u9a8c\uff0c\u56e0\u6b64\u6211\u4eec\u4e5f\u76f8\u4fe1\u5e7f\u544a\u4e1a\u5e94\u52aa\u529b\u4e3a\u7528\u6237\u63d0\u4f9b\u6240\u6709\u8fd9\u4e9b\u65b9\u6848\uff0c\u8ba9\u7528\u6237\u81ea\u5df1\u51b3\u5b9a\u54ea\u4e9b\u65b9\u6848\u6700\u7b26\u5408\u4ed6\uff08\u5979\uff09\u4eec\u7684\u5174\u8da3\u548c\u9700\u6c42\u3002<\/p>\n

      \u9e1f\u7c7b\u6210\u7fa4\u98de\u7fd4\u662f\u5b63\u8282\u53d8\u6362\u7684\u5178\u578b\u6807\u5fd7\uff0c\u800c\u5bf9\u4e8e\u5728\u7ebf\u5e7f\u544a\u6765\u8bf4\uff0c\u63a5\u4e0b\u6765\u7684\u4e24\u5e74\u65e0\u7591\u5c06\u6210\u4e3a\u4e00\u4e2a\u65b0\u65f6\u4ee3\u7684\u5f00\u7bc7\u3002\u56f4\u7ed5\u7f51\u7edc\u8eab\u4efd\u7684\u8ba8\u8bba\u5c06\u4e0d\u65ad\u6f14\u53d8\uff0c\u6211\u4eec\u4e5f\u5c06\u56e0\u52bf\u800c\u53d8\uff0c\u52aa\u529b\u6253\u9020\u4e00\u4e2a\u66f4\u4f18\u79c0\u7684\u5e7f\u544a\u7cfb\u7edf\u3002\u8fd9\u4e2a\u7cfb\u7edf\u5e94\u5f53\u80fd\u591f\u8ba9\u54c1\u724c\u63a8\u5e7f\u5176\u5de5\u4f5c\u6210\u679c\uff0c\u80fd\u591f\u4e3a\u5f3a\u5927\u4e14\u72ec\u7acb\u7684\u5e7f\u544a\u53d1\u5e03\u884c\u4e1a\u63d0\u4f9b\u8d44\u91d1\u652f\u6301\uff0c\u80fd\u591f\u8ba9\u7528\u6237\u53d7\u76ca\u4e8e\u53ea\u6709\u7f51\u7edc\u5a92\u4f53\u624d\u5177\u5907\u7684\u4e30\u5bcc\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u4e00\u5207\u5168\u51ed\u7528\u6237\u505a\u4e3b\u3002<\/p>\n

      SPARROW \u4f1a\u4e0d\u65ad\u5347\u7ea7\u8fdb\u5316\uff0c\u56e0\u6b64\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u63a8\u52a8\u5408\u4f5c\u5e76\u9f13\u52b1\u5176\u4ed6\u53c2\u4e0e\u65b9\u548c\u5408\u4f5c\u4f19\u4f34\u5728 SPARROW \u4e0a\u5206\u4eab\u53cd\u9988\uff1b\u5982\u679c\u4ed6\u4eec\u60f3\u52a0\u5165\u6211\u4eec\u6765\u5171\u540c\u5b8c\u6210\u8fd9\u9879\u4e8b\u4e1a\uff0c\u4e5f\u53ef\u76f4\u63a5\u8054\u7cfb Criteo \u56e2\u961f\u7684\u4efb\u4f55\u6210\u5458\u3002<\/p>\n

      Charles-Henri Henault<\/p>\n

      Charles-Henri \u662f Criteo \u5e7f\u544a\u5e73\u53f0\u548c\u5206\u6790\u90e8\u95e8\u7684\u4ea7\u54c1\u526f\u603b\u88c1\u3002\u4ed6\u4e8e 2015 \u5e74\u52a0\u5165\u516c\u53f8\uff0c\u7ba1\u7406 Criteo \u5e73\u53f0\u4ea7\u54c1\u56e2\u961f\uff0c\u8d1f\u8d23\u5c06 Criteo \u7ba1\u7406\u4e2d\u5fc3\u6253\u9020\u6210\u4f9b\u5e02\u573a\u8425\u9500\u4eba\u5458\u4f7f\u7528\u7684\u4f18\u9009\u5e73\u53f0\uff0c\u53ef\u5728\u6b64\u641c\u5bfb\u53ef\u9760\u5e76\u5177\u6709\u5f71\u54cd\u529b\u7684\u5e7f\u544a\u3002Charles-Henri \u62e5\u6709\u5df4\u9ece\u90ae\u7535\u5b66\u9662\u7684\u901a\u4fe1\u5de5\u7a0b\u4e13\u4e1a\u7406\u79d1\u7855\u58eb\u5b66\u4f4d\uff0c\u5e76\u83b7\u5f97\u54c8\u4f5b\u5546\u5b66\u9662\u5de5\u5546\u7ba1\u7406\u7855\u58eb\u5b66\u4f4d\u3002\u4ed6\u6b64\u524d\u66fe\u5c31\u804c\u4e8e\u7ba1\u7406\u54a8\u8be2\u516c\u53f8 Bain & Company\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u5e7f\u544a\u548c\u89c2\u9e1f\u5386\u6765\u5e76\u6ca1\u6709\u591a\u5c11\u5171\u901a\u4e4b\u5904\uff0c\u4f46\u7531\u4e8e\u5982\u4eca\u4e00\u4e9b\u9488\u5bf9\u672a\u6765\u4e2a\u6027\u5316\u5e7f\u544a\u7684\u884c\u4e1a\u63d0\u6848\u4ee5\u9e1f\u7c7b\u6765\u547d\u540d\uff0c\u4e24\u8005\u4e4b\u95f4\u624d\u5f00\u59cb\u6709\u4e86\u5173\u8054\u3002\u968f\u7740\u5e7f\u544a\u4e1a\u751f\u6001\u7cfb\u7edf\u5f00\u59cb\u89c4\u5212\u7b2c\u4e09\u65b9 Cookie \u65f6\u4ee3\u4e4b\u540e\u7684\u4e1a\u52a1\u53d1\u5c55\uff0c\u8fd9\u4e9b\u5efa\u8bae\u65e8\u5728\u4f18\u5316\u5e7f\u544a\u6548\u679c\uff0c\u5e76\u7ef4\u62a4\u7528\u6237\u3001\u5e7f\u544a\u4e3b\u3001\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u6280\u672f\u516c\u53f8\u4e4b\u95f4\u7684\u9690\u6027\u4ef7\u503c\u4ea4\u6362\u3002 \u4e3a\u4e86\u8fdb\u4e00\u6b65\u5f3a\u5316\u9690\u79c1\u6743\uff0cChrome \u53d1\u5e03\u4e86 TURTLEDOVE\uff08\u63d0\u51fa\u4e24\u9879\u65e0\u5173\u8054\u8bf7\u6c42\uff0c\u7136\u540e\u5728\u672c\u5730\u6267\u884c\u6210\u529f\u51b3\u7b56\uff09\uff0c\u63d0\u51fa\u672a\u6765\u9488\u5bf9\u76ee\u6807\u7fa4\u4f53\u6295\u653e\u5e7f\u544a\u4f1a\u901a\u8fc7\u4f55\u79cd\u65b9\u5f0f\u53d6\u4ee3\u7528\u6237\u7ea7\u5e7f\u544a\u3002\u8be5\u65b9\u6cd5\u63d0\u51fa\u5e94\u6839\u636e\u5177\u6709\u5171\u540c\u5174\u8da3\u7684\u7528\u6237\u7fa4\u4f53\u6765\u8c03\u6574\u5e7f\u544a\u4fe1\u606f\uff0c\u800c\u4e0d\u5e94\u5411\u533f\u540d\u7684\u4e2a\u4eba\u7528\u6237\u6295\u653e\u5b9a\u5236\u4fe1\u606f\u3002 \u603b\u4f53\u800c\u8a00\uff0cChrome \u8fd9\u4e00\u63d0\u6848\u7684\u76ee\u6807\u5728\u4e8e\u8ba9\u7528\u6237\u7ef4\u6301\u79ef\u6781\u800c\u6ce8\u91cd\u9690\u79c1\u7684\u5e7f\u544a\u4f53\u9a8c\uff0c\u540c\u65f6\u4e5f\u5177\u5907\u4e00\u5b9a\u900f\u660e\u5ea6\uff0c\u53ef\u8ba9\u7528\u6237\u4e86\u89e3\u5176\u6d4f\u89c8\u884c\u4e3a\u5728\u54ea\u4e9b\u65b9\u9762\u5f71\u54cd\u4e86\u4ed6\u4eec\u6240\u770b\u5230\u7684\u5e7f\u544a\u3002\u4ece\u6280\u672f\u4e0a\u800c\u8a00\uff0cTURTLEDOVE \u5efa\u8bae\u8ba9\u6d4f\u89c8\u5668\u6267\u884c\u5e7f\u544a\u6d3b\u52a8\uff0c\u5f00\u5c55\u5b9e\u65f6\u7ade\u4ef7\u548c\u5e7f\u544a\u6295\u653e\u5de5\u4f5c\u3002\u8be5\u63d0\u6848\u8fd8\u5efa\u8bae\u5e94\u5728\u6d4f\u89c8\u5668\u7ea7\u522b\u6765\u7edf\u8ba1\u7ee9\u6548\u62a5\u544a\uff0c\u7136\u540e\u518d\u6c47\u603b\u5404\u4e2a\u6d4f\u89c8\u5668\u7684\u6570\u636e\uff0c\u5e76\u5728 24 \u5c0f\u65f6\u4e4b\u540e\u63d0\u4f9b\u62a5\u544a\u3002 \u5c3d\u7ba1 Chrome \u7684\u63d0\u6848\u6709\u4e0d\u9519\u7684\u52a8\u673a\uff0c\u4f46\u5176\u7ed3\u679c\u5e76\u4e0d\u5b8c\u5168\u7b26\u5408\u5728\u7ebf\u5e7f\u544a\u7684\u9700\u6c42\u3002\u867d\u7136 TURTLEDOVE \u5efa\u8bae\u5efa\u7acb\u521d\u59cb\u6846\u67b6\uff0c\u4ee5\u4fbf\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u591a\u9690\u79c1\u6743\uff0c\u4f46\u5374\u5e76\u6ca1\u6709\u89e3\u51b3\u5982\u4e0b\u95ee\u9898\uff1a\u5982\u4f55\u8ba9\u5e7f\u544a\u4e3b\u3001\u5e7f\u544a\u53d1\u5e03\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u62e5\u6709\u5411\u7528\u6237\u63d0\u4f9b\u79ef\u6781\u5e7f\u544a\u4f53\u9a8c\u6240\u9700\u7684\u63a7\u5236\u6743\u548c\u900f\u660e\u5ea6\u3002 \u4eca\u5e74 5 \u6708\uff0c\u4e3a\u5f25\u8865\u4e0a\u8ff0\u7f3a\u9677\uff0cCriteo \u5728\u4e07\u7ef4\u7f51\u8054\u76df (W3C) \u5185\u90e8\u53d1\u5e03\u4e86 SPARROW \u63d0\u6848\u3002SPARROW \u4ee5 TURTLEDOVE \u7684\u539f\u5219\u4e3a\u57fa\u7840\uff0c\u5e76\u63d0\u51fa\u4e86\u4e00\u7cfb\u5217\u6539\u8fdb\u63aa\u65bd\uff0c\u4ee5\u4fbf\u8ba9\u63d0\u5448\u7684\u5e7f\u544a\u65b9\u6cd5\u66f4\u52a0\u7b26\u5408\u7528\u6237\u6240\u671f\u671b\u7684\u6ce8\u91cd\u9690\u79c1\u6743\u7684\u5728\u7ebf\u4f53\u9a8c\uff0c\u4ece\u800c\u6ee1\u8db3\u5e7f\u544a\u4e3b\u4e0e\u5e7f\u544a\u53d1\u5e03\u5546\u7684\u7ee9\u6548\u9700\u6c42\u3002 \u4ec0\u4e48\u662f SPARROW? 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