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id=\"sup-6\">6<\/sup> Source: \u201cPublisher Ad Monetization After the Third-Party Cookie\u201d, Insider Intelligence\/eMarketer, Audrey Schomer, March 2021<\/p>\n<p><sup id=\"sup-7\">7<\/sup> Source: A commissioned study conducted by Forrester Consulting on behalf of Criteo, August 2020. 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