{"id":1142,"date":"2022-12-02T19:05:38","date_gmt":"2022-12-02T19:05:38","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1142"},"modified":"2023-03-09T19:34:55","modified_gmt":"2023-03-09T19:34:55","slug":"black-friday-recap-2022","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/black-friday-recap-2022\/","title":{"rendered":"2022\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u8d2d\u7269\u6d3b\u52a8\u56de\u987e\uff1a\u7ebf\u4e0a\u9500\u552e\u989d\u4fdd\u6301\u540c\u6bd4\u7a33\u5b9a\u589e\u957f"},"content":{"rendered":"<p>\u4eca\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u8d2d\u7269\u6d3b\u52a8\u7684\u9500\u552e\u4e1a\u7ee9\u8ba9\u6240\u6709\u4eba\u51fa\u4e4e\u610f\u6599\u3002\u5c3d\u7ba1\u7531\u4e8e\u901a\u8d27\u81a8\u80c0\u5bfc\u81f4\u5546\u54c1\u4ef7\u683c\u4e0a\u6da8\uff0c\u4f46\u5728\u4eca\u5e74\u7684\u5927\u578b\u4ea4\u6613\u6d3b\u52a8\u4e2d\uff0c\u5404\u4f01\u4e1a\u7684\u9500\u552e\u989d\u5927\u5e45\u98d9\u5347\uff0c\u8fd9\u8bc1\u660e\u6d88\u8d39\u8005\u4ecd\u7136\u70ed\u8877\u4e8e\u53c2\u4e0e<a 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1149\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-1-min.png\" alt=\"\" width=\"711\" height=\"450\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-1-min.png 1000w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-1-min-300x190.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-1-min-768x486.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-1-min-630x399.png 630w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1150\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-2-min.png\" alt=\"\" width=\"856\" height=\"450\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-2-min.png 1000w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-2-min-300x158.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-2-min-768x404.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-black-friday-recap-graph-2-min-630x331.png 630w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><\/p>\n<h2><strong>\u9ed1\u8272\u661f\u671f\u4e94\u6d3b\u52a8\u7ed3\u675f\u540e\uff0c\u8981\u542f\u52a8\u5ba2\u6237\u7559\u5b58\u6d3b\u52a8<\/strong><\/h2>\n<p>\u6211\u4eec\u7684<a href=\"https:\/\/www.criteo.com\/cn\/blog\/2022-holiday-shopping-predictions\/\">\u62a5\u544a\u5f97\u51fa\uff0c<\/a>\u8fd9\u4e00\u65f6\u671f\u6210\u4e3a\u4e86\u83b7\u53d6\u6d88\u8d39\u8005\u7684\u5173\u952e\u65f6\u671f\uff0c\u56e0\u4e3a\u65b0\u4e70\u5bb6\uff08\u5212\u5206\u4e3a\u65b0\u5ba2\u6237\u7684\u6d88\u8d39\u8005\uff09\u7684\u4eba\u6570\u5360\u6bd4\u572811\u6708\u4efd\u521d\u671f\u5f00\u59cb\u6500\u5347\uff0c\u5728\u9ed1\u8272\u661f\u671f\u4e94\u5f53\u5929\u8fbe\u5230\u5cf0\u503c\u3002<\/p>\n<p>\u6211\u4eec\u7684\u8c03\u67e5\u7ed3\u679c\u8bf4\u660e\u4e86\u8fd9\u4e00\u65f6\u671f<a href=\"https:\/\/www.criteo.com\/cn\/blog\/customer-acquisition-strategies-to-attract-audiences\/\">\u201c\u62c9\u65b0\u5f15\u6d41\u201d\u7b56\u7565<\/a>\u7684\u91cd\u8981\u6027\u3002\u5728\u9ed1\u8272\u661f\u671f\u4e94\u4e4b\u524d\uff0c\u5168\u7403\u8d85\u8fc7\u4e00\u534a\u7684\u6d88\u8d39\u8005\uff0858%\uff09\u540c\u610f\uff1a\u4ed6\u4eec\u53ef\u80fd\u4f1a\u5c1d\u8bd5\u8d2d\u4e70\u63d0\u4f9b\u8d85\u503c\u4f18\u60e0\u7684\u5728\u7ebf\u65b0\u54c1\u724c\/\u65b0\u96f6\u552e\u5546\u7684\u5546\u54c1\u3002<\/p>\n<p>\u5728\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u8981\u5c3d\u65e9\u83b7\u53d6\u65b0\u5ba2\u6237\uff0c\u901a\u8fc7\u63d0\u9ad8\u5148\u524d\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u548c\u9500\u552e\u989d\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u572812\u6708\u7684\u5269\u4f59\u65f6\u95f4\u91cc\uff0c\u542f\u52a8<a href=\"https:\/\/www.criteo.com\/cn\/blog\/customer-retention-strategies-for-lifetime-value\/\">\u201c\u5ba2\u6237\u7559\u5b58\u201d\u8425\u9500\u6d3b\u52a8<\/a>\u3002\u6211\u4eec\u7684\u8c03\u67e5\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u518d\u6b21\u8d2d\u4e70\u4e4b\u524d\u63d0\u4f9b\u79ef\u6781\u8d2d\u7269\u4f53\u9a8c\uff0841%\uff09\u548c\u9ad8\u8d28\u91cf\u5ba2\u6237\u670d\u52a1\uff0839%\uff09\u7684\u54c1\u724c\u7684\u5546\u54c1\u3002<\/p>\n<h2><strong>\u5ba2\u6237\u6570\u636e\u5229\u7528\u6700\u5927\u5316\u00a0\u00a0<\/strong><\/h2>\n<p>\u5982\u9700\u4e86\u89e3\u6709\u5173\u9ed1\u8272\u661f\u671f\u4e94\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u5168\u7403\u6d88\u8d39\u8005\u8d2d\u7269\u65b9\u5f0f\u7684\u66f4\u591a\u6570\u636e\u9a71\u52a8\u6d1e\u5bdf\uff0c\u8bf7\u9605\u8bfb\u6211\u4eec\u7684<a href=\"https:\/\/www.criteo.com\/cn\/blog\/singles-day-2022-recap\/\">2022\u5e74\u53cc\u5341\u4e00\u8d2d\u7269\u6d3b\u52a8\u56de\u987e<\/a>\u3002<\/p>\n<p>\u6211\u4eec\u7684<a href=\"https:\/\/www2.criteo.com\/2022HolidayPlaybook\" target=\"_blank\" rel=\"noopener\">\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u6d3b\u52a8\u624b\u518c\u7f51\u9875\u7248<\/a>\u5305\u542b\u4e86\u5404\u79cd\u8425\u9500\u7b56\u7565\uff0c\u672c\u6d3b\u52a8\u624b\u518c\u662f\u6839\u636e\u8d85\u8fc722,000\u540d\u5e7f\u544a\u5546\u548c1\u4e07\u4ebf\u7f8e\u5143\u7535\u5b50\u5546\u52a1\u9500\u552e\u989d\u7684\u6570\u636e\u7f16\u5199\u800c\u6210\u3002\u4e0b\u8f7d\u6211\u4eec\u7684\u6307\u5357\uff0c\u4e86\u89e3\u6570\u5b57\u5e7f\u544a\u7b56\u7565\uff0c\u6709\u52a9\u4e8e\u8425\u9500\u4eba\u5458\u5145\u5206\u5229\u7528\u8d2d\u7269\u65fa\u5b63\uff0c\u4ee5\u5b9e\u73b0\u6536\u76ca\u6700\u5927\u5316\u3002<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/2022HolidayPlaybook\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1162 size-large\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-1024x265.png\" alt=\"\" width=\"640\" height=\"166\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-1024x265.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-300x78.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-768x199.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-1536x398.png 1536w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-630x163.png 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN.png 1911w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" 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