{"id":1176,"date":"2022-10-11T18:38:49","date_gmt":"2022-10-11T18:38:49","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1176"},"modified":"2026-01-12T13:12:34","modified_gmt":"2026-01-12T05:12:34","slug":"how-consumers-will-shop-this-holiday-and-festive-season","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/how-consumers-will-shop-this-holiday-and-festive-season\/","title":{"rendered":"\u6d88\u8d39\u8005\u5728\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u6d3b\u52a8\u671f\u95f4\u7684\u8d2d\u7269\u65b9\u5f0f\uff1a\u5168\u7403\u8c03\u7814\u6d1e\u5bdf"},"content":{"rendered":"<p>\u6211\u4eec\u6bcf\u4e2a\u6708\u90fd\u4f1a\u5bf9\u5168\u7403\u6570\u5343\u540d\u6d88\u8d39\u8005\u8fdb\u884c\u8c03\u67e5\u7814\u7a76\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u8d2d\u7269\u4e60\u60ef\u3002\u6211\u4eec\u57289\u6708\u7814\u7a76\u4e86\u4e00\u7ec4\u7279\u522b\u7684\u95ee\u9898\uff0c\u4ee5\u4e86\u89e3\u5ba2\u6237\u9488\u5bf9\u5373\u5c06\u5230\u6765\u7684\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u5236\u5b9a\u7684\u8d2d\u7269\u8ba1\u5212\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u8425\u9500\u4eba\u5458\u9700\u77e5\u5185\u5bb9\uff1a<\/p>\n<h2><strong>\u6d88\u8d39\u8005\u6b63\u5728\u8282\u7701\u5f00\u652f\uff0c\u7f29\u5c0f\u8d2d\u7269\u9001\u793c\u8303\u56f4\uff0c\u5145\u5206\u5229\u7528\u8d2d\u7269\u65fa\u5b63\uff0c\u4ee5\u5b9e\u73b0\u5229\u76ca\u6700\u5927\u5316<\/strong><\/h2>\n<p>\u7ecf\u6d4e\u538b\u529b\u4f7f\u4eca\u5e74\u6625\u8282\u7684\u6d88\u8d39\u66f4\u5177\u6311\u6218\u6027\uff0c52%\u7684\u5168\u7403\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u6d88\u8d39\u9884\u7b97\u662f\u4eca\u5e74\u8d2d\u7269\u5b63\u7684\u4e3b\u8981\u95ee\u9898\u3002\u76f8\u53cd\uff0c49%\u7684\u5168\u7403\u5ba2\u6237\u8868\u793a\uff0c\u4ed6\u4eec\u6b63\u5728\u5b58\u94b1\u652f\u4ed8\u8282\u5047\u65e5\u8d2d\u7269\u8d39\u7528\uff0c\u5e76\u8ba1\u5212\u7f29\u5c0f\u9001\u793c\u8303\u56f4\u3002\u4eb2\u5bc6\u7684\u5bb6\u4eba\u4f1a\u6536\u5230\u793c\u7269\uff0c\u4f46\u5373\u4f7f\u662f\u670b\u53cb\u4eca\u5e74\u4e5f\u53ef\u80fd\u4e0d\u4f1a\u6536\u5230\u793c\u7269\uff0c\u7565\u4f4e\u4e8e\u4e00\u534a\uff0847%\uff09\u7684\u5ba2\u6237\u8868\u793a\u4ed6\u4eec\u4f1a\u7ed9\u670b\u53cb\u9001\u793c\u7269\u3002\u53ea\u67099%\u7684\u5ba2\u6237\u8ba1\u5212\u7ed9\u4fdd\u59c6\u7b49\u52a9\u7406\u5de5\u4eba\u8d2d\u4e70\u793c\u7269\u3002\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u7684\u5ba2\u6237\u7fa4\u4f53\u4e2d\uff0c\u8d85\u8fc7\u56db\u5206\u4e4b\u4e09\uff0877%\uff09\u7684\u5ba2\u6237\u5728\u8d2d\u4e70\u8282\u65e5\u793c\u7269\u65f6\u8fd8\u53ef\u80fd\u4f1a\u5bfb\u627e\u6298\u6263\/\u4fc3\u9500\u5546\u54c1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1195\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-1-min.png\" alt=\"\" width=\"800\" height=\"351\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-1-min.png 800w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-1-min-300x132.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-1-min-768x337.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-1-min-630x276.png 630w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1196\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-2-min.png\" alt=\"\" width=\"800\" height=\"420\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-2-min.png 800w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-2-min-300x158.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-2-min-768x403.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-2-min-630x331.png 630w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1197\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-3-min.png\" alt=\"\" width=\"800\" height=\"408\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-3-min.png 800w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-3-min-300x153.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-3-min-768x392.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-3-min-630x321.png 630w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" 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srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-4-min.png 800w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-4-min-300x138.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-4-min-768x353.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-4-min-630x290.png 630w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u8bf7\u9605\u8bfb\u4ee5\u4e0b\u76f8\u5173\u5e16\u5b50\uff1a<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.criteo.com\/cn\/blog\/2022-black-friday-cyber-month\/\">2022\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u7edc\u6d88\u8d39\u6708\uff1a\u5e94\u5bf9\u8d2d\u7269\u5b63\u5e02\u573a\u53d8\u5c40\u7684\u8425\u9500\u7b56\u7565<\/a><\/li>\n<li><a href=\"https:\/\/www.criteo.com\/cn\/blog\/2022-holiday-shopping-predictions\/\">2022\u5e74\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u5546\u4e1a\u8d8b\u52bf\uff1a5\u5927\u9884\u6d4b<\/a><\/li>\n<\/ul>\n<h2><strong>\u5728\u7f8e\u56fd\uff0c\u8282\u7701\u6c7d\u6cb9\u662f\u4eca\u5e74\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u6d88\u8d39\u8005\u5728\u7f51\u4e0a\u8d2d\u7269\u7684\u4e3b\u8981\u539f\u56e0<\/strong><\/h2>\n<p>\u5c3d\u7ba1\u8fc7\u53bb\u51e0\u4e2a\u6708\u6c7d\u6cb9\u4ef7\u683c\u4e00\u76f4\u5728\u4e0b\u964d\uff0c\u4f46\u53ef\u80fd\u4f1a\u5c06\u518d\u6b21\u4e0a\u6da8\u3002\u8d85\u8fc740%\u7684\u7f8e\u56fd\u5ba2\u6237\u8868\u793a\uff0c\u4ed6\u4eec\u8ba1\u5212\u5728\u7f51\u4e0a\u8d2d\u7269\uff0c\u56e0\u4e3a\u8fd9\u6837\u53ef\u4ee5\u8282\u7701\u6c7d\u6cb9\u3002\u5728\u6b64\u6b21\u8c03\u67e5\u4e2d\uff0c\u7f8e\u56fd\u662f\u552f\u4e00\u5c06\u8fd9\u4e00\u539f\u56e0\u6392\u5728\u524d\u4e09\u540d\u7684\u56fd\u5bb6\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1199\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-5-min.png\" alt=\"\" width=\"800\" height=\"376\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-5-min.png 800w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-5-min-300x141.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-5-min-768x361.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-5-min-630x296.png 630w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u5bf9\u4e8e\u4e16\u754c\u5176\u4ed6\u5730\u533a\u6765\u8bf4\uff0c\u4eca\u5e74\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u7f51\u8d2d\u7684\u4e3b\u8981\u539f\u56e0\u5305\u62ec\uff1a\u201c\u53ef\u4ee5\u8282\u7701\u65f6\u95f4\u201d\uff0856%\uff09\uff0c\u201c\u6211\u53ef\u4ee5\u5728\u7f51\u4e0a\u627e\u5230\u5b9e\u4f53\u5e97\u91cc\u627e\u4e0d\u5230\u7684\u4e1c\u897f\u201d\uff0845%\uff09\uff0c\u4ee5\u53ca\u201c\u6211\u5e0c\u671b\u80fd\u5728\u7f51\u4e0a\u627e\u5230\u66f4\u597d\u7684\u5546\u54c1\u201d\uff0843%\uff09\u3002<\/p>\n<h2><strong>\u5ba2\u6237\u4f1a\u6d8c\u5411\u5b9e\u4f53\u5e97\u5bfb\u6c42\u8d2d\u7269\u4f53\u9a8c<\/strong><\/h2>\n<p>\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u5b9e\u4f53\u5e97\u7684\u89e6\u89c9\u548c\u60c5\u611f\u4f53\u9a8c\u662f\u9009\u62e9\u5b9e\u4f53\u5e97\u8d2d\u7269\u7684\u5173\u952e\u539f\u56e0\u3002\u8d85\u8fc7\u4e00\u534a\u7684\u5168\u7403\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u559c\u6b22\u8d2d\u4e70\u80fd\u591f\u770b\u5230\u548c\u89e6\u6478\u5230\u7684\u793c\u7269\uff0c43%\u7684\u5168\u7403\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4eab\u53d7\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u671f\u95f4\u901b\u5b9e\u4f53\u5e97\u7684\u4f53\u9a8c\u3002\u53e6\u4e00\u6279\u76f8\u540c\u6bd4\u4f8b\u7684\u53d7\u8bbf\u8005\u4e5f\u9009\u62e9\u5728\u5b9e\u4f53\u5e97\u8d2d\u7269\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5728\u5b9e\u4f53\u5e97\u91cc\u8d2d\u5f97\u4e86\u597d\u5546\u54c1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1200\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-6-min.png\" alt=\"\" width=\"800\" height=\"369\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-6-min.png 800w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-6-min-300x138.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-6-min-768x354.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-6-min-630x291.png 630w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u5168\u7403\u4e09\u5206\u4e4b\u4e8c\u7684\u5ba2\u6237\u5df2\u7ecf\u5f00\u59cb\u4e3a\u8282\u5047\u65e5\u8d2d\u7269\u505a\u51c6\u5907\u4e86<\/strong><\/h2>\n<p>\u5728\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u6d3b\u52a8\u671f\u95f4\u62d6\u5ef6\u8d2d\u7269\u7684\u5ba2\u6237\u5df2\u7ecf\u6210\u4e3a\u5c11\u6570\uff0c\u5168\u740358%\u7684\u5ba2\u6237\u8bf4\u4ed6\u4eec\u57289\u6708\u4efd\u5c31\u8003\u8651\u8fc7\u8d2d\u4e70\u8282\u65e5\u793c\u7269\u3002\u4ece7\u6708\u4efd\u5f00\u59cb\uff0c\u5168\u7403\u5bf9\u8282\u65e5\u793c\u7269\u7684\u5173\u6ce8\u5ea6\u5f00\u59cb\u4e0a\u5347\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1201\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-7-min.png\" alt=\"\" width=\"800\" height=\"354\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-7-min.png 800w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-7-min-300x133.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-7-min-768x340.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-7-min-630x279.png 630w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0c\u5982\u679c\u6309\u5e74\u9f84\u6bb5\u533a\u5206\u5ba2\u6237\u7fa4\u4f53\uff0c\u5728\u4e00\u5e74\u4e2d\u7684\u4efb\u4f55\u65f6\u5019\uff0c\u5927\u7ea6\u6709\u4e00\u534a\u7684Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\u5728\u8003\u8651\u8d2d\u4e70\u4ec0\u4e48\u8282\u65e5\u793c\u7269\u3002\u8fd9\u610f\u5473\u7740\uff0c\u4ed6\u4eec\u603b\u662f\u4f1a\u7559\u610f\u4e00\u4e9b\u53ef\u80fd\u4f5c\u4e3a\u8282\u65e5\u793c\u7269\u7684\u5546\u54c1\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1202\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-8-min.png\" alt=\"\" width=\"800\" height=\"352\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-8-min.png 800w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-8-min-300x132.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-8-min-768x338.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CN-how-consumers-will-shop-graph-8-min-630x277.png 630w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u63d0\u524d\u5f00\u59cb\u8d2d\u7269\u662f\u4e9a\u9a6c\u900a\u5ba3\u5e03<\/strong><strong>Prime<\/strong><strong>\u4f1a\u5458\u65e9\u4eab\u65e5\u7684\u539f\u56e0\u5417<\/strong><strong>?<\/strong><\/h2>\n<p>\u5ba2\u6237\u544a\u8bc9\u6211\u4eec\uff0c\u4ed6\u4eec\u73b0\u5728\u6b63\u5728\u8003\u8651\u8d2d\u4e70\u8282\u65e5\u793c\u7269\u3002\u8fc7\u53bb\u51e0\u5e74\u7684\u8282\u5047\u65e5\u8d2d\u7269\u60c5\u51b5\u8868\u660e\uff0c\u4ece11\u6708\u6574\u4e2a\u6708\u9500\u552e\u989d\u7684\u589e\u957f\u60c5\u51b5\u6765\u770b\uff0c\u9ed1\u8272\u661f\u671f\u4e94\u671f\u95f4\u7684\u9500\u552e\u989d\u9ad8\u5cf0\u6b63\u9010\u6e10\u51cf\u5f31\u3002\u4e9a\u9a6c\u900a\u6700\u65b0\u63a8\u51fa\u7684\u8d2d\u7269\u6d3b\u52a8\u79f0\u4e3aPrime\u4f1a\u5458\u65e9\u4eab\u65e5\uff0c\u8fd9\u662f10\u6708\u548c11\u6708\u671f\u95f4\u8d8a\u6765\u8d8a\u591a\u7684\u96f6\u552e\u5546\u6d3b\u52a8\uff08\u5982\u7f8e\u56fd\u201cTarget\u7ebf\u4e0a\u5927\u4fc3\u65e5\u201d\u548c\u201c\u6c83\u5c14\u739b\u4fc3\u9500\u65e5\u201d\u4ee5\u53ca\u6fb3\u5927\u5229\u4e9a\u201c\u7f51\u8d2d\u72c2\u6b22\u6d3b\u52a8\u201d\uff09\u4e2d\u6700\u65b0\u7684\u4e00\u9879\u8d2d\u7269\u6d3b\u52a8\u3002\u8fd9\u8fdb\u4e00\u6b65\u8bc1\u660e\uff0c\u5168\u7403\u96f6\u552e\u5546\u5e94\u8be5\u5173\u6ce8<a href=\"https:\/\/www.criteo.com\/cn\/blog\/2022-black-friday-cyber-month\/\">\u9ed1\u8272\u661f\u671f\u4e94<\/a>\u4e4b\u524d\u7684\u8d2d\u7269\u6d3b\u52a8\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u9ed1\u8272\u661f\u671f\u4e94\u672c\u8eab\u3002<\/p>\n<p>\u867d\u7136\u8fd9\u662f\u4e00\u9879\u65b0\u7684\u8d2d\u7269\u6d3b\u52a8\uff0c\u6d3b\u52a8\u6570\u636e\u4ecd\u5728\u9646\u7eed\u53d1\u5e03\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u53c2\u8003\u4e00\u4e0b\u5148\u4f8b\uff1a2020\u5e7410\u6708\u4e9a\u9a6c\u900a\u79cb\u5b63\u4f1a\u5458\u4fc3\u9500\u65e5\u3002\u4ece\u8fd9\u6b21\u6d3b\u52a8\u4e2d\u6211\u4eec\u5b66\u5230\u7684\u4e3b\u8981\u7ecf\u9a8c\u662f\uff1a\u65e0\u8bba\u4e9a\u9a6c\u900a\u201c\u4f1a\u5458\u4fc3\u9500\u65e5\u201d\u4ec0\u4e48\u65f6\u5019\u4e3e\u529e\uff0c\u5229\u7528\u8fd9\u4e00\u5929\u5f00\u5c55\u4fc3\u9500\u6d3b\u52a8\u7684\u54c1\u724c\u5546\u90fd\u4f1a\u4ea7\u751f\u663e\u8457\u7684\u5149\u73af\u6548\u5e94\u3002<\/p>\n<h2><strong>\u8425\u9500\u4eba\u5458\u9700\u77e5\u7684\u5173\u952e\u4fe1\u606f\u70b9<\/strong><\/h2>\n<ul>\n<li>\u6d3b\u52a8\u805a\u7126\u5e02\u573a\u6d3b\u8dc3\u53d7\u4f17\u3002\u5c3d\u7ba1\u9762\u4e34\u6311\u6218\uff0c\u6d88\u8d39\u8005\u4ecd\u8ba1\u5212\u5c3d\u5176\u6240\u80fd\u5145\u5206\u5229\u7528\u4eca\u5e74\u7684\u8282\u5047\u65e5\u8d2d\u7269\u5b63\uff0c\u4ee5\u5b9e\u73b0\u5229\u76ca\u6700\u5927\u5316\u3002\u4eca\u5e74\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u793c\u7269\u548c\u9001\u793c\u5bf9\u8c61\u53ef\u80fd\u4f1a\u4e0e\u4ee5\u5f80\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u8d2d\u7269\u6d3b\u52a8\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u53ea\u63a5\u89e6\u5230\u90a3\u4e9b\u79ef\u6781\u5bfb\u627e\u793c\u7269\u7684\u6d88\u8d39\u8005\u3002\u82e5\u60a8\u80fd\u5408\u7406\u4f7f\u7528\u9884\u7b97\uff0c\u4e5f\u6709\u52a9\u4e8e\u5ba2\u6237\u660e\u667a\u6d88\u8d39\u3002<\/li>\n<li>\u5236\u5b9a\u8d2d\u7269\u6d3b\u52a8\u548c\u4fc3\u9500\u6d3b\u52a8\uff0c\u5438\u5f15Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\uff0c\u4ed6\u4eec\u6700\u65e9\u5f00\u59cb\u53c2\u4e0e\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u6d3b\u52a8\uff0c\u8ba1\u5212\u7684\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u6d88\u8d39\u91d1\u989d\u6700\u591a\u3002<\/li>\n<li>\u56e0\u4e3a\u96f6\u552e\u5546\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u662f\u6d88\u8d39\u8005\u641c\u7d22\u8d2d\u4e70\u793c\u7269\u7684\u4e3b\u8981\u5730\u65b9\uff0c\u6240\u4ee5\u8425\u9500\u4eba\u5458\u8981\u50cf\u5b9e\u7269\u8d27\u67b6\u4e00\u6837\u91cd\u89c6\u6570\u5b57\u8d27\u67b6\u300290%\u7684\u5728\u7ebf\u8d2d\u4e70\u4ea7\u54c1\u90fd\u5728\u641c\u7d22\u7ed3\u679c\u7684\u7b2c\u4e00\u9875\uff0c\u6240\u4ee5\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u53ef\u4ee5\u5728\u96f6\u552e\u5546\u5e7f\u544a\u6d3b\u52a8\u4e2d\u88ab\u6d88\u8d39\u8005\u770b\u5230\u3002<\/li>\n<li>\u901a\u8fc7\u8d2d\u7269\u6d3b\u52a8\u5728\u7ebf\u4e0a\u5438\u5f15\u60a8\u7684\u5b9e\u4f53\u5e97\u5ba2\u6237\uff0c\u8ba9\u4ed6\u4eec\u56de\u5230\u60a8\u7684\u7f51\u5e97\u8d2d\u7269\u3002\u5173\u95ed\u7f51\u5e97\u641c\u7d22\u540e\u5230\u5b9e\u4f53\u5e97\u8d2d\u4e70\u7684\u8d2d\u7269\u5faa\u73af\uff0c\u4ee5\u65b9\u4fbf\u6d88\u8d39\u8005\u9009\u62e9\u5728\u5176\u559c\u6b22\u7684\u5730\u65b9\u8d2d\u7269\u3002<\/li>\n<li>\u63a8\u51fa<a href=\"https:\/\/www.criteo.com\/cn\/blog\/always-on-acquisition-retention\/\">\u6301\u7eed\u8fdb\u884c\u7684\u6d3b\u52a8<\/a>\uff0c\u53ea\u8981\u6d88\u8d39\u8005\u8868\u73b0\u51fa\u8d2d\u4e70\u5174\u8da3\uff0c\u4ed6\u4eec\u5c31\u80fd\u591f\u968f\u65f6\u53c2\u4e0e\u8d2d\u7269\u6d3b\u52a8\uff08\u6bd4\u5982\uff1a50%\u7684Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\u5168\u5e74\u90fd\u5728\u8003\u8651\u8d2d\u4e70\u8282\u65e5\u793c\u7269!\uff09<\/li>\n<li>\u62e5\u62b1\u7f51\u7edc\u6d88\u8d39\u6708\uff0c\u4ece\u5176\u4ed6\u96f6\u552e\u5546\u90a3\u91cc\u5b66\u4e60\u8425\u9500\u7ecf\u9a8c\uff0c\u5728\u9ed1\u8272\u661f\u671f\u4e94\u4e4b\u524d\u521b\u9020\u81ea\u5df1\u7684\u4fc3\u9500\u65f6\u523b\u3002\u5229\u7528\u4e9a\u9a6c\u900aPrime\u4f1a\u5458\u65e9\u4eab\u65e5\u7b49\u91cd\u5927\u8d2d\u7269\u6d3b\u52a8\uff0c\u611f\u53d7\u5149\u73af\u6548\u5e94\u3002<\/li>\n<\/ul>\n<p>\u6b32\u4e86\u89e3\u66f4\u591a\u8282\u5047\u65e5\u8d2d\u7269\u6d3b\u52a8\u7b56\u7565\uff0c\u8bf7\u4e0b\u8f7d\u6211\u4eec\u7684\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u6d3b\u52a8\u624b\u518c\u7f51\u9875\u7248\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1162 size-large\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-1024x265.png\" alt=\"\" width=\"640\" height=\"166\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-1024x265.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-300x78.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-768x199.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-1536x398.png 1536w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN-630x163.png 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/CTA-2022-Holiday-Playbook-CN.png 1911w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u4eec\u6bcf\u4e2a\u6708\u90fd\u4f1a\u5bf9\u5168\u7403\u6570\u5343\u540d\u6d88\u8d39\u8005\u8fdb\u884c\u8c03\u67e5\u7814\u7a76\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u8d2d\u7269\u4e60\u60ef\u3002\u6211\u4eec\u57289\u6708\u7814\u7a76\u4e86\u4e00\u7ec4\u7279\u522b\u7684\u95ee\u9898\uff0c\u4ee5\u4e86\u89e3\u5ba2\u6237\u9488\u5bf9\u5373\u5c06\u5230\u6765\u7684\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u5236\u5b9a\u7684\u8d2d\u7269\u8ba1\u5212\u3002 \u4ee5\u4e0b\u662f\u8425\u9500\u4eba\u5458\u9700\u77e5\u5185\u5bb9\uff1a \u6d88\u8d39\u8005\u6b63\u5728\u8282\u7701\u5f00\u652f\uff0c\u7f29\u5c0f\u8d2d\u7269\u9001\u793c\u8303\u56f4\uff0c\u5145\u5206\u5229\u7528\u8d2d\u7269\u65fa\u5b63\uff0c\u4ee5\u5b9e\u73b0\u5229\u76ca\u6700\u5927\u5316 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&nbsp; \u5e74\u8f7b\u4e00\u4ee3\u5f88\u53ef\u80fd\u540c\u65f6\u5728\u7f51\u5e97\u548c\u5b9e\u4f53\u5e97\u6d88\u8d39 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\u5728\u7f8e\u56fd\u548c\u6fb3\u5927\u5229\u4e9a\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u793c\u7269\u7684\u9996\u9009\u5730\u70b9\u662f\u5b9e\u4f53\u5e97\uff0c\u5176\u6b21\u662f\u96f6\u552e\u5546\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u3002\u5728\u82f1\u56fd\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u793c\u7269\u7684\u9996\u9009\u5730\u70b9\u662f\u96f6\u552e\u5546\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\uff0c\u5176\u6b21\u662f\u5b9e\u4f53\u5e97\u3002 &nbsp; 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