{"id":1206,"date":"2022-11-15T15:51:16","date_gmt":"2022-11-15T15:51:16","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1206"},"modified":"2026-01-07T04:51:02","modified_gmt":"2026-01-06T20:51:02","slug":"double-dates-digest-2022","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/double-dates-digest-2022\/","title":{"rendered":"2022\u5e74\u8d85\u7ea7\u8d2d\u7269\u8282\u6587\u6458\uff1a\u5404\u56fd\u5bb6\u5404\u7c7b\u76ee\u7684\u9500\u552e\u989d\u6301\u7eed\u98d9\u5347\u65b9\u5f0f"},"content":{"rendered":"<p>\u968f\u7740\u53cc\u5341\u4e00\u7684\u8fc5\u901f\u4e34\u8fd1\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u9884\u8ba1\uff0c\u4eca\u5e74\u7684\u8d85\u7ea7\u8d2d\u7269\u8282\u6d3b\u52a8\u5b63\u5c06\u5bf9\u4f01\u4e1a\u7684\u5ba2\u6237\u589e\u957f\u548c\u6536\u76ca\u6269\u589e\u4ea7\u751f\u5de8\u5927\u5f71\u54cd\u3002\u6839\u636eMiQ\u4e9a\u592a\u533a\u7684\u7814\u7a76\uff0c\u4e0e2021\u5e74\u76f8\u6bd4\uff0c\u5370\u5ea6\u3001\u4e2d\u56fd\u548c\u4e1c\u5357\u4e9a\u5730\u533a60%\u7684\u5ba2\u6237\u9884\u8ba1\u5c06\u5728\u8fd9\u4e2a\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u5927\u5e45\u589e\u52a0\u6d88\u8d39\u91cf<sup>1<\/sup>\u3002\u968f\u7740\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u5e26\u6765\u7684\u5546\u4e1a\u673a\u4f1a\uff0c\u8425\u9500\u4eba\u5458\u4f1a\u5e0c\u671b\u76f8\u5e94\u5730\u89c4\u5212\u5e7f\u544a\u6d3b\u52a8\u7b56\u7565\u3002<\/p>\n<p>\u4e3a\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5b9e\u73b0\u8d2d\u7269\u5b63\u6536\u76ca\u6700\u5927\u5316\uff0c\u6211\u4eec\u5206\u6790\u4e86\u201c\u8d85\u7ea7\u8d2d\u7269\u8282\u201d\uff08\u5305\u62ec7\/7\u30018\/8\u30019\/9\u300110\/10\u300111\/11\u548c12\/12\uff09\u671f\u95f4\u6765\u81ea\u4e1c\u5357\u4e9a\u6570\u767e\u5bb6\u5408\u4f5c\u96f6\u552e\u5546\u7684\u5546\u52a1\u6570\u636e\u3002\u8bf7\u770b\u4e0b\u6587\u6211\u4eec\u5f97\u5230\u7684\u542f\u53d1\uff1a<\/p>\n<h2><strong>\u201c\u8d85\u7ea7\u8d2d\u7269\u8282\u201d\u671f\u95f4\u9500\u552e\u989d\u589e\u957f\u903e\u4e24\u500d<\/strong><\/h2>\n<p>\u5728\u4e1c\u5357\u4e9a\uff0c2021\u5e74\u4e0b\u534a\u5e74\u201c\u8d85\u7ea7\u8d2d\u7269\u8282\u201d\u671f\u95f4\u7684\u96f6\u552e\u989d\u589e\u957f\u91cf\u8fbe\u5230\u5cf0\u503c\uff0c\u5c24\u5176\u572812\u670812\u65e5\uff0c\u9500\u552e\u989d\u589e\u957f\u4e86+453%\u3002\u6574\u4e2a\u201c\u8d85\u7ea7\u8d2d\u7269\u8282\u201d\u7684\u5176\u4ed6\u6d3b\u52a8\u904d\u5e03\u8be5\u5730\u533a\uff1a\u603b\u4f53\u96f6\u552e\u989d\u572811\u670811\u65e5\u589e\u957f\u4e86+399%\uff0c\u57289\u67089\u65e5\u589e\u957f\u4e86+338%\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img 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href=\"https:\/\/www.criteo.com\/cn\/blog\/commerce-trends-dashboard\/\">Criteo\u7684\u5546\u4e1a\u8d8b\u52bf\u4eea\u8868\u76d8<\/a>\u3002\u5728\u670d\u88c5\u548c\u914d\u9970\u7c7b\u76ee\u4e2d\uff0c\u4e34\u8fd1\u53cc\u5341\u4e00\u671f\u95f4\u4e1c\u5357\u4e9a\u804c\u4e1a\u88c5\u7684\u9500\u552e\u989d\u6709\u6240\u4e0a\u5347\u3002<\/p>\n<p>2021\u5e7411\u6708\uff0c\u957f\u88e4\u5957\u88c5\u7684\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e86+72%\u3002\u5de5\u4f5c\u76f8\u5173\u914d\u9970\u7684\u9500\u552e\u989d\u4e5f\u540c\u6bd4\u6709\u6240\u589e\u957f\uff0c\u5305\u62ec\u5fbd\u7ae0\u548c\u901a\u884c\u8bc1\u6301\u5939\uff08+58%\uff09\u3001\u76ae\u5e26\u6263\uff08+51%\uff09\u3001\u9886\u5e26\uff08+12%\uff09\u548c\u540d\u7247\u5957\uff08+11%\uff09\u3002<\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0c2021\u5e7411\u6708\u5927\u8863\u548c\u5939\u514b\u7684\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d\u4e86-31%\u3002\u624b\u63d0\u5305\uff08-33%\uff09\u3001\u9879\u94fe\uff08-33%\uff09\u3001\u8033\u73af\uff08-37%\uff09\u7b49\u914d\u9970\u7684\u9500\u552e\u989d\u540c\u6bd4\u4e5f\u6709\u6240\u4e0b\u964d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1209 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Image-2.png\" alt=\"\" width=\"1141\" height=\"777\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Image-2.png 1141w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Image-2-300x204.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Image-2-1024x697.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Image-2-768x523.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Image-2-630x429.png 630w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\" \/><\/p>\n<h2><strong>\u5bb6\u5177\u9500\u552e\u989d\u548c\u5bb6\u5c45\u7684\u6301\u7eed\u91cd\u8981\u6027<\/strong><\/h2>\n<p>\u6839\u636e\u6211\u4eec\u7684<a href=\"https:\/\/www.criteo.com\/cn\/blog\/commerce-trends-dashboard\/\">\u5546\u4e1a\u8d8b\u52bf\u4eea\u8868\u76d8<\/a>\uff0c\u5bb6\u5177\u7c7b\u76ee\u662f\u53bb\u5e74\u53cc\u5341\u4e00\u524d\u540e\u4e1c\u5357\u4e9a\u9500\u552e\u989d\u589e\u957f\u6700\u5f3a\u52b2\u7684\u9886\u57df\u4e4b\u4e00\u3002\u8fd9\u8868\u660e\uff0c\u968f\u7740\u75ab\u60c5\u7684\u6301\u7eed\uff0c\u5ba2\u6237\u5728\u5bb6\u5c45\u751f\u6d3b\u65b9\u9762\u4fdd\u6301\u6301\u7eed\u6295\u8d44\u3002<\/p>\n<p>\u4e0e2020\u5e7411\u6708\u76f8\u6bd4\uff0c2021\u5e7411\u6708\u6e38\u620f\u6905\u7684\u9500\u552e\u989d\u589e\u957f\u4e86+72%\uff0c\u529e\u516c\u684c\u7684\u9500\u552e\u989d\u4e5f\u540c\u6bd4\u589e\u957f\u4e86+16%\u3002\u8fd9\u8868\u660e\uff0c\u5ba2\u6237\u6b63\u5728\u4e0d\u65ad\u5347\u7ea7\u529e\u516c\u684c\u7a7a\u95f4\u2014\u2014\u65e0\u8bba\u662f\u7528\u4e8e\u5de5\u4f5c\u3001\u5b66\u4e60\u8fd8\u662f\u5a31\u4e50\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u5728\u75ab\u60c5\u671f\u95f4\u8d2d\u4e70\u4e86\u66f4\u591a\u7684\u5a31\u4e50\u4ea7\u54c1\uff0c\u57282021\u5e7411\u6708\uff0c\u5a92\u4f53\u5b58\u50a8\u67dc\u548c\u6302\u5177\u7684\u9500\u552e\u989d\u4e5f\u540c\u6bd4\u589e\u957f\u4e86+66%\u3002<\/p>\n<p><img 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