{"id":1223,"date":"2022-10-12T16:18:04","date_gmt":"2022-10-12T16:18:04","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1223"},"modified":"2026-01-12T13:11:41","modified_gmt":"2026-01-12T05:11:41","slug":"2022-black-friday-cyber-month","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/2022-black-friday-cyber-month\/","title":{"rendered":"2022\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u7edc\u6d88\u8d39\u6708\uff1a\u5e94\u5bf9\u8d2d\u7269\u5b63\u5e02\u573a\u53d8\u5c40\u7684\u8425\u9500\u7b56\u7565"},"content":{"rendered":"

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\"\"
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 <\/p>\n

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\u5728\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u8981\u5c3d\u65e9\u83b7\u53d6\u65b0\u5ba2\u6237\uff0c\u4ee5\u4fbf\u5728\u5269\u4f59\u65f6\u95f4\u91cc\u542f\u52a8\u201c\u5ba2\u6237\u7559\u5b58\u201d\u8425\u9500\u6d3b\u52a8\uff0c\u4fc3\u4f7f\u8d2d\u7269\u8005\u518d\u6b21\u5149\u987e\u3002<\/p>\n

\u60f3\u8981\u66f4\u591a\u7684\u8282\u5047\u65e5\u5e7f\u544a\u7b56\u7565\u5417\uff1f<\/h2>\n

\u6211\u4eec\u7684\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u6d3b\u52a8\u624b\u518c\u7f51\u9875\u7248<\/strong>\u5305\u542b\u591a\u79cd\u6570\u5b57\u5e7f\u544a\u7b56\u7565\uff0c\u6709\u52a9\u4e8e\u5145\u5206\u5229\u7528\u8d2d\u7269\u65fa\u5b63\uff0c\u4ee5\u5b9e\u73b0\u6536\u76ca\u6700\u5927\u5316\u3002<\/p>\n

\u672c\u6d3b\u52a8\u624b\u518c\u662f\u6839\u636e\u8d85\u8fc722,000\u540d\u5e7f\u544a\u5546\u548c1\u4e07\u4ebf\u7f8e\u5143\u7535\u5b50\u5546\u52a1\u9500\u552e\u989d\u7684\u6570\u636e\u7f16\u5199\u800c\u6210\uff0c\u5176\u4e2d\u5305\u542b\u4e86\u901a\u8fc7\u5bf9\u5546\u4e1a\u8d8b\u52bf\u548c\u6d88\u8d39\u8005\u9700\u6c42\u7684\u6df1\u523b\u7406\u800c\u5236\u5b9a\u7684\u5404\u79cd\u8425\u9500\u7b56\u7565\u3002\u8fd9\u4e9b\u7b56\u7565\u6709\u52a9\u4e8e\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8282\u5047\u65e5\u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u7387\u3002<\/p>\n

\"\"<\/p>\n

1<\/sup> Criteo Consumer Sentiment Index, June 2022-June2022, N=328.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u7edc\u6d88\u8d39\u6708\u5df2\u4e3a\u671f\u4e0d\u8fdc\uff0c\u518d\u52a0\u4e0a\u6d88\u8d39\u8005\u8fd1\u5e74\u6765\u90fd\u6bd4\u4ee5\u5f80\u66f4\u65e9\u7684\u8d2d\u4e70\u8282\u65e5\u793c\u7269\uff0c\u6240\u4ee5\u54c1\u724c\u5546\u4eec\u5c31\u5df2\u84c4\u52bf\u5f85\u53d1\uff0c\u5f00\u59cb\u4e3a\u8d2d\u7269\u65fa\u5b63\u505a\u51c6\u5907\u4e86\u3002Criteo\u7684\u7814\u7a76\u7ed3\u679c\u8868\u660e\uff0c\u65e9\u5728\u4e03\u6708\u4efd\uff0c\u5c31\u670977%\u7684\u7f8e\u56fd\u4eba\u5df2\u7ecf\u5728\u4e9a\u9a6c\u900a\u4f1a\u5458\u4fc3\u9500\u65e5\u4ee5\u53ca\u7531\u5176\u4ed6\u96f6\u552e\u5546\u540c\u671f\u4e3e\u529e\u7684\u4fc3\u9500\u6d3b\u52a8\u4e2d\u63d0\u524d\u8d2d\u4e70\u8282\u65e5\u793c\u7269\u4e86\u3002\u8fd9\u4e00\u8d2d\u7269\u884c\u4e3a\u7684\u91cd\u5927\u8f6c\u53d8\uff0c\u610f\u5473\u7740\u9ed1\u8272\u661f\u671f\u4e94\u4e0d\u518d\u662f\u5f00\u542f\u8282\u65e5\u8d2d\u7269\u72c2\u6f6e\u7684\u201c\u5f15\u9886\u8005\u201d\u3002 \u56e0\u4e3a\u52b3\u52a8\u529b\u77ed\u7f3a\u3001\u822a\u8fd0\u5ef6\u8bef\u548c\u4f9b\u5e94\u94fe\u95ee\u9898\u6301\u7eed\u5347\u6e29\uff0c\u6211\u4eec\u9884\u6d4b\uff0c\u5728\u4eca\u5e74\uff0c\u6d88\u8d39\u8005\u4e8e\u9ed1\u8272\u661f\u671f\u4e94\u4e4b\u524d\u5c31\u5f00\u59cb\u8d2d\u4e70\u8282\u65e5\u793c\u7269\u7684\u8d8b\u52bf\u4e5f\u5c06\u6108\u53d1\u660e\u663e\u3002\u8fd9\u5c31\u610f\u5473\u7740\uff0c\u5728\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u5feb\u901f\u4e14\u65e0\u7f1d\u8854\u63a5\u7684\u8d2d\u7269\u4f53\u9a8c\u65f6\uff0c\u5404\u5927\u54c1\u724c\u5e94\u683c\u5916\u7528\u5fc3\uff0c\u53d1\u6325\u81ea\u8eab\u4f18\u52bf\u4ee5\u8d62\u5f97\u5e02\u573a\u3002 \u5982\u4eca\uff0c\u4e16\u754c\u5404\u5730\u9ed1\u8272\u661f\u671f\u4e94\u7684\u8d2d\u7269\u72c2\u6f6e\u5df2\u6d88\u9000\uff0c\u800c\u9762\u5bf9\u8fd9\u79cd\u6d88\u8d39\u8005\u8d2d\u7269\u884c\u4e3a\u7684\u6539\u53d8\uff0c\u8425\u9500\u4eba\u5458\u53c8\u8be5\u505a\u54ea\u4e9b\u8c03\u6574\u624d\u80fd\u9002\u5e94\u77ac\u606f\u4e07\u53d8\u7684\u5e02\u573a\u5c40\u9762\u5462\uff1f\u6211\u4eec\u6240\u62e5\u6709\u7684\u6765\u81ea\u4e16\u754c\u5404\u5730\u96f6\u552e\u5546\u7684\u72ec\u5bb6\u5546\u4e1a\u6570\u636e\u96c6\u53ef\u4ee5\u5e2e\u4f60\u89e3\u5fe7\u7ebe\u56f0\u3002\u8bf7\u7ee7\u7eed\u9605\u8bfb\u4ee5\u4e0b\u5173\u952e\u7684\u8425\u9500\u7b56\u7565\uff0c\u8fd9\u4e9b\u7b56\u7565\u6709\u52a9\u4e8e\u8425\u9500\u4eba\u5458\u5728\u91cd\u5927\u8d2d\u7269\u5b63\u6d3b\u52a8\u671f\u95f4\u83b7\u5f97\u66f4\u597d\u7684\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u3002 1.\u5728\u6574\u4e2a\u7f51\u7edc\u6d88\u8d39\u6708\u671f\u95f4\u90fd\u8981\u7ec4\u7ec7\u8425\u9500\u6d3b\u52a8\u3002 \u5728\u672c\u6708\u521d\uff0c\u6211\u4eec\u5c31\u5df2\u7ecf\u53d1\u5e03\u4e86\u76f8\u5173\u62a5\u544a\uff1a\u6d88\u8d39\u8005\u5bf9\u7f51\u7edc\u6d88\u8d39\u6708\u7684\u70ed\u60c5\u6b63\u6301\u7eed\u78be\u538b\u9ed1\u8272\u661f\u671f\u4e94\u3002\u56e0\u4e3a\uff0c\u76f8\u8f83\u4e8e\u5728\u9ed1\u8272\u661f\u671f\u4e94\u8fd9\u4e00\u5929\u4e4b\u5185\u62a2\u8d2d\u6240\u6709\u6240\u9700\u7684\u4f18\u60e0\u5546\u54c1\uff0c\u6d88\u8d39\u8005\u66f4\u503e\u5411\u4e8e\u5728\u957f\u8fbe\u4e00\u4e2a\u6708\u7684\u4fc3\u9500\u6d3b\u52a8\u4e2d\u9009\u8d2d\u793c\u54c1\u3002 Criteo\u7684\u6570\u636e\u663e\u793a\uff0c\u8fd9\u4e00\u8d8b\u52bf\u6b63\u5728\u5168\u7403\u5316\u3002\u53bb\u5e74\uff0c\u9ed1\u8272\u661f\u671f\u4e94\u5468\u672b\u671f\u95f4\u7684\u5168\u7403\u6709\u673a\u4ea7\u54c1\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8616%\u3002\u7136\u800c\uff0c\u6574\u4e2a\u7f51\u7edc\u6d88\u8d39\u6708\u4efd\u7684\u5168\u7403\u6709\u673a\u4ea7\u54c1\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8633%\u3002 \u90a3\u4e48\uff0c\u8fd9\u7ec4\u6570\u5b57\u5bf9\u4e8e\u90a3\u4e9b\u70ed\u8877\u4e8e\u9ed1\u8272\u661f\u671f\u4e94\u8425\u9500\u7684\u8425\u9500\u4eba\u5458\u610f\u5473\u7740\u4ec0\u4e48\u5462\uff1f\u4e0d\u8981\u628a\u6240\u6709\u7684\u8425\u9500\u8d44\u6e90\u90fd\u6295\u5165\u5230\u9ed1\u8272\u661f\u671f\u4e94\uff01\u7f51\u7edc\u6d88\u8d39\u6708\u63d0\u4f9b\u4e86\u5927\u91cf\u7684\u8425\u9500\u673a\u4f1a\uff0c\u53ef\u4ee5\u8ba9\u8d2d\u7269\u8005\u66f4\u65e9\u5730\u63a5\u89e6\u4ea7\u54c1\uff0c\u5bf9\u4ea7\u54c1\u4fdd\u6301\u66f4\u6301\u4e45\u3001\u66f4\u575a\u5b9a\u7684\u8ba4\u53ef\u3002 2.\u5145\u5206\u5229\u7528\u7f51\u7edc\u6d88\u8d39\u6708\u5728\u5168\u7403\u8303\u56f4\u5185\u65e5\u76ca\u589e\u957f\u7684\u77e5\u540d\u5ea6 \u9ed1\u8272\u661f\u671f\u4e94\u7684\u9500\u552e\u989d\u7ee7\u7eed\u75b2\u8f6f\uff0c\u4e0e\u6b64\u540c\u65f6\uff0cCriteo\u7684\u6570\u636e\u663e\u793a\uff0c\u7f51\u7edc\u6d88\u8d39\u6708\u7684\u9500\u552e\u989d\u5728\u4e16\u754c\u5404\u5730\u5448\u4e0a\u5347\u8d8b\u52bf\u3002\u5373\u4f7f\u5728\u4f20\u7edf\u4e0a\u6ca1\u6709\u201c\u9ed1\u8272\u661f\u671f\u4e94\u201d\u7684\u56fd\u5bb6\uff0c\u201c\u7f51\u7edc\u6d88\u8d39\u6708\u201d\u4e5f\u5728\u5174\u8d77\uff0c\u8fd9\u8fdb\u4e00\u6b65\u8bf4\u660e\u4e86\u8fd9\u4e2a\u4e3a\u671f\u4e00\u4e2a\u6708\u7684\u6d3b\u52a8\u5728\u5168\u7403\u7684\u91cd\u8981\u6027\u3002 \u4f8b\u5982\uff0c\u5728\u62c9\u4e01\u7f8e\u6d32\uff0c\u53bb\u5e7411\u6708\u6574\u4e2a\u6708\u7684\u9500\u552e\u989d\u6bd42019\u5e7411\u6708\u75ab\u60c5\u524d\u7684\u9500\u552e\u989d\u9ad8\u51fa55%\u3002\u5728\u5df4\u897f\uff0c2021\u5e74\u7f51\u7edc\u6d88\u8d39\u6708\u7684\u9500\u552e\u989d\u6bd4\u75ab\u60c5\u524d\u7684\u9500\u552e\u989d\u589e\u957f\u4e8648%\u3002 \u5728\u4e9a\u592a\u5730\u533a\uff0c\u53bb\u5e7411\u6708\u6574\u4e2a\u6708\u7684\u9500\u552e\u989d\u6bd42019\u5e74\u540c\u671f\u589e\u957f\u4e8631%\u3002\u4e0e2019\u5e7411\u6708\u76f8\u6bd4\uff0c\u57282021\u5e7411\u6708\uff0c\u6fb3\u5927\u5229\u4e9a\uff08+52%\uff09\u548c\u5370\u5ea6\uff08+58%\uff09\u7b49\u56fd\u5bb6\u7684\u9500\u552e\u989d\u4e5f\u51fa\u73b0\u4e86\u7279\u522b\u5f3a\u52b2\u7684\u589e\u957f\u3002 \u5bf9\u4e8e\u90a3\u4e9b\u62e5\u6709\u5168\u7403\u4e1a\u52a1\u7684\u516c\u53f8\uff0c\u9700\u8003\u8651\u8c03\u6574\u8425\u9500\u9884\u7b97\uff0c\u56e0\u4e3a\u7f51\u7edc\u6d88\u8d39\u6708\u7684\u8d2d\u7269\u70ed\u6f6e\u5728\u6240\u6709\u5e02\u573a\u4ecd\u5728\u589e\u957f\uff0c\u5982\u62c9\u4e01\u7f8e\u6d32\u548c\u4e9a\u592a\u5730\u533a\u3002 3. \u5236\u5b9a\u5168\u6e20\u9053\u8425\u9500\u7b56\u7565\uff0c\u8ba9\u5b9e\u4f53\u5e97\u91cd\u83b7\u65b0\u751f \u968f\u77402021\u5e74\u7684\u75ab\u60c5\u5f62\u52bf\u9010\u6e10\u7f13\u548c\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u5728\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u7edc\u6d88\u8d39\u6708\u8fd4\u56de\u5230\u5b9e\u4f53\u5e97\u6765\u8d2d\u4e70\u4f18\u60e0\u4ea7\u54c1\u3002Criteo\u7814\u7a76\u4e86\u53bb\u5e74\u5ef6\u957f\u7684\u9ed1\u8272\u661f\u671f\u4e94\uff0811\u670826\u65e5\u81f330\u65e5\uff09\u7684\u9500\u552e\u6570\u636e\uff0c\u53d1\u73b0\u7f8e\u56fd\u5168\u6e20\u9053\u96f6\u552e\u5546\u7684\u5b9e\u4f53\u5e97\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8610%\uff0c\u800c\u7ebf\u4e0a\u9500\u552e\u989d\u5374\u4e0b\u964d\u4e8617%\u3002 \u5728\u6b27\u6d32\uff0c\u5b9e\u4f53\u5e97\u7684\u9500\u552e\u989d\u589e\u957f\u5e45\u5ea6\u66f4\u9ad8\u3002\u53bb\u5e74\uff0c\u5b9e\u4f53\u5e97\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f146%\uff0c\u800c\u7ebf\u4e0a\u9500\u552e\u989d\u5374\u4fdd\u6301\u7a33\u5b9a\u3002\uff08\u8fd9\u4e00\u8d8b\u52bf\u4e0d\u5305\u62ec\u6cd5\u56fd\uff0c\u6cd5\u56fd\u57282020\u5e7411\u6708\u5e95\u4ecd\u5904\u4e8e\u5c01\u9501\u72b6\u6001\u3002\uff09 \u867d\u7136\u5b9e\u4f53\u5e97\u6bd4\u4e00\u5e74\u524d\u66f4\u53d7\u6b22\u8fce\uff0c\u4f46Criteo\u5728\u4eca\u5e74\u8fdb\u884c\u7684\u4e00\u9879\u6d88\u8d39\u8005\u8c03\u67e5\u663e\u793a\uff0c\u7ebf\u4e0a\u5e7f\u544a\u5728\u4ea7\u54c1\u66dd\u5149\u65b9\u9762\u6bd4\u53bb\u5e74\u66f4\u53d7\u6b22\u8fce\u30021\u6b64\u5916\uff0c\u6211\u4eec\u7684\u9500\u552e\u6570\u636e\u663e\u793a\uff0c\u82e5\u5b9e\u4f53\u5e97\u6d88\u8d39\u8005\u540c\u65f6\u8bbf\u95ee\u96f6\u552e\u5546\u7684\u7f51\u7ad9\uff0c\u90a3\u4e48\u4ed6\u4eec\u7684\u6d88\u8d39\u9891\u6b21\u51e0\u4e4e\u4e3a\u5f80\u5e38\u6d88\u8d39\u9891\u6b21\u7684\u4e24\u500d\u3002   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