{"id":1295,"date":"2023-03-08T14:34:50","date_gmt":"2023-03-08T14:34:50","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1295"},"modified":"2023-03-09T19:33:45","modified_gmt":"2023-03-09T19:33:45","slug":"the-rise-of-savvy-shoppers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/the-rise-of-savvy-shoppers\/","title":{"rendered":"\u901a\u8d27\u81a8\u80c0\u6539\u53d8\u6d88\u8d39\u8005\u884c\u4e3a\u76843\u79cd\u65b9\u5f0f"},"content":{"rendered":"<p>\u4e16\u754c\u5404\u5730\u7684\u7ecf\u6d4e\u5b66\u5bb6\u5bf9\u4eca\u5929\u7684\u73af\u5883\u7a76\u7adf\u5c06\u5982\u4f55\u53d1\u5c55\u5b58\u5728\u5206\u6b67\u3002\u4e00\u4e9b\u4e13\u5bb6\u9884\u8ba1\u4e0d\u65ad\u4e0a\u6da8\u7684\u6210\u672c\u5c06\u9010\u6e10\u964d\u6e29\uff0c\u4e5f\u6709\u4e00\u4e9b\u4e13\u5bb6\u9884\u8ba1\u6210\u672c\u5c06\u6025\u5267\u4e0b\u964d\u3002\u00b9\u5c3d\u7ba1\u672a\u6765\u4ecd\u7136\u5b58\u5728\u4e0d\u786e\u5b9a\u6027\uff0c\u4f46\u901a\u8d27\u81a8\u80c0\u5bf9\u6d88\u8d39\u8005\u7684\u6b8b\u4f59\u5f71\u54cd\u4e0d\u4f1a\u5f88\u5feb\u6d88\u5931\u3002<\/p>\n<p>\u5728<a 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class=\"wp-caption-text\">\u4fe1\u606f\u6765\u6e90\uff1aCriteo\u8d2d\u7269\u8005\u8c03\u67e5\uff0c2022\u5e7411\u670820\u65e5-12\u670813\u65e5\uff0c\u6fb3\u5927\u5229\u4e9a\u3001\u5fb7\u56fd\u3001\u897f\u73ed\u7259\u3001\u6cd5\u56fd\u3001\u610f\u5927\u5229\u3001\u65e5\u672c\u3001\u97e9\u56fd\u3001\u82f1\u56fd\u3001\u7f8e\u56fd\uff0c\u6570\u91cf=12,424\u540d\u3002\u8c03\u67e5\u5bf9\u8c61\u662f\u6d3b\u8dc3\u7684\u4e92\u8054\u7f51\u7528\u6237\u548c\u7f51\u4e0a\u8d2d\u7269\u8005\u3002<\/figcaption><\/figure>\n<p>\u5168\u7403\u670940%\u8d2d\u7269\u8005\u62a2\u5728\u4ef7\u683c\u4e0a\u6da8\u4e4b\u524d\uff0c\u63d0\u524d\u8d2d\u4e70\u672a\u6765\u8282\u5047\u65e5\u548c\u751f\u65e5\u7684\u793c\u7269\u3002\u53ef\u4ee5\u5728\u5fb7\u56fd\uff0839%\uff09\u3001\u7f8e\u56fd\uff0843%\uff09\u3001\u610f\u5927\u5229\uff0844%\uff09\u3001\u6fb3\u5927\u5229\u4e9a\uff0844%\uff09\u3001\u6cd5\u56fd\uff0854%\uff09\u548c\u897f\u73ed\u7259\uff0859%\uff09\u7684\u6d88\u8d39\u4e60\u60ef\u4e2d\u53d1\u73b0\u8fd9\u4e00\u8d8b\u52bf\u3002<\/p>\n<p>\u7136\u800c\uff0c\u524d\u8ff0\u8d2d\u7269\u884c\u4e3a\u5728\u4e9a\u592a\u5730\u533a\u5e76\u4e0d\u7a81\u51fa\u3002\u5728\u65e5\u672c\u548c\u97e9\u56fd\uff0c\u7531\u4e8e\u6f5c\u5728\u4ef7\u683c\u4e0a\u6da8\u800c\u63d0\u524d\u8d2d\u4e70\u793c\u7269\u7684\u8d2d\u7269\u8005\u7684\u6bd4\u4f8b\u5206\u522b\u4e3a17%\u548c23%\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5168\u7403\u670964%\u7684\u6d88\u8d39\u8005\u5927\u91cf\u8d2d\u4e70\u751f\u6d3b\u5fc5\u9700\u54c1\uff08\u4f8b\u5982\u6d17\u6da4\u5242\u3001\u7eb8\u5dfe\uff09\uff0c\u4ee5\u5b9e\u73b0\u8d44\u91d1\u5229\u7528\u6700\u5927\u5316\u3002\u8fd9\u4e00\u8d8b\u52bf\u5728\u897f\u73ed\u7259\uff0868%\uff09\u3001\u7f8e\u56fd\uff0869%\uff09\u548c\u6fb3\u5927\u5229\u4e9a\uff0871%\uff09\u5c24\u4e3a\u76db\u884c\u3002<\/p>\n<p>\u63d0\u524d\u8003\u8651\u8d2d\u4e70\u5fc5\u8981\u5546\u54c1\u7684\u6d88\u8d39\u8005\u662f\u5e7f\u544a\u5546\u9700\u8981\u5438\u5f15\u7684\u5f3a\u5927\u53d7\u4f17\u3002\u901a\u8fc7\u6295\u8d44<a href=\"https:\/\/www.criteo.com\/cn\/solutions\/customer-acquisition\/\">\u62c9\u65b0\u5f15\u6d41<\/a>\u7b56\u7565\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u7784\u51c6\u5e02\u573a\u53c2\u4e0e\u5ea6\u9ad8\u5e76\u6709\u610f\u8d2d\u4e70\u5546\u54c1\u7684\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n<h2><strong>\u5728\u6bd4\u4ee5\u5f80\u66f4\u591a\u5730\u5728\u7ebf\u8d2d\u7269\u7684\u53d7\u4f17\u7fa4\u4f53\u4e2d\u5b9e\u73b0\u76c8\u5229<\/strong><\/h2>\n<p>\u5728\u7ecf\u6d4e\u4e0d\u7a33\u5b9a\u65f6\u671f\uff0c\u5c1d\u8bd5\u5e7f\u544a\u6d3b\u52a8\u5e76\u4ee5\u5168\u65b0\u7684\u65b9\u5f0f\u5438\u5f15\u6d88\u8d39\u8005\u7684\u673a\u4f1a\u5f80\u5f80\u4f1a\u51fa\u73b0\u3002\u76ee\u524d\uff0c\u968f\u7740\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u591a\u7684\u4eba\u8fdb\u884c\u7f51\u4e0a\u8d2d\u7269\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u4e3a\u4ed6\u4eec\u7684\u5ba2\u6237\u5e26\u6765\u66f4\u4e30\u5bcc\u7684\u6570\u5b57\u5e7f\u544a\u4f53\u9a8c\u3002\u501f\u52a9Criteo\u7684<a href=\"https:\/\/www.criteo.com\/cn\/platform\/commerce-media-platform\/\">\u5546\u4e1a\u5a92\u4f53\u5e73\u53f0<\/a>\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u6fc0\u6d3b\u5168\u7403\u6700\u5927\u7684\u7b2c\u4e00\u65b9\u5546\u4e1a\u6570\u636e\u96c6\u548c\u4e00\u6d41\u7684\u4eba\u5de5\u667a\u80fd\uff0c\u4ee5\u83b7\u53d6\u65b0\u5ba2\u6237\u5e76\u7559\u4f4f\u5fe0\u8bda\u7684\u987e\u5ba2\u3002<\/p>\n<p>\u4e0b\u8f7d<a href=\"https:\/\/go.criteo.com\/rise-of-savvy-shoppers\/\">\u201c\u7cbe\u660e\u8d2d\u7269\u8005\u7684\u5d1b\u8d77\u201d<\/a>\u5b8c\u6574\u5feb\u7167\uff0c\u4e86\u89e3\u5e7f\u544a\u5546\u5728\u5176\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5e94\u8003\u8651\u7684\u66f4\u591a\u8d8b\u52bf\u3002\u5feb\u7167\u670911\u4e2a\u53ef\u4e0b\u8f7d\u7248\u672c: \u56fd\u9645\u7248\u3001\u6fb3\u5927\u5229\u4e9a\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u5370\u5ea6\u3001\u610f\u5927\u5229\u3001\u65e5\u672c\u3001\u97e9\u56fd\u3001\u897f\u73ed\u7259\u3001\u7f8e\u56fd\u548c\u82f1\u56fd\u3002<\/p>\n<p><a href=\"https:\/\/go.criteo.com\/rise-of-savvy-shoppers\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1296 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/03\/\u968f\u7740\u901a\u8d27\u81a8\u80c0\u7684\u7f13\u89e3\uff0c\u5168\u7403\u7ecf\u6d4e\u524d\u666f\u4e00\u7247\u5149\u660e.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/03\/\u968f\u7740\u901a\u8d27\u81a8\u80c0\u7684\u7f13\u89e3\uff0c\u5168\u7403\u7ecf\u6d4e\u524d\u666f\u4e00\u7247\u5149\u660e.png 600w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/03\/\u968f\u7740\u901a\u8d27\u81a8\u80c0\u7684\u7f13\u89e3\uff0c\u5168\u7403\u7ecf\u6d4e\u524d\u666f\u4e00\u7247\u5149\u660e-300x75.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u00b9 \u201c\u968f\u7740\u901a\u8d27\u81a8\u80c0\u7684\u7f13\u89e3\uff0c\u5168\u7403\u7ecf\u6d4e\u524d\u666f\u4e00\u7247\u5149\u660e\u201d\uff0cSeeking Alpha<\/p>\n<p>\u00b2 Criteo\u6709\u673a\u4ea7\u54c1\u9500\u552e\u6570\u636e\u30022021\u5e7411\u670813\u65e5\u81f312\u67081\u65e5\u4e0e2022\u5e7411\u670812\u65e5\u81f330\u65e5\uff0c\u5728\u540c\u4e00\u7ec4Criteo\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u4e2d\u89c2\u5bdf\u5230\u7684\u8d2d\u7269\u884c\u4e3a\u3002<\/p>\n<p>\u00b3 Criteo\u6709\u673a\u4ea7\u54c1\u9500\u552e\u6570\u636e\u30022022\u5e741\u670813\u65e5\u81f319\u65e5\u4e0e2023\u5e741\u670812\u65e5\u81f318\u65e5\uff0c\u5728\u540c\u4e00\u7ec4Criteo\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u4e2d\u89c2\u5bdf\u5230\u7684\u8d2d\u7269\u884c\u4e3a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e16\u754c\u5404\u5730\u7684\u7ecf\u6d4e\u5b66\u5bb6\u5bf9\u4eca\u5929\u7684\u73af\u5883\u7a76\u7adf\u5c06\u5982\u4f55\u53d1\u5c55\u5b58\u5728\u5206\u6b67\u3002\u4e00\u4e9b\u4e13\u5bb6\u9884\u8ba1\u4e0d\u65ad\u4e0a\u6da8\u7684\u6210\u672c\u5c06\u9010\u6e10\u964d\u6e29\uff0c\u4e5f\u6709\u4e00\u4e9b\u4e13\u5bb6\u9884\u8ba1\u6210\u672c\u5c06\u6025\u5267\u4e0b\u964d\u3002\u00b9\u5c3d\u7ba1\u672a\u6765\u4ecd\u7136\u5b58\u5728\u4e0d\u786e\u5b9a\u6027\uff0c\u4f46\u901a\u8d27\u81a8\u80c0\u5bf9\u6d88\u8d39\u8005\u7684\u6b8b\u4f59\u5f71\u54cd\u4e0d\u4f1a\u5f88\u5feb\u6d88\u5931\u3002 \u5728\u201c\u7cbe\u660e\u8d2d\u7269\u8005\u7684\u5d1b\u8d77\u201d\uff08The Rise of Savvy Shoppers\uff09\u4e2d\uff0cCriteo\u5bf9\u5168\u740312,400\u591a\u540d\u6d88\u8d39\u8005\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u4ee5\u4e86\u89e3\u901a\u8d27\u81a8\u80c0\u662f\u5982\u4f55\u5f71\u54cd\u4ed6\u4eec\u7684\u8d2d\u7269\u504f\u597d\u548c\u884c\u4e3a\u7684\u3002\u6211\u4eec\u7684\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u5373\u4f7f\u5728\u4ef7\u683c\u4e0a\u6da8\u7684\u60c5\u51b5\u4e0b\uff0c\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u4ed6\u4eec\u559c\u6b22\u7684\u4e1c\u897f\u65f6\uff0c\u4e5f\u5728\u5bfb\u627e\u66f4\u806a\u660e\u7684\u8d2d\u7269\u65b9\u5f0f\u3002\u9884\u89c8\u56fe\u5982\u4e0b\u6240\u793a\uff0c\u4f9b\u5e7f\u544a\u5546\u8003\u91cf\u3002 \u5728\u7f51\u4e0a\u5bfb\u627e\u6700\u4f18\u60e0\u7684\u4ef7\u683c\u3002 \u5728\u5168\u7403\u8303\u56f4\u5185\uff0c71%\u7684\u8d2d\u7269\u8005\u82b1\u66f4\u591a\u7684\u65f6\u95f4\u5728\u7f51\u4e0a\u641c\u7d22\u5546\u54c1\u4ef7\u683c\uff0c\u8fd9\u5c06\u6709\u52a9\u4e8e\u4ed6\u4eec\u8d2d\u4e70\u6700\u7269\u6709\u6240\u503c\u7684\u5546\u54c1\u3002 \u5728\u97e9\u56fd\uff0869%\uff09\u3001\u7f8e\u56fd\uff0873%\uff09\u3001\u897f\u73ed\u7259\uff0876%\uff09\u548c\u6cd5\u56fd\uff0876%\uff09\u7b49\u56fd\u5bb6\u5747\u53ef\u53d1\u73b0\u540c\u6837\u7684\u8d2d\u7269\u884c\u4e3a\u3002\u540c\u65f6\uff0c\u6b64\u79cd\u8d8b\u52bf\u5728\u4ef7\u683c\u4e00\u76f4\u4e0d\u65ad\u4e0a\u6da8\u7684\u6fb3\u5927\u5229\u4e9a\uff0880%\uff09\u548c\u610f\u5927\u5229\uff0881%\uff09\u5c24\u5176\u76db\u884c\u3002 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