{"id":1316,"date":"2023-03-20T16:03:25","date_gmt":"2023-03-20T16:03:25","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1316"},"modified":"2024-10-29T17:33:05","modified_gmt":"2024-10-29T17:33:05","slug":"scale-for-retail-media-success","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/","title":{"rendered":"\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a"},"content":{"rendered":"

\u96f6\u552e\u5a92\u4f53\u6b63\u4ee5\u95ea\u7535\u822c\u7684\u901f\u5ea6\u5174\u8d77\u3002\u96f6\u552e\u5a92\u4f53\u88ab\u79f0\u4e3a\u6570\u5b57\u5e7f\u544a\u7684\u7b2c\u4e09\u5927\u6d6a\u6f6e\uff08\u7ee7\u641c\u7d22\u5f15\u64ce\u548c\u793e\u4ea4\u7f51\u7edc\u4e4b\u540e\uff09\uff0c\u9884\u8ba1\u52302024\u5e74\uff0c\u96f6\u552e\u5a92\u4f53\u5c06\u5360\u636e\u4e94\u5206\u4e4b\u4e00\u7684\u5e7f\u544a\u8d44\u91d11<\/sup>\uff0c\u57282026\u5e74\u5c06\u6210\u4e3a\u4e00\u4e2a\u62e5\u67091,000\u4ebf\u7f8e\u5143\u7684\u96f6\u552e\u5e02\u573a2<\/sup>\u3002<\/p>\n

\u96f6\u552e\u5a92\u4f53\u7684\u9500\u552e\u529b\u91cf\u5df2\u7ecf\u65e0\u53ef\u4e89\u8bae\uff0c\u73b0\u5728\u6b63\u662f\u5229\u7528\u5176\u5b9e\u73b0\u9500\u552e\u989d\u8fc5\u901f\u589e\u957f\u7684\u826f\u673a\u3002\u4e3a\u4e86\u5e2e\u52a9\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u4e3a\u672a\u6765\u505a\u597d\u51c6\u5907\uff0c\u5e76\u5c06\u5176\u96f6\u552e\u5a92\u4f53\u8425\u9500\u65b9\u6cd5\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u5c42\u6b21\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u7535\u5b50\u4e66\u89e3\u9501\u96f6\u552e\u5a92\u4f53\u6210\u529f\u7684\u6709\u6548\u5e7f\u544a\u7b56\u7565<\/u>\u3002<\/p>\n

\"\"<\/a><\/p>\n

\u5982\u679c\u4f60\u4e5f\u5904\u5728\u96f6\u552e\u5a92\u4f53\u7684\u6e38\u620f\u4e2d\uff0c\u90a3\u4f60\u80af\u5b9a\u4f1a\u60f3\u8981\u5f97\u5230\u8fd9\u672c\u7535\u5b50\u4e66\uff0c\u5176\u4e2d\u5145\u6ee1\u4e86\u54c1\u724c\u5546\u548c\u96f6\u552e\u5546\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u673a\u4f1a\u3002\u9996\u5148\u63d0\u4f9b\u4e00\u4e9b\u7535\u5b50\u4e66\u4e2d\u63d0\u5230\u7684\u5efa\u8bae\u3002<\/p>\n

1.\u62d3\u5c55\u6295\u8d44\u65b9\u5f0f<\/h2>\n

\u54c1\u724c\u5546\uff1a<\/h3>\n

\u54c1\u724c\u5546\u5728\u96f6\u552e\u5a92\u4f53\u4e0a\u6295\u8d44\u8d8a\u591a\uff0c\u9500\u552e\u4e1a\u7ee9\u63d0\u5347\u5c31\u8d8a\u663e\u84573<\/sup>\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u4eec\u5728Criteo\u7684\u6570\u636e\u663e\u793a\uff0c\u76f8\u5bf9\u4e8e\u96f6\u552e\u5a92\u4f53\u63d0\u4f9b\u7684\u5e7f\u544a\u673a\u4f1a\u800c\u8a00\uff0c\u54c1\u724c\u5546\u5728\u96f6\u552e\u5a92\u4f53\u4e0a\u7684\u6295\u8d44\u4ecd\u7136\u4e0d\u591f\u5145\u8db34<\/sup>\u3002\u8bb8\u591a\u54c1\u724c\u5546\u53d1\u73b0\u81ea\u5df1\u5e7f\u544a\u7684\u201c\u56f4\u5899\u82b1\u56ed\u201d\u88ab\u8fc7\u5ea6\u7d22\u5f15\uff0c\u7ade\u4e89\u6fc0\u70c8\uff0c\u6210\u672c\u5f88\u9ad8\uff0c\u5e7f\u544a\u652f\u51fa\u7684\u56de\u62a5\u6700\u4f4e\u3002<\/p>\n

\u4e3a\u89e3\u9501\u60a8\u7684\u8425\u9500\u8ba1\u5212\uff0c\u8bf7\u5c06\u8d44\u91d1\u8fdb\u884c\u6218\u7565\u6027\u91cd\u65b0\u5206\u914d\uff1a\u5ba2\u6237\u5728\u8d2d\u7269\u524d\u4e4b\u901a\u5e38\u4f1a\u8bbf\u95ee2\u81f33\u4e2a\u96f6\u552e\u5e97\uff0c\u6240\u4ee5\u8bf7\u6700\u597d\u6269\u5927\u4ea7\u54c1\u7ec4\u5408\uff0c\u5438\u5f15\u5ba2\u6237\u8d2d\u4e70\u5546\u54c1\u3002<\/p>\n

\u96f6\u552e\u5546\uff1a<\/h3>\n

\u96f6\u552e\u5546\u4e0d\u5fc5\u4ec5\u4ec5\u4f9d\u8d56\u76f4\u9500\u3002\u4e3a\u4e86\u62d3\u5c55\u5e7f\u544a\u6536\u76ca\uff0c\u96f6\u552e\u5546\u5e94\u8be5\u5c3d\u5176\u53ef\u80fd\u63a5\u53d7\u66f4\u591a\u5ba2\u6237\u9700\u6c42\uff0c\u540c\u65f6\u5229\u7528\u76f4\u63a5\u548c\u95f4\u63a5\u9500\u552e\uff0c\u4ee5\u5b9e\u73b0\u6536\u76ca\u548c\u6548\u7387\u6700\u5927\u5316\u3002<\/p>\n

\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u96f6\u552e\u5546\u5e94\u8be5\u5bfb\u6c42API\u5408\u4f5c\u4f19\u4f34\u548c\u9700\u6c42\u65b9\u5e73\u53f0\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5b9e\u73b0\u95f4\u63a5\u9500\u552e\uff0c\u4ece\u800c\u63a8\u52a8\u589e\u91cf\u6536\u76ca\u3002\u6b64\u5916\uff0c\u96f6\u552e\u5546\u4e0d\u5e94\u8be5\u901a\u8fc7\u5173\u95ed\u7f51\u7edc\u6216\u53ea\u63d0\u4f9b\u6258\u7ba1\u670d\u52a1\uff0c\u4ece\u800c\u653e\u5f03\u6765\u81ea\u4ee3\u7406\u5546\u7684\u5e7f\u544a\u6536\u76ca\u3002\u4ee3\u7406\u5546\u548c\u54c1\u724c\u5546\u5e0c\u671b\u901a\u8fc7\u4e00\u6b21\u767b\u5f55\u5c31\u80fd\u8f7b\u677e\u8d2d\u4e70\u96f6\u552e\u5a92\u4f53\uff0c\u5e76\u901a\u8fc7\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u8bbf\u95ee\u5e93\u5b58\u6e05\u5355\u3002<\/p>\n

2.\u5168\u6f0f\u6597\u6d4b\u8bd5\u7b56\u7565<\/h2>\n

\u54c1\u724c\u5546\uff1a<\/h3>\n

\u4e3a\u4e86\u4f18\u5316\u54c1\u724c\u548c\u63d0\u5347\u4e1a\u7ee9\uff0c\u6269\u5927\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u5f62\u5f0f\u7684\u660e\u667a\u589e\u957f\u7b56\u7565\u662f\u5173\u952e\u3002\u65e0\u8bba\u662f\u5168\u5e74\u9500\u552e\u8fd8\u662f\u5728\u4fc3\u9500\u65fa\u5b63\uff0c\u54c1\u724c\u5546\u5e94\u5728\u73b0\u573a\u548c\u5f00\u653e\u7f51\u7edc\u542f\u52a8\u7684\u5b8c\u6574\u8d2d\u7269\u8005\u65c5\u7a0b\u7b56\u7565\u3002<\/p>\n

\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u54c1\u724c\u5546\u53ef\u4ee5\u901a\u8fc7\u5728\u5f00\u653e\u7f51\u7edc\u6216\u8054\u7f51\u7535\u89c6\u4e0a\u6295\u653e\u5e7f\u544a\u6765\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5173\u6ce8\u5ea6\uff0c\u5728\u96f6\u552e\u5546\u7f51\u7ad9\u4e0a\u76f4\u63a5\u4e0e\u5e02\u573a\u5ba2\u6237\u8fdb\u884c\u4e92\u52a8\uff0c\u5e76\u901a\u8fc7\u8d5e\u52a9\u4ea7\u54c1\u7b49\u7b56\u7565\u5728\u9500\u552e\u70b9\u5b9e\u73b0\u5ba2\u6237\u8f6c\u5316\u3002\u4e3a\u4e86\u4e0e\u5ba2\u6237\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\uff0c\u54c1\u724c\u5546\u53ef\u4ee5\u901a\u8fc7\u4f7f\u7528\u591a\u5143\u5316\u7684\u5e7f\u544a\u5f62\u5f0f\uff08\u5982\u89c6\u9891\u3001\u52a8\u6001\u5c55\u793a\u3001\u9759\u6001\u5c55\u793a\u548c\u8d5e\u52a9\u4ea7\u54c1\u7b49\uff09\u6765\u53d1\u6325\u4ea7\u54c1\u521b\u610f\u3002\u54c1\u724c\u5546\u8fd8\u53ef\u4ee5\u5728\u5f00\u653e\u7f51\u7edc\u3001\u96f6\u552e\u5546\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u3001\u4e3b\u9875\u3001\u7c7b\u76ee\u3001\u641c\u7d22\u3001\u4ea7\u54c1\u8be6\u60c5\u9875\u548c\u7ed3\u5e10\u9875\u9762\u4e0a\u53d1\u5e03\u5e7f\u544a\u3002<\/p>\n

\u96f6\u552e\u5546\uff1a<\/h3>\n

\u867d\u7136\u8d5e\u52a9\u5e7f\u544a\u662f\u96f6\u552e\u5a92\u4f53\u7684\u6838\u5fc3\uff0c\u4f46\u96f6\u552e\u5546\u4e5f\u5e94\u8be5\u6269\u5927\u5e7f\u544a\u7ec4\u5408\uff0c\u4ee5\u5e2e\u52a9\u54c1\u724c\u5546\u5b9e\u73b0\u5176\u4e0a\u5c42\u3001\u4e2d\u5c42\u6f0f\u6597\u76ee\u6807\uff0c\u540c\u65f6\u521b\u9020\u65b0\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u3002<\/p>\n

\u5bf9\u4e8e\u4e2d\u5c42\u5230\u4e0a\u5c42\u7684\u6f0f\u6597\u673a\u4f1a\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u5bf9\u73b0\u573a\u548c\u573a\u5916\u6240\u6709\u4ea7\u54c1\u7684\u5c55\u793a\u5e7f\u544a\u8fdb\u884c\u6d4b\u8bd5\uff0c\u65e0\u8bba\u5176\u8d2d\u4e70\u5468\u671f\u957f\u77ed\u3002\u5bf9\u4e8e\u4e0a\u5c42\u6f0f\u6597\u610f\u8bc6\u548c\u5168\u6e20\u9053\u4f53\u9a8c\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u5229\u7528\u5b9e\u4f53\u5e97\u5e7f\u544a\u548c\u7535\u5b50\u90ae\u4ef6\u5438\u5f15\u5ba2\u6237\u3002\u96f6\u552e\u5546\u4e5f\u53ef\u4ee5\u5c1d\u8bd5\u89c6\u9891\u7b49\u66f4\u4e30\u5bcc\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u4ee5\u5438\u5f15\u6e38\u6563\u6d4f\u89c8\u8005\u3002<\/p>\n

3.\u62e5\u62b1\u6218\u7565\u4f19\u4f34\u5173\u7cfb<\/h2>\n

\u54c1\u724c\u5546\uff1a<\/h3>\n

\u5728\u8fc7\u591a\u7684\u5e73\u53f0\u548c\u7f51\u7edc\u767b\u5f55\u7cfb\u7edf\u4e2d\uff0c\u54c1\u724c\u5546\u7ecf\u5e38\u4f1a\u53d1\u73b0\u4ed6\u4eec\u7684\u8d44\u6e90\u77f3\u6c89\u5927\u6d77\uff0c\u9884\u7b97\u548c\u6574\u4f53\u91cf\u5316\u6307\u6807\u53d7\u5230\u6291\u5236\u3002<\/p>\n

\u4e3a\u4e86\u964d\u4f4e\u7cfb\u7edf\u590d\u6742\u6027\uff0c\u54c1\u724c\u5546\u5e94\u8be5\u4e0e\u9700\u6c42\u6574\u5408\u8005\u548cAPI\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u5408\u4f5c\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u7b80\u5316\u5a92\u4f53\u6d41\u7a0b\uff0c\u6269\u5927\u4f9b\u5e94\u6e20\u9053\uff0c\u4fdd\u6301\u7075\u6d3b\u548c\u9ad8\u6548\u8425\u9500\u3002\u4e0e\u7b2c\u4e09\u65b9\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u8fd8\u53ef\u4ee5\u83b7\u5f97\u91cd\u8981\u7684\u5e02\u573a\u60c5\u62a5\uff0c\u6bd4\u5982\u7ade\u4e89\u5bf9\u624b\u5728\u96f6\u552e\u5a92\u4f53\u4e0a\u82b1\u4e86\u591a\u5c11\u94b1\uff0c\u82b1\u5728\u54ea\u91cc\u7b49\u3002<\/p>\n

\u96f6\u552e\u5546\uff1a<\/h3>\n

\u96f6\u552e\u5546\u5e94\u8be5\u5145\u5206\u5229\u7528\u5916\u90e8\u4ee3\u7406\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u80fd\u529b\uff0c\u4ee5\u5b9e\u73b0\u6536\u76ca\u6700\u5927\u5316\u3002\u901a\u8fc7\u5bf9\u5e02\u573a\u8fdb\u884c\u7684\u4ef7\u503c\u6027\u6d1e\u5bdf\u4ee5\u53ca\u4ece\u4e0e\u591a\u4e2a\u96f6\u552e\u5546\u5408\u4f5c\u4e2d\u83b7\u5f97\u7684\u7ecf\u9a8c\u548c\u542f\u53d1\uff0c\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u5e2e\u52a9\u60a8\u89e3\u9501\u60a8\u7684\u8425\u9500\u8ba1\u5212\u4ee5\u83b7\u5f97\u6210\u529f\u3002<\/p>\n

\u5728\u5982\u4f55\u6784\u5efa\u8425\u9500\u8ba1\u5212\u3001\u4f18\u5316\u6218\u7565\u89c4\u5212\u548c\u5236\u5b9a\u5ba2\u6237\u589e\u957f\u7b56\u7565\u65b9\u9762\uff0c\u8bf7\u5b66\u4e60\u5408\u4f5c\u4f19\u4f34\u7684\u6307\u5bfc\u7ecf\u9a8c\u3002\u5408\u4f5c\u4f19\u4f34\u8fd8\u53ef\u4ee5\u5229\u7528\u4ed6\u4eec\u81ea\u5df1\u7684\u8425\u9500\u6570\u636e\u3001\u5206\u6790\u8d44\u6e90\u548c\u62a5\u544a\uff0c\u5e2e\u52a9\u96f6\u552e\u5546\u5c31\u5176\u96f6\u552e\u5a92\u4f53\u8def\u7ebf\u56fe\u5411\u51b3\u7b56\u8005\u63d0\u4f9b\u5546\u4e1a\u6848\u4f8b\u3002<\/p>\n

\u5145\u5206\u5229\u7528\u96f6\u552e\u5a92\u4f53\u7684\u53d1\u5c55\u52bf\u5934<\/p>\n

\u66f4\u591a\u6709\u5173\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u5982\u4f55\u5c06\u5176\u96f6\u552e\u5a92\u4f53\u8425\u9500\u65b9\u6cd5\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u5c42\u6b21\u7684\u7b56\u7565\uff0c\u8bf7\u4e0b\u8f7d\u9605\u8bfb\u7535\u5b50\u4e66\u89e3\u9501\u96f6\u552e\u5a92\u4f53\u6210\u529f\u7684\u6709\u6548\u5e7f\u544a\u7b56\u7565<\/u>\u3002<\/p>\n

\u9664\u4e86\u5173\u4e8e\u54c1\u724c\u5546\u548c\u96f6\u552e\u5546\u5982\u4f55\u4e3a\u96f6\u552e\u5a92\u4f53\u7684\u672a\u6765\u505a\u51c6\u5907\u7684\u7b56\u7565\u5916\uff0c\u8fd9\u672c\u7535\u5b50\u4e66\u8fd8\u5305\u62ec\u5728\u4f9b\u5e94\u548c\u9700\u6c42\u65b9\u9762\u7684\u6269\u5c55\u7b56\u7565\uff0c\u4ee5\u53ca\u6765\u81eaCriteo\u3001Shipt\u548cMatterkind\u884c\u4e1a\u4e13\u5bb6\u7684\u89c1\u89e3\u3002<\/p>\n

\"\"<\/a><\/p>\n

\u6765\u6e90\uff1a
\n<\/a>1<\/sup>eMarketer\u201c2022\u5e74\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa\u9884\u6d4b\u201d
\n<\/a>2\u9ea6\u80af\u9521\u201c1000\u4ebf\u7f8e\u5143\u96f6\u552e\u5a92\u4f53\u673a\u9047\u201d
\n<\/a>32022\u5e741\u67081\u65e5\u81f32022\u5e746\u670815\u65e5Criteo\u96f6\u552e\u5a92\u4f53\u6570\u636e
\n<\/a>42022\u5e741\u67081\u65e5\u81f32022\u5e746\u670830\u65e5Criteo\u96f6\u552e\u5a92\u4f53\u6570\u636e<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

\u96f6\u552e\u5a92\u4f53\u6b63\u4ee5\u95ea\u7535\u822c\u7684\u901f\u5ea6\u5174\u8d77\u3002\u96f6\u552e\u5a92\u4f53\u88ab\u79f0\u4e3a\u6570\u5b57\u5e7f\u544a\u7684\u7b2c\u4e09\u5927\u6d6a\u6f6e\uff08\u7ee7\u641c\u7d22\u5f15\u64ce\u548c\u793e\u4ea4\u7f51\u7edc\u4e4b\u540e\uff09\uff0c\u9884\u8ba1\u52302024\u5e74\uff0c\u96f6\u552e\u5a92\u4f53\u5c06\u5360\u636e\u4e94\u5206\u4e4b\u4e00\u7684\u5e7f\u544a\u8d44\u91d11\uff0c\u57282026\u5e74\u5c06\u6210\u4e3a\u4e00\u4e2a\u62e5\u67091,000\u4ebf\u7f8e\u5143\u7684\u96f6\u552e\u5e02\u573a2\u3002 \u96f6\u552e\u5a92\u4f53\u7684\u9500\u552e\u529b\u91cf\u5df2\u7ecf\u65e0\u53ef\u4e89\u8bae\uff0c\u73b0\u5728\u6b63\u662f\u5229\u7528\u5176\u5b9e\u73b0\u9500\u552e\u989d\u8fc5\u901f\u589e\u957f\u7684\u826f\u673a\u3002\u4e3a\u4e86\u5e2e\u52a9\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u4e3a\u672a\u6765\u505a\u597d\u51c6\u5907\uff0c\u5e76\u5c06\u5176\u96f6\u552e\u5a92\u4f53\u8425\u9500\u65b9\u6cd5\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u5c42\u6b21\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u7535\u5b50\u4e66\u89e3\u9501\u96f6\u552e\u5a92\u4f53\u6210\u529f\u7684\u6709\u6548\u5e7f\u544a\u7b56\u7565\u3002 \u5982\u679c\u4f60\u4e5f\u5904\u5728\u96f6\u552e\u5a92\u4f53\u7684\u6e38\u620f\u4e2d\uff0c\u90a3\u4f60\u80af\u5b9a\u4f1a\u60f3\u8981\u5f97\u5230\u8fd9\u672c\u7535\u5b50\u4e66\uff0c\u5176\u4e2d\u5145\u6ee1\u4e86\u54c1\u724c\u5546\u548c\u96f6\u552e\u5546\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u673a\u4f1a\u3002\u9996\u5148\u63d0\u4f9b\u4e00\u4e9b\u7535\u5b50\u4e66\u4e2d\u63d0\u5230\u7684\u5efa\u8bae\u3002 1.\u62d3\u5c55\u6295\u8d44\u65b9\u5f0f \u54c1\u724c\u5546\uff1a \u54c1\u724c\u5546\u5728\u96f6\u552e\u5a92\u4f53\u4e0a\u6295\u8d44\u8d8a\u591a\uff0c\u9500\u552e\u4e1a\u7ee9\u63d0\u5347\u5c31\u8d8a\u663e\u84573\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u4eec\u5728Criteo\u7684\u6570\u636e\u663e\u793a\uff0c\u76f8\u5bf9\u4e8e\u96f6\u552e\u5a92\u4f53\u63d0\u4f9b\u7684\u5e7f\u544a\u673a\u4f1a\u800c\u8a00\uff0c\u54c1\u724c\u5546\u5728\u96f6\u552e\u5a92\u4f53\u4e0a\u7684\u6295\u8d44\u4ecd\u7136\u4e0d\u591f\u5145\u8db34\u3002\u8bb8\u591a\u54c1\u724c\u5546\u53d1\u73b0\u81ea\u5df1\u5e7f\u544a\u7684\u201c\u56f4\u5899\u82b1\u56ed\u201d\u88ab\u8fc7\u5ea6\u7d22\u5f15\uff0c\u7ade\u4e89\u6fc0\u70c8\uff0c\u6210\u672c\u5f88\u9ad8\uff0c\u5e7f\u544a\u652f\u51fa\u7684\u56de\u62a5\u6700\u4f4e\u3002 \u4e3a\u89e3\u9501\u60a8\u7684\u8425\u9500\u8ba1\u5212\uff0c\u8bf7\u5c06\u8d44\u91d1\u8fdb\u884c\u6218\u7565\u6027\u91cd\u65b0\u5206\u914d\uff1a\u5ba2\u6237\u5728\u8d2d\u7269\u524d\u4e4b\u901a\u5e38\u4f1a\u8bbf\u95ee2\u81f33\u4e2a\u96f6\u552e\u5e97\uff0c\u6240\u4ee5\u8bf7\u6700\u597d\u6269\u5927\u4ea7\u54c1\u7ec4\u5408\uff0c\u5438\u5f15\u5ba2\u6237\u8d2d\u4e70\u5546\u54c1\u3002 \u96f6\u552e\u5546\uff1a \u96f6\u552e\u5546\u4e0d\u5fc5\u4ec5\u4ec5\u4f9d\u8d56\u76f4\u9500\u3002\u4e3a\u4e86\u62d3\u5c55\u5e7f\u544a\u6536\u76ca\uff0c\u96f6\u552e\u5546\u5e94\u8be5\u5c3d\u5176\u53ef\u80fd\u63a5\u53d7\u66f4\u591a\u5ba2\u6237\u9700\u6c42\uff0c\u540c\u65f6\u5229\u7528\u76f4\u63a5\u548c\u95f4\u63a5\u9500\u552e\uff0c\u4ee5\u5b9e\u73b0\u6536\u76ca\u548c\u6548\u7387\u6700\u5927\u5316\u3002 \u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u96f6\u552e\u5546\u5e94\u8be5\u5bfb\u6c42API\u5408\u4f5c\u4f19\u4f34\u548c\u9700\u6c42\u65b9\u5e73\u53f0\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5b9e\u73b0\u95f4\u63a5\u9500\u552e\uff0c\u4ece\u800c\u63a8\u52a8\u589e\u91cf\u6536\u76ca\u3002\u6b64\u5916\uff0c\u96f6\u552e\u5546\u4e0d\u5e94\u8be5\u901a\u8fc7\u5173\u95ed\u7f51\u7edc\u6216\u53ea\u63d0\u4f9b\u6258\u7ba1\u670d\u52a1\uff0c\u4ece\u800c\u653e\u5f03\u6765\u81ea\u4ee3\u7406\u5546\u7684\u5e7f\u544a\u6536\u76ca\u3002\u4ee3\u7406\u5546\u548c\u54c1\u724c\u5546\u5e0c\u671b\u901a\u8fc7\u4e00\u6b21\u767b\u5f55\u5c31\u80fd\u8f7b\u677e\u8d2d\u4e70\u96f6\u552e\u5a92\u4f53\uff0c\u5e76\u901a\u8fc7\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u8bbf\u95ee\u5e93\u5b58\u6e05\u5355\u3002 2.\u5168\u6f0f\u6597\u6d4b\u8bd5\u7b56\u7565 \u54c1\u724c\u5546\uff1a \u4e3a\u4e86\u4f18\u5316\u54c1\u724c\u548c\u63d0\u5347\u4e1a\u7ee9\uff0c\u6269\u5927\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u5f62\u5f0f\u7684\u660e\u667a\u589e\u957f\u7b56\u7565\u662f\u5173\u952e\u3002\u65e0\u8bba\u662f\u5168\u5e74\u9500\u552e\u8fd8\u662f\u5728\u4fc3\u9500\u65fa\u5b63\uff0c\u54c1\u724c\u5546\u5e94\u5728\u73b0\u573a\u548c\u5f00\u653e\u7f51\u7edc\u542f\u52a8\u7684\u5b8c\u6574\u8d2d\u7269\u8005\u65c5\u7a0b\u7b56\u7565\u3002 \u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u54c1\u724c\u5546\u53ef\u4ee5\u901a\u8fc7\u5728\u5f00\u653e\u7f51\u7edc\u6216\u8054\u7f51\u7535\u89c6\u4e0a\u6295\u653e\u5e7f\u544a\u6765\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5173\u6ce8\u5ea6\uff0c\u5728\u96f6\u552e\u5546\u7f51\u7ad9\u4e0a\u76f4\u63a5\u4e0e\u5e02\u573a\u5ba2\u6237\u8fdb\u884c\u4e92\u52a8\uff0c\u5e76\u901a\u8fc7\u8d5e\u52a9\u4ea7\u54c1\u7b49\u7b56\u7565\u5728\u9500\u552e\u70b9\u5b9e\u73b0\u5ba2\u6237\u8f6c\u5316\u3002\u4e3a\u4e86\u4e0e\u5ba2\u6237\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\uff0c\u54c1\u724c\u5546\u53ef\u4ee5\u901a\u8fc7\u4f7f\u7528\u591a\u5143\u5316\u7684\u5e7f\u544a\u5f62\u5f0f\uff08\u5982\u89c6\u9891\u3001\u52a8\u6001\u5c55\u793a\u3001\u9759\u6001\u5c55\u793a\u548c\u8d5e\u52a9\u4ea7\u54c1\u7b49\uff09\u6765\u53d1\u6325\u4ea7\u54c1\u521b\u610f\u3002\u54c1\u724c\u5546\u8fd8\u53ef\u4ee5\u5728\u5f00\u653e\u7f51\u7edc\u3001\u96f6\u552e\u5546\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u3001\u4e3b\u9875\u3001\u7c7b\u76ee\u3001\u641c\u7d22\u3001\u4ea7\u54c1\u8be6\u60c5\u9875\u548c\u7ed3\u5e10\u9875\u9762\u4e0a\u53d1\u5e03\u5e7f\u544a\u3002 \u96f6\u552e\u5546\uff1a \u867d\u7136\u8d5e\u52a9\u5e7f\u544a\u662f\u96f6\u552e\u5a92\u4f53\u7684\u6838\u5fc3\uff0c\u4f46\u96f6\u552e\u5546\u4e5f\u5e94\u8be5\u6269\u5927\u5e7f\u544a\u7ec4\u5408\uff0c\u4ee5\u5e2e\u52a9\u54c1\u724c\u5546\u5b9e\u73b0\u5176\u4e0a\u5c42\u3001\u4e2d\u5c42\u6f0f\u6597\u76ee\u6807\uff0c\u540c\u65f6\u521b\u9020\u65b0\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u3002 \u5bf9\u4e8e\u4e2d\u5c42\u5230\u4e0a\u5c42\u7684\u6f0f\u6597\u673a\u4f1a\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u5bf9\u73b0\u573a\u548c\u573a\u5916\u6240\u6709\u4ea7\u54c1\u7684\u5c55\u793a\u5e7f\u544a\u8fdb\u884c\u6d4b\u8bd5\uff0c\u65e0\u8bba\u5176\u8d2d\u4e70\u5468\u671f\u957f\u77ed\u3002\u5bf9\u4e8e\u4e0a\u5c42\u6f0f\u6597\u610f\u8bc6\u548c\u5168\u6e20\u9053\u4f53\u9a8c\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u5229\u7528\u5b9e\u4f53\u5e97\u5e7f\u544a\u548c\u7535\u5b50\u90ae\u4ef6\u5438\u5f15\u5ba2\u6237\u3002\u96f6\u552e\u5546\u4e5f\u53ef\u4ee5\u5c1d\u8bd5\u89c6\u9891\u7b49\u66f4\u4e30\u5bcc\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u4ee5\u5438\u5f15\u6e38\u6563\u6d4f\u89c8\u8005\u3002 3.\u62e5\u62b1\u6218\u7565\u4f19\u4f34\u5173\u7cfb \u54c1\u724c\u5546\uff1a \u5728\u8fc7\u591a\u7684\u5e73\u53f0\u548c\u7f51\u7edc\u767b\u5f55\u7cfb\u7edf\u4e2d\uff0c\u54c1\u724c\u5546\u7ecf\u5e38\u4f1a\u53d1\u73b0\u4ed6\u4eec\u7684\u8d44\u6e90\u77f3\u6c89\u5927\u6d77\uff0c\u9884\u7b97\u548c\u6574\u4f53\u91cf\u5316\u6307\u6807\u53d7\u5230\u6291\u5236\u3002 \u4e3a\u4e86\u964d\u4f4e\u7cfb\u7edf\u590d\u6742\u6027\uff0c\u54c1\u724c\u5546\u5e94\u8be5\u4e0e\u9700\u6c42\u6574\u5408\u8005\u548cAPI\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u5408\u4f5c\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u7b80\u5316\u5a92\u4f53\u6d41\u7a0b\uff0c\u6269\u5927\u4f9b\u5e94\u6e20\u9053\uff0c\u4fdd\u6301\u7075\u6d3b\u548c\u9ad8\u6548\u8425\u9500\u3002\u4e0e\u7b2c\u4e09\u65b9\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u8fd8\u53ef\u4ee5\u83b7\u5f97\u91cd\u8981\u7684\u5e02\u573a\u60c5\u62a5\uff0c\u6bd4\u5982\u7ade\u4e89\u5bf9\u624b\u5728\u96f6\u552e\u5a92\u4f53\u4e0a\u82b1\u4e86\u591a\u5c11\u94b1\uff0c\u82b1\u5728\u54ea\u91cc\u7b49\u3002 \u96f6\u552e\u5546\uff1a \u96f6\u552e\u5546\u5e94\u8be5\u5145\u5206\u5229\u7528\u5916\u90e8\u4ee3\u7406\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u80fd\u529b\uff0c\u4ee5\u5b9e\u73b0\u6536\u76ca\u6700\u5927\u5316\u3002\u901a\u8fc7\u5bf9\u5e02\u573a\u8fdb\u884c\u7684\u4ef7\u503c\u6027\u6d1e\u5bdf\u4ee5\u53ca\u4ece\u4e0e\u591a\u4e2a\u96f6\u552e\u5546\u5408\u4f5c\u4e2d\u83b7\u5f97\u7684\u7ecf\u9a8c\u548c\u542f\u53d1\uff0c\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u5e2e\u52a9\u60a8\u89e3\u9501\u60a8\u7684\u8425\u9500\u8ba1\u5212\u4ee5\u83b7\u5f97\u6210\u529f\u3002 \u5728\u5982\u4f55\u6784\u5efa\u8425\u9500\u8ba1\u5212\u3001\u4f18\u5316\u6218\u7565\u89c4\u5212\u548c\u5236\u5b9a\u5ba2\u6237\u589e\u957f\u7b56\u7565\u65b9\u9762\uff0c\u8bf7\u5b66\u4e60\u5408\u4f5c\u4f19\u4f34\u7684\u6307\u5bfc\u7ecf\u9a8c\u3002\u5408\u4f5c\u4f19\u4f34\u8fd8\u53ef\u4ee5\u5229\u7528\u4ed6\u4eec\u81ea\u5df1\u7684\u8425\u9500\u6570\u636e\u3001\u5206\u6790\u8d44\u6e90\u548c\u62a5\u544a\uff0c\u5e2e\u52a9\u96f6\u552e\u5546\u5c31\u5176\u96f6\u552e\u5a92\u4f53\u8def\u7ebf\u56fe\u5411\u51b3\u7b56\u8005\u63d0\u4f9b\u5546\u4e1a\u6848\u4f8b\u3002 \u5145\u5206\u5229\u7528\u96f6\u552e\u5a92\u4f53\u7684\u53d1\u5c55\u52bf\u5934 \u66f4\u591a\u6709\u5173\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u5982\u4f55\u5c06\u5176\u96f6\u552e\u5a92\u4f53\u8425\u9500\u65b9\u6cd5\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u5c42\u6b21\u7684\u7b56\u7565\uff0c\u8bf7\u4e0b\u8f7d\u9605\u8bfb\u7535\u5b50\u4e66\u89e3\u9501\u96f6\u552e\u5a92\u4f53\u6210\u529f\u7684\u6709\u6548\u5e7f\u544a\u7b56\u7565\u3002 \u9664\u4e86\u5173\u4e8e\u54c1\u724c\u5546\u548c\u96f6\u552e\u5546\u5982\u4f55\u4e3a\u96f6\u552e\u5a92\u4f53\u7684\u672a\u6765\u505a\u51c6\u5907\u7684\u7b56\u7565\u5916\uff0c\u8fd9\u672c\u7535\u5b50\u4e66\u8fd8\u5305\u62ec\u5728\u4f9b\u5e94\u548c\u9700\u6c42\u65b9\u9762\u7684\u6269\u5c55\u7b56\u7565\uff0c\u4ee5\u53ca\u6765\u81eaCriteo\u3001Shipt\u548cMatterkind\u884c\u4e1a\u4e13\u5bb6\u7684\u89c1\u89e3\u3002 \u6765\u6e90\uff1a 1eMarketer\u201c2022\u5e74\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa\u9884\u6d4b\u201d 2\u9ea6\u80af\u9521\u201c1000\u4ebf\u7f8e\u5143\u96f6\u552e\u5a92\u4f53\u673a\u9047\u201d 32022\u5e741\u67081\u65e5\u81f32022\u5e746\u670815\u65e5Criteo\u96f6\u552e\u5a92\u4f53\u6570\u636e 42022\u5e741\u67081\u65e5\u81f32022\u5e746\u670830\u65e5Criteo\u96f6\u552e\u5a92\u4f53\u6570\u636e<\/p>\n","protected":false},"author":169,"featured_media":1174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"coauthors":[100],"class_list":{"0":"post-1316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-solution-retail-media","9":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a - CN - Criteo<\/title>\n<meta name=\"description\" content=\"Dive into tips from our eBook, How to Scale for Retail Media Success, on how brands and retailers can best position themselves for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a - CN - Criteo\" \/>\n<meta property=\"og:description\" content=\"Dive into tips from our eBook, How to Scale for Retail Media Success, on how brands and retailers can best position themselves for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/\" \/>\n<meta property=\"og:site_name\" content=\"CN - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-20T16:03:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T17:33:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/GettyImages-875599880.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elizabeth Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Elizabeth Kim\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\"\n\t },\n\t \"headline\": \"\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a\",\n\t \"datePublished\": \"2023-03-20T16:03:25+00:00\",\n\t \"dateModified\": \"2024-10-29T17:33:05+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/\"\n\t },\n\t \"wordCount\": 9,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/GettyImages-875599880.png\",\n\t \"keywords\": [\n\t \"Retail Media\"\n\t ],\n\t \"articleSection\": [\n\t \"Commerce media\"\n\t ],\n\t \"inLanguage\": \"zh-CN\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/GettyImages-875599880.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/GettyImages-875599880.png\"\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/cn\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\",\n\t \"name\": \"Elizabeth Kim\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/02a271c84c5512a2576ccf6932903f7d\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg\",\n\t \"caption\": \"Elizabeth Kim\"\n\t },\n\t \"description\": \"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/elizabkim\"\n\t ],\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/blog\/author\/elizabeth\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a - CN - Criteo","description":"Dive into tips from our eBook, How to Scale for Retail Media Success, on how brands and retailers can best position themselves for success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/","og_locale":"zh_CN","og_type":"article","og_title":"\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a - CN - Criteo","og_description":"Dive into tips from our eBook, How to Scale for Retail Media Success, on how brands and retailers can best position themselves for success.","og_url":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/","og_site_name":"CN - Criteo","article_published_time":"2023-03-20T16:03:25+00:00","article_modified_time":"2024-10-29T17:33:05+00:00","og_image":[{"url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/GettyImages-875599880.png","width":1,"height":1,"type":"image\/png"}],"author":"Elizabeth Kim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Kim","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/"},"author":{"name":"Elizabeth Kim","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0"},"headline":"\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a","datePublished":"2023-03-20T16:03:25+00:00","dateModified":"2024-10-29T17:33:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/"},"wordCount":9,"publisher":{"@id":"https:\/\/www.criteo.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/GettyImages-875599880.png","keywords":["Retail Media"],"articleSection":["Commerce media"],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/#primaryimage","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/GettyImages-875599880.png","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/GettyImages-875599880.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/cn\/blog\/scale-for-retail-media-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u89e3\u9501\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u7684\u6210\u529f\u673a\u4f1a"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/cn\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0","name":"Elizabeth Kim","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/02a271c84c5512a2576ccf6932903f7d","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg","caption":"Elizabeth Kim"},"description":"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.","sameAs":["https:\/\/www.linkedin.com\/in\/elizabkim"],"url":"https:\/\/www.criteo.com\/cn\/blog\/author\/elizabeth\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/1316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/users\/169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/comments?post=1316"}],"version-history":[{"count":7,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/1316\/revisions"}],"predecessor-version":[{"id":1324,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/1316\/revisions\/1324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media\/1174"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media?parent=1316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/categories?post=1316"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/coauthors?post=1316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}