{"id":1661,"date":"2023-09-08T16:22:28","date_gmt":"2023-09-08T16:22:28","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1661"},"modified":"2023-09-08T16:22:28","modified_gmt":"2023-09-08T16:22:28","slug":"creative-ads-to-grow-audience","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/","title":{"rendered":"\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53"},"content":{"rendered":"<p>\u8981\u60f3\u6709\u6548\u5438\u5f15\u53d7\u4f17\u7684\u6ce8\u610f\u529b\uff0c\u5229\u7528\u6b63\u786e\u7684\u521b\u610f\u5e7f\u544a\u81f3\u5173\u91cd\u8981\u3002 \u901a\u8fc7\u6bcf\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5b9e\u73b0\u4e0d\u540c\u7684\u53d7\u4f17\u589e\u957f\u6548\u679c\u2014\u65e0\u8bba\u662f\u5438\u5f15\u9996\u6b21\u8d2d\u7269\u8005\u5149\u987e\u81ea\u5df1\u7684\u4f01\u4e1a\uff0c\u8fd8\u662f\u6fc0\u53d1\u73b0\u6709\u5ba2\u6237\u7684\u957f\u671f\u5fe0\u8bda\u5ea6\u3002<\/p>\n<p>\u5e7f\u544a\u5546\u4eec\u5728\u5bfb\u6c42\u80fd\u591f\u5b9e\u73b0\u5176\u83b7\u53d6\u548c\u7559\u5b58\u76ee\u6807\u7684\u521b\u610f\u6570\u5b57\u5e7f\u544a\u65f6\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u901a\u8fc7\u5404\u79cd\u5e7f\u544a\u5f62\u5f0f\u5bf9\u6700\u4f73\u7b56\u7565\u8fdb\u884c\u8bc4\u4f30\uff0c\u5e76\u6700\u5927\u9650\u5ea6\u5730\u4f18\u5316\u5176\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n<p>\u6211\u4eec\u5c06\u5e2e\u52a9\u60a8\u5bfb\u6c42\u6700\u80fd\u6269\u5927\u5e7f\u544a\u6d3b\u52a8\u7684\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u540c\u65f6\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u8bb2\u8ff0\u60a8\u7684\u54c1\u724c\u6545\u4e8b\u3002<\/p>\n<h2>Criteo\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6307\u5357<\/h2>\n<p><strong>\u89c6\u9891\u5e7f\u544a<\/strong>\u00a0\u901a\u8fc7\u54c1\u724c\u89c6\u9891\u7d20\u6750\u8d44\u6e90\u7a81\u51fa\u5e7f\u544a\u6d3b\u52a8\u4fe1\u606f\u6216\u63a8\u8350\u4ea7\u54c1\u3002 \u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u975e\u5e38\u9002\u5408\u90a3\u4e9b\u671f\u671b\u63d0\u9ad8\u65b0\u8001\u5ba2\u6237\u53c2\u4e0e\u5ea6\u7684\u54c1\u724c\u3002 Criteo Commerce Growth\u65e8\u5728\u5c06\u54c1\u724c\u4fe1\u606f\u4f20\u8fbe\u7ed9\u6700\u6709\u53ef\u80fd\u6d4f\u89c8\u3001\u53c2\u4e0e\u548c\u4e86\u89e3\u54c1\u724c\u5185\u5bb9\u7684\u8d2d\u7269\u8005\u3002<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1661-1\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-01.mp4?_=1\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-01.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-01.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal3\" style=\"margin-bottom: 24.0pt; background: white;\"><b><span style=\"color: black;\">\u52a8\u6001\u5e7f\u544a\u00a0<\/span><\/b><span style=\"color: black;\">\u501f\u52a9\u4e8e\u5546\u54c1\u76ee\u5f55\uff0c\u9488\u5bf9\u6bcf\u79cd\u8d2d\u7269\u4f53\u9a8c\u8fdb\u884c\u5185\u5bb9\u548c\u6d88\u606f\u7684\u4e2a\u6027\u5316\u5c55\u793a\uff0c\u8fdb\u800c\u5b9e\u73b0\u8f6c\u53d8\u3002 Criteo\u901a\u8fc7<a href=\"https:\/\/www.criteo.com\/technology\/dco\/\"><span style=\"color: #006cd6; text-decoration: none; text-underline: none;\">\u52a8\u6001\u521b\u610f\u4f18\u5316+<\/span><\/a>\uff08DCO+\uff09\u5e2e\u52a9\u5e7f\u544a\u5546\u6539\u5584\u5e7f\u544a\u5916\u89c2\u548c\u98ce\u683c\uff0c\u5c06\u5e7f\u544a\u5143\u7d20\u4efb\u610f\u7ec4\u5408\u540e\u5728\u5c55\u793a\u3001\u793e\u4ea4\u548c\u539f\u751f\u5e7f\u544a\u4f4d\u4e0a\u8fdb\u884c\u6295\u653e\u3002 \u52a8\u6001\u5e7f\u544a\u975e\u5e38\u9002\u5408\u6839\u636e\u6bcf\u4f4d\u8d2d\u7269\u8005\u7684\u884c\u4e3a\u548c\u5174\u8da3\u4e3a\u5176\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u63a8\u8350\uff0c\u4ece\u800c\u5e26\u6765\u6700\u4f73\u4f53\u9a8c\uff1a\u76f8\u6bd4\u4e8e\u7528\u9759\u6001\u5e7f\u544a\uff0cCriteo\u52a8\u6001\u5e7f\u544a\u4f7f\u5e7f\u544a\u5546\u7684\u8f6c\u5316\u7387\u63d0\u9ad8150%\u3002<\/span><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1661-2\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-02.mp4?_=2\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-02.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-02.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal2\" style=\"background: white;\"><b>\u5c55\u793a\u5e7f\u544a<\/b>\u00a0\u5177\u6709\u52a8\u6001\u5e7f\u544a\u7684\u54cd\u5e94\u4f18\u52bf\u5e76\u91c7\u7528DCO+\u6280\u672f\uff0c\u5141\u8bb8\u5e7f\u544a\u5546\u5bf9\u56fe\u7247\u6216\u89c6\u9891\u8fdb\u884c\u4efb\u610f\u7ec4\u5408\u3002 \u901a\u8fc7\u8fd9\u79cd\u5e7f\u544a\uff0c\u5546\u5bb6\u80fd\u591f\u5728\u5c55\u793a\u5546\u54c1\u76ee\u5f55\u4e2d\u7684\u7545\u9500\u54c1\u3001\u65b0\u54c1\u6216\u4ea7\u54c1\u63a8\u8350\u65f6\u53d1\u5e03\u4fc3\u9500\u6216\u54c1\u724c\u4fe1\u606f\uff0c\u540c\u65f6\u6295\u653e\u76f8\u5173\u5ea6\u6700\u9ad8\u7684\u5e7f\u544a\uff0c\u4ee5\u6ee1\u8db3\u5404\u7c7b\u9700\u6c42\uff08\u5982\u7f51\u7edc\u6d41\u91cf\u3001\u6d4f\u89c8\u91cf\u548c\u70b9\u51fb\u91cf\uff09\u3002<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1661-3\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-03.mp4?_=3\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-03.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-03.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal2\" style=\"background: white;\"><b>\u81ea\u9002\u5e94\u5e7f\u544a<\/b>\u00a0\u6839\u636e\u53d1\u5e03\u5546\u5e7f\u544a\u7a7a\u95f4\u5c55\u793a\u54c1\u724c\u56fe\u7247\u3001\u89c6\u9891\u548c\u6d88\u606f\u3002 \u4e0d\u540c\u4e8e\u5c55\u793a\u5e7f\u544a\u548c\u52a8\u6001\u5e7f\u544a\uff0c\u5373\u4f7f\u6ca1\u6709\u5546\u54c1\u76ee\u5f55\uff0c\u81ea\u9002\u5e94\u5e7f\u544a\u4ecd\u7136\u53ef\u4ee5\u5728\u5c55\u793a\u5e7f\u544a\u548c\u539f\u751f\u5e7f\u544a\u4f4d\u4e2d\u5229\u7528\u54cd\u5e94\u4f18\u52bf\u548cDCO+\u6280\u672f\u3002 \u81ea\u9002\u5e94\u5e7f\u544a\u975e\u5e38\u9002\u5408\u90a3\u4e9b\u5e0c\u671b\u5c1d\u8bd5\u5c55\u793a\u56fe\u7247\u5e7f\u544a\u5e76\u63d0\u4f9b\u591a\u6837\u6027\u5e7f\u544a\u6d3b\u52a8\u7684\u5e7f\u544a\u5546\uff0c\u4f8b\u5982\uff0c\u901a\u8fc7\u4ea7\u54c1\u53d1\u5e03\u4fe1\u606f\u6216\u62a5\u4ef7\u91cd\u65b0\u5438\u5f15\u5fe0\u5b9e\u5ba2\u6237\u3002 \u81ea\u9002\u5e94\u5e7f\u544a\u975e\u5e38\u9002\u5408\u90a3\u4e9b\u5e0c\u671b\u5c1d\u8bd5\u5c55\u793a\u56fe\u7247\u5e7f\u544a\u5e76\u63d0\u4f9b\u591a\u6837\u6027\u5e7f\u544a\u6d3b\u52a8\u7684\u5e7f\u544a\u5546\uff0c\u4f8b\u5982\uff0c\u901a\u8fc7\u4ea7\u54c1\u53d1\u5e03\u4fe1\u606f\u6216\u62a5\u4ef7\u91cd\u65b0\u5438\u5f15\u5fe0\u5b9e\u5ba2\u6237\u3002<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1661-4\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-04.mp4?_=4\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-04.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-04.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal2\" style=\"background: white;\"><b>\u5bcc\u5a92\u4f53\u5e7f\u544a\u00a0<\/b>\u5bf9\u89c6\u9891\u3001\u56fe\u7247\u3001\u4ea7\u54c1\u548c\u4ea7\u54c1\u63a8\u8350\u8fdb\u884c\u4efb\u610f\u7ec4\u5408\uff0c\u6765\u6fc0\u53d1\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u4e92\u52a8\u3002 \u6b64\u7c7b\u5e7f\u544a\u901a\u8fc7360\u5ea6\u89c6\u9891\u3001\u6ed1\u52a8\u3001\u6eda\u52a8\u3001\u641c\u7d22\u3001\u7ebf\u7d22\u8868\u5355\u7b49\u5185\u5bb9\u6765\u5438\u5f15\u53d7\u4f17\u3002 \u501f\u52a9\u5bcc\u5a92\u4f53\u5e7f\u544a\uff0c\u5e7f\u544a\u5546\u80fd\u591f\u63d0\u9ad8\u65b0\u5ba2\u6237\u548c\u73b0\u6709\u5ba2\u6237\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u5ea6\uff0c\u5b9e\u73b0\u7f51\u7ad9\u6d4f\u89c8\u91cf\u6216\u8bbf\u95ee\u91cf\u7b49\u6d41\u91cf\u76ee\u6807\u4ee5\u53ca\u4ea7\u54c1\u63a8\u5e7f\u7684\u76ee\u7684\u3002<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1661-5\" width=\"640\" height=\"360\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-05.mp4?_=5\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-05.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/08\/Examples-05.mp4<\/a><\/video><\/div>\n<p class=\"P68B1DB1-Normal2\" style=\"background: white;\"><b>\u56fe\u7247\u5e7f\u544a<\/b>\u00a0\u5e7f\u544a\u5546\u901a\u8fc7\u73b0\u6709\u56fe\u7247\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\u3002 \u56fe\u7247\u5e7f\u544a\u53ef\u4ee5\u8fdb\u884c\u521b\u9020\u6027\u5236\u4f5c\uff0c\u7531\u5404\u79cd\u5c3a\u5bf8\u7684\u9759\u6001\u56fe\u7247\u6216\u52a8\u753b\u56fe\u7247\u6784\u6210\u3002<\/p>\n<h2>\u5229\u7528\u6218\u7565\u6027\u53d9\u4e8b\u6280\u672f\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u521b\u610f\u5e7f\u544a\u7684\u4f5c\u7528<\/h2>\n<p>\u901a\u8fc7\u4e0a\u8ff0\u8be6\u7ec6\u8bb2\u89e3\uff0c\u76f8\u4fe1\u4f60\u5bf9\u80fd\u591f\u8ba9\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u8131\u9896\u800c\u51fa\u7684\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6709\u6240\u4e86\u89e3\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u5982\u4f55\u5c3d\u53ef\u80fd\u8fbe\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>\n<p><u>\u4f18\u5316\u70b9\u51fb\u91cf\uff0c\u5e76\u6839\u636e\u9700\u6c42\u4ee5\u8f6e\u64ad\u7684\u5f62\u5f0f\u6295\u653e\u5e7f\u544a\u3002<\/u>\u00a0\u5bf9\u4e8e\u90a3\u4e9b\u5e0c\u671b\u5c1d\u8bd5\u91c7\u7528\u4e0d\u540c\u5e7f\u544a\u5f62\u5f0f\u7684\u7528\u6237\uff0c\u53ef\u4ee5\u5229\u7528Criteo\u7684<a href=\"https:\/\/www.criteo.com\/technology\/ai-engine\/\">AI\u5f15\u64ce\u5bf9\u5404\u7c7b\u5e7f\u544a\u5f62\u5f0f\uff08\u5982\u56fe\u7247\u5e7f\u544a\u4e0e\u81ea\u9002\u5e94\u5e7f\u544a\uff09\u7684\u70b9\u51fb\u91cf\u8fdb\u884c\u4f18\u5316\u3002<\/a>\u00a0 \u5982\u679c\u5e7f\u544a\u5546\u60f3\u8981\u51cf\u5c11\u7528\u6237\u75b2\u52b3\uff0c\u4e5f\u53ef\u4ee5\u9009\u62e9\u8f6e\u64ad\u7684\u5f62\u5f0f\u8fdb\u884c\u6295\u653e\u3002<\/p>\n<p><u>\u5229\u7528\u5e7f\u544a\u6392\u5e8f\u6295\u653e\u7b56\u7565\u3002<\/u>\u00a0Criteo\u7684\u5e7f\u544a\u6392\u5e8f\u89e3\u51b3\u65b9\u6848\u786e\u5b9a\u4e86\u6700\u4f73\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u5e76\u5728\u6574\u4e2a\u5e7f\u544a\u6d3b\u52a8\u4e2d\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e92\u8054\u54c1\u724c\u4f53\u9a8c\u3002 \u5728DCO+\u6280\u672f\u7684\u652f\u6301\u4e0b\uff0c\u5e7f\u544a\u6392\u5e8f\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u901a\u8fc7\u6218\u7565\u6027\u5e7f\u544a\u6545\u4e8b\u60c5\u8282\u63a7\u5236\u5176\u54c1\u724c\u53d9\u4e8b\uff0c\u7ed3\u5408\u5404\u79cd\u5e7f\u544a\u5f62\u5f0f\u4ea7\u751f\u6700\u5927\u5f71\u54cd\uff0c\u5e76\u63a7\u5236\u6bcf\u4f4d\u7528\u6237\u7684\u5e7f\u544a\u5c55\u793a\u987a\u5e8f\u548c\u6570\u91cf\u3002 Criteo\u4e5f\u652f\u6301\u5728\u89c6\u9891\u5e7f\u544a\u4e2d\u91c7\u7528\u5e7f\u544a\u6392\u5e8f\u7b56\u7565\u3002<\/p>\n<p><u>\u5229\u7528\u52a8\u6001\u89c4\u5219\u6784\u5efa\u6d88\u606f\u4f20\u9012\u5c42\u6b21\u7ed3\u6784\u3002<\/u>\u00a0Criteo\u7684\u521b\u610f\u5206\u5c42\u51b3\u7b56\u751f\u6210\u5668\u5229\u7528DCO+\u6280\u672f\u548c\u52a8\u6001\u89c4\u5219\u751f\u6210\u6d88\u606f\u4f20\u9012\u548c\u521b\u610f\u53d8\u66f4\u65b9\u5f0f\uff0c\u6839\u636e\u8d2d\u7269\u73af\u5883\u8c03\u6574\u5e7f\u544a\u6d3b\u52a8\u53d9\u4e8b\u3002 \u501f\u52a9\u521b\u610f\u5206\u5c42\u51b3\u7b56\u751f\u6210\u5668\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u6784\u5efa\u590d\u6742\u7684\u5ba2\u6237\u884c\u7a0b\u8def\u5f84\uff0c\u7ed8\u5236\u51fa\u6574\u4e2a\u52a8\u6001\u6d41\u7a0b\u3002\u8fd9\u6837\u5e7f\u544a\u5546\u5c31\u80fd\u591f\u968f\u65f6\u5411\u53d7\u4f17\u5c55\u793a\u5e7f\u544a\u7d20\u6750\u3002<\/p>\n<h2>\u4e86\u89e3 Criteo \u521b\u610f\u5e7f\u544a\u7684\u5b9e\u9645\u6548\u679c<\/h2>\n<p>\u901a\u8fc7\u5728\u5408\u9002\u7684\u65f6\u95f4\u5411\u8d2d\u7269\u8005\u6295\u653e\u6b63\u786e\u7684\u5e7f\u544a\u548c\u4fe1\u606f\u4f18\u5316\u6d88\u8d39\u8005\u65c5\u7a0b\u3002 \u501f\u52a9Criteo Commerce Growth\uff0c\u5e7f\u544a\u5546\u4e0d\u4ec5\u53ef\u4ee5\u901a\u8fc7\u5404\u79cd\u5f15\u4eba\u6ce8\u76ee\u7684\u5e7f\u544a\u5f62\u5f0f\u6765\u5438\u5f15\u8d2d\u7269\u8005\uff0c\u8fd8\u53ef\u4ee5\u5229\u7528\u6709\u5173\u8d2d\u7269\u8005\u5174\u8da3\u7684\u5b9a\u5236\u4ea7\u54c1\u63a2\u7d22\u4fe1\u606f\u8bbe\u8ba1\u9ad8\u5ea6\u5b9a\u5236\u5e7f\u544a\u4f53\u9a8c\u3002<\/p>\n<p>\u5982\u9700\u4e86\u89e3\u6709\u5173Criteo\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u548c\u5546\u4e1a\u589e\u957f\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u00a0<a href=\"https:\/\/www.criteo.com\/talk-to-an-expert\/\">\u8bf7\u8054\u7cfb\u6211\u4eec\u7684\u4e13\u5bb6\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u5982\u4f55\u4ee5\u6700\u4f73\u65b9\u5f0f\u4f18\u5316\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u3002<\/a><\/p>\n<p>\u60f3\u4e86\u89e3\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u7684\u771f\u5b9e\u6848\u4f8b\u5417\uff1f \u6211\u4eec\u7684<a href=\"https:\/\/www.criteo.com\/ad-gallery\/\">\u5e7f\u544a\u5e93<\/a>\u5c55\u793a\u4e86Criteo\u63a8\u51fa\u7684\u521b\u610f\u5e7f\u544a\u793a\u4f8b\uff0c\u4e5f\u8bb8\u80fd\u591f\u5e2e\u52a9\u60a8\u627e\u5230\u4e0b\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u7684\u7075\u611f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8981\u60f3\u6709\u6548\u5438\u5f15\u53d7\u4f17\u7684\u6ce8\u610f\u529b\uff0c\u5229\u7528\u6b63\u786e\u7684\u521b\u610f\u5e7f\u544a\u81f3\u5173\u91cd\u8981\u3002 \u901a\u8fc7\u6bcf\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5b9e\u73b0\u4e0d\u540c\u7684\u53d7\u4f17\u589e\u957f\u6548\u679c\u2014\u65e0\u8bba\u662f\u5438\u5f15\u9996\u6b21\u8d2d\u7269\u8005\u5149\u987e\u81ea\u5df1\u7684\u4f01\u4e1a\uff0c\u8fd8\u662f\u6fc0\u53d1\u73b0\u6709\u5ba2\u6237\u7684\u957f\u671f\u5fe0\u8bda\u5ea6\u3002 \u5e7f\u544a\u5546\u4eec\u5728\u5bfb\u6c42\u80fd\u591f\u5b9e\u73b0\u5176\u83b7\u53d6\u548c\u7559\u5b58\u76ee\u6807\u7684\u521b\u610f\u6570\u5b57\u5e7f\u544a\u65f6\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u901a\u8fc7\u5404\u79cd\u5e7f\u544a\u5f62\u5f0f\u5bf9\u6700\u4f73\u7b56\u7565\u8fdb\u884c\u8bc4\u4f30\uff0c\u5e76\u6700\u5927\u9650\u5ea6\u5730\u4f18\u5316\u5176\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u3002 \u6211\u4eec\u5c06\u5e2e\u52a9\u60a8\u5bfb\u6c42\u6700\u80fd\u6269\u5927\u5e7f\u544a\u6d3b\u52a8\u7684\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u540c\u65f6\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u8bb2\u8ff0\u60a8\u7684\u54c1\u724c\u6545\u4e8b\u3002 Criteo\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6307\u5357 \u89c6\u9891\u5e7f\u544a\u00a0\u901a\u8fc7\u54c1\u724c\u89c6\u9891\u7d20\u6750\u8d44\u6e90\u7a81\u51fa\u5e7f\u544a\u6d3b\u52a8\u4fe1\u606f\u6216\u63a8\u8350\u4ea7\u54c1\u3002 \u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u975e\u5e38\u9002\u5408\u90a3\u4e9b\u671f\u671b\u63d0\u9ad8\u65b0\u8001\u5ba2\u6237\u53c2\u4e0e\u5ea6\u7684\u54c1\u724c\u3002 Criteo Commerce Growth\u65e8\u5728\u5c06\u54c1\u724c\u4fe1\u606f\u4f20\u8fbe\u7ed9\u6700\u6709\u53ef\u80fd\u6d4f\u89c8\u3001\u53c2\u4e0e\u548c\u4e86\u89e3\u54c1\u724c\u5185\u5bb9\u7684\u8d2d\u7269\u8005\u3002 \u52a8\u6001\u5e7f\u544a\u00a0\u501f\u52a9\u4e8e\u5546\u54c1\u76ee\u5f55\uff0c\u9488\u5bf9\u6bcf\u79cd\u8d2d\u7269\u4f53\u9a8c\u8fdb\u884c\u5185\u5bb9\u548c\u6d88\u606f\u7684\u4e2a\u6027\u5316\u5c55\u793a\uff0c\u8fdb\u800c\u5b9e\u73b0\u8f6c\u53d8\u3002 Criteo\u901a\u8fc7\u52a8\u6001\u521b\u610f\u4f18\u5316+\uff08DCO+\uff09\u5e2e\u52a9\u5e7f\u544a\u5546\u6539\u5584\u5e7f\u544a\u5916\u89c2\u548c\u98ce\u683c\uff0c\u5c06\u5e7f\u544a\u5143\u7d20\u4efb\u610f\u7ec4\u5408\u540e\u5728\u5c55\u793a\u3001\u793e\u4ea4\u548c\u539f\u751f\u5e7f\u544a\u4f4d\u4e0a\u8fdb\u884c\u6295\u653e\u3002 \u52a8\u6001\u5e7f\u544a\u975e\u5e38\u9002\u5408\u6839\u636e\u6bcf\u4f4d\u8d2d\u7269\u8005\u7684\u884c\u4e3a\u548c\u5174\u8da3\u4e3a\u5176\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u63a8\u8350\uff0c\u4ece\u800c\u5e26\u6765\u6700\u4f73\u4f53\u9a8c\uff1a\u76f8\u6bd4\u4e8e\u7528\u9759\u6001\u5e7f\u544a\uff0cCriteo\u52a8\u6001\u5e7f\u544a\u4f7f\u5e7f\u544a\u5546\u7684\u8f6c\u5316\u7387\u63d0\u9ad8150%\u3002 \u5c55\u793a\u5e7f\u544a\u00a0\u5177\u6709\u52a8\u6001\u5e7f\u544a\u7684\u54cd\u5e94\u4f18\u52bf\u5e76\u91c7\u7528DCO+\u6280\u672f\uff0c\u5141\u8bb8\u5e7f\u544a\u5546\u5bf9\u56fe\u7247\u6216\u89c6\u9891\u8fdb\u884c\u4efb\u610f\u7ec4\u5408\u3002 \u901a\u8fc7\u8fd9\u79cd\u5e7f\u544a\uff0c\u5546\u5bb6\u80fd\u591f\u5728\u5c55\u793a\u5546\u54c1\u76ee\u5f55\u4e2d\u7684\u7545\u9500\u54c1\u3001\u65b0\u54c1\u6216\u4ea7\u54c1\u63a8\u8350\u65f6\u53d1\u5e03\u4fc3\u9500\u6216\u54c1\u724c\u4fe1\u606f\uff0c\u540c\u65f6\u6295\u653e\u76f8\u5173\u5ea6\u6700\u9ad8\u7684\u5e7f\u544a\uff0c\u4ee5\u6ee1\u8db3\u5404\u7c7b\u9700\u6c42\uff08\u5982\u7f51\u7edc\u6d41\u91cf\u3001\u6d4f\u89c8\u91cf\u548c\u70b9\u51fb\u91cf\uff09\u3002 \u81ea\u9002\u5e94\u5e7f\u544a\u00a0\u6839\u636e\u53d1\u5e03\u5546\u5e7f\u544a\u7a7a\u95f4\u5c55\u793a\u54c1\u724c\u56fe\u7247\u3001\u89c6\u9891\u548c\u6d88\u606f\u3002 \u4e0d\u540c\u4e8e\u5c55\u793a\u5e7f\u544a\u548c\u52a8\u6001\u5e7f\u544a\uff0c\u5373\u4f7f\u6ca1\u6709\u5546\u54c1\u76ee\u5f55\uff0c\u81ea\u9002\u5e94\u5e7f\u544a\u4ecd\u7136\u53ef\u4ee5\u5728\u5c55\u793a\u5e7f\u544a\u548c\u539f\u751f\u5e7f\u544a\u4f4d\u4e2d\u5229\u7528\u54cd\u5e94\u4f18\u52bf\u548cDCO+\u6280\u672f\u3002 \u81ea\u9002\u5e94\u5e7f\u544a\u975e\u5e38\u9002\u5408\u90a3\u4e9b\u5e0c\u671b\u5c1d\u8bd5\u5c55\u793a\u56fe\u7247\u5e7f\u544a\u5e76\u63d0\u4f9b\u591a\u6837\u6027\u5e7f\u544a\u6d3b\u52a8\u7684\u5e7f\u544a\u5546\uff0c\u4f8b\u5982\uff0c\u901a\u8fc7\u4ea7\u54c1\u53d1\u5e03\u4fe1\u606f\u6216\u62a5\u4ef7\u91cd\u65b0\u5438\u5f15\u5fe0\u5b9e\u5ba2\u6237\u3002 \u81ea\u9002\u5e94\u5e7f\u544a\u975e\u5e38\u9002\u5408\u90a3\u4e9b\u5e0c\u671b\u5c1d\u8bd5\u5c55\u793a\u56fe\u7247\u5e7f\u544a\u5e76\u63d0\u4f9b\u591a\u6837\u6027\u5e7f\u544a\u6d3b\u52a8\u7684\u5e7f\u544a\u5546\uff0c\u4f8b\u5982\uff0c\u901a\u8fc7\u4ea7\u54c1\u53d1\u5e03\u4fe1\u606f\u6216\u62a5\u4ef7\u91cd\u65b0\u5438\u5f15\u5fe0\u5b9e\u5ba2\u6237\u3002 \u5bcc\u5a92\u4f53\u5e7f\u544a\u00a0\u5bf9\u89c6\u9891\u3001\u56fe\u7247\u3001\u4ea7\u54c1\u548c\u4ea7\u54c1\u63a8\u8350\u8fdb\u884c\u4efb\u610f\u7ec4\u5408\uff0c\u6765\u6fc0\u53d1\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u4e92\u52a8\u3002 \u6b64\u7c7b\u5e7f\u544a\u901a\u8fc7360\u5ea6\u89c6\u9891\u3001\u6ed1\u52a8\u3001\u6eda\u52a8\u3001\u641c\u7d22\u3001\u7ebf\u7d22\u8868\u5355\u7b49\u5185\u5bb9\u6765\u5438\u5f15\u53d7\u4f17\u3002 \u501f\u52a9\u5bcc\u5a92\u4f53\u5e7f\u544a\uff0c\u5e7f\u544a\u5546\u80fd\u591f\u63d0\u9ad8\u65b0\u5ba2\u6237\u548c\u73b0\u6709\u5ba2\u6237\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\u5ea6\uff0c\u5b9e\u73b0\u7f51\u7ad9\u6d4f\u89c8\u91cf\u6216\u8bbf\u95ee\u91cf\u7b49\u6d41\u91cf\u76ee\u6807\u4ee5\u53ca\u4ea7\u54c1\u63a8\u5e7f\u7684\u76ee\u7684\u3002 \u56fe\u7247\u5e7f\u544a\u00a0\u5e7f\u544a\u5546\u901a\u8fc7\u73b0\u6709\u56fe\u7247\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\u3002 \u56fe\u7247\u5e7f\u544a\u53ef\u4ee5\u8fdb\u884c\u521b\u9020\u6027\u5236\u4f5c\uff0c\u7531\u5404\u79cd\u5c3a\u5bf8\u7684\u9759\u6001\u56fe\u7247\u6216\u52a8\u753b\u56fe\u7247\u6784\u6210\u3002 \u5229\u7528\u6218\u7565\u6027\u53d9\u4e8b\u6280\u672f\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u521b\u610f\u5e7f\u544a\u7684\u4f5c\u7528 \u901a\u8fc7\u4e0a\u8ff0\u8be6\u7ec6\u8bb2\u89e3\uff0c\u76f8\u4fe1\u4f60\u5bf9\u80fd\u591f\u8ba9\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u8131\u9896\u800c\u51fa\u7684\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6709\u6240\u4e86\u89e3\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u5982\u4f55\u5c3d\u53ef\u80fd\u8fbe\u5230\u6700\u4f73\u6548\u679c\u3002 \u4f18\u5316\u70b9\u51fb\u91cf\uff0c\u5e76\u6839\u636e\u9700\u6c42\u4ee5\u8f6e\u64ad\u7684\u5f62\u5f0f\u6295\u653e\u5e7f\u544a\u3002\u00a0\u5bf9\u4e8e\u90a3\u4e9b\u5e0c\u671b\u5c1d\u8bd5\u91c7\u7528\u4e0d\u540c\u5e7f\u544a\u5f62\u5f0f\u7684\u7528\u6237\uff0c\u53ef\u4ee5\u5229\u7528Criteo\u7684AI\u5f15\u64ce\u5bf9\u5404\u7c7b\u5e7f\u544a\u5f62\u5f0f\uff08\u5982\u56fe\u7247\u5e7f\u544a\u4e0e\u81ea\u9002\u5e94\u5e7f\u544a\uff09\u7684\u70b9\u51fb\u91cf\u8fdb\u884c\u4f18\u5316\u3002\u00a0 \u5982\u679c\u5e7f\u544a\u5546\u60f3\u8981\u51cf\u5c11\u7528\u6237\u75b2\u52b3\uff0c\u4e5f\u53ef\u4ee5\u9009\u62e9\u8f6e\u64ad\u7684\u5f62\u5f0f\u8fdb\u884c\u6295\u653e\u3002 \u5229\u7528\u5e7f\u544a\u6392\u5e8f\u6295\u653e\u7b56\u7565\u3002\u00a0Criteo\u7684\u5e7f\u544a\u6392\u5e8f\u89e3\u51b3\u65b9\u6848\u786e\u5b9a\u4e86\u6700\u4f73\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u5e76\u5728\u6574\u4e2a\u5e7f\u544a\u6d3b\u52a8\u4e2d\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e92\u8054\u54c1\u724c\u4f53\u9a8c\u3002 \u5728DCO+\u6280\u672f\u7684\u652f\u6301\u4e0b\uff0c\u5e7f\u544a\u6392\u5e8f\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u901a\u8fc7\u6218\u7565\u6027\u5e7f\u544a\u6545\u4e8b\u60c5\u8282\u63a7\u5236\u5176\u54c1\u724c\u53d9\u4e8b\uff0c\u7ed3\u5408\u5404\u79cd\u5e7f\u544a\u5f62\u5f0f\u4ea7\u751f\u6700\u5927\u5f71\u54cd\uff0c\u5e76\u63a7\u5236\u6bcf\u4f4d\u7528\u6237\u7684\u5e7f\u544a\u5c55\u793a\u987a\u5e8f\u548c\u6570\u91cf\u3002 Criteo\u4e5f\u652f\u6301\u5728\u89c6\u9891\u5e7f\u544a\u4e2d\u91c7\u7528\u5e7f\u544a\u6392\u5e8f\u7b56\u7565\u3002 \u5229\u7528\u52a8\u6001\u89c4\u5219\u6784\u5efa\u6d88\u606f\u4f20\u9012\u5c42\u6b21\u7ed3\u6784\u3002\u00a0Criteo\u7684\u521b\u610f\u5206\u5c42\u51b3\u7b56\u751f\u6210\u5668\u5229\u7528DCO+\u6280\u672f\u548c\u52a8\u6001\u89c4\u5219\u751f\u6210\u6d88\u606f\u4f20\u9012\u548c\u521b\u610f\u53d8\u66f4\u65b9\u5f0f\uff0c\u6839\u636e\u8d2d\u7269\u73af\u5883\u8c03\u6574\u5e7f\u544a\u6d3b\u52a8\u53d9\u4e8b\u3002 \u501f\u52a9\u521b\u610f\u5206\u5c42\u51b3\u7b56\u751f\u6210\u5668\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u6784\u5efa\u590d\u6742\u7684\u5ba2\u6237\u884c\u7a0b\u8def\u5f84\uff0c\u7ed8\u5236\u51fa\u6574\u4e2a\u52a8\u6001\u6d41\u7a0b\u3002\u8fd9\u6837\u5e7f\u544a\u5546\u5c31\u80fd\u591f\u968f\u65f6\u5411\u53d7\u4f17\u5c55\u793a\u5e7f\u544a\u7d20\u6750\u3002 \u4e86\u89e3 Criteo \u521b\u610f\u5e7f\u544a\u7684\u5b9e\u9645\u6548\u679c \u901a\u8fc7\u5728\u5408\u9002\u7684\u65f6\u95f4\u5411\u8d2d\u7269\u8005\u6295\u653e\u6b63\u786e\u7684\u5e7f\u544a\u548c\u4fe1\u606f\u4f18\u5316\u6d88\u8d39\u8005\u65c5\u7a0b\u3002 \u501f\u52a9Criteo Commerce Growth\uff0c\u5e7f\u544a\u5546\u4e0d\u4ec5\u53ef\u4ee5\u901a\u8fc7\u5404\u79cd\u5f15\u4eba\u6ce8\u76ee\u7684\u5e7f\u544a\u5f62\u5f0f\u6765\u5438\u5f15\u8d2d\u7269\u8005\uff0c\u8fd8\u53ef\u4ee5\u5229\u7528\u6709\u5173\u8d2d\u7269\u8005\u5174\u8da3\u7684\u5b9a\u5236\u4ea7\u54c1\u63a2\u7d22\u4fe1\u606f\u8bbe\u8ba1\u9ad8\u5ea6\u5b9a\u5236\u5e7f\u544a\u4f53\u9a8c\u3002 \u5982\u9700\u4e86\u89e3\u6709\u5173Criteo\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u548c\u5546\u4e1a\u589e\u957f\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u00a0\u8bf7\u8054\u7cfb\u6211\u4eec\u7684\u4e13\u5bb6\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u5982\u4f55\u4ee5\u6700\u4f73\u65b9\u5f0f\u4f18\u5316\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u3002 \u60f3\u4e86\u89e3\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u7684\u771f\u5b9e\u6848\u4f8b\u5417\uff1f \u6211\u4eec\u7684\u5e7f\u544a\u5e93\u5c55\u793a\u4e86Criteo\u63a8\u51fa\u7684\u521b\u610f\u5e7f\u544a\u793a\u4f8b\uff0c\u4e5f\u8bb8\u80fd\u591f\u5e2e\u52a9\u60a8\u627e\u5230\u4e0b\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u7684\u7075\u611f\u3002<\/p>\n","protected":false},"author":169,"featured_media":1662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"coauthors":[100],"class_list":{"0":"post-1661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"criteo-business-small-and-medium","9":"criteo-business-agency","10":"criteo-business-enterprise","11":"criteo-business-retail-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53 - CN - Criteo<\/title>\n<meta name=\"description\" content=\"\u63a2\u7d22\u6700\u5927\u9650\u5ea6\u5730\u6269\u5927\u60a8\u8425\u9500\u6d3b\u52a8\u7684\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u8bb2\u8ff0\u60a8\u7684\u54c1\u724c\u6545\u4e8b\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53 - CN - Criteo\" \/>\n<meta property=\"og:description\" content=\"\u63a2\u7d22\u6700\u5927\u9650\u5ea6\u5730\u6269\u5927\u60a8\u8425\u9500\u6d3b\u52a8\u7684\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u8bb2\u8ff0\u60a8\u7684\u54c1\u724c\u6545\u4e8b\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"CN - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T16:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/09\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Elizabeth Kim\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\"\n\t            },\n\t            \"headline\": \"\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53\",\n\t            \"datePublished\": \"2023-09-08T16:22:28+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/\"\n\t            },\n\t            \"wordCount\": 117,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/09\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg\",\n\t            \"keywords\": [\n\t                \"Ad Tech\",\n\t                \"Commerce Media\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u6570\u5b57\u8425\u9500\"\n\t            ],\n\t            \"inLanguage\": \"zh-CN\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"zh-CN\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/09\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/09\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg\",\n\t            \"width\": 2048,\n\t            \"height\": 1306\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/cn\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\",\n\t            \"name\": \"Elizabeth Kim\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/02a271c84c5512a2576ccf6932903f7d\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg\",\n\t                \"caption\": \"Elizabeth Kim\"\n\t            },\n\t            \"description\": \"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/elizabkim\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/blog\/author\/elizabeth\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53 - CN - Criteo","description":"\u63a2\u7d22\u6700\u5927\u9650\u5ea6\u5730\u6269\u5927\u60a8\u8425\u9500\u6d3b\u52a8\u7684\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u8bb2\u8ff0\u60a8\u7684\u54c1\u724c\u6545\u4e8b\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/","og_locale":"zh_CN","og_type":"article","og_title":"\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53 - CN - Criteo","og_description":"\u63a2\u7d22\u6700\u5927\u9650\u5ea6\u5730\u6269\u5927\u60a8\u8425\u9500\u6d3b\u52a8\u7684\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\uff0c\u8bb2\u8ff0\u60a8\u7684\u54c1\u724c\u6545\u4e8b\u3002","og_url":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/","og_site_name":"CN - Criteo","article_published_time":"2023-09-08T16:22:28+00:00","og_image":[{"width":2048,"height":1306,"url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/09\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Elizabeth Kim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Kim","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/"},"author":{"name":"Elizabeth Kim","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0"},"headline":"\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53","datePublished":"2023-09-08T16:22:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/"},"wordCount":117,"publisher":{"@id":"https:\/\/www.criteo.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/09\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg","keywords":["Ad Tech","Commerce Media"],"articleSection":["\u6570\u5b57\u8425\u9500"],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/#primaryimage","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/09\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/09\/austin-distel-TluMvvrZ57g-unsplash-scaled.jpg","width":2048,"height":1306},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/cn\/blog\/creative-ads-to-grow-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u5229\u7528\u591a\u79cd\u521b\u610f\u5e7f\u544a\u5f62\u5f0f\u6269\u5145\u53d7\u4f17\u7fa4\u4f53"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/cn\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0","name":"Elizabeth Kim","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/02a271c84c5512a2576ccf6932903f7d","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg","caption":"Elizabeth Kim"},"description":"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.","sameAs":["https:\/\/www.linkedin.com\/in\/elizabkim"],"url":"https:\/\/www.criteo.com\/cn\/blog\/author\/elizabeth\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/1661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/users\/169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/comments?post=1661"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/1661\/revisions"}],"predecessor-version":[{"id":1663,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/1661\/revisions\/1663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media\/1662"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media?parent=1661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/categories?post=1661"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/coauthors?post=1661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}