{"id":1689,"date":"2023-10-09T17:00:24","date_gmt":"2023-10-09T17:00:24","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1689"},"modified":"2026-04-06T22:05:24","modified_gmt":"2026-04-06T14:05:24","slug":"5-ways-to-extend-your-digital-advertising","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/5-ways-to-extend-your-digital-advertising\/","title":{"rendered":"\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u6269\u5927\u6570\u5b57\u5e7f\u544a\u5ba3\u4f20\u76845\u79cd\u65b9\u6cd5"},"content":{"rendered":"<p><em>2023\u5e748\u670815\u65e5\uff0c\u672c\u7bc7\u6587\u7ae0\u6700\u521d\u53d1\u8868\u5728<a href=\"https:\/\/emarsys.com\/learn\/blog\/5-ways-to-extend-your-digital-advertising-on-the-open-internet\/\" target=\"_blank\" rel=\"noopener\">Emarsys<\/a>\u4e0a\u3002 \u7531Criteo\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u7ecf\u7406Sophie 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\u4f7f\u7528Emarsys\u548cCriteo\u7684\u6570\u636e\uff0c\u60a8\u80fd\u591f\u8fdb\u884cLookalike\uff08\u76f8\u4f3c\u4eba\u7fa4\u6269\u5c55\uff09\u53d7\u4f17\u7ec6\u5206\uff08\u5c06\u4e0d\u65ad\u5237\u65b0\uff09\uff0c\u6839\u636e\u6d88\u8d39\u8005\u884c\u4e3a\u5236\u5b9a\u76f8\u5e94\u7b56\u7565\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li>\u6839\u636e\u73b0\u6709\u5ba2\u6237\u652f\u51fa\u6570\u636e\u5bf9Lookalike\uff08\u76f8\u4f3c\u4eba\u7fa4\u6269\u5c55\uff09\u8fdb\u884c\u5efa\u6a21\uff0c\u4ee5\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u786e\u5b9a\u5e7f\u544a\u652f\u51fa\u8d39\u7528\u3002<\/li>\n<li>\u6839\u636e\u73b0\u6709\u5ba2\u6237\u8fc7\u53bb\u7684\u8d2d\u4e70\u60c5\u51b5\uff0c\u6709\u9488\u5bf9\u6027\u5730\u5411Lookalike\uff08\u76f8\u4f3c\u4eba\u7fa4\u6269\u5c55\uff09\u53d7\u4f17\u63a8\u8350\u5404\u7c7b\u5546\u54c1\u3002<\/li>\n<li>\u901a\u8fc7\u63a8\u51fa\u53ef\u80fd\u4e0e\u5ba2\u6237\u611f\u5174\u8da3\u7684\u5546\u54c1\u76f8\u5173\u7684\u9650\u65f6\u4f18\u60e0\u6765\u5438\u5f15Lookalike\uff08\u76f8\u4f3c\u4eba\u7fa4\u6269\u5c55\uff09\u53d7\u4f17\u3002<\/li>\n<\/ul>\n<div class=\"wp-block-list \">\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\"><strong>2. \u901a\u8fc7\u5e7f\u544a\u5438\u5f15\u4e0d\u6d3b\u8dc3\u7684\u7535\u5b50\u90ae\u4ef6\u8054\u7cfb\u4eba\uff0c\u4ee5\u63d0\u9ad8\u7559\u5b58\u7387\u3002<\/strong><\/h3>\n<p>\u5373\u4f7f\u662f\u9009\u62e9\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u63a5\u6536\u4fe1\u606f\u7684\u8054\u7cfb\u4eba\u6709\u65f6\u4e5f\u4f1a\u51fa\u4e8e\u67d0\u79cd\u539f\u56e0\u800c\u4fdd\u6301\u6c89\u9ed8\u3002 \u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u4eec\u7684\u5173\u7cfb\u5c31\u6b64\u7ed3\u675f\u3002 \u6709\u9488\u5bf9\u6027\u7684\u76f8\u5173\u6570\u5b57\u5e7f\u544a\u53ef\u4ee5\u63d0\u9192\u73b0\u6709\u8054\u7cfb\u4eba\u5173\u6ce8\u60a8\u7684\u54c1\u724c\u4ee5\u53ca\u559c\u6b22\u7684\u539f\u56e0\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\uff1a<\/p>\n<div class=\"wp-block-list \">\n<ul>\n<li>\u5c06\u5931\u6548\u7535\u5b50\u90ae\u4ef6\u8054\u7cfb\u4eba\u7684Emarsys\u4fe1\u606f\u63a8\u9001\u5230Criteo\u4e2d\uff0c\u4ee5\u4fbf\u8bbf\u95ee\u66f4\u591a\u8fc7\u6ee4\u9009\u9879\u3002<\/li>\n<li>\u901a\u8fc7\u9ad8\u5ea6\u9488\u5bf9\u6027\u7684\u4e2a\u6027\u5316\u6570\u5b57\u5e7f\u544a\u5438\u5f15\u8fd9\u4e9b\u7ec6\u5206\u8054\u7cfb\u4eba\u3002<\/li>\n<li>\u5229\u7528\u66f4\u65b0\u7684\u5ba2\u6237\u8f6c\u5316\u6570\u636e\u4e0d\u65ad\u5728\u4e0d\u6d3b\u8dc3\u7535\u5b50\u90ae\u4ef6\u8054\u7cfb\u4eba\u4e2d\u6dfb\u52a0\u548c\u5220\u9664\u5ba2\u6237\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\"><strong>3. \u91cd\u65b0\u5438\u5f15\u4e00\u6b21\u6027\u5ba2\u6237\u5e76\u57f9\u517b\u4e00\u6b21\u6027\u5ba2\u6237\u6210\u4e3a\u4e8c\u6b21\u8d2d\u4e70\u8005\u3002<\/strong><\/h3>\n<p>\u9ea6\u80af\u9521\u516c\u53f8\uff08McKinsey &amp; Company\uff09\u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c78%\u7684\u6d88\u8d39\u8005\u66f4\u6709\u53ef\u80fd\u5728\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\u7684\u516c\u53f8\u91cd\u590d\u8d2d\u4e70\u3002 \u00b9 \u9274\u4e8e\u6b64\uff0c\u7cbe\u660e\u7684\u8425\u9500\u4eba\u5458\u4f1a\u82b1\u65f6\u95f4\u548c\u7cbe\u529b\u6765\u57f9\u517b\u4e8c\u6b21\u8d2d\u4e70\u8005\uff0c\u4ee5\u5efa\u7acb\u6301\u7eed\u5173\u7cfb\u5e76\u63d0\u5347\u54c1\u724c\u4eb2\u548c\u529b\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li>\u6839\u636e\u8d2d\u4e70\u8005\u9996\u6b21\u8d2d\u4e70\u60c5\u51b5\u63a8\u5e7f\u4e92\u8865\u4ea7\u54c1\u3002<\/li>\n<li>\u9f13\u52b1\u4e00\u6b21\u6027\u5ba2\u6237\u8bbf\u95ee\u6559\u80b2\u76f8\u5173\u5185\u5bb9\uff0c\u4f7f\u5176\u73cd\u60dc\u3001\u5173\u5fc3\u6216\u5145\u5206\u5229\u7528\u8d2d\u4e70\u673a\u4f1a\u3002<\/li>\n<li>\u9080\u8bf7\u4e00\u6b21\u6027\u5ba2\u6237\u52a0\u5165\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002<\/li>\n<\/ul>\n<div class=\"wp-block-list \">\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\"><strong>4. \u91cd\u65b0\u5438\u5f15\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6210\u5458\u3002<\/strong><\/h3>\n<p>\u9009\u62e9\u52a0\u5165\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u5ba2\u6237\u672c\u8eab\u5c31\u662f\u7279\u6b8a\u53d7\u4f17\u3002\u4f46\u5373\u4f7f\u662f\u60a8\u7684\u5fe0\u8bda\u5ea6\u6210\u5458\uff0c\u6709\u65f6\u4e5f\u4f1a\u51fa\u73b0\u6d41\u5931\u60c5\u51b5\u3002 \u628a\u63e1\u597d\u6c9f\u901a\u8282\u594f\u5f88\u91cd\u8981\u2014\u2014\u6c9f\u901a\u8fc7\u5c11\u4f1a\u8ba9\u5ba2\u6237\u5fd8\u5374\u4ea7\u54c1\uff0c\u4f46\u6c9f\u901a\u8fc7\u591a\u4f1a\u5bfc\u81f4\u5ba2\u6237\u5b8c\u5168\u9000\u51fa\uff0c\u8fd9\u5c31\u5f88\u7cdf\u7cd5\u4e86\u3002<\/p>\n<p>\u60a8\u5e94\u5f53\u8fdb\u884c\u6743\u8861\uff0c\u53ef\u4ee5\u5229\u7528\u4e30\u5bcc\u6570\u636e\u8fdb\u884c\u76f8\u5173\u3001\u53ca\u65f6\u7684\u53c2\u4e0e\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li>\u63d0\u9192\u5fe0\u8bda\u5ea6\u6210\u5458\u6709\u5956\u52b1\u53ef\u7528\u5e76\u7b49\u5f85\u9886\u53d6\u3002<\/li>\n<li>\u544a\u77e5\u5fe0\u8bda\u5ea6\u6210\u5458\u6709\u5173\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u4ea7\u54c1\u7684\u5fe0\u8bda\u5ea6\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f8b\u5982\uff0c\u8d2d\u4e70\u6700\u559c\u6b22\u7684\u5546\u54c1\u6709\u5956\u52b1\u79ef\u5206\u3002<\/li>\n<li>\u63a8\u5e7f\u72ec\u5bb6\u201c\u4ec5\u9650\u5fe0\u8bda\u5ea6\u6210\u5458\u201d\u7684\u4f53\u9a8c\u6216\u4f18\u60e0\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\"><strong>5. \u5728\u8d2d\u7269\u65fa\u5b63\uff08\u5982\u9ed1\u8272\u661f\u671f\u4e94\uff09\u7559\u4f4f\u5e76\u589e\u52a0\u5b9e\u4f53\u5e97\u4e70\u5bb6\u6570\u91cf\u3002<\/strong><\/h3>\n<p>\u6570\u5b57\u5e7f\u544a\u4e0d\u4ec5\u4ec5\u9002\u7528\u4e8e\u6570\u5b57\u8d2d\u7269\uff01 \u73b0\u4ee3\u6d88\u8d39\u8005\u559c\u6b22\u5728\u7f51\u4e0a\u8d2d\u7269\uff0c\u56e0\u4e3a\u7f51\u4e0a\u8d2d\u7269\u6bd4\u8f83\u7075\u6d3b\u3002\u4f46\u4ecd\u6709\u8bb8\u591a\u4eba\u6700\u7ec8\u662f\u5728\u5b9e\u4f53\u5e97\u8d2d\u7269\u7684\u3002<\/p>\n<p>\u5f53\u8d2d\u7269\u65fa\u5b63\uff08\u4f8b\u5982\uff0c\u5149\u68cd\u8282\u3001\u9ed1\u8272\u661f\u671f\u4e94\u6216\u5176\u4ed6\u7279\u6b8a\u8282\u5047\u65e5\uff09\u5230\u6765\u65f6\uff0c\u8bf7\u505a\u597d\u4e0e\u8fd9\u4e9b\u5168\u6e20\u9053\u8d2d\u7269\u8005\u4e92\u52a8\u7684\u51c6\u5907\u5de5\u4f5c\u3002 \u901a\u8fc7\u63d0\u4f9b\u65e0\u7f1d\u5ba2\u6237\u4f53\u9a8c\u5e76\u5728\u7ebf\u4e0a-\u5e97\u5185-\u7ebf\u4e0a\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u8fce\u5408\u5ba2\u6237\uff0c\u60a8\u53ef\u4ee5\u7559\u4f4f\u5e76\u63d0\u9ad8\u5e97\u5185\u4e70\u5bb6\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li>\u4e3a\u5e97\u5185\u9500\u552e\u6216\u5176\u4ed6\u9650\u65f6\u6d3b\u52a8\u6253\u5e7f\u544a\u3002<\/li>\n<li>\u5728\u5e7f\u544a\u4e2d\u8bbe\u7f6e\u201c\u67e5\u770b\u5e97\u5185\u5e93\u5b58\u60c5\u51b5\u201d\u6309\u94ae\u3002<\/li>\n<li>\u63a8\u5e7f\u5230\u5e97\u63d0\u8d27\u9009\u9879\u3002<\/li>\n<li>\u5ba3\u4f20\u7279\u6b8a\u7684\u4eb2\u81ea\u63a5\u5f85\u670d\u52a1\uff0c\u4f8b\u5982\u8282\u65e5\u793c\u54c1\u5305\u88c5\u3002<\/li>\n<\/ul>\n<p>\u6b64\u5916\uff0c\u8fd8\u53ef\u4ee5\u8003\u8651\u4f7f\u7528\u6709\u9488\u5bf9\u6027\u7684\u7f51\u7edc\u5e7f\u544a\uff0c\u6839\u636e\u5ba2\u6237\u8fc7\u53bb\u7684\u8d2d\u4e70\u60c5\u51b5\u6765\u63a8\u5e7f\u4e92\u8865\u4ea7\u54c1\u3002<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h2 class=\"wp-block-heading\">\u901a\u8fc7Emarsys\u548cCriteo\u63d0\u5347\u589e\u957f\u6f5c\u529b<\/h2>\n<p>\u4e8b\u7269\u603b\u662f\u5728\u4e0d\u65ad\u53d8\u5316\u2014\u2014\u8425\u9500\u6280\u672f\u548c\u5e7f\u544a\u6280\u672f\u968f\u7740\u65f6\u95f4\u4e0d\u65ad\u53d1\u5c55\u3002\u6d88\u8d39\u8005\u4e5f\u4f1a\u6839\u636e\u81ea\u8eab\u7684\u504f\u597d\u3001\u7ecf\u6d4e\u60c5\u51b5\u3001\u6210\u957f\u9636\u6bb5\u751a\u81f3\u5b63\u8282\u4e0d\u65ad\u6539\u53d8\u884c\u4e3a\u3002 \u4f46\u5e78\u8fd0\u7684\u662f\uff0c\u6709\u4e86Criteo\u548cEmarsys\u89e3\u51b3\u65b9\u6848\u7b49\u5de5\u5177\u4ee5\u53ca\u901a\u8fc7\u7ed3\u5408Criteo\u4e0eEmarsys\u800c\u83b7\u5f97\u7684\u4e30\u5bcc\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u7075\u6d3b\u5236\u5b9a\u8425\u9500\u7b56\u7565\uff0c\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u5e76\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002 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