{"id":1807,"date":"2024-01-05T16:10:44","date_gmt":"2024-01-05T16:10:44","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1807"},"modified":"2024-01-05T16:10:44","modified_gmt":"2024-01-05T16:10:44","slug":"black-friday-2023","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/black-friday-2023\/","title":{"rendered":"2023\u5e74\u9ed1\u8272\u661f\u671f\u4e94\uff1a\u5f71\u54cd\u672c\u6b21\u7f51\u8d2d\u5468\u672b\u76845\u4e2a\u8d8b\u52bf"},"content":{"rendered":"

\u968f\u7740\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u8d2d\u661f\u671f\u4e00\u7684\u8d2d\u7269\u72c2\u70ed\u9010\u6e10\u964d\u6e29\uff0c\u6211\u4eec\u67e5\u770b\u4e86\u6765\u81ea100\u4e2a\u56fd\u5bb6\u768418,000\u5bb6\u7535\u5b50\u5546\u52a1\u53c2\u4e0e\u8005\u7684Criteo\u72ec\u5bb6\u5546\u4e1a\u6570\u636e\u96c6\uff0c\u4ee5\u8bc4\u4f30\u672c\u6b21\u5047\u65e5\u8d2d\u7269\u5b63\u4e2d\u6d88\u8d39\u8005\u622a\u81f3\u76ee\u524d\u7684\u8d2d\u7269\u65b9\u5f0f\u3002<\/p>\n

\u5f71\u54cd\u4eca\u5e74\u7f51\u8d2d\u5468\u672b\u7684\u4e94\u5927\u8d8b\u52bf\u5982\u4e0b\u6240\u793a\u3002<\/p>\n

 <\/p>\n

1.<\/span><\/b>\u5728\u9ed1\u8272\u661f\u671f\u4e94\u4e4b\u524d\u7684\u51e0\u5468\u5185\uff0c\u6d88\u8d39\u8005\u8d2d\u7269\u5448\u589e\u957f\u8d8b\u52bf\u3002<\/strong><\/h3>\n

\u572811\u6708\u7684\u524d\u4e09\u5468\uff0c\u5168\u7403\u5728\u7ebf\u96f6\u552e\u4ea4\u6613\u589e\u957f\u4e86+7%\uff0c\u5ef6\u7eed\u81ea9\u6708\uff08+3.1%\uff09\u548c10\u6708\uff08+5%\uff09\u4ee5\u6765\u7684\u7a33\u6b65\u4e0a\u5347\u8d8b\u52bf\u3002<\/p>\n

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2023<\/strong>\u5e74<\/strong>10<\/strong>\u6708<\/strong>-2023<\/strong>\u5e74<\/strong>11<\/strong>\u6708\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u6240\u6709\u96f6\u552e\u7684\u6bcf\u65e5\u6307\u6807\u6307\u6570<\/strong><\/p>\n

\"\"
\u4fe1\u606f\u6765\u6e90\uff1aCriteo\u5546\u4e1a\u6570\u636e\u2014\u2014\u4e0e2023\u5e7410\u6708\u524d4\u5468\u76f8\u6bd4\u7684\u6307\u6807\u6307\u6570\u3002\u6240\u6709\u7f51\u7ad9\u7c7b\u578b\u3002\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u3002\u767e\u5206\u6bd4\u8868\u793a\u4e0e\u540c\u4e00\u57fa\u51c6\u76f8\u6bd4\uff0c2023\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u7ed9\u5b9a\u6307\u6807\u7684\u589e\u957f\u7387\/\u4e0b\u964d\u7387\u3002<\/figcaption><\/figure>\n

2.<\/span><\/b>\u9ed1\u8272\u661f\u671f\u4e94\u7684\u8d2d\u7269\u521b\u65b0\u9ad8\u3002<\/strong><\/h3>\n

\u9ed1\u8272\u661f\u671f\u4e94\u5168\u7403\u5728\u7ebf\u4ea4\u6613\u98d9\u5347+12.3%\u3002<\/p>\n

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\u5728\u7f8e\u6d32\uff0c\u9ed1\u8272\u661f\u671f\u4e94\u8d2d\u7269\u7ee7\u7eed\u4fdd\u6301\u589e\u957f\u52bf\u5934\uff0c\u540c\u6bd4\u9500\u552e\u989d\u6500\u5347+5%\u3002\u5728\u7ebf\u4ea4\u6613\u548c\u6d41\u91cf\u4e5f\u5206\u522b\u4e0a\u5347\u4e86+9.8%\u548c+11.7%\u3002<\/p>\n

\u6b27\u6d32\u7684\u96f6\u552e\u5546\u53d6\u5f97\u5927\u5e45\u589e\u957f\uff0c\u540c\u6bd4\u589e\u957f\u7387\u9ad8\u8fbe+12%\u3002\u5176\u4e2d\uff0c\u5728\u7ebf\u4ea4\u6613\u4e0a\u5347+6.4%\uff0c\u6d41\u91cf\u589e\u52a0+7.5%\u3002<\/p>\n

3.<\/span><\/b>\u7f8e\u56fd\u6240\u6709\u5782\u76f4\u884c\u4e1a\u7684\u9ed1\u8272\u661f\u671f\u4e94\u9500\u552e\u989d\u98d9\u5347\u3002<\/strong><\/h3>\n

\u5728\u672c\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u7f8e\u56fd\u6240\u6709\u4e3b\u8981\u96f6\u552e\u5782\u76f4\u884c\u4e1a\u7684\u5728\u7ebf\u4ea4\u6613\u90fd\u5b9e\u73b0\u540c\u6bd4\u589e\u957f\u3002<\/p>\n

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\u7f8e\u56fd\u70ed\u95e8\u5782\u76f4\u884c\u4e1a\u7684\u9ed1\u8272\u661f\u671f\u4e94\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u7387<\/strong><\/p>\n

\"\"
\u4fe1\u606f\u6765\u6e90\uff1aCriteo\u5546\u4e1a\u6570\u636e\u2014\u2014\u6240\u6709\u96f6\u552e\uff0c\u624b\u673a\u3001\u7535\u8111\u548c\u5e94\u7528\u7a0b\u5e8f\u30022023\u5e74\u4e0e2022\u5e74\u9ed1\u8272\u661f\u671f\u4e94\u540c\u6bd4\u3002\u7f8e\u56fd\u3002<\/figcaption><\/figure>\n

4.<\/span><\/b>\u7f51\u8d2d\u5468\u672b\u603b\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u3002<\/strong><\/h3>\n

\u5728\u5404\u4e2a\u5730\u533a\uff0c\u96f6\u552e\u5546\u7684\u5728\u7ebf\u9500\u552e\u989d\u90fd\u8d85\u8fc7\u4e86\u53bb\u5e74\u7684\u7f51\u8d2d\u5468\u672b\u3002\u4e9a\u592a\u5730\u533a\u7684\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f+18%\uff0c\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u7684\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f+5%\uff0c\u7f8e\u56fd\u7684\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f+3%\u3002<\/p>\n

\u5728\u672c\u6b21\u7f51\u8d2d\u5468\u672b\uff0c\u4e9a\u592a\u5730\u533a\uff08+10%\uff09\u3001\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\uff08+7%\uff09\u548c\u7f8e\u56fd\uff08+9%\uff09\u7684\u5728\u7ebf\u6d41\u91cf\u4e5f\u5b9e\u73b0\u540c\u6bd4\u589e\u52a0\u3002<\/p>\n

\u5c3d\u7ba1\u4e9a\u592a\u5730\u533a\uff08+12%\uff09\u548c\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\uff08+7%\uff09\u7684\u6536\u5165\u53d6\u5f97\u540c\u6bd4\u589e\u957f\uff0c\u4f46\u7f8e\u56fd\u96f6\u552e\u5546\u7684\u6536\u5165\u4fdd\u6301\u7a33\u5b9a\uff0c\u4e0e\u53bb\u5e74\u6301\u5e73\u3002<\/p>\n

2023<\/strong>\u5e74\u4e0e<\/strong>2022<\/strong>\u5e74\u4e9a\u592a\u5730\u533a\u516d\u65e5\u7f51\u8d2d\u8282\uff08\u661f\u671f\u4e94\u81f3\u661f\u671f\u4e09\uff09\u9500\u552e\u989d\u6307\u6570<\/strong><\/p>\n

\"\"
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5.<\/span><\/b>\u603b\u4f53\u5e73\u5747\u8d2d\u4e70\u8fc7\u7a0b\u8d85\u8fc7<\/strong>2.5<\/strong>\u5468\u3002<\/strong><\/h3>\n

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\u7136\u800c\uff0c\u8d2d\u4e70\u8fc7\u7a0b\u6700\u5feb\u768425%\u9ed1\u8272\u661f\u671f\u4e94\u5468\u672b\u8d2d\u7269\u8005\u5e73\u5747\u53ea\u82b1\u8d39\u4e86\u4e09\u4e2a\u5c0f\u65f6\u5c31\u5b8c\u6210\u4e86\u4e00\u6b21\u8d2d\u4e70\u4ea4\u6613\u3002\u540c\u65f6\uff0c\u8d2d\u4e70\u8fc7\u7a0b\u6700\u957f\u768425%\u8d2d\u7269\u8005\u5e73\u5747\u82b1\u8d3945\u65e5\u624d\u80fd\u5b8c\u6210\u4e00\u6b21\u8d2d\u4e70\u4ea4\u6613\u3002<\/p>\n

\u7f8e\u56fd\u8d2d\u4e70\u8fc7\u7a0b\u2014\u2014<\/strong>2023<\/strong>\u5e74<\/strong>11<\/strong>\u6708<\/strong>24<\/strong>\u81f3<\/strong>27<\/strong>\u65e5<\/strong><\/p>\n

\"\"
\u4fe1\u606f\u6765\u6e90\uff1aCriteo\u5546\u4e1a\u6570\u636e\u2014\u2014\u6240\u6709\u96f6\u552e\uff0c\u624b\u673a\u548c\u7535\u8111\uff08\u4e0d\u5305\u62ec\u5e94\u7528\u7a0b\u5e8f\uff09\u30022023\u5e74\u4e0e2022\u5e74\u9ed1\u8272\u661f\u671f\u4e94\/\u7f51\u8d2d\u661f\u671f\u4e00\uff08\u661f\u671f\u4e94\u81f3\u661f\u671f\u4e00\uff09\u540c\u6bd4\u3002\u7f8e\u56fd\u3002<\/figcaption><\/figure>\n

 <\/p>\n

\u5728\u672c\u6b21\u8d2d\u7269\u65fa\u5b63\uff0c\u8bf7\u5173\u6ce8\u66f4\u591a\u7684\u5047\u65e5\u6d3b\u52a8\u3002<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

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