{"id":1850,"date":"2024-01-09T17:25:17","date_gmt":"2024-01-09T17:25:17","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1850"},"modified":"2024-01-09T17:26:36","modified_gmt":"2024-01-09T17:26:36","slug":"optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology\/","title":{"rendered":"\u5229\u7528\u5148\u8fdb\u7684\u673a\u5668\u5b66\u4e60\u548c\u77e2\u91cf\u6570\u636e\u5e93\u6280\u672f\u4f18\u5316\u5e7f\u544a\u6548\u679c"},"content":{"rendered":"<p>\u5982\u4eca\uff0c\u5e02\u573a\u8425\u9500\u8005\u9762\u4e34\u7740\u524d\u6240\u672a\u6709\u7684\u538b\u529b\u3002 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\/>\nDeepKNN\u4ee3\u8868\u4e86\u4e24\u9879\u5f3a\u5927\u6280\u672f\u7684\u7ed3\u5408\uff1a<\/p>\n<ul>\n<li><strong>\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc<\/strong>\uff0c\u5b83\u5c06\u6211\u4eec\u6240\u6709\u7684\u4ea7\u54c1\u548c\u6d88\u8d39\u8005\u6d3b\u52a8\u4fe1\u606f\u5904\u7406\u6210\u4e00\u7ec4\u77e2\u91cf\uff08\u5982\u4e0b\u56fe1\u4e2d\u7684\u5904\u7406\u8fc7\u7a0b\u6240\u793a\uff09\u3002<\/li>\n<li><strong>\u77e2\u91cf\u6570\u636e\u5e93<\/strong>\uff0c\u5b83\u5b58\u50a8\u4ea7\u54c1\u548c\u6d88\u8d39\u8005\u77e2\u91cf\uff0c\u5e76\u5141\u8bb8\u6211\u4eec\u5b9e\u65f6\u627e\u5230\u4e0e\u67e5\u8be2\u6700\u76f8\u4f3c\u7684\u4ea7\u54c1\u548c\u6d88\u8d39\u8005\uff08\u5982\u4e0b\u56fe2a\u548c2b\u4e2d\u7684\u68c0\u7d22\u8fc7\u7a0b\u6240\u793a\uff09\u3002<\/li>\n<\/ul>\n<figure id=\"attachment_1863\" aria-describedby=\"caption-attachment-1863\" style=\"width: 1201px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1863 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-1a-How-Does-DeepKNN-Impact-Marketers-copy.png\" alt=\"\" width=\"1201\" height=\"650\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-1a-How-Does-DeepKNN-Impact-Marketers-copy.png 1201w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-1a-How-Does-DeepKNN-Impact-Marketers-copy-300x162.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-1a-How-Does-DeepKNN-Impact-Marketers-copy-1024x554.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-1a-How-Does-DeepKNN-Impact-Marketers-copy-768x416.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-1a-How-Does-DeepKNN-Impact-Marketers-copy-630x341.png 630w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><figcaption id=\"caption-attachment-1863\" class=\"wp-caption-text\"><strong>\u5728\u77e2\u91cf\u6570\u636e\u5e93\u4e2d\u7d22\u5f15\u4ea7\u54c1\u7684\u8fc7\u7a0b\uff1a<\/strong><strong>\u6b65\u9aa41\uff09<\/strong>\u5438\u6536\u6240\u6709\u53ef\u7528\u7684\u975e\u7ed3\u6784\u5316\u4ea7\u54c1\u4fe1\u606f\uff08\u56fe\u50cf\u3001\u6587\u672c\u3001\u7528\u6237\u6d3b\u52a8\uff09\u3002 <strong>\u6b65\u9aa42\uff09<\/strong>\u901a\u8fc7\u6df1\u5ea6\u5b66\u4e60\u5c06\u5b83\u4eec\u8f6c\u6362\u4e3a\u77e2\u91cf\u8868\u793a\u3002 \u6b65\u9aa43\uff09\u5c06\u5b83\u4eec\u5b58\u50a8\u5728\u77e2\u91cf\u6570\u636e\u5e93\u4e2d\u3002<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>\u77e2\u91cf\u8868\u793a\u7684\u5f3a\u5927\u6027<\/h2>\n<p>\u4e3a\u4ec0\u4e48\u5c06\u77e2\u91cf\u4e0e\u6211\u4eec\u6240\u6709\u7684\u4ea7\u54c1\u548c\u6d88\u8d39\u8005\u5173\u8054\u8d77\u6765\u5341\u5206\u6709\u7528\uff1f 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aria-describedby=\"caption-attachment-1861\" style=\"width: 1201px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1861 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-How-Does-DeepKNN-Impact-Marketers-copy.png\" alt=\"\" width=\"1201\" height=\"650\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-How-Does-DeepKNN-Impact-Marketers-copy.png 1201w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-How-Does-DeepKNN-Impact-Marketers-copy-300x162.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-How-Does-DeepKNN-Impact-Marketers-copy-1024x554.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-How-Does-DeepKNN-Impact-Marketers-copy-768x416.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-How-Does-DeepKNN-Impact-Marketers-copy-630x341.png 630w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><figcaption id=\"caption-attachment-1861\" class=\"wp-caption-text\"><strong>\u5728\u77e2\u91cf\u6570\u636e\u5e93\u4e2d\u4f7f\u7528\u641c\u7d22\u4ea7\u751f\u53d7\u4f17\uff1a<\/strong>\u4ece\u4ea7\u54c1\u5f00\u59cb\uff0c\u6211\u4eec\u5728\u77e2\u91cf\u6570\u636e\u5e93\u4e2d\u67e5\u627e\u5176\u77e2\u91cf\uff0c\u68c0\u7d22\u6700\u63a5\u8fd1\u7684\u7528\u6237\u77e2\u91cf\uff0c\u5e76\u5c06\u5b83\u4eec\u4f5c\u4e3a\u76f8\u5173\u53d7\u4f17\u7684\u4e00\u90e8\u5206\u8fd4\u56de\u3002<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>\u4f7f\u7528DeepKNN\u6539\u8fdb\u91cd\u65b0\u5b9a\u4f4d\u4ea7\u54c1\u63a8\u8fdb<\/h2>\n<p>\u63a8\u8350\u6b63\u786e\u7684\u4ea7\u54c1\u662f\u4efb\u4f55\u91cd\u65b0\u5b9a\u4f4d\u5e7f\u544a\u6d3b\u52a8\u6210\u529f\u7684\u6838\u5fc3\u3002 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DeepKNN\u7684\u53e6\u4e00\u5927\u4f18\u52bf\u662f\uff0c\u901a\u8fc7\u5c06\u6211\u4eec\u6240\u6709\u7684\u4ea7\u54c1\u548c\u6d88\u8d39\u8005\u653e\u5728\u540c\u4e00\u4e2a\u7a7a\u95f4\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u5b9e\u65f6\u641c\u7d22\u6570\u4ebf\u4e2a\u201c\u6d88\u8d39\u8005-\u5546\u54c1\u5bf9\u201d\uff0c\u4ece\u800c\u4e3a\u6bcf\u4e2a\u6d88\u8d39\u8005\u4e0d\u65ad\u66f4\u65b0\u9ad8\u5ea6\u76f8\u4f3c\u4ea7\u54c1\u7684\u5217\u8868\u3002<\/p>\n<figure id=\"attachment_1862\" aria-describedby=\"caption-attachment-1862\" style=\"width: 1201px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1862 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-2b-How-Does-DeepKNN-Impact-Marketers-copy.png\" alt=\"\" width=\"1201\" height=\"650\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-2b-How-Does-DeepKNN-Impact-Marketers-copy.png 1201w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-2b-How-Does-DeepKNN-Impact-Marketers-copy-300x162.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-2b-How-Does-DeepKNN-Impact-Marketers-copy-1024x554.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-2b-How-Does-DeepKNN-Impact-Marketers-copy-768x416.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/CN-2b-How-Does-DeepKNN-Impact-Marketers-copy-630x341.png 630w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><figcaption id=\"caption-attachment-1862\" class=\"wp-caption-text\"><strong>\u5728\u77e2\u91cf\u6570\u636e\u5e93\u4e2d\u4f7f\u7528\u641c\u7d22\u8fdb\u884c\u63a8\u8350\uff1a<\/strong>\u4ece\u6d88\u8d39\u8005\u5f00\u59cb\uff0c\u6211\u4eec\u5728\u77e2\u91cf\u6570\u636e\u5e93\u4e2d\u67e5\u627e\u4ed6\u4eec\u7684\u77e2\u91cf\uff0c\u68c0\u7d22\u6700\u63a5\u8fd1\u7684\u4ea7\u54c1\u77e2\u91cf\uff0c\u5e76\u8fd4\u56de\u5b83\u4eec\u4ee5\u8fdb\u884c\u63a8\u8350\u3002<\/figcaption><\/figure>\n<p>\u77e2\u91cf\u6570\u636e\u5e93\u548c\u6df1\u5ea6\u5b66\u4e60\u7684\u6548\u679c\u5c55\u671b<\/p>\n<p>\u968f\u7740\u7a0b\u5e8f\u5316\u8bbf\u95eeAI\u529f\u80fd\u7684\u51fa\u73b0\uff0c\u4f8b\u5982OpenAI\u7684ChatGPT\u548c\u5d4c\u5165API\uff08\u53ef\u4ee5\u5c06\u4efb\u4f55\u6587\u6863\u8f6c\u6362\u4e3a\u77e2\u91cf\uff09\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u6b63\u5728\u610f\u8bc6\u5230\u6df1\u5ea6\u5b66\u4e60\u548c\u77e2\u91cf\u641c\u7d22\u7684\u5f3a\u5927\u6027\u3002 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