{"id":1877,"date":"2024-01-17T00:07:43","date_gmt":"2024-01-17T00:07:43","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=1877"},"modified":"2024-01-17T16:42:56","modified_gmt":"2024-01-17T16:42:56","slug":"ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts\/","title":{"rendered":"\u65f6\u523b\u7ad9\u5728\u65f6\u4ee3\u524d\u6cbf\uff1aCriteo\u4e13\u5bb6\u76842024\u5e74\u5e7f\u544a\u9884\u6d4b"},"content":{"rendered":"<p>2024\u6709\u671b\u6210\u4e3a\u5e7f\u544a\u4e1a\u7684\u51b3\u5b9a\u6027\u4e00\u5e74\u3002\u5f53\u6211\u4eec\u7ad9\u5728\u65b0\u7684\u4e00\u5e74\u7684\u95e8\u69db\u4e0a\u65f6\uff0c\u5e7f\u544a\u7684\u683c\u5c40\u5c06\u8fce\u6765\u53c8\u4e00\u6b21\u5de8\u5927\u7684\u8f6c\u53d8\u3002\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u5e02\u573a\u8d8b\u52bf\u548c\u6280\u672f\u53d1\u5c55\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u4f8b\u5982Chrome\u6d4f\u89c8\u5668\u4e2d\u7b2c\u4e09\u65b9cookie\u7684\u5f03\u7528\uff0c\u5c06\u4e0d\u65ad\u91cd\u5851\u5e7f\u544a\u4e1a\uff0c\u5e26\u6765\u6311\u6218\u548c\u673a\u9047\u3002\u5e02\u573a\u8425\u9500\u8005\u5fc5\u987b\u91c7\u7528\u654f\u6377\u8425\u9500\u7b56\u7565\uff0c\u5e76\u627e\u5230\u5728\u4e0d\u786e\u5b9a\u6027\u4e2d\u4e0d\u65ad\u53d1\u5c55\u7684\u65b9\u6cd5\uff0c\u540c\u65f6\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n<p>\u4e3a\u4e86\u9610\u660e\u672a\u6765\u7684\u524d\u666f\uff0c\u6211\u4eec\u6536\u96c6\u4e86\u51e0\u4f4dCriteo\u4e13\u5bb6\u5173\u4e8e\u5e7f\u544a\u4e1a\u4e00\u4e9b\u6700\u7d27\u8feb\u4e3b\u9898\u7684\u89c1\u89e3\u548c\u8fdc\u89c1\u3002\u4ed6\u4eec\u7684\u89c2\u5bdf\u7ed3\u679c\u548c\u9884\u6d4b\u63cf\u7ed8\u4e86\u4e00\u5e45\u672a\u6765\u4e00\u5e74\u5e7f\u544a\u683c\u5c40\u7684\u56fe\u666f\u3002<\/p>\n<figure id=\"attachment_392779\" aria-describedby=\"caption-attachment-392779\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1878 size-medium\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Nola-cropped-300x263.jpg\" alt=\"\" width=\"300\" height=\"263\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Nola-cropped-300x263.jpg 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Nola-cropped-630x551.jpg 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Nola-cropped.jpg 706w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-392779\" class=\"wp-caption-text\">Nola Solomon, S<span class=\"TextRun SCXW33278355 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33278355 BCX0\">\u5e02\u573a\u9ad8\u7ea7\u526f\u603b\u88c1<\/span><\/span><\/figcaption><\/figure>\n<h3>1. 1.\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u7684\u53d8\u5316\u5c06\u4fc3\u4f7f\u5e02\u573a\u8425\u9500\u8005\u3001\u53d1\u5e03\u5546\u548c\u96f6\u552e\u5546\u5f3a\u5316\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\u3002<\/h3>\n<p>\u5bf9\u4e8e\u751f\u6001\u7cfb\u7edf\u4e2d\u4e0e\u6d88\u8d39\u8005\u6709\u76f4\u63a5\u5173\u7cfb\u7684\u6240\u6709\u53c2\u4e0e\u8005\uff08\u5e02\u573a\u8425\u9500\u8005\u3001\u53d1\u5e03\u5546\u3001\u96f6\u552e\u5546\uff09\u6765\u8bf4\uff0c\u9488\u5bf9Google Chrome\u6d4f\u89c8\u5668\u9010\u6b65\u5f03\u7528\u7b2c\u4e09\u65b9cookie\u800c\u5373\u5c06\u5e26\u6765\u7684\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u53d8\u5316\u505a\u597d\u51c6\u5907\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u7ef4\u6301\u4e1a\u7ee9\u548c\u76c8\u5229\u5c06\u53d6\u51b3\u4e8e\u4ed6\u4eec\u4ee5\u53ca\u4ed6\u4eec\u7684\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u662f\u5426\u51c6\u5907\u597d\u8fc5\u901f\u9002\u5e94\u8fd9\u4e9b\u5373\u5c06\u53d1\u751f\u7684\u53d8\u5316\u3002<\/p>\n<p>\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u4e4b\u4e00\u5c06\u662f\u9009\u62e9\u63a5\u53d7\u8ddf\u8e2a\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\u7684\u7a33\u5065\u6027\u2014\u2014\u4e0d\u4ec5\u4ec5\u662f\u62e5\u6709\u6216\u6536\u96c6\u6570\u636e\uff0c\u8fd8\u80fd\u591f\u4ee5\u53ef\u6269\u5c55\u7684\u65b9\u5f0f\u8f7b\u677e\u6fc0\u6d3b\u6570\u636e\uff0c\u4ece\u800c\u6709\u5229\u4e8e\u63d0\u9ad8\u6d88\u8d39\u8005\u4f53\u9a8c\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5e02\u573a\u8425\u9500\u8005\u3001\u53d1\u5e03\u5546\u548c\u96f6\u552e\u5546\u5c06\u7ee7\u7eed\u5f3a\u5316\u4ed6\u4eec\u7684\u6570\u636e\u7b56\u7565\uff0c\u901a\u8fc7\u4f18\u60e0\u5238\u3001\u63d0\u524d\u83b7\u53d6\u9500\u552e\u4fe1\u606f\u6216\u4e2a\u6027\u5316\u4f53\u9a8c\u7b49\u6fc0\u52b1\u6d88\u8d39\u8005\u901a\u8fc7\u660e\u786e\u7684\u4ef7\u503c\u4ea4\u6362\u8fdb\u884c\u8eab\u4efd\u9a8c\u8bc1\u3002<\/p>\n<p><span class=\"TextRun SCXW250426909 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250426909 BCX0\">\u6211\u4eec\u5c06\u7ee7\u7eed\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u548c\u5408\u4f5c\u4f19\u4f34\u5728\u4e0d\u65ad\u53d1\u5c55\u7684\u683c\u5c40\u4e2d\u7ee7\u7eed\u524d\u884c\uff0c\u5e76\u9080\u8bf7\u60a8\u6536\u85cf\u6211\u4eec\u7684<\/span><\/span><a class=\"Hyperlink SCXW250426909 BCX0\" href=\"https:\/\/www.criteo.com\/cn\/solutions\/addressability\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW250426909 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250426909 BCX0\">\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u4e2d\u5fc3<\/span><\/span><\/a><span class=\"TextRun SCXW250426909 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250426909 BCX0\">\uff0c\u6211\u4eec\u5c06\u5728\u660e<\/span><\/span><span style=\"font-size: 1rem;\">\u65b0\u548c\u516c<\/span><span class=\"TextRun SCXW250426909 BCX0\" lang=\"ZH-CN\" style=\"font-size: 1rem;\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250426909 BCX0\">\u5e74\u5206\u4eab\u6301\u7eed\u66f4\u544a\u3002<\/span><\/span><span class=\"EOP SCXW250426909 BCX0\" style=\"font-size: 1rem;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<figure id=\"attachment_392811\" aria-describedby=\"caption-attachment-392811\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1880 size-medium\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Liva_Cropped-300x275.jpg\" alt=\"\" width=\"300\" height=\"275\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Liva_Cropped-300x275.jpg 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Liva_Cropped-630x577.jpg 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Liva_Cropped.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-392811\" class=\"wp-caption-text\">Liva Ralaivola, <span class=\"TextRun SCXW58577656 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58577656 BCX0\">Criteo<\/span><\/span><span class=\"TextRun SCXW58577656 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW58577656 BCX0\">\u4eba\u5de5\u667a\u80fd\u5b9e\u9a8c\u5ba4\u7814\u7a76\u526f\u603b\u88c1<\/span><\/span><span class=\"EOP SCXW58577656 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/figcaption><\/figure>\n<h3>2. \u4eba\u5de5\u667a\u80fd\u5c06\u7ee7\u7eed\u4e3a\u5e02\u573a\u8425\u9500\u8005\u5e26\u6765\u9769\u547d\u6027\u7684\u53d8\u5316\u3002<\/h3>\n<p>\u4eba\u5de5\u667a\u80fd\u5728\u4eca\u5e74\u7684\u5e7f\u544a\u6280\u672f\u8ba8\u8bba\u4e2d\u5360\u636e\u4e86\u4e3b\u5bfc\u5730\u4f4d\uff0c\u51e0\u4e4e\u6240\u6709\u6280\u672f\u8ba8\u8bba\u90fd\u5173\u4e8e\u4eba\u5de5\u667a\u80fd\u4e3b\u9898\u5c55\u5f00\uff0c\u5e76\u5c06\u57282024\u5e74\u4fdd\u6301\u5176\u4e3e\u8db3\u8f7b\u91cd\u7684\u5730\u4f4d\u3002\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4eba\u5de5\u667a\u80fd\u4e0d\u518d\u5c40\u9650\u4e8e\u6700\u521d\u7684\u540e\u7aef\u4e1a\u52a1\u8fd0\u8425\uff0c\u4ee5\u53ca\u673a\u5668\u5b66\u4e60\u79d1\u5b66\u5bb6\u3001\u5de5\u7a0b\u5e08\u548c\u7814\u7a76\u4eba\u5458\u7684\u5e55\u540e\u9b54\u529b\uff0c\u4e0e\u66f4\u5e7f\u6cdb\u7684\u7f51\u7edc\u7528\u6237\u4e00\u8d77\u6210\u4e3a\u4eba\u4eec\u5173\u6ce8\u7684\u7126\u70b9\u3002ChatGPT\u548cGoogle Bard\u7b49\u4ea7\u54c1\u6b63\u5728\u5f00\u542f\u4e00\u7cfb\u5217\u524d\u6240\u672a\u6709\u7684\u53ef\u80fd\u6027\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u770b\u5230\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u57fa\u4e8e\u5f53\u524d\u7684\u81ea\u7136\u8bed\u8a00\u5904\u7406\u6a21\u578b\uff0c\u5728\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7528\u4e8e\u6784\u5efa\u8d85\u4e2a\u6027\u5316\u7684\u56fe\u50cf\u3001\u6d88\u606f\u4f20\u9012\u548c\u89c6\u9891\u521b\u610f\u3002<\/p>\n<p><span data-contrast=\"none\">\u4eba\u5de5\u667a\u80fd\u5c06\u7ee7\u7eed\u901a\u8fc7\u6784\u5efa\u6df1\u5ea6\u5b66\u4e60\u6a21\u578b\uff0c\u5411\u7b2c\u4e00\u4e2a\u5546\u4e1a\u57fa\u7840\u6a21\u578b\uff08\u4f8b\u5982\uff0c<\/span><a href=\"https:\/\/www.criteo.com\/cn\/blog\/optimizing-advertising-performance-with-advanced-machine-learning-and-vector-database-technology\/\"><span data-contrast=\"none\">Criteo<\/span><span data-contrast=\"none\">\u7684<\/span><span data-contrast=\"none\">DEEPKNN<\/span><span data-contrast=\"none\">\u6a21\u578b<\/span><\/a><span data-contrast=\"none\">\uff09\u8fc8\u8fdb\uff0c\u4ece\u800c\u8f6c\u53d8\u6027\u80fd\u4f18\u5316\u3002\u8fd9\u4e9b\u6a21\u578b\u7684\u7528\u4f8b\u5c06\u7ee7\u7eed\u968f\u7740\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u51fa\u4ef7\u3001\u63a8\u8350\u3001\u5b9a\u4ef7\u548c\u6536\u5165\u9884\u6d4b\u800c\u4e0d\u65ad\u6269\u5c55\uff0c\u4f7f\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u8425\u9500\u8005\u6210\u4e3a\u9884\u7b97\u6267\u884c\u548c\u5a92\u4f53\u89c4\u5212\u7684\u65b0\u5171\u540c\u9886\u822a\u5458\u3002<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u5728\u8fd0\u8425\u6548\u7387\u65b9\u9762\uff0c\u5e02\u573a\u8425\u9500\u8005\u5728\u672a\u6765\u5c06\u66f4\u4e60\u60ef\u4e8e\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u6765\u5e2e\u52a9\u4ed6\u4eec\u7684\u56e2\u961f\u51cf\u5c11\u5728\u7410\u788e\u5de5\u4f5c\u4e0a\u6295\u5165\u7684\u65f6\u95f4\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u53ef\u4ee5\u5173\u6ce8\u65b0\u673a\u9047\u3002\u4f8b\u5982\uff0c<\/span><span data-contrast=\"none\">Forrester<\/span><span data-contrast=\"none\">\u9884\u6d4b\uff0c\u4f01\u4e1a\u4eba\u5de5\u667a\u80fd\u8ba1\u5212\u5c06\u628a<\/span><a href=\"https:\/\/www.forrester.com\/what-it-means\/ep343-2024-tech-leader-predictions\/#:~:text=Another%20prediction%20stipulates%20that%20enterprise,do%20with%20that%20extra%20time%3F\"><span data-contrast=\"none\">\u751f\u4ea7\u529b\u548c\u521b\u9020\u6027\u95ee\u9898\u89e3\u51b3\u80fd\u529b\u63d0\u9ad8<\/span><span data-contrast=\"none\">50%<\/span><\/a><span data-contrast=\"none\">\uff0c\u4ece\u800c\u5e2e\u52a9\u5e02\u573a\u8425\u9500\u8005\u8df3\u51fa\u7ec6\u679d\u672b\u8282\uff0c\u91cd\u65b0\u56de\u5230\u5927\u5c40\u4e0a\u6765\u3002<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_392803\" aria-describedby=\"caption-attachment-392803\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1882 size-medium\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Szi-Wei_cropped-300x274.jpg\" alt=\"\" width=\"300\" height=\"274\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Szi-Wei_cropped-300x274.jpg 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Szi-Wei_cropped-630x575.jpg 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Szi-Wei_cropped.jpg 712w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-392803\" class=\"wp-caption-text\">Szi-Wei Lo, APAC Regional Lead<\/figcaption><\/figure>\n<h3>3. \u7ee9\u6548\u5e02\u573a\u8425\u9500\u8005\u5c06\u91ca\u653eSKU\u6570\u636e\u7684\u5f3a\u5927\u529b\u91cf\uff0c\u4ee5\u6ee1\u8db3\u7ec6\u7c92\u5ea6\u4e2a\u6027\u5316\u548c\u62a5\u544a\u9700\u6c42\u3002<\/h3>\n<p>2024\u5e74\uff0c\u5728\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u53d8\u5316\u7684\u80cc\u666f\u4e0b\uff0cSKU\u6570\u636e\u5c06\u6210\u4e3a\u7ee9\u6548\u5e02\u573a\u8425\u9500\u8005\u7684\u6307\u8def\u660e\u706f\uff0c\u63a8\u52a8\u5b9e\u73b0\u524d\u6240\u672a\u6709\u7684\u7cbe\u786e\u5e7f\u544a\u6d3b\u52a8\u3002\u5176\u7c92\u5ea6\u8ddf\u8e2a\u529f\u80fd\u5c06\u4f7f\u5e02\u573a\u8425\u9500\u8005\u80fd\u591f\u5c06\u7279\u5b9a\u4ea7\u54c1\u76f4\u63a5\u5f52\u56e0\u4e8e\u5176\u5e7f\u544a\u5de5\u4f5c\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u80fd\u591f\u6839\u636eSKU\u6027\u80fd\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u5e76\u5b9a\u5236\u7b56\u7565\uff0c\u5305\u62ec\u5fae\u8c03\u76ee\u6807\u3001\u6d88\u606f\u4f20\u9012\u548c\u6574\u4f53\u5e7f\u544a\u6d3b\u52a8\u5171\u9e23\u3002<\/p>\n<p>SKU\u6570\u636e\u8fd8\u5c06\u652f\u6301\u4e2a\u6027\u5316\u7684\u8425\u9500\u5de5\u4f5c\uff0c\u6839\u636e\u4e2a\u4eba\u5ba2\u6237\u7684\u504f\u597d\u548c\u8d2d\u4e70\u5386\u53f2\uff0c\u521b\u5efa\u4e0e\u4e2a\u4eba\u5ba2\u6237\u7fa4\u4f53\u4ea7\u751f\u6df1\u523b\u5171\u9e23\u7684\u8d85\u9488\u5bf9\u6027\u5e7f\u544a\u6d3b\u52a8\u3002\u901a\u8fc7SKU\u7ea7\u522b\u7684\u6d1e\u5bdf\u529b\u589e\u5f3a\u62a5\u544a\u548c\u6307\u5bfc\u4f5c\u51fa\u7531\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u7ee9\u6548\u8425\u9500\u4eba\u5458\u5c06\u51ed\u501f\u5bf9\u4ea7\u54c1\u6027\u80fd\u3001\u5ba2\u6237\u884c\u4e3a\u548c\u5e02\u573a\u52a8\u6001\u7684\u6df1\u523b\u7406\u89e3\u7ee7\u7eed\u524d\u884c\uff0c\u4ece\u800c\u5728\u5176\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5b9e\u73b0\u65e0\u4e0e\u4f26\u6bd4\u7684\u4f18\u5316\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n<p><span style=\"font-size: 1rem;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_392806\" aria-describedby=\"caption-attachment-392806\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1884 size-medium\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Sherry_Croped-300x277.jpg\" alt=\"\" width=\"300\" height=\"277\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Sherry_Croped-300x277.jpg 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Sherry_Croped-630x581.jpg 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictions-Photo_Sherry_Croped.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-392806\" class=\"wp-caption-text\">Sherry Smith, <span class=\"TextRun SCXW254007574 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW254007574 BCX0\">\u7f8e\u6d32\u5730\u533a\u6267\u884c\u603b\u7ecf\u7406<\/span><\/span><\/figcaption><\/figure>\n<h3>4. \u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u5c06\u8fc5\u901f\u5411\u6807\u51c6\u5316\u7684\u6210\u719f\u72b6\u6001\u53d1\u5c55\u3002<\/h3>\n<p><span class=\"TextRun SCXW129571898 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW129571898 BCX0\">\u968f\u7740\u96f6\u552e\u5546\u8d8a\u6765\u8d8a\u8ba4\u8bc6\u5230\u5176\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u76f4\u63a5\u6d88\u8d39\u8005\u5173\u7cfb\u7684\u4ef7\u503c\uff0c\u8fd9\u4e9b\u7f51\u7edc\u7684\u5438\u5f15\u529b\u5c06\u5448<\/span><span class=\"NormalTextRun SCXW129571898 BCX0\">\u6307\u6570\u7ea7<\/span><span class=\"NormalTextRun SCXW129571898 BCX0\">\u589e\u957f\u3002\u5728\u672a\u6765\u7684\u4e00\u5e74\u91cc\uff0c\u6211\u4eec\u5c06\u5171\u540c\u52aa\u529b\u5b9e\u73b0\u6807\u51c6\u5316\uff0c\u884c\u4e1a\u53c2\u4e0e\u8005\u5c06\u5408\u4f5c\u5efa\u7acb\u5171\u540c\u7684\u6307\u6807\u3001\u683c\u5f0f\u548c\u6307\u5bfc\u65b9\u9488\u3002\u5176\u4e2d\u4e00\u4e2a\u4f8b\u5b50\u662f\uff0c\u6211\u4eec\u5728\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u5ba3\u5e03\u7684<\/span><\/span><a class=\"Hyperlink SCXW129571898 BCX0\" href=\"https:\/\/integralads.com\/news\/ias-criteo-measurement-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW129571898 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW129571898 BCX0\">Criteo<\/span><\/span><span class=\"TextRun SCXW129571898 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW129571898 BCX0\">\u4e0e<\/span><\/span><span class=\"TextRun SCXW129571898 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW129571898 BCX0\">Integral Ad Science<\/span><\/span><span class=\"TextRun SCXW129571898 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW129571898 BCX0\">\u5408\u4f5c<\/span><\/span><\/a><span class=\"TextRun SCXW129571898 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW129571898 BCX0\">\uff0c\u63d0\u4f9b\u540c\u7c7b\u76f8\u6bd4\u7684\u96f6\u552e\u5a92\u4f53\u6d4b\u91cf\u3002\u8fd9\u6837\u7684\u5408\u4f5c\u5c06\u6574\u4e2a\u884c\u4e1a\u56e2\u7ed3\u5728\u4e00\u8d77\uff0c\u5bf9\u6297\u59a8\u788d\u5e02\u573a\u8425\u9500\u8005\u548c\u96f6\u552e\u5546\u5728\u96f6\u552e\u5a92\u4f53\u4e2d\u5145\u5206\u53d1\u6325\u6f5c\u529b\u7684\u788e\u7247\u5316\u73b0\u8c61\u3002<\/span><\/span><span class=\"EOP SCXW129571898 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u968f\u7740\u8fd9\u4e9b\u7f51\u7edc\u7684\u6210\u719f\u548c\u878d\u5408\uff0c\u5b83\u4eec\u5bf9\u5e7f\u544a\u683c\u5c40\u7684\u5f71\u54cd\u529b\u5c06\u4f1a\u6269\u5927\uff0c\u4e3a\u96f6\u552e\u5546\u53ca\u5176\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\uff08\u5982\u7ad9\u5916\u548c\u5b9e\u4f53\u5e97\u96f6\u552e\u5a92\u4f53\uff09\u6253\u5f00\u65b0\u7684\u673a\u4f1a\u4e4b\u95e8\u3002\u63a8\u52a8\u5b9e\u73b0\u6807\u51c6\u5316\u7684\u5de5\u4f5c\u4e5f\u5c06\u65e8\u5728\u7b80\u5316\u64cd\u4f5c\uff0c\u63d0\u9ad8\u900f\u660e\u5ea6\uff0c\u4fc3\u8fdb\u5404\u79cd\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u4e4b\u95f4\u7684\u65e0\u7f1d\u4e92\u52a8\uff0c\u4e3a\u5e7f\u544a\u5546\u521b\u9020\u4e00\u4e2a\u66f4\u5177\u51dd\u805a\u529b\u548c\u66f4\u5bb9\u6613\u8bbf\u95ee\u7684\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_392808\" aria-describedby=\"caption-attachment-392808\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1886 size-medium\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictons-Photo_Marc-Cropped-300x270.jpg\" alt=\"\" width=\"300\" height=\"270\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictons-Photo_Marc-Cropped-300x270.jpg 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictons-Photo_Marc-Cropped-630x567.jpg 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/01\/2024-Predictons-Photo_Marc-Cropped.jpg 687w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-392808\" class=\"wp-caption-text\">Marc Fischli, <span class=\"TextRun SCXW190844745 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW190844745 BCX0\">\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u6267\u884c\u603b\u7ecf\u7406<\/span><\/span><span class=\"EOP SCXW190844745 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/figcaption><\/figure>\n<h3>5. \u5b9e\u4f53\u5e97\u4e0e\u7535\u5b50\u5546\u52a1\u5c06\u878d\u5408\u6210\u65e0\u7f1d\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/h3>\n<p><span class=\"TextRun SCXW221651636 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221651636 BCX0\">\u5168\u6e20\u9053<\/span><span class=\"NormalTextRun SCXW221651636 BCX0\">\u4e00\u76f4\u5f88\u91cd\u8981\uff0c\u4f46\u5728<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221651636 BCX0\">2024<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221651636 BCX0\">\u5e74\uff0c\u6211\u4eec\u5c06\u770b\u5230\u6570\u5b57\u548c\u5b9e\u4f53\u5e7f\u544a\u754c\u878d\u5408\u5728\u4e00\u8d77\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u591a\u4ef7\u503c\u3002\u4f8b\u5982\uff0c<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221651636 BCX0\">2023<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221651636 BCX0\">\u5e74\uff0c<\/span><\/span><a class=\"Hyperlink SCXW221651636 BCX0\" href=\"https:\/\/www.retailgazette.co.uk\/blog\/2023\/11\/tesco-advertising-screens\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW221651636 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221651636 BCX0\">\u82f1\u56fd\u6742\u8d27<\/span><span class=\"NormalTextRun SCXW221651636 BCX0\">\u96f6\u552e\u5546\u4e50\u8d2d<\/span><\/span><\/a><span class=\"TextRun SCXW221651636 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221651636 BCX0\">\u4ece<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221651636 BCX0\">3<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221651636 BCX0\">\u6708\u4efd\u5f00\u59cb\u5c06\u5176\u95e8\u5e97\u4e2d\u7684\u6570\u5b57\u5c4f\u5e55\u4ece<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221651636 BCX0\">400<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221651636 BCX0\">\u5757\u589e\u52a0\u5230<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221651636 BCX0\">1800<\/span><\/span><span class=\"TextRun SCXW221651636 BCX0\" lang=\"ZH-CN\" xml:lang=\"ZH-CN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221651636 BCX0\">\u5757\uff0c\u4ee5\u53ca\u6295\u8d44\u4e8e\u5b9e\u4f53\u96f6\u552e\u5a92\u4f53\u673a\u4f1a\uff0c\u4ee5\u5bf9\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8<\/span><span class=\"NormalTextRun SCXW221651636 BCX0\">\u4f5c\u51fa<\/span><span class=\"NormalTextRun SCXW221651636 BCX0\">\u8865\u5145\u3002<\/span><\/span><span class=\"EOP SCXW221651636 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>\u50cf\u8fd9\u6837\u7684\u6570\u5b57\u663e\u793a\u5c4f\u5c06\u5e2e\u52a9\u96f6\u552e\u5546\u66f4\u6709\u521b\u610f\u5730\u5411\u5e97\u5185\u8d2d\u7269\u8005\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5373\u65f6\u6d88\u606f\uff0c\u5e76\u63d0\u4f9b\u5728\u5b9e\u4f53\u96f6\u552e\u73af\u5883\u4e2d\u7a81\u51fa\u5176\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u548c\u65b0\u4ea7\u54c1\u7684\u65b0\u65b9\u6cd5\u3002\u5bf9\u4e8e\u5e0c\u671b\u6269\u5927\u5176\u7f51\u7edc\u548c\u54c1\u724c\u5f71\u54cd\u529b\u4ee5\u5438\u5f15\u65b0\u6d88\u8d39\u8005\u6216\u63a8\u52a8\u73b0\u6709\u5ba2\u6237\u7684\u589e\u91cf\u9500\u552e\u7684\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u8fd9\u662f\u53cc\u8d62\u7684\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>\u6211\u4eec\u6b63\u5168\u901f\u8fc8\u54112024\u5e74\u3002<\/h3>\n<p><span data-contrast=\"none\">2024<\/span><span data-contrast=\"none\">\u5e74\u65e0\u7591\u5c06\u662f\u5e7f\u544a\u4e1a\u5145\u6ee1\u6d3b\u529b\u7684\u4e00\u5e74\u3002\u6211\u4eec\u662f\u4e00\u4e2a\u6b63\u5728\u8f6c\u578b\u7684\u884c\u4e1a\uff0c\u4f46\u8fd9\u79cd\u6f14\u53d8\u5c06\u5e26\u6765\u589e\u957f\u3002\u65e0\u8bba\u5982\u4f55\uff0c\u5e02\u573a\u8425\u9500\u8005\u3001\u5a92\u4f53\u4e3b\u53ca\u5176\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u5c06\u7ee7\u7eed\u5c1d\u8bd5\u548c\u5b66\u4e60\uff0c\u5728\u786e\u4fdd\u81ea\u8eab\u4e1a\u52a1\u589e\u957f\u7684\u540c\u65f6\uff0c\u7ee7\u7eed\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4ef7\u503c\u3002<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u5bf9\u4e8e<\/span><span data-contrast=\"none\">Criteo<\/span><span data-contrast=\"none\">\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u5e2e\u52a9\u63a8\u52a8<\/span><a href=\"https:\/\/onlinexperiences.com\/scripts\/Server.nxp?LASCmd=AI:4;F:QS!10100&amp;ShowUUID=625F5907-4466-4C34-9B8B-13D66E799C28\"><span data-contrast=\"none\">2900<\/span><span data-contrast=\"none\">\u4ebf\u7f8e\u5143\u7684\u5546\u4e1a\u5a92\u4f53\u751f\u6001\u7cfb\u7edf<\/span><\/a><span data-contrast=\"none\">\uff0c\u5728\u672a\u6765\u4e24\u5e74\u5185\u5145\u5206\u53d1\u6325\u5176\u6f5c\u529b\uff0c\u5e2e\u52a9\u5e02\u573a\u8425\u9500\u8005\u548c\u5a92\u4f53\u4e3b\u5728\u6240\u6709\u8fd9\u4e9b\u53d8\u5316\u4e2d\u7ef4\u6301\u7a33\u5b9a\u7684\u4e1a\u7ee9\u548c\u589e\u957f\u3002\u6211\u4eec\u5c06\u7ee7\u7eed\u4ee5\u6709\u5229\u4e8e\u6240\u6709\u53c2\u4e0e\u8005\u7684\u65b9\u5f0f\u56e2\u7ed3\u6574\u4e2a\u884c\u4e1a\uff0c\u800c\u4e0d\u662f\u52a0\u5267\u5206\u5316\uff0c\u5e76\u5f3a\u5316\u4e0b\u4e00\u4e2a\u5e7f\u544a\u65f6\u4ee3\u3002<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u6709\u5173<\/span><span data-contrast=\"none\">Criteo<\/span><span data-contrast=\"none\">\u5404\u4f4d\u9886\u5bfc\uff08\u5305\u62ec<\/span><span data-contrast=\"none\">Criteo<\/span><span data-contrast=\"none\">\u7684\u9996\u5e2d\u4ea7\u54c1\u5b98<\/span><span data-contrast=\"none\">Todd Parsons<\/span><span data-contrast=\"none\">\uff09\u7684\u66f4\u591a\u89c1\u89e3\uff0c<\/span><a href=\"https:\/\/www.criteo.com\/cn\/blog\/the-state-of-addressability-our-strategy-for-2024\/\"><span data-contrast=\"none\">\u8bf7\u7ee7\u7eed\u9605\u8bfb\u6211\u4eec\u7684\u591a\u7ba1\u9f50\u4e0b\u7684\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u7b56\u7565\u6982\u8ff0<\/span><\/a><span data-contrast=\"none\">\uff0c\u8be5\u7b56\u7565\u5c06\u6709\u52a9\u4e8e\u6211\u4eec\u7684\u5ba2\u6237\u5728<\/span><span data-contrast=\"none\">2024<\/span><span data-contrast=\"none\">\u5e74\u53ca\u4ee5\u540e\u63d0\u9ad8\u4e1a\u7ee9\u3002<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:480,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024\u6709\u671b\u6210\u4e3a\u5e7f\u544a\u4e1a\u7684\u51b3\u5b9a\u6027\u4e00\u5e74\u3002\u5f53\u6211\u4eec\u7ad9\u5728\u65b0\u7684\u4e00\u5e74\u7684\u95e8\u69db\u4e0a\u65f6\uff0c\u5e7f\u544a\u7684\u683c\u5c40\u5c06\u8fce\u6765\u53c8\u4e00\u6b21\u5de8\u5927\u7684\u8f6c\u53d8\u3002\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u5e02\u573a\u8d8b\u52bf\u548c\u6280\u672f\u53d1\u5c55\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u4f8b\u5982Chrome\u6d4f\u89c8\u5668\u4e2d\u7b2c\u4e09\u65b9cookie\u7684\u5f03\u7528\uff0c\u5c06\u4e0d\u65ad\u91cd\u5851\u5e7f\u544a\u4e1a\uff0c\u5e26\u6765\u6311\u6218\u548c\u673a\u9047\u3002\u5e02\u573a\u8425\u9500\u8005\u5fc5\u987b\u91c7\u7528\u654f\u6377\u8425\u9500\u7b56\u7565\uff0c\u5e76\u627e\u5230\u5728\u4e0d\u786e\u5b9a\u6027\u4e2d\u4e0d\u65ad\u53d1\u5c55\u7684\u65b9\u6cd5\uff0c\u540c\u65f6\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u3002 \u4e3a\u4e86\u9610\u660e\u672a\u6765\u7684\u524d\u666f\uff0c\u6211\u4eec\u6536\u96c6\u4e86\u51e0\u4f4dCriteo\u4e13\u5bb6\u5173\u4e8e\u5e7f\u544a\u4e1a\u4e00\u4e9b\u6700\u7d27\u8feb\u4e3b\u9898\u7684\u89c1\u89e3\u548c\u8fdc\u89c1\u3002\u4ed6\u4eec\u7684\u89c2\u5bdf\u7ed3\u679c\u548c\u9884\u6d4b\u63cf\u7ed8\u4e86\u4e00\u5e45\u672a\u6765\u4e00\u5e74\u5e7f\u544a\u683c\u5c40\u7684\u56fe\u666f\u3002 1. 1.\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u7684\u53d8\u5316\u5c06\u4fc3\u4f7f\u5e02\u573a\u8425\u9500\u8005\u3001\u53d1\u5e03\u5546\u548c\u96f6\u552e\u5546\u5f3a\u5316\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\u3002 \u5bf9\u4e8e\u751f\u6001\u7cfb\u7edf\u4e2d\u4e0e\u6d88\u8d39\u8005\u6709\u76f4\u63a5\u5173\u7cfb\u7684\u6240\u6709\u53c2\u4e0e\u8005\uff08\u5e02\u573a\u8425\u9500\u8005\u3001\u53d1\u5e03\u5546\u3001\u96f6\u552e\u5546\uff09\u6765\u8bf4\uff0c\u9488\u5bf9Google Chrome\u6d4f\u89c8\u5668\u9010\u6b65\u5f03\u7528\u7b2c\u4e09\u65b9cookie\u800c\u5373\u5c06\u5e26\u6765\u7684\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u53d8\u5316\u505a\u597d\u51c6\u5907\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u7ef4\u6301\u4e1a\u7ee9\u548c\u76c8\u5229\u5c06\u53d6\u51b3\u4e8e\u4ed6\u4eec\u4ee5\u53ca\u4ed6\u4eec\u7684\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u662f\u5426\u51c6\u5907\u597d\u8fc5\u901f\u9002\u5e94\u8fd9\u4e9b\u5373\u5c06\u53d1\u751f\u7684\u53d8\u5316\u3002 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\u6211\u4eec\u5c06\u7ee7\u7eed\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u548c\u5408\u4f5c\u4f19\u4f34\u5728\u4e0d\u65ad\u53d1\u5c55\u7684\u683c\u5c40\u4e2d\u7ee7\u7eed\u524d\u884c\uff0c\u5e76\u9080\u8bf7\u60a8\u6536\u85cf\u6211\u4eec\u7684\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u4e2d\u5fc3\uff0c\u6211\u4eec\u5c06\u5728\u660e\u65b0\u548c\u516c\u5e74\u5206\u4eab\u6301\u7eed\u66f4\u544a\u3002\u00a0 &nbsp; &nbsp; &nbsp; 2. \u4eba\u5de5\u667a\u80fd\u5c06\u7ee7\u7eed\u4e3a\u5e02\u573a\u8425\u9500\u8005\u5e26\u6765\u9769\u547d\u6027\u7684\u53d8\u5316\u3002 \u4eba\u5de5\u667a\u80fd\u5728\u4eca\u5e74\u7684\u5e7f\u544a\u6280\u672f\u8ba8\u8bba\u4e2d\u5360\u636e\u4e86\u4e3b\u5bfc\u5730\u4f4d\uff0c\u51e0\u4e4e\u6240\u6709\u6280\u672f\u8ba8\u8bba\u90fd\u5173\u4e8e\u4eba\u5de5\u667a\u80fd\u4e3b\u9898\u5c55\u5f00\uff0c\u5e76\u5c06\u57282024\u5e74\u4fdd\u6301\u5176\u4e3e\u8db3\u8f7b\u91cd\u7684\u5730\u4f4d\u3002\u6211\u4eec\u5df2\u7ecf\u770b\u5230\u4eba\u5de5\u667a\u80fd\u4e0d\u518d\u5c40\u9650\u4e8e\u6700\u521d\u7684\u540e\u7aef\u4e1a\u52a1\u8fd0\u8425\uff0c\u4ee5\u53ca\u673a\u5668\u5b66\u4e60\u79d1\u5b66\u5bb6\u3001\u5de5\u7a0b\u5e08\u548c\u7814\u7a76\u4eba\u5458\u7684\u5e55\u540e\u9b54\u529b\uff0c\u4e0e\u66f4\u5e7f\u6cdb\u7684\u7f51\u7edc\u7528\u6237\u4e00\u8d77\u6210\u4e3a\u4eba\u4eec\u5173\u6ce8\u7684\u7126\u70b9\u3002ChatGPT\u548cGoogle Bard\u7b49\u4ea7\u54c1\u6b63\u5728\u5f00\u542f\u4e00\u7cfb\u5217\u524d\u6240\u672a\u6709\u7684\u53ef\u80fd\u6027\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u770b\u5230\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u57fa\u4e8e\u5f53\u524d\u7684\u81ea\u7136\u8bed\u8a00\u5904\u7406\u6a21\u578b\uff0c\u5728\u5e7f\u544a\u6d3b\u52a8\u4e2d\u7528\u4e8e\u6784\u5efa\u8d85\u4e2a\u6027\u5316\u7684\u56fe\u50cf\u3001\u6d88\u606f\u4f20\u9012\u548c\u89c6\u9891\u521b\u610f\u3002 \u4eba\u5de5\u667a\u80fd\u5c06\u7ee7\u7eed\u901a\u8fc7\u6784\u5efa\u6df1\u5ea6\u5b66\u4e60\u6a21\u578b\uff0c\u5411\u7b2c\u4e00\u4e2a\u5546\u4e1a\u57fa\u7840\u6a21\u578b\uff08\u4f8b\u5982\uff0cCriteo\u7684DEEPKNN\u6a21\u578b\uff09\u8fc8\u8fdb\uff0c\u4ece\u800c\u8f6c\u53d8\u6027\u80fd\u4f18\u5316\u3002\u8fd9\u4e9b\u6a21\u578b\u7684\u7528\u4f8b\u5c06\u7ee7\u7eed\u968f\u7740\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u51fa\u4ef7\u3001\u63a8\u8350\u3001\u5b9a\u4ef7\u548c\u6536\u5165\u9884\u6d4b\u800c\u4e0d\u65ad\u6269\u5c55\uff0c\u4f7f\u4eba\u5de5\u667a\u80fd\u5e02\u573a\u8425\u9500\u8005\u6210\u4e3a\u9884\u7b97\u6267\u884c\u548c\u5a92\u4f53\u89c4\u5212\u7684\u65b0\u5171\u540c\u9886\u822a\u5458\u3002\u00a0 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2024\u5e74\uff0c\u5728\u5728\u7ebf\u8bc6\u522b\u6d88\u8d39\u8005\u80fd\u529b\u53d8\u5316\u7684\u80cc\u666f\u4e0b\uff0cSKU\u6570\u636e\u5c06\u6210\u4e3a\u7ee9\u6548\u5e02\u573a\u8425\u9500\u8005\u7684\u6307\u8def\u660e\u706f\uff0c\u63a8\u52a8\u5b9e\u73b0\u524d\u6240\u672a\u6709\u7684\u7cbe\u786e\u5e7f\u544a\u6d3b\u52a8\u3002\u5176\u7c92\u5ea6\u8ddf\u8e2a\u529f\u80fd\u5c06\u4f7f\u5e02\u573a\u8425\u9500\u8005\u80fd\u591f\u5c06\u7279\u5b9a\u4ea7\u54c1\u76f4\u63a5\u5f52\u56e0\u4e8e\u5176\u5e7f\u544a\u5de5\u4f5c\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u80fd\u591f\u6839\u636eSKU\u6027\u80fd\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u5e76\u5b9a\u5236\u7b56\u7565\uff0c\u5305\u62ec\u5fae\u8c03\u76ee\u6807\u3001\u6d88\u606f\u4f20\u9012\u548c\u6574\u4f53\u5e7f\u544a\u6d3b\u52a8\u5171\u9e23\u3002 SKU\u6570\u636e\u8fd8\u5c06\u652f\u6301\u4e2a\u6027\u5316\u7684\u8425\u9500\u5de5\u4f5c\uff0c\u6839\u636e\u4e2a\u4eba\u5ba2\u6237\u7684\u504f\u597d\u548c\u8d2d\u4e70\u5386\u53f2\uff0c\u521b\u5efa\u4e0e\u4e2a\u4eba\u5ba2\u6237\u7fa4\u4f53\u4ea7\u751f\u6df1\u523b\u5171\u9e23\u7684\u8d85\u9488\u5bf9\u6027\u5e7f\u544a\u6d3b\u52a8\u3002\u901a\u8fc7SKU\u7ea7\u522b\u7684\u6d1e\u5bdf\u529b\u589e\u5f3a\u62a5\u544a\u548c\u6307\u5bfc\u4f5c\u51fa\u7531\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u7ee9\u6548\u8425\u9500\u4eba\u5458\u5c06\u51ed\u501f\u5bf9\u4ea7\u54c1\u6027\u80fd\u3001\u5ba2\u6237\u884c\u4e3a\u548c\u5e02\u573a\u52a8\u6001\u7684\u6df1\u523b\u7406\u89e3\u7ee7\u7eed\u524d\u884c\uff0c\u4ece\u800c\u5728\u5176\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5b9e\u73b0\u65e0\u4e0e\u4f26\u6bd4\u7684\u4f18\u5316\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002 . &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 4. \u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u5c06\u8fc5\u901f\u5411\u6807\u51c6\u5316\u7684\u6210\u719f\u72b6\u6001\u53d1\u5c55\u3002 \u968f\u7740\u96f6\u552e\u5546\u8d8a\u6765\u8d8a\u8ba4\u8bc6\u5230\u5176\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u76f4\u63a5\u6d88\u8d39\u8005\u5173\u7cfb\u7684\u4ef7\u503c\uff0c\u8fd9\u4e9b\u7f51\u7edc\u7684\u5438\u5f15\u529b\u5c06\u5448\u6307\u6570\u7ea7\u589e\u957f\u3002\u5728\u672a\u6765\u7684\u4e00\u5e74\u91cc\uff0c\u6211\u4eec\u5c06\u5171\u540c\u52aa\u529b\u5b9e\u73b0\u6807\u51c6\u5316\uff0c\u884c\u4e1a\u53c2\u4e0e\u8005\u5c06\u5408\u4f5c\u5efa\u7acb\u5171\u540c\u7684\u6307\u6807\u3001\u683c\u5f0f\u548c\u6307\u5bfc\u65b9\u9488\u3002\u5176\u4e2d\u4e00\u4e2a\u4f8b\u5b50\u662f\uff0c\u6211\u4eec\u5728\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u5ba3\u5e03\u7684Criteo\u4e0eIntegral Ad 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