{"id":2390,"date":"2024-05-29T12:06:48","date_gmt":"2024-05-29T12:06:48","guid":{"rendered":"https:\/\/www.criteo.com\/?p=397927"},"modified":"2025-07-10T01:57:54","modified_gmt":"2025-07-10T01:57:54","slug":"10-commerce-media-truths","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/","title":{"rendered":"\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047"},"content":{"rendered":"<p class=\"P68B1DB1-Normal3\" style=\"margin-bottom: 24.0pt; line-height: normal;\"><span style=\"color: black;\">\u4f55\u4e3a\u5546\u4e1a\u5a92\u4f53 \uff08Commerce media\uff09\uff1f \u80cc\u540e\u5927\u6709\u6765\u5934\u3002 \u5e7f\u544a\u4e1a\u5e38\u5e38\u8c08\u8d77\u201c\u5546\u4e1a\u5a92\u4f53\u201d\uff0c\u4f46\u5230\u5e95\u662f\u5b83\u7684\u542b\u4e49\u662f\u4ec0\u4e48\u5462\uff1f<\/span><a href=\"https:\/\/www.criteo.com\/blog\/commerce-media-vs-retail-media-whats-the-difference\/\"><span style=\"color: #006cd6;\">\u4e0e\u96f6\u552e\u5a92\u4f53\uff08retail media\uff09\u53c8\u6709\u4ec0\u4e48\u672c\u8d28\u533a\u522b<\/span><\/a><span style=\"color: black;\">\uff1f \u6700\u91cd\u8981\u7684\u662f\uff1a\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u96f6\u552e\u5546\u548c\u5185\u5bb9\u53d1\u5e03\u5e73\u53f0\u4e0e\u5546\u4e1a\u5a92\u4f53\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f \u522b\u6025\uff0c\u6211\u4eec\u5148\u4ece\u5546\u4e1a\u5a92\u4f53\u7684\u6982\u5ff5\u8c08\u8d77\uff1a<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/blog\/what-is-commerce-media\/\"><strong>\u5546\u4e1a\u5a92\u4f53<\/strong><\/a>\u662f\u4e00\u79cd\u8d2f\u7a7f\u6d88\u8d39\u8005\u5728\u5168\u6e20\u9053\u8d2d\u7269\u65c5\u7a0b\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u901a\u8fc7\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u591a\u5143\u89e6\u70b9\uff0c\u5b9e\u73b0\u5e7f\u544a\u6295\u5165\u4e0e\u5b9e\u9645\u4ea4\u6613\u7684\u76f4\u63a5\u5173\u8054\u3002\u2014\u2014\u6765\u6e90\uff1a<a href=\"https:\/\/www.criteo.com\/cn\/ultimate-guide-commerce-media\/\">\u300aCriteo \u5546\u4e1a\u5a92\u4f53\u7ec8\u6781\u6307\u5357\u300b<\/a><\/p>\n<p>\u8fd9\u6837\u7684\u5b9a\u4e49\u6216\u8bb8\u8ba9\u60a8\u5bf9\u5546\u4e1a\u5a92\u4f53\u7684\u6982\u5ff5\u6709\u4e9b\u8bb8\u7684\u4e86\u89e3\uff0c\u4f46\u82e5\u4e86\u89e3\u5176\u6838\u5fc3\u5185\u5bb9\uff0c\u8fd8\u9700\u8981\u6211\u4eec\u770b\u4e00\u770b\u5176\u80cc\u540e\u7684\u57fa\u672c\u539f\u7406\u3002\u4ee5\u4e0b\u4e3a\u60a8\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047\uff1a<\/p>\n<ol>\n<li><strong>\u201c\u5546\u4e1a\u5a92\u4f53\u201d\u662f\u4e00\u4e2a\u76f8\u5bf9\u8f83\u65b0\u4e14\u4e0d\u65ad\u53d1\u5c55\u7684\u884c\u4e1a\u672f\u8bed\u3002<\/strong>\u8be5\u672f\u8bed\u83b7\u5f97\u4e1a\u754c\u5173\u6ce8\uff0c\u6e90\u4e8e2022\u5e742\u6708\u4e9a\u9a6c\u900a\u516c\u5f00\u5176310\u4ebf\u7f8e\u5143<a href=\"https:\/\/www.cnbc.com\/2022\/02\/03\/amazon-has-a-31-billion-a-year-advertising-business.html\">\u5e7f\u544a\u6536\u5165<\/a>\u65f6\u4f5c\u51fa\u7684\u627f\u8bfa\uff1a\u5373\u9488\u5bf9\u54c1\u724c\u65b9\u63d0\u4f9b\u524d\u6240\u672a\u6709\u7684\u5546\u4e1a\u6570\u636e\u8bbf\u95ee\u6743\u9650\uff0c\u4e5f\u4e3a\u96f6\u552e\u5546\u548c\u5546\u4e1a\u516c\u53f8\u5e26\u6765\u5168\u65b0\u7684\u9ad8\u5229\u6da6\u6536\u5165\u6765\u6e90\u3002 \u5c3d\u7ba1\u5f53\u524d\u5546\u4e1a\u5a92\u4f53\u7684\u5e94\u7528\u7387\u5df2\u8fbe\u5230\u5386\u53f2\u65b0\u9ad8\uff0c\u4f46\u82e5\u5b9e\u73b0\u6574\u4e2a<a href=\"https:\/\/www.criteo.com\/blog\/commerce-media-ecosystem-explained\/\">\u751f\u6001\u7cfb\u7edf<\/a>\u7684<a href=\"https:\/\/www.criteo.com\/blog\/the-future-of-commerce-needs-a-new-media-approach\/\">\u6548\u76ca\u6700\u5927\u5316<\/a>\uff0c\u4ecd\u9700\u7ecf\u5386\u4e00\u4e2a\u6301\u7eed\u4e14\u6df1\u5165\u7684\u53d1\u5c55\u8fc7\u7a0b\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u662f\u4e00\u79cd\u4e0e\u4ea4\u6613\u9ad8\u5ea6\u76f8\u5173\u7684\u5a92\u4f53\u5f62\u5f0f\uff0c<\/strong>\u65e2\u5305\u62ec\u53ef\u76f4\u63a5\u5173\u8054\u7ebf\u4e0a\u7ebf\u4e0b\u9500\u552e\u7684\u5a92\u4f53\uff0c\u4e5f\u5305\u62ec\u501f\u52a9<a href=\"https:\/\/www.criteo.com\/blog\/what-is-commerce-data\/\">\u5546\u4e1a<\/a><a href=\"https:\/\/www.criteo.com\/blog\/what-is-commerce-data\/\">\u6570\u636e<\/a>\u4f18\u5316\u53d7\u4f17\u5b9a\u4f4d\u7684\u5e7f\u544a\u5185\u5bb9\u3002 \u8fd9\u4f7f\u5f97\u54c1\u724c\u65b9\u80fd\u591f\u7075\u6d3b\u5730\u5728\u96f6\u552e\u5546\u3001\u7535\u5546\u5e73\u53f0\u6216\u5927\u578b\u7535\u5546\u54c1\u724c\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u4e2d\u8fdb\u884c\u63a8\u5e7f\uff0c\u540c\u65f6\uff0c\u4e5f\u53ef\u501f\u52a9\u5f00\u653e\u7f51\u7edc\u4e0a\u7684\u5a92\u4f53\u8d44\u6e90\u89e6\u8fbe\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u7684\u6709\u6548\u8fd0\u4f5c\u4e0e\u5546\u4e1a\u6570\u636e\u3001AI\u6280\u672f\u7684\u6df1\u5ea6\u878d\u5408\u606f\u606f\u76f8\u5173\u3002<\/strong>\u5546\u4e1a\u5a92\u4f53\u901a\u8fc7\u5546\u4e1a\u6570\u636e\uff08\u5305\u62ec\u7b2c\u4e00\u65b9\u6570\u636e\u3001\u771f\u5b9e\u7684\u7528\u6237\u884c\u4e3a\u548c\u4ea4\u6613\u4fe1\u53f7\uff09\u6784\u5efa\u7528\u6237\u753b\u50cf\uff0c\u52a9\u529b\u7cbe\u51c6\u8425\u9500\u3001\u63d0\u5347\u5e7f\u544a\u6548\u679c\uff0c\u5e76\u6253\u9020\u66f4\u4f18\u8d28\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u3002 \u53ea\u6709\u901a\u8fc7AI\u5bf9\u5546\u4e1a\u6570\u636e\u7684\u5206\u6790\u4e0e\u5e94\u7528\uff0c\u624d\u80fd\u5efa\u7acb\u9884\u6d4b\u6a21\u578b\uff0c\u63d0\u5347\u63a8\u8350\u6548\u679c\u4e0e\u51fa\u4ef7\u6548\u7387\u3002 \u800c\u540c\u65f6\uff0c\u5546\u4e1a\u5a92\u4f53\u4e5f\u6709\u52a9\u4e8e\u5a92\u4f53\u65b9\/\u5185\u5bb9\u53d1\u5e03\u5e73\u53f0\u6539\u5584\u81ea\u8eab\u53d7\u4f17\u8d28\u91cf\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u597d\u7684\u53d8\u73b0\u6548\u679c\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u4e0d\u4ec5\u5bf9\u5e7f\u544a\u4e3b\u6709\u5229\uff0c\u5bf9\u884c\u4e1a\u7684\u5176\u4ed6\u673a\u6784\u800c\u8a00\uff0c\u4e5f\u662f\u63d0\u9ad8\u6536\u5165\u7684\u201c\u795e\u5668\u201d\u3002<\/strong>\u9ea6\u80af\u9521\u57282022\u5e74\u4f30\u7b97\u5176\u5e02\u573a\u4ef7\u503c\u8fbe<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/commerce-media-the-new-force-transforming-advertising\">3\u4e07\u4ebf\u7f8e\u5143<\/a>\uff0c\u9664\u4e86\u5185\u5bb9\u53d1\u5e03\u5e73\u53f0\u3001\u96f6\u552e\u5546\u4e4b\u5916\uff0c\u5305\u62ec\u5e7f\u544a\u4e3b\u3001\u4ee3\u7406\u5546\u3001\u5e73\u53f0\u3001\u6570\u636e\u4e0e\u5a92\u4f53\u516c\u53f8\u3001\u8861\u91cf\u673a\u6784\u53ca\u5176\u4ed6\u6280\u672f\u670d\u52a1\u5546\u7b49\u673a\u6784\u4e5f\u90fd\u80fd\u4ece\u4e2d\u83b7\u76ca\uff0c\u5171\u540c\u63a8\u52a8\u5546\u4e1a\u5a92\u4f53\u751f\u6001\u7684\u53d1\u5c55\u5e76\u5b9e\u73b0\u6536\u5165\u589e\u957f\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u53d1\u5c55\u53d7\u9650\u7684\u4e3b\u8981\u56e0\u7d20\u662f\u6e20\u9053\u548c\u5e73\u53f0\u7684\u9ad8\u5ea6\u788e\u7247\u5316\u3002<\/strong>\u5f53\u524d\u5e76\u4e0d\u5b58\u5728\u4e00\u79cd\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684\u7edf\u4e00\u89e3\u51b3\u65b9\u6848\uff0c\u6bcf\u4e00\u7c7b\u5546\u4e1a\u516c\u53f8\uff08\u5305\u62ec\u96f6\u552e\u5546\u3001\u5e02\u573a\u5e73\u53f0\u548c\u5927\u578b\u7535\u5546\u54c1\u724c\uff09\u90fd\u6709\u5176\u72ec\u7279\u7684\u5e7f\u544a\u552e\u5356\u65b9\u5f0f\u3001\u53d7\u4f17\u6216\u6570\u636e\u5b9a\u4e49\u7b56\u7565\uff0c\u4ee5\u53ca\u95ed\u73af\u653f\u7b56\u3002 \u56e0\u6b64\uff0c\u54c1\u724c\u65b9\u5728\u591a\u6837\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u65e2\u96be\u6709\u6548\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\uff0c\u4e5f\u96be\u4ee5\u7cbe\u51c6\u8861\u91cf\u5e7f\u544a\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002 \u53ef\u4ee5\u8bf4\uff0c\u6807\u51c6\u5316\u548c<a href=\"https:\/\/go.criteo.com\/en\/the-great-defrag\/?pk_vid=74257c2c2253e3b71709059927d7bf72\">\u7edf\u4e00\u5316\u5efa\u8bbe\u5c06\u662f\u6574\u4e2a\u884c\u4e1a\u91ca\u653e\u66f4\u5927\u6536\u5165\u6f5c\u80fd\u7684\u6700\u4e3b\u8981\u7684\u8981\u52a1<\/a>\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u5305\u542b\u4f46\u4e0d\u7b49\u4e8e\u96f6\u552e\u5a92\u4f53\u3002<\/strong>\u96f6\u552e\u5546\u662f\u7387\u5148\u8fdb\u5165\u5546\u4e1a\u5a92\u4f53\u9886\u57df\u7684\u53c2\u4e0e\u8005\uff0c\u56e0\u6b64\u96f6\u552e\u5a92\u4f53\u4e00\u8bcd\u5e7f\u4e3a\u6d41\u4f20\uff0c\u8fd9\u4e24\u4e2a\u672f\u8bed\u4e5f\u5e38\u4e92\u6362\u4f7f\u7528\u3002 <a href=\"https:\/\/www.criteo.com\/blog\/commerce-media-vs-retail-media-whats-the-difference\/\">\u96f6\u552e\u5a92\u4f53\u4e3a\u5546\u4e1a\u5a92\u4f53\u5960\u5b9a\u4e86\u57fa\u7840<\/a>\uff0c\u4f46<a href=\"https:\/\/www.adexchanger.com\/commerce\/cars-com-revs-its-commerce-engine-with-specialized-retail-media-network\/\">\u6c7d\u8f66<\/a>\u3001<a href=\"https:\/\/www.adexchanger.com\/data-exchanges\/how-delta-air-lines-is-building-its-addressable-audience\/\">\u822a\u7a7a<\/a>\u3001<a href=\"https:\/\/skift.com\/2024\/02\/11\/marriotts-ad-network-slow-rollout-for-plan-to-target-hotel-guests\/\">\u9152\u5e97<\/a>\u3001<a href=\"https:\/\/www.statista.com\/statistics\/1384049\/airbnb-ad-revenue\/\">\u623f\u5c4b\u5171\u4eab<\/a>\u4e0e<a href=\"https:\/\/www.adweek.com\/performance-marketing\/uber-puts-retail-media-on-wheels\/\">\u51fa\u884c\u5171\u4eab<\/a>\u7b49\u65b0\u5174\u884c\u4e1a\u7684\u52a0\u5165\uff0c\u5c06\u5e26\u6765\u66f4\u4e30\u5bcc\u7684\u6570\u636e\u8d44\u4ea7\u4e0e\u5dee\u5f02\u5316\u7684\u4ea4\u6613\u573a\u666f\uff0c\u63a8\u52a8\u5546\u4e1a\u5a92\u4f53\u5411\u66f4\u5e7f\u6cdb\u7684\u751f\u6001\u7cfb\u7edf\u53d1\u5c55\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u7684\u4ef7\u503c\u4e0d\u518d\u5c40\u9650\u4e8e\u96f6\u552e<\/strong>\u3002\u4f5c\u4e3a\u4e00\u4e2a\u8de8\u96f6\u552e\u3001\u8de8\u884c\u4e1a\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u5546\u4e1a\u5a92\u4f53\u6c47\u805a\u4e86\u6765\u81ea\u591a\u5143\u73af\u5883\u548c\u591a\u6837\u5316\u4eba\u7fa4\u7684\u884c\u4e3a\u4e0e\u4ea4\u6613\u6570\u636e\uff0c\u4e3a\u54c1\u724c\u65b9\u63d0\u4f9b\u66f4\u6df1\u5c42\u6b21\u7684\u6d1e\u5bdf\u4e0e\u589e\u957f\u673a\u4f1a\u3002 \u8fd9\u4e9b\u66f4\u4e3a\u4e30\u5bcc\u7684\u8de8\u884c\u4e1a\u6d1e\u5bdf\uff0c\u4e0d\u4ec5\u80fd\u4f18\u5316\u76ee\u6807\u53d7\u4f17\u5b9a\u4f4d\u4e0e\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u8fd8\u80fd\u4e3a\u66f4\u5168\u9762\u7684\u8425\u9500\u7b56\u7565\u63d0\u4f9b\u6570\u636e\u652f\u6491\u4e0e\u51b3\u7b56\u4f9d\u636e\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u4e3a\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u521b\u9020\u4e86\u66f4\u591a\u673a\u9047\u3002<\/strong>\u5546\u4e1a\u5a92\u4f53\u901a\u8fc7\u6253\u901a\u7ad9\u5185\u9500\u552e\u4e0e\u5c55\u793a\u573a\u666f\u3001\u5f00\u653e\u7f51\u7edc\u5e7f\u544a\u4f4d\u4ee5\u53ca\u7ebf\u4e0b\u95e8\u5e97\u7b49\u89e6\u70b9\uff0c\u663e\u8457\u6269\u5c55\u4e86\u4f20\u7edf\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u5e94\u7528\u8303\u56f4\u4e0e\u5f71\u54cd\u529b\u3002 \u5b83\u4e0d\u4ec5\u4e3a\u96f6\u552e\u5e73\u53f0\u4e0a\u7684\u975e\u539f\u751f\u54c1\u724c\u6253\u5f00\u4e86\u65b0\u7684\u589e\u957f\u7a7a\u95f4\uff0c\u4e5f<a href=\"https:\/\/www.criteo.com\/blog\/2024-will-be-a-year-of-change-heres-how-publishers-are-gearing-up-for-it\/\">\u63a8\u52a8\u5185\u5bb9\u53d1\u5e03\u5e73\u53f0\u5411\u5546\u4e1a\u5316\u8f6c\u578b\uff0c\u5b9e\u73b0\u53d8\u73b0<\/a>\uff0c\u540c\u65f6\u6fc0\u53d1\u4f9b\u9700\u4e24\u7aef\u91ca\u653e\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u771f\u6b63\u4ef7\u503c\uff0c\u6784\u5efa\u66f4\u52a0\u9ad8\u6548\u7684\u6570\u636e\u9a71\u52a8\u578b\u751f\u6001\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u8986\u76d6\u5168\u6e20\u9053\u3001\u5168\u6f0f\u6597\u3002<\/strong>\u5546\u4e1a\u5a92\u4f53\u4e0d\u4ec5\u4ec5\u662f\u5728\u8d2d\u4e70\u8282\u70b9\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c \u5173\u952e\u5728\u4e8e<a href=\"https:\/\/www.criteo.com\/blog\/2023-commerce-media-market-altering-trends\/\">\u6253\u901a\u7ebf\u4e0a\u7ebf\u4e0b\u7684\u5168\u6e20\u9053\u89e6\u70b9<\/a>\uff0c\u8986\u76d6\u6d88\u8d39\u8005\u5728\u6574\u4e2a\u8d2d\u4e70\u8def\u5f84\u4e2d\u7684\u6bcf\u4e00\u4e2a\u5173\u952e\u8282\u70b9\u2014\u2014\u53ea\u8981\u8fd9\u4e9b\u89e6\u70b9\u80fd\u591f\u4e0e\u9500\u552e\u6216\u4ea4\u6613\u884c\u4e3a\u5efa\u7acb\u6709\u6548\u8fde\u63a5\u3002 \u6362\u53e5\u8bdd\u8bf4\uff0c\u5546\u4e1a\u5a92\u4f53\u53ef\u8d2f\u7a7f\u6d88\u8d39\u8005\u4ece\u8ba4\u77e5\u3001\u5174\u8da3\u5230\u8f6c\u5316\u7684\u5168\u94fe\u8def\u65c5\u7a0b\uff0c\u6709\u6548\u652f\u6301\u4ece\u521d\u59cb\u8c03\u7814\u9636\u6bb5\u76f4\u81f3\u6700\u7ec8\u8d2d\u4e70\u51b3\u7b56\u7684\u6bcf\u4e00\u4e2a\u5173\u952e\u73af\u8282\u3002<\/li>\n<li><strong>\u5546\u4e1a\u5a92\u4f53\u5177\u6709\u591a\u5f62\u5f0f\u3001\u591a\u6e20\u9053\u7684\u7279\u70b9\u3002<\/strong>\u4e3a\u5b9e\u73b0\u5168\u94fe\u8def\u6d88\u8d39\u8005\u89e6\u8fbe\uff0c\u5546\u4e1a\u5a92\u4f53\u6b63\u4e0d\u65ad\u62d3\u5c55\u5e7f\u544a\u5f62\u5f0f\u4e0e\u6295\u653e\u6e20\u9053\uff0c\u8d85\u8d8a\u4f20\u7edf\u96f6\u552e\u5a92\u4f53\u4ee5\u8d5e\u52a9\u5546\u54c1\u5e7f\u544a\u4e3a\u6838\u5fc3\u7684\u6a21\u5f0f\uff0c\u5e7f\u6cdb\u5e94\u7528\u4e8e\u89c6\u9891\u3001\u5c55\u793a\u3001\u60c5\u5883\u3001\u53ef\u8d2d\u7269\u5185\u5bb9\u3001CTV\u3001\u6570\u5b57\u6237\u5916\u3001\u77ed\u4fe1\u7b49\u591a\u79cd\u5a92\u4ecb\uff0c\u6784\u5efa\u66f4\u4e30\u5bcc\u7684\u8425\u9500\u751f\u6001\u3002<\/li>\n<li><strong>\uff08\u5f69\u86cb\uff01\uff09 \u5728\u540eCookie\u65f6\u4ee3\uff0c\u5546\u4e1a\u5a92\u4f53\u5df2\u7136\u6210\u4e3a\u5b9e\u73b0<\/strong><a href=\"https:\/\/www.criteo.com\/solutions\/addressability\/\">\u7528\u6237\u53ef\u8bc6\u522b\u6027<\/a><strong>\u4e0e\u6548\u679c\u8861\u91cf\u7684\u5b89\u5168\u6e2f\u6e7e\u3002<\/strong>\u7531\u4e8e\u4f9d\u6258\u7b2c\u4e00\u65b9Cookie\u53ca\u5e9e\u5927\u7684\u767b\u5f55\u8ba4\u8bc1\u7528\u6237\u7fa4\uff0c\u5546\u4e1a\u5a92\u4f53\u5df2\u4e3a\u7b2c\u4e09\u65b9 Cookie \u65f6\u4ee3\u7b51\u8d77\u575a\u5b9e\u62a4\u57ce\u6cb3\u3002 \u6b64\u5916\uff0c\u501f\u52a9\u5bf9\u6bcf\u6b21\u8f6c\u5316\u4e0e\u5177\u4f53 SKU \u548c\u7528\u6237\u7684\u7cbe\u51c6\u5173\u8054\uff0c\u5546\u4e1a\u5a92\u4f53\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5c06\u6295\u653e\u652f\u51fa\u4e0e ROAS \u7d27\u5bc6\u6302\u94a9\uff0c\u4ece\u800c\u5b9e\u73b0\u5bf9\u6295\u8d44\u56de\u62a5\u7684\u91cf\u5316\u8bc4\u4f30\uff0c\u5e76\u636e\u6b64\u52a8\u6001\u8c03\u6574\u9884\u7b97\u7b56\u7565\u3002<\/li>\n<\/ol>\n<p>\u82e5\u60f3\u4e86\u89e3\u54c1\u724c\u65b9\u3001\u4ee3\u7406\u5546\u3001\u96f6\u552e\u5546\u548c\u5185\u5bb9\u53d1\u5e03\u5e73\u53f0\u5982\u4f55\u53c2\u4e0e\u5230\u5546\u4e1a\u5a92\u4f53\u7684\u53d1\u5c55\u4e2d\uff0c\u4e0b\u8f7d\u6211\u4eec\u7684<em>\u62a5\u544a\uff08\u82f1\u6587\uff09\u4e86\u89e3\u66f4\u591a\u5427\uff01<\/em>\uff1a<\/p>\n<p><a href=\"https:\/\/go.criteo.com\/en\/the-great-defrag\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2423 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/03\/Defrag-CTA.png\" alt=\"\" width=\"1536\" height=\"384\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/03\/Defrag-CTA.png 1536w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/03\/Defrag-CTA-300x75.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/03\/Defrag-CTA-1024x256.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/03\/Defrag-CTA-768x192.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/03\/Defrag-CTA-630x158.png 630w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f55\u4e3a\u5546\u4e1a\u5a92\u4f53 \uff08Commerce media\uff09\uff1f \u80cc\u540e\u5927\u6709\u6765\u5934\u3002 \u5e7f\u544a\u4e1a\u5e38\u5e38\u8c08\u8d77\u201c\u5546\u4e1a\u5a92\u4f53\u201d\uff0c\u4f46\u5230\u5e95\u662f\u5b83\u7684\u542b\u4e49\u662f\u4ec0\u4e48\u5462\uff1f\u4e0e\u96f6\u552e\u5a92\u4f53\uff08retail media\uff09\u53c8\u6709\u4ec0\u4e48\u672c\u8d28\u533a\u522b\uff1f \u6700\u91cd\u8981\u7684\u662f\uff1a\u54c1\u724c\u3001\u4ee3\u7406\u5546\u3001\u96f6\u552e\u5546\u548c\u5185\u5bb9\u53d1\u5e03\u5e73\u53f0\u4e0e\u5546\u4e1a\u5a92\u4f53\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f \u522b\u6025\uff0c\u6211\u4eec\u5148\u4ece\u5546\u4e1a\u5a92\u4f53\u7684\u6982\u5ff5\u8c08\u8d77\uff1a<\/p>\n","protected":false},"author":4,"featured_media":2466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"coauthors":[174],"class_list":{"0":"post-2390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-business-agency","9":"criteo-solution-retail-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047 - CN - Criteo<\/title>\n<meta name=\"description\" content=\"\u4e86\u89e3\u5546\u4e1a\u5a92\u4f53\u7684\u6838\u5fc3\u903b\u8f91\u2014\u2014\u4ee5\u53ca\u5b83\u4e3a\u4f55\u6210\u4e3a\u884c\u4e1a\u70ed\u8bae\u7684\u8bdd\u9898\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047 - CN - Criteo\" \/>\n<meta property=\"og:description\" content=\"\u4e86\u89e3\u5546\u4e1a\u5a92\u4f53\u7684\u6838\u5fc3\u903b\u8f91\u2014\u2014\u4ee5\u53ca\u5b83\u4e3a\u4f55\u6210\u4e3a\u884c\u4e1a\u70ed\u8bae\u7684\u8bdd\u9898\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/\" \/>\n<meta property=\"og:site_name\" content=\"CN - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-29T12:06:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T01:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/05\/\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michelle Pruett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/ML_Pruett\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Pruett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Michelle Pruett\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/04e2cf76bd1c9b91b12eee2d3d976614\"\n\t            },\n\t            \"headline\": \"\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047\",\n\t            \"datePublished\": \"2024-05-29T12:06:48+00:00\",\n\t            \"dateModified\": \"2025-07-10T01:57:54+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/\"\n\t            },\n\t            \"wordCount\": 15,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/05\/\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047.png\",\n\t            \"articleSection\": [\n\t                \"Commerce media\"\n\t            ],\n\t            \"inLanguage\": \"zh-CN\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"zh-CN\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/05\/\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/05\/\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047.png\",\n\t            \"width\": 1024,\n\t            \"height\": 555\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/cn\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/04e2cf76bd1c9b91b12eee2d3d976614\",\n\t            \"name\": \"Michelle Pruett\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/bfcc18a3e99c035232329f770f5c36bb\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/10\/Michelle-Pruett.png\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/10\/Michelle-Pruett.png\",\n\t                \"caption\": \"Michelle Pruett\"\n\t            },\n\t            \"description\": \"As Global Head of Content at Criteo, Michelle leads a high-performing team of marketers packaging insights, copy, design, and video into killer campaigns. Her writing has been featured in Entrepreneur, Business Insider, AdWeek, eMarketer, and more. Before joining the enterprise world, Michelle built and scaled content programs from the ground up at tech startups. Outside of work, she can be found fixing up an old house (hers) and spending time with her family. She's lived and worked on three continents and is proud to be a New Yorker at heart.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/instagram.com\/michellepruett\/\",\n\t                \"https:\/\/www.linkedin.com\/in\/mlpruett\/\",\n\t                \"https:\/\/www.pinterest.com\/michellepruett\/\",\n\t                \"https:\/\/x.com\/https:\/\/twitter.com\/ML_Pruett\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/blog\/author\/michelle\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047 - CN - Criteo","description":"\u4e86\u89e3\u5546\u4e1a\u5a92\u4f53\u7684\u6838\u5fc3\u903b\u8f91\u2014\u2014\u4ee5\u53ca\u5b83\u4e3a\u4f55\u6210\u4e3a\u884c\u4e1a\u70ed\u8bae\u7684\u8bdd\u9898\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/","og_locale":"zh_CN","og_type":"article","og_title":"\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047 - CN - Criteo","og_description":"\u4e86\u89e3\u5546\u4e1a\u5a92\u4f53\u7684\u6838\u5fc3\u903b\u8f91\u2014\u2014\u4ee5\u53ca\u5b83\u4e3a\u4f55\u6210\u4e3a\u884c\u4e1a\u70ed\u8bae\u7684\u8bdd\u9898\u3002","og_url":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/","og_site_name":"CN - Criteo","article_published_time":"2024-05-29T12:06:48+00:00","article_modified_time":"2025-07-10T01:57:54+00:00","og_image":[{"width":1024,"height":555,"url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/05\/\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047.png","type":"image\/png"}],"author":"Michelle Pruett","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/ML_Pruett","twitter_misc":{"Written by":"Michelle Pruett","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/"},"author":{"name":"Michelle Pruett","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/04e2cf76bd1c9b91b12eee2d3d976614"},"headline":"\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047","datePublished":"2024-05-29T12:06:48+00:00","dateModified":"2025-07-10T01:57:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/"},"wordCount":15,"publisher":{"@id":"https:\/\/www.criteo.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/05\/\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047.png","articleSection":["Commerce media"],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/#primaryimage","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/05\/\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047.png","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/05\/\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047.png","width":1024,"height":555},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/cn\/blog\/10-commerce-media-truths\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u89e3\u8bfb\u5546\u4e1a\u5a92\u4f53\uff1a\u63ed\u793a\u6570\u5b57\u5e7f\u544a\u6700\u7099\u624b\u53ef\u70ed\u7684\u589e\u957f\u673a\u9047"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/cn\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/04e2cf76bd1c9b91b12eee2d3d976614","name":"Michelle Pruett","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/bfcc18a3e99c035232329f770f5c36bb","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/10\/Michelle-Pruett.png","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/10\/Michelle-Pruett.png","caption":"Michelle Pruett"},"description":"As Global Head of Content at Criteo, Michelle leads a high-performing team of marketers packaging insights, copy, design, and video into killer campaigns. Her writing has been featured in Entrepreneur, Business Insider, AdWeek, eMarketer, and more. Before joining the enterprise world, Michelle built and scaled content programs from the ground up at tech startups. Outside of work, she can be found fixing up an old house (hers) and spending time with her family. She's lived and worked on three continents and is proud to be a New Yorker at heart.","sameAs":["https:\/\/instagram.com\/michellepruett\/","https:\/\/www.linkedin.com\/in\/mlpruett\/","https:\/\/www.pinterest.com\/michellepruett\/","https:\/\/x.com\/https:\/\/twitter.com\/ML_Pruett"],"url":"https:\/\/www.criteo.com\/cn\/blog\/author\/michelle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/comments?post=2390"}],"version-history":[{"count":7,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2390\/revisions"}],"predecessor-version":[{"id":2467,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2390\/revisions\/2467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media?parent=2390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/categories?post=2390"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/coauthors?post=2390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}