{"id":2448,"date":"2025-07-01T10:27:09","date_gmt":"2025-07-01T10:27:09","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413693"},"modified":"2025-08-18T13:25:32","modified_gmt":"2025-08-18T13:25:32","slug":"for-the-love-of-commerce-why-were-evolving-our-brand","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/for-the-love-of-commerce-why-were-evolving-our-brand\/","title":{"rendered":"For the love of commerce: \u6211\u4eec\u5982\u4f55\u6301\u7eed\u53d1\u5c55\u54c1\u724c"},"content":{"rendered":"<p>\u81ea\u4ece\u4e94\u5e74\u524d\u52a0\u5165Criteo \u62c5\u4efb\u9996\u5e2d\u8425\u9500\u5b98\u4ee5\u6765\uff0c\u6211\u4eec\u7684\u56e2\u961f\u5728\u89e3\u51b3\u5e7f\u544a\u6280\u672f\u884c\u4e1a\u6240\u9762\u4e34\u7684\u6700\u590d\u6742\u6311\u6218\u65f6\u5c55\u73b0\u51fa\u7684\u70ed\u5ff1\u4e0e\u6295\u5165\u4e00\u76f4\u8ba9\u6211\u6df1\u53d7\u9f13\u821e\u2014\u2014\u8fd9\u4e0d\u4ec5\u56e0\u4e3a\u6311\u6218\u672c\u8eab\u8270\u5de8\uff0c\u66f4\u56e0\u4e3a\u89e3\u51b3\u8fd9\u4e9b\u96be\u9898\u80fd\u591f\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u4ee5\u53ca\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u5e26\u6765\u5207\u5b9e\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u591a\u5e74\u6765\uff0c\u6211\u4e00\u76f4\u6709\u5e78\u4e0e\u4e16\u754c\u5404\u5730\u7684\u5ba2\u6237\u76f4\u63a5\u5bf9\u8bdd\uff0c\u4ed6\u4eec\u7684\u4e00\u4e2a\u6838\u5fc3\u8bc9\u6c42\u5341\u5206\u660e\u786e\uff1a\u4ed6\u4eec\u9700\u8981\u4e00\u4f4d\u80fd\u8d2f\u901a\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u6bcf\u4e00\u4e2a\u5546\u4e1a\u63a5\u89e6\u70b9\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u6211\u4eec\u5df2\u901a\u8fc7\u4e1a\u52a1\u6269\u5c55\u6ee1\u8db3\u8fd9\u4e00\u9700\u6c42\uff0c\u4f46\u6211\u4eec\u7684\u54c1\u724c\u5b9a\u4f4d\u5c1a\u672a\u5b8c\u5168\u53cd\u6620\u51fa\u8fd9\u4e00\u96c4\u5fc3\u58ee\u5fd7\u3002<\/p>\n<p>2021 \u5e74\uff0c\u6211\u4eec\u63d0\u51fa\u54c1\u724c\u6807\u8bed\u201cThe Future is Wide Open\u201d\uff0c\u8868\u8fbe\u4e86\u6211\u4eec\u6253\u9020\u66f4\u52a0\u5f00\u653e\u3001\u4e92\u8054\u5546\u4e1a\u751f\u6001\u7cfb\u7edf\u7684\u575a\u5b9a\u51b3\u5fc3\u3002\u7136\u800c\uff0c\u5f53\u4eca\u5e02\u573a\u683c\u5c40\u5df2\u53d1\u751f\u6df1\u523b\u53d8\u9769\u2014\u2014AI\u6b63\u5728\u4ece\u6839\u672c\u4e0a\u91cd\u5851\u7528\u6237\u7684\u8d2d\u7269\u4f53\u9a8c\u3001\u6539\u53d8\u5e7f\u544a\u4e3b\u89e6\u8fbe\u53d7\u4f17\u7684\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e00\u4e2a\u80fd\u591f\u8d2f\u901a\u6d88\u8d39\u8005\u5168\u65c5\u7a0b\u5404\u4e2a\u89e6\u70b9\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n<p>Criteo \u7684\u4e0b\u4e00\u7bc7\u7ae0\u4e00\u62e5\u62b1\u53d8\u5316\u3002\u6211\u4eec\u7684\u5168\u65b0\u54c1\u724c\u6807\u8bed\u4ecb\u7ecd\u4e86\u672a\u6765\u65b9\u5411:\u8ba9\u6bcf\u4e2a\u5546\u4e1a\u77ac\u95f4\u90fd\u53d8\u5f97\u89e6\u624b\u53ef\u53ca\u3001\u7d27\u5bc6\u76f8\u8fde\u4e14\u610f\u4e49\u975e\u51e1\uff0c\u800cAI \u6b63\u662f\u8fd9\u80cc\u540e\u7684\u6838\u5fc3\u9a71\u52a8\u529b\u3002\u6b64\u6b21\u54c1\u724c\u5347\u7ea7\u7684\u7cbe\u9ad3\uff0c\u4e5f\u51dd\u805a\u5728\u6211\u4eec\u7115\u65b0\u7684\u6807\u8bed\u4e4b\u4e2d\u3002<\/p>\n<p><iframe loading=\"lazy\" class=\"wistia_embed\" style=\"width: 100%;\" title=\"Criteo Launch Sizzle [CN] Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/tkt1f5bhcr?web_component=true&amp;seo=false&amp;videoFoam=false\" name=\"wistia_embed\" width=\"640px\" height=\"360px\" frameborder=\"0\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>For the love of commerce<\/h2>\n<p>\u4e3a\u4f55\u4ee5\u6b64\u4e3a\u7bb4\u8a00\uff1f\u56e0\u4e3a\u8a00\u8f9e\u8574\u85cf\u529b\u91cf\u3002\u8fd9\u4e00\u6807\u8bed\u51dd\u805a\u4e86Criteo\u5bf9\u5ba2\u6237\u3001\u5408\u4f5c\u4f19\u4f34\u4ee5\u53ca AI \u9a71\u52a8\u672a\u6765\u53d1\u5c55\u7684\u575a\u5b9a\u627f\u8bfa\uff0c\u540c\u65f6\u4e5f\u5145\u5206\u5f70\u663e\u4e86 Criteo 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\u9a71\u52a8\u5546\u4e1a\u4f53\u9a8c\u4e2d\u7684\u5173\u952e\u8d23\u4efb\u3002<\/p>\n<p>\u7535\u5546\u65e9\u5df2\u4e0d\u518d\u5c40\u9650\u4e8e\u67d0\u4e2a\u6e20\u9053\u6216\u5b64\u7acb\u573a\u666f\u3002\u5b83\u662f\u4e00\u4e2a\u6301\u7eed\u5728\u7ebf\u3001\u4e92\u8054\u4e92\u901a\u7684\u751f\u6001\u3002\u8981\u60f3\u5728\u5982\u4eca\u7684\u5546\u4e1a\u548c\u5e7f\u544a\u4e16\u754c\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u5fc5\u987b\u6253\u901a\u96f6\u552e\u4e0e\u5a92\u4f53\u3001\u54c1\u724c\u4e0e\u6548\u679c\u3001\u53d1\u73b0\u4e0e\u8f6c\u5316\u2014\u2014\u8986\u76d6\u5f00\u653e\u4e92\u8054\u7f51\u3001\u96f6\u552e\u5546\u7f51\u7ad9\u3001\u793e\u4ea4\u5e73\u53f0\u7b49\u5168\u6e20\u9053\u3002<\/p>\n<p>\u6b63\u56e0\u5982\u6b64\uff0c\u6211\u4eec\u6b63\u81f4\u529b\u4e8e\u4e3a\u6570\u5b57\u5546\u4e1a\u6784\u5efa\u66f4\u52a0\u4e92\u8054\u4e92\u901a\u4e14\u9ad8\u6548\u53d1\u5c55\u7684\u672a\u6765\u3002\u51ed\u501f\u5168\u7403\u89c4\u6a21\u4f18\u52bf\u3001\u72ec\u7279\u7684\u5546\u4e1a\u6570\u636e\u8d44\u6e90\u3001\u6df1\u5ea6\u5e73\u53f0\u6574\u5408\u80fd\u529b\uff0c\u4ee5\u53ca\u4ee5\u4eba\u5de5\u667a\u80fd\u4e3a\u6838\u5fc3\u7684\u9a71\u52a8\u529b\uff0cCriteo\u6bd4\u4efb\u4f55\u4f01\u4e1a\u90fd\u66f4\u6709\u80fd\u529b\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0\u5168\u6e20\u9053\u3001\u5168\u6f0f\u6597\u7684\u5546\u4e1a\u6210\u679c\u3002<\/p>\n<h2>\u7528\u201c\u4e2a\u6027\u5316\u201d\u9a71\u52a8\u7535\u5546\u53d1\u5c55<\/h2>\n<p>20\u5e74\u6765\uff0cCriteo \u59cb\u7ec8\u81f4\u529b\u4e8e\u63d0\u5347\u4ee5AI \u4e3a\u9a71\u52a8\u529b\u7684\u4f53\u9a8c\u3002\u4ece\u6700\u521d\u7684\u7535\u5f71\u63a8\u8350\u5f15\u64ce\uff0c\u5230\u518d\u8425\u9500\u7684\u5148\u9a71\uff0c\u518d\u5230\u5982\u4eca\u7684\u96f6\u552e\u5a92\u4f53\u9886\u5bfc\u8005\uff0c\u6211\u4eec\u59cb\u7ec8\u4ee5 AI \u4e0e\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u63d0\u4f9b\u201c\u76f8\u5173\u6027\u201d\u7684\u4ef7\u503c\u3002\u800c\u73b0\u5728\uff0c\u6211\u4eec\u6b63\u5411\u6f0f\u6597\u4e0a\u6e38\u5ef6\u4f38\uff0c\u62d3\u5c55\u66f4\u591a\u6e20\u9053\uff08\u5982 CTV \u4e0e\u793e\u4ea4\u5a92\u4f53\u7684\u5e73\u53f0\uff09\uff0c\u63a2\u7d22\u66f4\u5177\u521b\u610f\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u81f4\u529b\u4e8e\u4e3a\u7ebf\u4e0a\u8d2d\u7269\u6ce8\u5165\u65b0\u7684\u4e50\u8da3\u4e0e\u6d3b\u529b\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u201cFor the love of commerce\u201d \u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6807\u8bed\uff0c\u5b83\u66f4\u662f\u4e00\u79cd\u5ba3\u8a00\uff0c\u6807\u5fd7\u7740\u6211\u4eec\u7684\u8eab\u4efd\u4e0e\u65b9\u5411; \u5b83\u4e5f\u662f\u6211\u4eec\u7684\u627f\u8bfa: \u6301\u7eed\u6f14\u8fdb\u3001\u4e0d\u65ad\u521b\u65b0\uff0c\u5e76\u59cb\u7ec8\u5c06\u201c\u5546\u4e1a\u201d\u7f6e\u4e8e\u6211\u4eec\u6240\u505a\u4e00\u5207\u7684\u6838\u5fc3&#8211;\u4e3a\u54c1\u724c\u65b9\u3001\u96f6\u552e\u5546\u3001\u6d88\u8d39\u8005\u53ca\u6574\u4e2a\u884c\u4e1a\u521b\u9020\u4ef7\u503c\u3002<\/p>\n<h2>\u5c06\u7231\u5e26\u5230\u621b\u7eb3\u72ee\u5b50\u56fd\u9645\u521b\u610f\u8282<\/h2>\n<p>6\u6708\uff0c\u6070\u9022\u621b\u7eb3\u72ee\u5b50\u56fd\u9645\u521b\u610f\u8282\u5f00\u5e55\uff0cCriteo \u5728\u4eca\u5e74\u7684\u521b\u610f\u8282\u5168\u9762\u5c55\u793a\u4e86<em>For the love of commerce<\/em> \u8fd9\u4e00\u5168\u65b0\u6807\u8bed\u3002<\/p>\n<p>\u800c\u8fd9\u4ec5\u4ec5\u624d\u662f\u5f00\u59cb\uff0c\u5728\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u6211\u4eec\u5c06\u5728\u4f26\u6566\u3001\u7ebd\u7ea6\u3001\u4e1c\u4eac\u7b49\u5730\u4e3e\u529e\u884c\u4e1a\u6d3b\u52a8\u671f\u95f4\uff0c\u4ee5\u6237\u5916\u5e7f\u544a\u7684\u5f62\u5f0f\u5c55\u793a\u6211\u4eec\u7684\u5168\u65b0\u6807\u8bed\uff0c\u540c\u65f6\u8054\u52a8\u7ebf\u4e0a\u6e20\u9053\u8fdb\u884c\u4f20\u64ad\u3002\u653e\u773c\u672a\u6765\uff0c\u6211\u4eec\u62e5\u6709\u4fe1\u5fc3\u5e76\u5145\u6ee1\u671f\u5f85\uff0c\u4e5f\u4e3a\u7ec8\u4e8e\u62e5\u6709\u4e00\u4e2a\u4e0e\u6211\u4eec\u96c4\u5fc3\u76f8\u5339\u914d\u7684\u54c1\u724c\u58f0\u97f3\uff0c\u5e76\u6301\u7eed\u4ee5\u6b64\u521b\u9020\u5207\u5b9e\u7684\u5546\u4e1a\u6210\u679c\uff0c\u611f\u5230\u65e0\u6bd4\u81ea\u8c6a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u4ece\u4e94\u5e74\u524d\u52a0\u5165Criteo \u62c5\u4efb\u9996\u5e2d\u8425\u9500\u5b98\u4ee5\u6765\uff0c\u6211\u4eec\u7684\u56e2\u961f\u5728\u89e3\u51b3\u5e7f\u544a\u6280\u672f\u884c\u4e1a\u6240\u9762\u4e34\u7684\u6700\u590d\u6742\u6311\u6218\u65f6\u5c55\u73b0\u51fa\u7684\u70ed\u5ff1\u4e0e\u6295\u5165\u4e00\u76f4\u8ba9\u6211\u6df1\u53d7\u9f13\u821e\u2014\u2014\u8fd9\u4e0d\u4ec5\u56e0\u4e3a\u6311\u6218\u672c\u8eab\u8270\u5de8\uff0c\u66f4\u56e0\u4e3a\u89e3\u51b3\u8fd9\u4e9b\u96be\u9898\u80fd\u591f\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u4ee5\u53ca\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u5e26\u6765\u5207\u5b9e\u7684\u4ef7\u503c\u3002 \u591a\u5e74\u6765\uff0c\u6211\u4e00\u76f4\u6709\u5e78\u4e0e\u4e16\u754c\u5404\u5730\u7684\u5ba2\u6237\u76f4\u63a5\u5bf9\u8bdd\uff0c\u4ed6\u4eec\u7684\u4e00\u4e2a\u6838\u5fc3\u8bc9\u6c42\u5341\u5206\u660e\u786e\uff1a\u4ed6\u4eec\u9700\u8981\u4e00\u4f4d\u80fd\u8d2f\u901a\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u6bcf\u4e00\u4e2a\u5546\u4e1a\u63a5\u89e6\u70b9\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u6211\u4eec\u5df2\u901a\u8fc7\u4e1a\u52a1\u6269\u5c55\u6ee1\u8db3\u8fd9\u4e00\u9700\u6c42\uff0c\u4f46\u6211\u4eec\u7684\u54c1\u724c\u5b9a\u4f4d\u5c1a\u672a\u5b8c\u5168\u53cd\u6620\u51fa\u8fd9\u4e00\u96c4\u5fc3\u58ee\u5fd7\u3002 2021 \u5e74\uff0c\u6211\u4eec\u63d0\u51fa\u54c1\u724c\u6807\u8bed\u201cThe Future is Wide Open\u201d\uff0c\u8868\u8fbe\u4e86\u6211\u4eec\u6253\u9020\u66f4\u52a0\u5f00\u653e\u3001\u4e92\u8054\u5546\u4e1a\u751f\u6001\u7cfb\u7edf\u7684\u575a\u5b9a\u51b3\u5fc3\u3002\u7136\u800c\uff0c\u5f53\u4eca\u5e02\u573a\u683c\u5c40\u5df2\u53d1\u751f\u6df1\u523b\u53d8\u9769\u2014\u2014AI\u6b63\u5728\u4ece\u6839\u672c\u4e0a\u91cd\u5851\u7528\u6237\u7684\u8d2d\u7269\u4f53\u9a8c\u3001\u6539\u53d8\u5e7f\u544a\u4e3b\u89e6\u8fbe\u53d7\u4f17\u7684\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u4e00\u4e2a\u80fd\u591f\u8d2f\u901a\u6d88\u8d39\u8005\u5168\u65c5\u7a0b\u5404\u4e2a\u89e6\u70b9\u7684\u5408\u4f5c\u4f19\u4f34\u3002 Criteo \u7684\u4e0b\u4e00\u7bc7\u7ae0\u4e00\u62e5\u62b1\u53d8\u5316\u3002\u6211\u4eec\u7684\u5168\u65b0\u54c1\u724c\u6807\u8bed\u4ecb\u7ecd\u4e86\u672a\u6765\u65b9\u5411:\u8ba9\u6bcf\u4e2a\u5546\u4e1a\u77ac\u95f4\u90fd\u53d8\u5f97\u89e6\u624b\u53ef\u53ca\u3001\u7d27\u5bc6\u76f8\u8fde\u4e14\u610f\u4e49\u975e\u51e1\uff0c\u800cAI 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