{"id":2519,"date":"2025-07-16T09:48:53","date_gmt":"2025-07-16T09:48:53","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414109"},"modified":"2025-07-24T15:52:44","modified_gmt":"2025-07-24T15:52:44","slug":"beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/","title":{"rendered":"\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765"},"content":{"rendered":"

2025\u5e74\uff0c\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u8de8\u54c1\u724c\u9009\u8d2d\u6210\u5e38\u6001\uff0c\u8d2d\u4e70\u51b3\u7b56\u63d0\u901f\uff0c\u5e76\u4e14\u4e50\u4eab\u63a2\u7d22\u4e4b\u65c5\u3002\u57fa\u4e8e\u5bf914,000\u591a\u540d\u6d88\u8d39\u8005\u7684\u6df1\u5165\u8c03\u7814\u53ca\u6d77\u91cf\u54c1\u724c\u4e0e\u96f6\u552e\u6570\u636e\uff0cCriteo \u6700\u65b0\u53d1\u5e03\u7684\u300a2025Criteo \u5065\u5eb7\u4e0e\u7f8e\u5986\u884c\u4e1a\u5168\u7403\u8d8b\u52bf\u4e0e\u6d1e\u5bdf\u300b<\/a>\u9996\u6b21\u63ed\u6653\u4e86\u5065\u5eb7\u4e0e\u7f8e\u5986\u7c7b\u4ea7\u54c1\u7684\u6d88\u8d39\u8005\u63a2\u7d22\u4e0e\u51b3\u7b56\u8def\u5f84\u6f14\u8fdb\u3002<\/p>\n

\u4ece\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u9884\u7b97\u6fc0\u589e\u5230\u6d88\u8d39\u8005\u7684\u771f\u5b9e\u51b3\u7b56\u65c5\u7a0b\uff0c\u672c\u6587\u63d0\u70bc\u4e94\u5927\u6838\u5fc3\u6d1e\u5bdf\uff0c\u52a9\u529b\u54c1\u724c\u4e3b\u7cbe\u51c6\u5e03\u5c40\u96f6\u552e\u5a92\u4f53\u6216\u7ee9\u6548\u5a92\u4f53\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n

\u5bf9\u66f4\u591a\u5962\u534e\u4ea7\u54c1\u7684\u6d88\u8d39\u589e\u52a0<\/h2>\n

2025\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u524d\u534a\u6bb5\uff0c\u5404\u5730\u533a\u7684\u5065\u5eb7\u4e0e\u7f8e\u5bb9\u4ea7\u54c1\u9500\u552e\u989d\u5747\u53d6\u5f97\u663e\u8457\u589e\u957f\u3002\u5176\u4e2d\u6b27\u6d32\u3001\u4e2d\u4e1c\u53ca\u975e\u6d32\u5730\u533a\u7684\u9500\u552e\u989d\u6fc0\u589e14%\uff0c\u4e9a\u592a\u5730\u533a\u6500\u53475%\uff0c\u5317\u7f8e\u5730\u533a\u4ea6\u5b9e\u73b0\u6e29\u548c\u589e\u957f1%\u3002<\/p>\n

\"\"
\u6570\u636e\u6765\u6e90\uff1aCriteo \u5546\u4e1a\u6570\u636e | \u5065\u5eb7\u4e0e\u7f8e\u5986\u4ea7\u54c1\u5e74\u540c\u6bd4\u8ba2\u5355\u4ef7\u503c | 2025\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u524d\u534a\u6bb5 | \u6240\u6709\u7f51\u7ad9\u7c7b\u578b |<\/figcaption><\/figure>\n

 <\/p>\n

\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u529b\u5ea6\u4e5f\u5728\u5927\u5e45\u589e\u52a0\uff0c\u5317\u7f8e\u5730\u533a\u7684\u5ba2\u5355\u4ef7\u589e\u957f\u4e869.8%\uff0c\u4e9a\u592a\u5730\u533a\u589e\u957f\u4e866.78%\uff0c\u6b27\u6d32\u3001\u4e2d\u4e1c\u53ca\u975e\u6d32\u5730\u533a\u589e\u957f\u4e864.36%\u3002<\/p>\n

\"\"
\u6570\u636e\u6765\u6e90\uff1aCriteo \u5546\u4e1a\u6570\u636e | \u5065\u5eb7\u4e0e\u7f8e\u5986\u4ea7\u54c1\u5e74\u540c\u6bd4\u8ba2\u5355\u4ef7\u503c | 2025\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u524d\u534a\u6bb5 | \u6240\u6709\u7f51\u7ad9\u7c7b\u578b | \u6309\u5730\u533a\u5206\u5217\u3002<\/figcaption><\/figure>\n

\u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a <\/strong>\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u8425\u9500\u4eba\u5458\u5e94\u4fa7\u91cd\u4e8e\u5728\u591a\u4e2a\u96f6\u552e\u5546\u4e2d\u53d7\u6b22\u8fce\u4e14\u89e6\u8fbe\u8303\u56f4\u5e7f\u7684SKU\uff0c\u805a\u7126\u5317\u7f8e\u7b49\u9ad8\u589e\u957f\u5730\u533a\uff0c\u5168\u9762\u63d0\u9ad8\u6574\u4f53\u4ea4\u6613\u91cf\u3002\u800c\u5bf9\u6548\u679c\u5e7f\u544a\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u5efa\u8bae\u5c06\u91cd\u70b9\u653e\u5728\u4e0e\u5b63\u8282\u6027\u4e3b\u9898\u6216\u8282\u65e5\u793c\u7269\u8d60\u9001\u573a\u666f\u76f8\u5173\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4ee5\u523a\u6fc0\u6d88\u8d39\u5e76\u987a\u52bf\u63a8\u52a8\u9500\u552e\u589e\u957f\u3002<\/p>\n

\u53d1\u73b0\u3001\u79cd\u8349\u3001\u4e0b\u5355<\/h2>\n

\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u8def\u5f84\u5448\u73b0\u8010\u4eba\u5bfb\u5473\u7684\u77db\u76fe\u73b0\u8c61\uff1a\u6d88\u8d39\u8005\u4ece\u9996\u6b21\u6d4f\u89c8\u4ea7\u54c1\u5230\u5b8c\u6210\u8d2d\u4e70\u5e73\u5747\u9700\u898118\u5929\u7684\u65f6\u95f4\uff0c\u540c\u65f6\uff0c\u6700\u5feb\u5b8c\u6210\u8d2d\u4e70\u768425%\u4e70\u5bb6\uff0c\u8f6c\u5316\u8fc7\u7a0b\u5219\u4ec5\u9700\u898119\u5206\u949f\u3002<\/p>\n

\"\"
\u6570\u636e\u6765\u6e90\uff1aCriteo \u5546\u4e1a\u6570\u636e\u2014\u2014\u5168\u7403 | \u5404\u5927\u96f6\u552e\u5546\u7684\u5065\u5eb7\u4e0e\u7f8e\u5986\u4ea7\u54c1\u4ea4\u6613\u60c5\u51b5\uff0c\u4ece\u9996\u6b21\u6d4f\u89c8\u4ea7\u54c1\u5230\u5b8c\u6210\u8d2d\u4e70\u7684\u5e73\u5747\u65f6\u95f4\uff0c\u5177\u4f53\u5305\u542b\u4e09\u7c7b\u4eba\u7fa4\uff1a\u7528\u65f6\u6700\u957f\u768425%\u4e70\u5bb6\u3001\u8fbe\u5230\u5e73\u5747\u7528\u65f6\u7684\u4e70\u5bb6\uff0c\u4ee5\u53ca\u8f6c\u5316\u7528\u65f6\u6700\u77ed\u768425%\u4e70\u5bb6\u3002 2025\u5e744\u67089\u65e5\u81f315\u65e5\u5f53\u5468\u5b8c\u6210\u8d2d\u4e70\u7684\u60c5\u51b5\uff0c\u8d2d\u4e70\u524d\u6709\u4e09\u4e2a\u6708\u6d4f\u89c8\u5386\u53f2\u3002<\/figcaption><\/figure>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5168\u740389%\u7684\u6d88\u8d39\u8005\u8868\u793a\u5728\u53d1\u73b0\u4ea7\u54c1\u7684\u5f53\u5929\u5c31\u5b8c\u6210\u4e86\u8d2d\u4e70\u3002<\/p>\n

\"\"
\u6570\u636e\u6765\u6e90\uff1aCriteo \u6d88\u8d39\u8005\u8c03\u67e5 \u2014\u2014\u5168\u7403 | 2025\u5e74\u4e00\u5b63\u5ea6 | \u5316\u5986\u54c1\u3001\u9999\u6c34\u53ca\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u8d2d\u4e70\u8005\uff08N=5275\uff09<\/figcaption><\/figure>\n

\u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a<\/strong> \u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u56e2\u961f\u5e94\u901a\u8fc7\u9650\u65f6\u4f18\u60e0\u548c\u5728\u663e\u773c\u4f4d\u7f6e\u5c55\u793a \u4f4e\u4ef7\u4ea7\u54c1\uff0c\u63a8\u52a8\u5feb\u901f\u8f6c\u5316\uff1b\u540c\u65f6\uff0c\u9488\u5bf9\u8f6c\u5316\u5468\u671f\u8f83\u957f\u3001\u4ef7\u683c\u8f83\u9ad8\u7684\u5546\u54c1\uff0c\u53ef\u501f\u52a9\u6301\u7eed\u4e14\u6709\u7b56\u7565\u6027 \u7684\u7ad9\u5916\u63d0\u9192\u5e7f\u544a\uff0c\u9010\u6b65\u5f15\u5bfc\u6d88\u8d39\u8005\u5b8c\u6210\u8d2d\u4e70\u3002\u800c\u5bf9\u5f00\u5c55\u6548\u679c\u5e7f\u544a\u7684\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u5bf9\u4e8e\u4f4e\u4ef7\u4ea7\u54c1\uff0c\u53ef\u901a\u8fc7\u8425\u9020\u7d27\u8feb\u611f\u548c\u77ed\u5468\u671f\u7684\u518d\u8425\u9500\u5e7f\u544a\u52a0\u901f\u8f6c\u5316\uff1b\u800c\u5bf9\u4e8e\u9ad8\u4ef7\u503c\u5546\u54c1\uff0c\u5219\u5e94\u6784\u5efa\u66f4\u7cbe\u7ec6\u3001\u5faa\u5e8f\u6e10\u8fdb\u7684\u518d\u8425\u9500\u8def\u5f84\uff0c\u5f15\u5bfc\u6d88\u8d39\u8005\u505a\u51fa\u66f4\u6df1\u601d\u719f\u8651\u7684\u8d2d\u4e70\u51b3\u7b56\u3002<\/p>\n

\u552f\u6709\u5927\u80c6\u8005\uff0c\u65b9\u80fd\u8d62\u5f97\u4e30\u539a\u56de\u62a5<\/h2>\n

\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u901a\u5e38\u4e0d\u4f1a\u8f7b\u6613\u505a\u51fa\u51b3\u5b9a\u3002 \u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u524d\uff0c\u6d88\u8d39\u8005\u5e73\u5747\u4f1a\u8003\u8651\u591a\u8fbe14\u6b3e\u4ea7\u54c1\uff0c\u5c24\u5176\u662f\u5728\u9999\u6c34\u3001\u5f69\u5986\u548c\u62a4\u80a4\u7b49\u9ad8\u5173\u6ce8\u5ea6\u54c1\u7c7b\u4e2d\u66f4\u4e3a\u660e\u663e\u3002<\/p>\n

\"\"
\u6570\u636e\u6765\u6e90\uff1aCriteo \u5546\u4e1a\u6570\u636e\u2014\u2014\u5168\u7403 | 2025\u5e744\u67088-14\u65e5\u671f\u95f4\u8d2d\u4e70\u7684\u5065\u5eb7\u4e0e\u7f8e\u5986\u4ea7\u54c1\u54c1\u7c7b \uff5c \u57fa\u4e8e1\u4e2a\u6708\u7684\u6d4f\u89c8\u884c\u4e3a\u6570\u636e\u3002 \u6db5\u76d6\u6570\u767e\u5bb6\u96f6\u552e\u5546\u53ca\u54c1\u724c<\/figcaption><\/figure>\n

\u4f46\u662f\uff0c\u5e73\u4ef7\u54c1\u724c\u7684\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u6bd4\u9ad8\u7aef\u54c1\u724c\u6d88\u8d39\u8005\u66f4\u613f\u610f\u5c1d\u8bd5\u65b0\u4e8b\u7269\u3002<\/p>\n

\"\"
\u6570\u636e\u6765\u6e90\uff1aCriteo \u5546\u4e1a\u6570\u636e\u2014\u2014\u5168\u7403 | 2025\u5e744\u67081-14\u65e5\u671f\u95f4\u8d2d\u4e70\u7684\u5065\u5eb7\u4e0e\u7f8e\u5986\u4ea7\u54c1\u54c1\u7c7b\uff0c\u57fa\u4e8e\u8fc7\u53bb12\u4e2a\u6708\u7684\u8d2d\u4e70\u884c\u4e3a\u6570\u636e \uff5c \u201c\u54c1\u724c\u65b0\u5ba2\u201c\u662f\u6307\u5728\u8fc7\u53bb12\u4e2a\u6708\u5185\u672a\u66fe\u8d2d\u4e70\u8fc7\u8be5\u54c1\u724c\u7684\u6d88\u8d39\u8005\u3002<\/figcaption><\/figure>\n

\u7531\u4e8e\u6d88\u8d39\u8005\u603b\u662f\u4f1a\u5bf9\u591a\u79cd\u9009\u62e9\u8fdb\u884c\u6743\u8861\u6bd4\u8f83\uff0c\u56e0\u6b64\u5fe0\u8bda\u5ea6\u53ef\u80fd\u4f1a\u53d8\u5f97\u5f88\u4e0d\u7a33\u5b9a\u3002\u5728\u4fdd\u5065\u4e0e\u7f8e\u5986\u9886\u57df\uff0c\u590d\u8d2d\u7387\u5448\u73b0\u663e\u8457\u5730\u57df\u5dee\u5f02\uff0c\u4ece\u5fb7\u56fd\u768417%\u5230\u97e9\u56fd\u768440%\u4e0d\u7b49\u3002\u6b64\u5916\uff0c59%\u9ad8\u9891\u6d88\u8d39\u8005\u66f4\u503e\u5411\u4e8e\u9009\u62e9\u8fc7\u5f80\u4e00\u5e74\u5185\u672a\u8d2d\u4e70\u8fc7\u7684\u65b0\u54c1\u724c\u3002<\/p>\n

\u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a<\/strong>\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u8425\u9500\u4eba\u5458\u5e94\u4f18\u5148\u5f00\u5c55\u9ad8\u66dd\u5149\u5ea6\u548c\u91cd\u65b0\u5438\u5f15\u76ee\u6807\u5ba2\u6237\u7684\u5e7f\u544a\u6d3b\u52a8\uff1b\u800c\u6548\u679c\u5e7f\u544a\u7684\u8425\u9500\u4eba\u5458\u5efa\u8bae\u91c7\u7528\u52a8\u6001\u521b\u610f\u7d20\u6750\uff0c\u901a\u8fc7\u4e2a\u6027\u5316\u518d\u8425\u9500\u9501\u5b9a\u9ad8\u610f\u5411\u5ba2\u7fa4\u3002<\/p>\n

\u5728\u6d88\u8d39\u51b3\u7b56\u4e2d\uff0c\u8c03\u7814\u6700\u4e3a\u91cd\u8981<\/h2>\n

\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u7f8e\u5986\u6d88\u8d39\u8005\u5728\u8d2d\u7269\u65f6\u975e\u5e38\u6ce8\u91cd\u8c03\u7814\uff0c\u670966%\u7684\u6d88\u8d39\u8005\u4f1a\u5728\u7f51\u4e0a\u6bd4\u8f83\u4ef7\u683c\uff1b53%\u7684\u6d88\u8d39\u8005\u4f1a\u67e5\u770b\u8bc4\u4ef7\u3002\u540c\u65f6\uff0c52%\u7684\u8d39\u8005\u5728\u5b9e\u4f53\u5e97\u8d2d\u7269\u65f6\u4f1a\u7528\u624b\u673a\u6bd4\u8f83\u4ef7\u683c\u3002<\/p>\n

\"\"
\u6570\u636e\u6765\u6e90\uff1aCriteo \u6d88\u8d39\u8005\u8c03\u67e5\uff5c2025\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u5316\u5986\u54c1\u3001\u9999\u6c34\u53ca\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u8d2d\u4e70\u8005\uff08N=5275\uff09 \u56de\u7b54\u9009\u9879\uff1a\u201c\u603b\u662f\u201d\u3001\u201c\u7ecf\u5e38\u201d\u3001\u201c\u6709\u65f6\u201d\u3001\u201c\u5f88\u5c11\u201d\u3001\u201c\u4ece\u4e0d\u201d<\/figcaption><\/figure>\n

\u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d<\/strong>\u5e7f\u544a\u6d3b\u52a8\u9700\u5e03\u5c40\u6240\u6709\u91cd\u8981\u6e20\u9053\uff0c\u8986\u76d6\u641c\u7d22\u5f15\u64ce\u3001\u5546\u57ce\u3001\u4ea7\u54c1\u9875\u9762\u53ca\u793e\u4ea4\u5a92\u4f53\u7b49\u5173\u952e\u51b3\u7b56\u573a\u666f\u3002\u6839\u636e\u76ee\u6807\u5ba2\u7fa4\u4e0d\u540c\u51b3\u7b56\u9636\u6bb5\uff08\u65e0\u8bba\u662f\u679c\u65ad\u4e0b\u5355\u8fd8\u662f\u8c28\u614e\u6d4f\u89c8\uff09\u5b9a\u5236\u4e2a\u6027\u5316\u8425\u9500\u4fe1\u606f\uff0c\u6df1\u5ea6\u5951\u5408\u6d88\u8d39\u8005\u591a\u5143\u8d2d\u7269\u610f\u56fe\u3002<\/p>\n

\u7f8e\u5986\u5e02\u573a\u672a\u89c1\u653e\u7f13\u8ff9\u8c61<\/h2>\n

\u5c3d\u7ba1\u7ecf\u6d4e\u73af\u5883\u6ce2\u52a8\uff0c\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u4ecd\u5c55\u73b0\u5f3a\u52b2\u97e7\u6027\u3002\u8fc7\u53bb\u516d\u4e2a\u6708\uff0c\u9ad8\u8fbe84%\u7684\u6d88\u8d39\u8005\u7ef4\u6301\u751a\u81f3\u589e\u52a0\u4e86\u76f8\u5173\u4ea7\u54c1\u5f00\u652f\uff0c73%\u7684\u6d88\u8d39\u8005\u8ba1\u5212\u5728\u76f8\u5173\u4ea7\u54c1\u4e0a\u7684\u652f\u51fa\u4e0e\u4ee5\u5f80\u6301\u5e73\u6216\u6709\u6240\u589e\u52a0\u3002<\/p>\n

\"\"
\u6570\u636e\u6765\u6e90\uff1aCriteo \u6d88\u8d39\u8005\u8c03\u67e5\u2014\u2014\u5168\u7403 | 2025\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff08N=5062\uff09\u548c 2023\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff08N=4808\uff09<\/figcaption><\/figure>\n

\u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a<\/strong>\u96f6\u552e\u5a92\u4f53\u8425\u9500\u4eba\u5458\u5ba2\u901a\u8fc7\u9ad8\u9891\u66f4\u65b0\u4fc3\u9500\u4fe1\u606f\u4fdd\u6301\u5185\u5bb9\u65b0\u9c9c\u5ea6\uff0c\u800c\u7ee9\u6548\u5a92\u4f53\u8425\u9500\u4eba\u5458\u5e94\u8fd0\u7528\u9884\u6d4b\u6027\u6d1e\u5bdf\u7cbe\u51c6\u6355\u6349\u610f\u56fe\u4fe1\u53f7\uff0c\u9501\u5b9a\u9ad8\u6d88\u8d39\u610f\u613f\u4eba\u7fa4\u3002<\/p>\n

\u7a7f\u900f\u8868\u8c61\uff0c\u6d1e\u5bdf\u6d88\u8d39\u672c\u8d28<\/h2>\n

\u65e0\u8bba\u6d88\u8d39\u8005\u662f\u6df1\u5165\u63a2\u7d22\u591a\u6b3e\u4ea7\u54c1\u7cbe\u5fc3\u6bd4\u9009\uff0c\u8fd8\u662f\u5feb\u901f\u51b3\u7b56\u5373\u523b\u4e0b\u5355\uff0c\u5f53\u4ee3\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u90fd\u5448\u73b0\u51fa\u9c9c\u660e\u7684\u7279\u8d28\uff1a\u6df1\u8c19\u884c\u4e1a\u8d44\u8baf\u3001\u5177\u5907\u5ba1\u7f8e\u81ea\u89c9\u6027\uff0c\u4e14\u59cb\u7ec8\u4fdd\u6301\u5bf9\u54c1\u724c\u7684\u597d\u5947\u63a2\u7d22\u6b32\u3002\u5bf9\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0c\u5236\u80dc\u5173\u952e\u5728\u4e8e\u5b9e\u73b0\u5168\u94fe\u8def\u7cbe\u51c6\u6e17\u900f\u2014\u2014\u4ee5\u5168\u8425\u9500\u6f0f\u6597\u53ca\u5168\u6e20\u9053\u8986\u76d6\u4e3a\u57fa\uff0c\u901a\u8fc7\u9ad8\u66dd\u5149\u5ea6\u3001\u4e2a\u6027\u5316\u4f53\u9a8c\u548c\u6301\u7eed\u7cbe\u51c6\u89e6\u8fbe\uff0c\u6784\u5efa\u54c1\u724c\u957f\u6548\u589e\u957f\u5f15\u64ce\u3002<\/p>\n

\u6b32\u83b7\u53d6\u66f4\u591a\u89c1\u89e3\u53ca\u5e7f\u544a\u6d3b\u52a8\u7b56\u7565\uff0c\u8bf7\u9605\u8bfb\u300a2025\u5065\u5eb7\u4e0e\u7f8e\u5986\u884c\u4e1a\u5168\u7403\u8d8b\u52bf\u4e0e\u6d1e\u5bdf\u300b\u3002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

2025\u5e74\uff0c\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u8de8\u54c1\u724c\u9009\u8d2d\u6210\u5e38\u6001\uff0c\u8d2d\u4e70\u51b3\u7b56\u63d0\u901f\uff0c\u5e76\u4e14\u4e50\u4eab\u63a2\u7d22\u4e4b\u65c5\u3002\u57fa\u4e8e\u5bf914,000\u591a\u540d\u6d88\u8d39\u8005\u7684\u6df1\u5165\u8c03\u7814\u53ca\u6d77\u91cf\u54c1\u724c\u4e0e\u96f6\u552e\u6570\u636e\uff0cCriteo \u6700\u65b0\u53d1\u5e03\u7684\u300a2025Criteo \u5065\u5eb7\u4e0e\u7f8e\u5986\u884c\u4e1a\u5168\u7403\u8d8b\u52bf\u4e0e\u6d1e\u5bdf\u300b\u9996\u6b21\u63ed\u6653\u4e86\u5065\u5eb7\u4e0e\u7f8e\u5986\u7c7b\u4ea7\u54c1\u7684\u6d88\u8d39\u8005\u63a2\u7d22\u4e0e\u51b3\u7b56\u8def\u5f84\u6f14\u8fdb\u3002 \u4ece\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u9884\u7b97\u6fc0\u589e\u5230\u6d88\u8d39\u8005\u7684\u771f\u5b9e\u51b3\u7b56\u65c5\u7a0b\uff0c\u672c\u6587\u63d0\u70bc\u4e94\u5927\u6838\u5fc3\u6d1e\u5bdf\uff0c\u52a9\u529b\u54c1\u724c\u4e3b\u7cbe\u51c6\u5e03\u5c40\u96f6\u552e\u5a92\u4f53\u6216\u7ee9\u6548\u5a92\u4f53\u5e7f\u544a\u6d3b\u52a8\u3002 \u5bf9\u66f4\u591a\u5962\u534e\u4ea7\u54c1\u7684\u6d88\u8d39\u589e\u52a0 2025\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u524d\u534a\u6bb5\uff0c\u5404\u5730\u533a\u7684\u5065\u5eb7\u4e0e\u7f8e\u5bb9\u4ea7\u54c1\u9500\u552e\u989d\u5747\u53d6\u5f97\u663e\u8457\u589e\u957f\u3002\u5176\u4e2d\u6b27\u6d32\u3001\u4e2d\u4e1c\u53ca\u975e\u6d32\u5730\u533a\u7684\u9500\u552e\u989d\u6fc0\u589e14%\uff0c\u4e9a\u592a\u5730\u533a\u6500\u53475%\uff0c\u5317\u7f8e\u5730\u533a\u4ea6\u5b9e\u73b0\u6e29\u548c\u589e\u957f1%\u3002   \u6d88\u8d39\u8005\u7684\u6d88\u8d39\u529b\u5ea6\u4e5f\u5728\u5927\u5e45\u589e\u52a0\uff0c\u5317\u7f8e\u5730\u533a\u7684\u5ba2\u5355\u4ef7\u589e\u957f\u4e869.8%\uff0c\u4e9a\u592a\u5730\u533a\u589e\u957f\u4e866.78%\uff0c\u6b27\u6d32\u3001\u4e2d\u4e1c\u53ca\u975e\u6d32\u5730\u533a\u589e\u957f\u4e864.36%\u3002 \u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a \u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u8425\u9500\u4eba\u5458\u5e94\u4fa7\u91cd\u4e8e\u5728\u591a\u4e2a\u96f6\u552e\u5546\u4e2d\u53d7\u6b22\u8fce\u4e14\u89e6\u8fbe\u8303\u56f4\u5e7f\u7684SKU\uff0c\u805a\u7126\u5317\u7f8e\u7b49\u9ad8\u589e\u957f\u5730\u533a\uff0c\u5168\u9762\u63d0\u9ad8\u6574\u4f53\u4ea4\u6613\u91cf\u3002\u800c\u5bf9\u6548\u679c\u5e7f\u544a\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u5efa\u8bae\u5c06\u91cd\u70b9\u653e\u5728\u4e0e\u5b63\u8282\u6027\u4e3b\u9898\u6216\u8282\u65e5\u793c\u7269\u8d60\u9001\u573a\u666f\u76f8\u5173\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4ee5\u523a\u6fc0\u6d88\u8d39\u5e76\u987a\u52bf\u63a8\u52a8\u9500\u552e\u589e\u957f\u3002 \u53d1\u73b0\u3001\u79cd\u8349\u3001\u4e0b\u5355 \u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u8def\u5f84\u5448\u73b0\u8010\u4eba\u5bfb\u5473\u7684\u77db\u76fe\u73b0\u8c61\uff1a\u6d88\u8d39\u8005\u4ece\u9996\u6b21\u6d4f\u89c8\u4ea7\u54c1\u5230\u5b8c\u6210\u8d2d\u4e70\u5e73\u5747\u9700\u898118\u5929\u7684\u65f6\u95f4\uff0c\u540c\u65f6\uff0c\u6700\u5feb\u5b8c\u6210\u8d2d\u4e70\u768425%\u4e70\u5bb6\uff0c\u8f6c\u5316\u8fc7\u7a0b\u5219\u4ec5\u9700\u898119\u5206\u949f\u3002 \u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5168\u740389%\u7684\u6d88\u8d39\u8005\u8868\u793a\u5728\u53d1\u73b0\u4ea7\u54c1\u7684\u5f53\u5929\u5c31\u5b8c\u6210\u4e86\u8d2d\u4e70\u3002 \u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a \u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u56e2\u961f\u5e94\u901a\u8fc7\u9650\u65f6\u4f18\u60e0\u548c\u5728\u663e\u773c\u4f4d\u7f6e\u5c55\u793a \u4f4e\u4ef7\u4ea7\u54c1\uff0c\u63a8\u52a8\u5feb\u901f\u8f6c\u5316\uff1b\u540c\u65f6\uff0c\u9488\u5bf9\u8f6c\u5316\u5468\u671f\u8f83\u957f\u3001\u4ef7\u683c\u8f83\u9ad8\u7684\u5546\u54c1\uff0c\u53ef\u501f\u52a9\u6301\u7eed\u4e14\u6709\u7b56\u7565\u6027 \u7684\u7ad9\u5916\u63d0\u9192\u5e7f\u544a\uff0c\u9010\u6b65\u5f15\u5bfc\u6d88\u8d39\u8005\u5b8c\u6210\u8d2d\u4e70\u3002\u800c\u5bf9\u5f00\u5c55\u6548\u679c\u5e7f\u544a\u7684\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u5bf9\u4e8e\u4f4e\u4ef7\u4ea7\u54c1\uff0c\u53ef\u901a\u8fc7\u8425\u9020\u7d27\u8feb\u611f\u548c\u77ed\u5468\u671f\u7684\u518d\u8425\u9500\u5e7f\u544a\u52a0\u901f\u8f6c\u5316\uff1b\u800c\u5bf9\u4e8e\u9ad8\u4ef7\u503c\u5546\u54c1\uff0c\u5219\u5e94\u6784\u5efa\u66f4\u7cbe\u7ec6\u3001\u5faa\u5e8f\u6e10\u8fdb\u7684\u518d\u8425\u9500\u8def\u5f84\uff0c\u5f15\u5bfc\u6d88\u8d39\u8005\u505a\u51fa\u66f4\u6df1\u601d\u719f\u8651\u7684\u8d2d\u4e70\u51b3\u7b56\u3002 \u552f\u6709\u5927\u80c6\u8005\uff0c\u65b9\u80fd\u8d62\u5f97\u4e30\u539a\u56de\u62a5 \u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u901a\u5e38\u4e0d\u4f1a\u8f7b\u6613\u505a\u51fa\u51b3\u5b9a\u3002 \u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u524d\uff0c\u6d88\u8d39\u8005\u5e73\u5747\u4f1a\u8003\u8651\u591a\u8fbe14\u6b3e\u4ea7\u54c1\uff0c\u5c24\u5176\u662f\u5728\u9999\u6c34\u3001\u5f69\u5986\u548c\u62a4\u80a4\u7b49\u9ad8\u5173\u6ce8\u5ea6\u54c1\u7c7b\u4e2d\u66f4\u4e3a\u660e\u663e\u3002 \u4f46\u662f\uff0c\u5e73\u4ef7\u54c1\u724c\u7684\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u6bd4\u9ad8\u7aef\u54c1\u724c\u6d88\u8d39\u8005\u66f4\u613f\u610f\u5c1d\u8bd5\u65b0\u4e8b\u7269\u3002 \u7531\u4e8e\u6d88\u8d39\u8005\u603b\u662f\u4f1a\u5bf9\u591a\u79cd\u9009\u62e9\u8fdb\u884c\u6743\u8861\u6bd4\u8f83\uff0c\u56e0\u6b64\u5fe0\u8bda\u5ea6\u53ef\u80fd\u4f1a\u53d8\u5f97\u5f88\u4e0d\u7a33\u5b9a\u3002\u5728\u4fdd\u5065\u4e0e\u7f8e\u5986\u9886\u57df\uff0c\u590d\u8d2d\u7387\u5448\u73b0\u663e\u8457\u5730\u57df\u5dee\u5f02\uff0c\u4ece\u5fb7\u56fd\u768417%\u5230\u97e9\u56fd\u768440%\u4e0d\u7b49\u3002\u6b64\u5916\uff0c59%\u9ad8\u9891\u6d88\u8d39\u8005\u66f4\u503e\u5411\u4e8e\u9009\u62e9\u8fc7\u5f80\u4e00\u5e74\u5185\u672a\u8d2d\u4e70\u8fc7\u7684\u65b0\u54c1\u724c\u3002 \u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u8425\u9500\u4eba\u5458\u5e94\u4f18\u5148\u5f00\u5c55\u9ad8\u66dd\u5149\u5ea6\u548c\u91cd\u65b0\u5438\u5f15\u76ee\u6807\u5ba2\u6237\u7684\u5e7f\u544a\u6d3b\u52a8\uff1b\u800c\u6548\u679c\u5e7f\u544a\u7684\u8425\u9500\u4eba\u5458\u5efa\u8bae\u91c7\u7528\u52a8\u6001\u521b\u610f\u7d20\u6750\uff0c\u901a\u8fc7\u4e2a\u6027\u5316\u518d\u8425\u9500\u9501\u5b9a\u9ad8\u610f\u5411\u5ba2\u7fa4\u3002 \u5728\u6d88\u8d39\u51b3\u7b56\u4e2d\uff0c\u8c03\u7814\u6700\u4e3a\u91cd\u8981 \u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u7f8e\u5986\u6d88\u8d39\u8005\u5728\u8d2d\u7269\u65f6\u975e\u5e38\u6ce8\u91cd\u8c03\u7814\uff0c\u670966%\u7684\u6d88\u8d39\u8005\u4f1a\u5728\u7f51\u4e0a\u6bd4\u8f83\u4ef7\u683c\uff1b53%\u7684\u6d88\u8d39\u8005\u4f1a\u67e5\u770b\u8bc4\u4ef7\u3002\u540c\u65f6\uff0c52%\u7684\u8d39\u8005\u5728\u5b9e\u4f53\u5e97\u8d2d\u7269\u65f6\u4f1a\u7528\u624b\u673a\u6bd4\u8f83\u4ef7\u683c\u3002 \u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\u5e7f\u544a\u6d3b\u52a8\u9700\u5e03\u5c40\u6240\u6709\u91cd\u8981\u6e20\u9053\uff0c\u8986\u76d6\u641c\u7d22\u5f15\u64ce\u3001\u5546\u57ce\u3001\u4ea7\u54c1\u9875\u9762\u53ca\u793e\u4ea4\u5a92\u4f53\u7b49\u5173\u952e\u51b3\u7b56\u573a\u666f\u3002\u6839\u636e\u76ee\u6807\u5ba2\u7fa4\u4e0d\u540c\u51b3\u7b56\u9636\u6bb5\uff08\u65e0\u8bba\u662f\u679c\u65ad\u4e0b\u5355\u8fd8\u662f\u8c28\u614e\u6d4f\u89c8\uff09\u5b9a\u5236\u4e2a\u6027\u5316\u8425\u9500\u4fe1\u606f\uff0c\u6df1\u5ea6\u5951\u5408\u6d88\u8d39\u8005\u591a\u5143\u8d2d\u7269\u610f\u56fe\u3002 \u7f8e\u5986\u5e02\u573a\u672a\u89c1\u653e\u7f13\u8ff9\u8c61 \u5c3d\u7ba1\u7ecf\u6d4e\u73af\u5883\u6ce2\u52a8\uff0c\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u4ecd\u5c55\u73b0\u5f3a\u52b2\u97e7\u6027\u3002\u8fc7\u53bb\u516d\u4e2a\u6708\uff0c\u9ad8\u8fbe84%\u7684\u6d88\u8d39\u8005\u7ef4\u6301\u751a\u81f3\u589e\u52a0\u4e86\u76f8\u5173\u4ea7\u54c1\u5f00\u652f\uff0c73%\u7684\u6d88\u8d39\u8005\u8ba1\u5212\u5728\u76f8\u5173\u4ea7\u54c1\u4e0a\u7684\u652f\u51fa\u4e0e\u4ee5\u5f80\u6301\u5e73\u6216\u6709\u6240\u589e\u52a0\u3002 \u9762\u5411\u8425\u9500\u4eba\u5458\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a\u96f6\u552e\u5a92\u4f53\u8425\u9500\u4eba\u5458\u5ba2\u901a\u8fc7\u9ad8\u9891\u66f4\u65b0\u4fc3\u9500\u4fe1\u606f\u4fdd\u6301\u5185\u5bb9\u65b0\u9c9c\u5ea6\uff0c\u800c\u7ee9\u6548\u5a92\u4f53\u8425\u9500\u4eba\u5458\u5e94\u8fd0\u7528\u9884\u6d4b\u6027\u6d1e\u5bdf\u7cbe\u51c6\u6355\u6349\u610f\u56fe\u4fe1\u53f7\uff0c\u9501\u5b9a\u9ad8\u6d88\u8d39\u610f\u613f\u4eba\u7fa4\u3002 \u7a7f\u900f\u8868\u8c61\uff0c\u6d1e\u5bdf\u6d88\u8d39\u672c\u8d28 \u65e0\u8bba\u6d88\u8d39\u8005\u662f\u6df1\u5165\u63a2\u7d22\u591a\u6b3e\u4ea7\u54c1\u7cbe\u5fc3\u6bd4\u9009\uff0c\u8fd8\u662f\u5feb\u901f\u51b3\u7b56\u5373\u523b\u4e0b\u5355\uff0c\u5f53\u4ee3\u7f8e\u5986\u4ea7\u54c1\u6d88\u8d39\u8005\u90fd\u5448\u73b0\u51fa\u9c9c\u660e\u7684\u7279\u8d28\uff1a\u6df1\u8c19\u884c\u4e1a\u8d44\u8baf\u3001\u5177\u5907\u5ba1\u7f8e\u81ea\u89c9\u6027\uff0c\u4e14\u59cb\u7ec8\u4fdd\u6301\u5bf9\u54c1\u724c\u7684\u597d\u5947\u63a2\u7d22\u6b32\u3002\u5bf9\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0c\u5236\u80dc\u5173\u952e\u5728\u4e8e\u5b9e\u73b0\u5168\u94fe\u8def\u7cbe\u51c6\u6e17\u900f\u2014\u2014\u4ee5\u5168\u8425\u9500\u6f0f\u6597\u53ca\u5168\u6e20\u9053\u8986\u76d6\u4e3a\u57fa\uff0c\u901a\u8fc7\u9ad8\u66dd\u5149\u5ea6\u3001\u4e2a\u6027\u5316\u4f53\u9a8c\u548c\u6301\u7eed\u7cbe\u51c6\u89e6\u8fbe\uff0c\u6784\u5efa\u54c1\u724c\u957f\u6548\u589e\u957f\u5f15\u64ce\u3002 \u6b32\u83b7\u53d6\u66f4\u591a\u89c1\u89e3\u53ca\u5e7f\u544a\u6d3b\u52a8\u7b56\u7565\uff0c\u8bf7\u9605\u8bfb\u300a2025\u5065\u5eb7\u4e0e\u7f8e\u5986\u884c\u4e1a\u5168\u7403\u8d8b\u52bf\u4e0e\u6d1e\u5bdf\u300b\u3002<\/p>\n","protected":false},"author":169,"featured_media":2520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175],"coauthors":[100],"class_list":{"0":"post-2519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"criteo-industry-beauty-wellness","9":"criteo-business-small-and-medium","10":"criteo-business-agency","11":"criteo-business-enterprise","12":"criteo-business-retail-media","13":"criteo-solution-dynamic-retargeting","14":"criteo-solution-customer-retention","15":"criteo-solution-customer-acquisition","16":"criteo-solution-retail-media","17":"criteo-platform-commerce-growth","18":"criteo-platform-commerce-max","19":"criteo-topic-first-party-data"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765 - CN - Criteo<\/title>\n<meta name=\"description\" content=\"\u6df1\u5ea6\u89e3\u6790Criteo\u6700\u65b0\u62a5\u544a\u4e2d\u7684\u76f8\u5173\u89c1\u89e3\uff0c\u7115\u6d3b\u54c1\u724c\u8425\u9500\u7b56\u7565\u2014\u2014\u7f8e\u5986\u884c\u4e1a\u8425\u9500\u540c\u6837\u4e9f\u9700\u4e00\u573a\u8303\u5f0f\u5347\u7ea7\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765 - CN - Criteo\" \/>\n<meta property=\"og:description\" content=\"\u6df1\u5ea6\u89e3\u6790Criteo\u6700\u65b0\u62a5\u544a\u4e2d\u7684\u76f8\u5173\u89c1\u89e3\uff0c\u7115\u6d3b\u54c1\u724c\u8425\u9500\u7b56\u7565\u2014\u2014\u7f8e\u5986\u884c\u4e1a\u8425\u9500\u540c\u6837\u4e9f\u9700\u4e00\u573a\u8303\u5f0f\u5347\u7ea7\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"CN - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T09:48:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T15:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/07\/pexels-cottonbro-4004119-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Elizabeth Kim\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\"\n\t },\n\t \"headline\": \"\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765\",\n\t \"datePublished\": \"2025-07-16T09:48:53+00:00\",\n\t \"dateModified\": \"2025-07-24T15:52:44+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/\"\n\t },\n\t \"wordCount\": 74,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/07\/pexels-cottonbro-4004119-scaled-1.jpg\",\n\t \"articleSection\": [\n\t \"Adtech\"\n\t ],\n\t \"inLanguage\": \"zh-CN\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/07\/pexels-cottonbro-4004119-scaled-1.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/07\/pexels-cottonbro-4004119-scaled-1.jpg\",\n\t \"width\": 2048,\n\t \"height\": 1365\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/cn\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\",\n\t \"name\": \"Elizabeth Kim\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/02a271c84c5512a2576ccf6932903f7d\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg\",\n\t \"caption\": \"Elizabeth Kim\"\n\t },\n\t \"description\": \"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.\",\n\t \"sameAs\": [\n\t \"https:\/\/www.linkedin.com\/in\/elizabkim\"\n\t ],\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/blog\/author\/elizabeth\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765 - CN - Criteo","description":"\u6df1\u5ea6\u89e3\u6790Criteo\u6700\u65b0\u62a5\u544a\u4e2d\u7684\u76f8\u5173\u89c1\u89e3\uff0c\u7115\u6d3b\u54c1\u724c\u8425\u9500\u7b56\u7565\u2014\u2014\u7f8e\u5986\u884c\u4e1a\u8425\u9500\u540c\u6837\u4e9f\u9700\u4e00\u573a\u8303\u5f0f\u5347\u7ea7\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/","og_locale":"zh_CN","og_type":"article","og_title":"\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765 - CN - Criteo","og_description":"\u6df1\u5ea6\u89e3\u6790Criteo\u6700\u65b0\u62a5\u544a\u4e2d\u7684\u76f8\u5173\u89c1\u89e3\uff0c\u7115\u6d3b\u54c1\u724c\u8425\u9500\u7b56\u7565\u2014\u2014\u7f8e\u5986\u884c\u4e1a\u8425\u9500\u540c\u6837\u4e9f\u9700\u4e00\u573a\u8303\u5f0f\u5347\u7ea7\u3002","og_url":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/","og_site_name":"CN - Criteo","article_published_time":"2025-07-16T09:48:53+00:00","article_modified_time":"2025-07-24T15:52:44+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/07\/pexels-cottonbro-4004119-scaled-1.jpg","type":"image\/jpeg"}],"author":"Elizabeth Kim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Kim","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/"},"author":{"name":"Elizabeth Kim","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0"},"headline":"\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765","datePublished":"2025-07-16T09:48:53+00:00","dateModified":"2025-07-24T15:52:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/"},"wordCount":74,"publisher":{"@id":"https:\/\/www.criteo.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/07\/pexels-cottonbro-4004119-scaled-1.jpg","articleSection":["Adtech"],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/#primaryimage","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/07\/pexels-cottonbro-4004119-scaled-1.jpg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/07\/pexels-cottonbro-4004119-scaled-1.jpg","width":2048,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/cn\/blog\/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u7f8e\u5986\u65b0\u7a81\u7834\uff1a\u6d88\u8d39\u8005\u4e94\u5927\u8d8b\u52bf\u5f15\u9886\u8425\u9500\u672a\u6765"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/cn\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0","name":"Elizabeth Kim","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/02a271c84c5512a2576ccf6932903f7d","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg","caption":"Elizabeth Kim"},"description":"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.","sameAs":["https:\/\/www.linkedin.com\/in\/elizabkim"],"url":"https:\/\/www.criteo.com\/cn\/blog\/author\/elizabeth\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/users\/169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/comments?post=2519"}],"version-history":[{"count":6,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2519\/revisions"}],"predecessor-version":[{"id":2546,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2519\/revisions\/2546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media\/2520"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media?parent=2519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/categories?post=2519"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/coauthors?post=2519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}