{"id":2547,"date":"2025-06-10T11:33:36","date_gmt":"2025-06-10T15:33:36","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413745"},"modified":"2025-11-19T11:56:21","modified_gmt":"2025-11-19T16:56:21","slug":"spend-less-perform-more-with-smarter-scaling","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/","title":{"rendered":"Spend less, perform more with smarter scaling"},"content":{"rendered":"<p>\u5982\u4eca\u7684\u8425\u9500\u4eba\u5458\u9762\u4e34\u7740\u5de8\u5927\u7684\u538b\u529b\uff0c\u4ed6\u4eec\u5fc5\u987b\u4e0d\u65ad\u6269\u5927\u89c4\u6a21\u3001\u62d3\u5c55\u89e6\u8fbe\u8303\u56f4\u3002\u4f46\u4ec5\u4ec5\u6269\u5927\u5e7f\u544a\u6295\u653e\u8303\u56f4\u5e76\u4e0d\u4e00\u5b9a\u80fd\u5e26\u6765\u66f4\u591a\u7684\u6536\u76ca\u3002\u7279\u522b\u662f\u5728<a href=\"https:\/\/www.criteo.com\/blog\/walled-garden-advertising\/\">\u201c\u56f4\u5899\u82b1\u56ed\u201d\u7684\u9650\u5236<\/a>\u4e0b\uff0c\u5b9e\u73b0\u771f\u6b63\u7684\u4e1a\u7ee9\u63d0\u5347\u9762\u4e34\u7740\u91cd\u91cd\u56f0\u96be\u3002\u4e3a\u4e86\u6709\u6548\u5730\u6269\u5927\u5e7f\u544a\u6295\u653e\u89c4\u6a21\uff0c\u9700\u8981\u5236\u5b9a\u660e\u667a\u4e14\u5177\u6709\u9488\u5bf9\u6027\u7684\u7b56\u7565\uff0c\u4ee5\u83b7\u5f97\u5207\u5b9e\u7684\u56de\u62a5\u3002<\/p>\n<p>\u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u4e00\u4e9b\u5207\u5b9e\u53ef\u884c\u7684\u65b9\u6cd5\uff0c\u4ee5\u6269\u5927\u60a8\u7684\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u3001\u63d0\u9ad8\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5e76\u5229\u7528Criteo\u5546\u4e1a\u5a92\u4f53\u5e73\u53f0\uff0c\u5e2e\u52a9\u60a8\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u5b9e\u73b0\u5353\u8d8a\u7684\u4e1a\u7ee9\u8868\u73b0\u3002<\/p>\n<h2>\u5728\u201c\u56f4\u5899\u82b1\u56ed\u201d\u5185\u6269\u5927\u89c4\u6a21\u9762\u4e34\u7684\u9650\u5236<\/h2>\n<p>\u4ec5\u4ec5\u4f9d\u9760\u7c7b\u4f3cGoogle\u3001Meta\u8fd9\u6837\u7684\u201c\u56f4\u5899\u82b1\u56ed\u201d\u5e73\u53f0\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u5f80\u5f80\u4f1a\u4ee4\u8425\u9500\u4eba\u5458\u9677\u5165\u56f0\u5883\u3002\u4ee5\u4e0b\u662f\u8425\u9500\u4eba\u5458\u5728\u8fd9\u4e9b\u751f\u6001\u7cfb\u7edf\u5185\u6269\u5927\u5e7f\u544a\u6295\u653e\u89c4\u6a21\u65f6\u901a\u5e38\u4f1a\u9762\u4e34\u7684\u4e00\u4e9b\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u5e7f\u544a\u7a7a\u95f4\u62e5\u6324\uff1a\u6709\u9650\u5e7f\u544a\u7a7a\u95f4\u5f15\u53d1\u4e89\u593a\u6218\uff0c\u54c1\u724c\u53ef\u89c1\u5ea6\u6301\u7eed\u964d\u4f4e\u3002<\/li>\n<li>CPM\u6500\u5347\uff1a\u9700\u6c42\u4e0d\u65ad\u589e\u52a0\uff0c\u5bfc\u81f4\u5e7f\u544a\u6210\u672c\u4e0a\u5347\uff0c\u9884\u7b97\u9762\u4e34\u538b\u529b\u3002<\/li>\n<li>\u7b2c\u4e00\u65b9\u6570\u636e\u9650\u5236\uff1a\u6570\u636e\u83b7\u53d6\u6e20\u9053\u72ed\u7a84\uff0c\u7cbe\u51c6\u5b9a\u5411\u80fd\u529b\u53d7\u5236\u7ea6\u3002<\/li>\n<li>\u98ce\u9669\u96c6\u4e2d\uff1a\u8fc7\u5ea6\u4f9d\u8d56\u6709\u9650\u7684\u5e73\u53f0\uff0c\u6297\u98ce\u9669\u80fd\u529b\u4e0b\u964d\uff0c\u7075\u6d3b\u6027\u524a\u5f31\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5546\u4e1a\u5a92\u4f53\uff0c\u7279\u522b\u662f\u901a\u8fc7\u201c\u5f00\u653e\u4e92\u8054\u7f51\u201d\u5b9e\u73b0\u591a\u5143\u5316\uff0c\u83b7\u5f97\u6bd4Google\u548cMeta\u5e7f\u544a\u66f4\u5177\u5438\u5f15\u529b\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u4ece\u800c\u6709\u673a\u4f1a\u9ad8\u6548\u6269\u5927\u60a8\u7684\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u3002<\/p>\n<h2>\u4e09\u5927\u5173\u952e\u8981\u7d20 &#8211;\u00a0 \u6269\u5927\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u3001\u63d0\u9ad8\u5e7f\u544aROI<\/h2>\n<p>\u8981\u9ad8\u6548\u5b9e\u73b0\u5e7f\u544a\u6d3b\u52a8\u6295\u653e\u89c4\u6a21\u7684\u6269\u5927\u4e0e\u6548\u679c\u63d0\u5347\uff0c\u9700\u4f9d\u6258\u4ee5\u4e0b\u57fa\u7840\u7b56\u7565\uff1a<\/p>\n<p><strong>1. \u63a5\u5165\u5f00\u653e\u4e92\u8054\u7f51<\/strong><\/p>\n<p>\u5f00\u653e\u4e92\u8054\u7f51\u8fde\u63a5\u7740\u6570\u5343\u5bb6\u4f18\u8d28\u5a92\u4f53\u5e73\u53f0\uff0c\u4e3a\u54c1\u724c\u6253\u9020\u4e0e\u9ad8\u610f\u5411\u6d88\u8d39\u8005\u6df1\u5ea6\u4e92\u52a8\u7684\u65e0\u9650\u53ef\u80fd\u3002\u901a\u8fc7\u6574\u5408\u96f6\u552e\u5a92\u4f53\u3001\u89c6\u9891\u5e7f\u544a\u3001\u539f\u751f\u5e7f\u544a\u53ca\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u7b49\u591a\u5143\u5e7f\u544a\u5f62\u5f0f\uff0c\u60a8\u53ef\u4ee5\u7a81\u7834\u4f20\u7edf\u641c\u7d22\u4e0e\u793e\u4ea4\u5e73\u53f0\u7684\u5c40\u9650\uff0c\u9ad8\u6548\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u201c\u53ef\u89c1\u5ea6\u201d\u3002<\/p>\n<p>\u5f00\u653e\u4e92\u8054\u7f51\u4e3a\u6269\u5927\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u63d0\u4f9b\u4e86\u591a\u79cd\u53ef\u80fd\u6027\uff0c\u80fd\u591f\u89e6\u53ca\u6570\u4ee5\u5343\u8ba1\u7684\u4f18\u8d28\u53d1\u5e03\u5546\u3002\u96f6\u552e\u5a92\u4f53\u3001\u89c6\u9891\u5e7f\u544a\u3001\u539f\u751f\u5e7f\u544a\u53ca\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u7b49\u591a\u5143\u5e7f\u544a\u5f62\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7a81\u7834\u4f20\u7edf\u641c\u7d22\u4e0e\u793e\u4ea4\u6e20\u9053\u7684\u5c40\u9650\uff0c\u9ad8\u6548\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u53ef\u89c1\u5ea6\u3002<\/p>\n<p>\u51ed\u501f\u5168\u7403\u6700\u5927\u7684\u5546\u4e1a\u5a92\u4f53\u7f51\u7edc\uff0cCriteo\u52a9\u60a8\u4ee5\u66f4\u667a\u80fd\u7684\u65b9\u5f0f\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u9ad8\u6548\u6269\u5c55\u5e7f\u544a\u6295\u653e\u89c4\u6a21\u3002\u6211\u4eec\u7684\u5e73\u53f0\u5b9e\u73b0\u4e86\u4e0e\u6570\u5343\u5bb6\u53d1\u5e03\u5546\u548c\u96f6\u552e\u5546\u7684\u76f4\u63a5\u6574\u5408\uff0c\u89e6\u8fbe\u8d85\u8fc77.25 \u4ebf\u7684\u65e5\u6d3b\u8dc3\u7528\u6237\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u7cbe\u51c6\u5730\u5728\u7528\u6237\u6d4f\u89c8\u3001\u8d2d\u7269\u548c\u6d88\u8d39\u5185\u5bb9\u7684\u5404\u4e2a\u73af\u8282\u4e0e\u4ed6\u4eec\u8fdb\u884c\u4e92\u52a8\u3002<\/p>\n<p><strong>2. \u5229\u7528\u7b2c\u4e00\u65b9\u5546\u4e1a\u6570\u636e\u5b9e\u73b0\u7cbe\u51c6\u5b9a\u5411<\/strong><\/p>\n<p>\u4f20\u7edf\u7684\u57fa\u4e8e\u4eba\u53e3\u7edf\u8ba1\u548c\u5174\u8da3\u7684\u5b9a\u5411\u65b9\u5f0f\u5b58\u5728\u4e00\u5b9a\u5c40\u9650\u3002\u8981\u5b9e\u73b0\u771f\u6b63\u7684\u6210\u6548\uff0c\u9700\u8981\u5145\u5206\u5229\u7528\u5b9e\u9645\u7684\u8d2d\u7269\u884c\u4e3a\u548c\u8d2d\u4e70\u610f\u5411\u6570\u636e\uff0c\u5b9e\u73b0\u9ad8\u5ea6\u7cbe\u51c6\u4e14\u76f8\u5173\u7684\u5b9a\u5411\u6295\u653e\uff0c\u4ece\u800c\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8ROI\u3002<\/p>\n<p>\u501f\u52a9Criteo\u8986\u76d622,000\u591a\u5bb6\u5e7f\u544a\u5546\u4e0e\u96f6\u552e\u5546\u7684\u72ec\u5bb6\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u60a8\u7684\u5e7f\u544a\u5c06\u7cbe\u51c6\u9501\u5b9a\u6700\u53ef\u80fd\u8f6c\u5316\u7684\u9ad8\u610f\u5411\u6d88\u8d39\u8005\uff0c\u5b9e\u73b0\u6295\u653e\u6548\u80fd\u6700\u5927\u5316\u3002<\/p>\n<p><strong>3. \u5229\u7528AI\u5b9e\u73b0\u81ea\u52a8\u5316\u4e0e\u4f18\u5316\u6548\u679c<\/strong><\/p>\n<p>\u9ad8\u6548\u5b9e\u73b0\u6295\u653e\u89c4\u6a21\u6269\u5927\u9700\u8981\u91c7\u7528\u667a\u80fd\u5316\u7684\u81ea\u52a8\u5316\u624b\u6bb5\u3002\u5b9e\u65f6\u51fa\u4ef7\u3001DTC+\uff08\u52a8\u6001\u521b\u610f\u4f18\u5316\uff09\u4ee5\u53ca\u7531\u9884\u6d4b\u6027AI\u9a71\u52a8\u7684\u6301\u7eed\u5e7f\u544a\u6d3b\u52a8\u5b66\u4e60\uff0c\u80fd\u591f\u5e2e\u52a9\u60a8\u8f7b\u677e\u63d0\u5347\u4e1a\u7ee9\u8868\u73b0\u3002<\/p>\n<p>\u6211\u4eec\u7684\u9884\u6d4b\u6027AI\u6280\u672f\u4e0e\u673a\u5668\u5b66\u4e60\u529f\u80fd\u4f1a\u81ea\u52a8\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u6295\u653e\uff0c\u6301\u7eed\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u8868\u73b0\u3002<\/p>\n<h2>Criteo\u52a9\u60a8\u4ee5\u66f4\u52a0\u667a\u80fd\u5316\u7684\u65b9\u5f0f\u6269\u5927\u6295\u653e\u89c4\u6a21<\/h2>\n<p>\u501f\u52a9Criteo\u7684\u96c6\u6210\u5e73\u53f0\uff0c\u80fd\u591f\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u9ad8\u6548\u6269\u5927\u6295\u653e\u89c4\u6a21\u3002\u4ee5\u4e0b\u662fCriteo\u5982\u4f55\u5e2e\u52a9\u60a8\u4ee5\u66f4\u52a0\u667a\u80fd\u5316\u7684\u65b9\u5f0f\u5b9e\u73b0\u6295\u653e\u89c4\u6a21\u6269\u5927\uff1a<\/p>\n<ul>\n<li><strong>\u7edf\u4e00\u5e73\u53f0\uff1a<\/strong>\u4ece\u4e00\u4e2a\u96c6\u6210\u5e73\u53f0\u51fa\u53d1\uff0c\u6267\u884c\u5168\u6f0f\u6597\u3001\u8de8\u6e20\u9053\u7684\u5e7f\u544a\u7b56\u7565\u3002<\/li>\n<li><strong>\u4ee5\u5546\u4e1a\u4e3a\u5bfc\u5411\u7684\u6d1e\u5bdf\uff1a<\/strong>\u5229\u7528\u6df1\u5ea6\u5546\u4e1a\u6570\u636e\u8fdb\u884c\u9ad8\u7ea7\u5b9a\u5411\u5e76\u83b7\u53d6\u5177\u6709\u5b9e\u9645\u610f\u4e49\u7684\u6d1e\u5bdf\u3002<\/li>\n<li><strong>\u5b9e\u65f6\u4f18\u5316\uff1a<\/strong>\u901a\u8fc7\u5b9e\u65f6\u5206\u6790\u548c\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u8c03\u6574\u4e0d\u65ad\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u3002<\/li>\n<li><strong>\u6548\u679c\u8868\u73b0\u900f\u660e\u5ea6\uff1a<\/strong>\u6df1\u5165\u4e86\u89e3\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u8868\u73b0\uff0c\u786e\u4fdd\u5728\u6269\u5927\u6295\u653e\u89c4\u6a21\u7684\u540c\u65f6\u517c\u987e\u6548\u7387\u3002<\/li>\n<\/ul>\n<p><strong>\u6210\u529f\u6545\u4e8b\u805a\u7126\uff1a<\/strong>Biano\uff0c\u4e00\u5bb6\u4f4d\u4e8e\u6377\u514b\u7684\u5bb6\u5c45\u7528\u54c1\u7ebf\u4e0a\u5546\u57ce\uff0c\u4e0eCriteo\u8fbe\u6210\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4ee5\u6269\u5927\u5176\u89e6\u8fbe\u8303\u56f4\u5e76\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u901a\u8fc7\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u8fd0\u7528\u5b9a\u5236\u7684\u57fa\u4e8eAI\u7684\u89e3\u51b3\u65b9\u6848\uff0cBiano\u663e\u8457\u63d0\u5347\u4e86\u6d41\u91cf\u8d28\u91cf\uff08\u65b0\u83b7\u5ba2\u6d41\u91cf\u589e\u52a0\u4e8621.4%\uff09\uff0c\u9500\u552e\u6210\u672c\u964d\u4f4e\u4e86\u4e00\u534a\uff0c\u5e76\u5927\u5e45\u63d0\u9ad8\u4e86\u8f6c\u5316\u7387\uff08\u589e\u52a0\u4e8650%\uff09\u548c\u9500\u91cf\uff08\u589e\u52a0\u4e8650%\uff09\u3002<\/p>\n<p>\u5982\u60f3\u4e86\u89e3\u66f4\u591a\u5173\u4e8eBiano\u5982\u4f55\u53d6\u5f97\u6210\u529f\u7684\u5185\u5bb9\uff0c<a href=\"https:\/\/www.criteo.com\/success-stories\/biano\/\">\u8bf7\u9605\u8bfb\u5b8c\u6574\u6210\u529f\u6848\u4f8b<\/a>\u3002<\/p>\n<h2>\u7acb\u5373\u63d0\u5347\u3001\u6700\u5927\u5316\u60a8\u7684ROI<\/h2>\n<p>\u6269\u5927\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u81f3\u5173\u91cd\u8981\u3002\u4f46\u5982\u679c\u6ca1\u6709\u53ef\u8861\u91cf\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5e7f\u544a\u6d3b\u52a8\u5c31\u6709\u53ef\u80fd\u53d8\u6210\u4ee3\u4ef7\u9ad8\u6602\u7684\u65e0\u7528\u4e4b\u4e3e\u3002Criteo\u4e3a\u8425\u9500\u5546\u63d0\u4f9b\u4e86\u4e0d\u518d\u5c40\u9650\u4e8eGoogle\u548cMeta\u7684\u7ee9\u6548\u8425\u9500\u65b9\u6848\uff0c\u5e26\u6765\u5207\u5b9e\u6210\u679c\uff0c\u5e76\u786e\u4fdd\u60a8\u5e7f\u544a\u6295\u5165\u90fd\u80fd\u53d1\u6325\u6700\u5927\u6548\u76ca\u3002<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/cn\/talk-to-an-expert\/\">\u7acb\u5373\u54a8\u8be2\u6211\u4eec\u7684\u4e13\u5bb6<\/a><strong>\u5f00\u59cb\u5427\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4eca\u7684\u8425\u9500\u4eba\u5458\u9762\u4e34\u7740\u5de8\u5927\u7684\u538b\u529b\uff0c\u4ed6\u4eec\u5fc5\u987b\u4e0d\u65ad\u6269\u5927\u89c4\u6a21\u3001\u62d3\u5c55\u89e6\u8fbe\u8303\u56f4\u3002\u4f46\u4ec5\u4ec5\u6269\u5927\u5e7f\u544a\u6295\u653e\u8303\u56f4\u5e76\u4e0d\u4e00\u5b9a\u80fd\u5e26\u6765\u66f4\u591a\u7684\u6536\u76ca\u3002\u7279\u522b\u662f\u5728\u201c\u56f4\u5899\u82b1\u56ed\u201d\u7684\u9650\u5236\u4e0b\uff0c\u5b9e\u73b0\u771f\u6b63\u7684\u4e1a\u7ee9\u63d0\u5347\u9762\u4e34\u7740\u91cd\u91cd\u56f0\u96be\u3002\u4e3a\u4e86\u6709\u6548\u5730\u6269\u5927\u5e7f\u544a\u6295\u653e\u89c4\u6a21\uff0c\u9700\u8981\u5236\u5b9a\u660e\u667a\u4e14\u5177\u6709\u9488\u5bf9\u6027\u7684\u7b56\u7565\uff0c\u4ee5\u83b7\u5f97\u5207\u5b9e\u7684\u56de\u62a5\u3002 \u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u4e00\u4e9b\u5207\u5b9e\u53ef\u884c\u7684\u65b9\u6cd5\uff0c\u4ee5\u6269\u5927\u60a8\u7684\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u3001\u63d0\u9ad8\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5e76\u5229\u7528Criteo\u5546\u4e1a\u5a92\u4f53\u5e73\u53f0\uff0c\u5e2e\u52a9\u60a8\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u5b9e\u73b0\u5353\u8d8a\u7684\u4e1a\u7ee9\u8868\u73b0\u3002 \u5728\u201c\u56f4\u5899\u82b1\u56ed\u201d\u5185\u6269\u5927\u89c4\u6a21\u9762\u4e34\u7684\u9650\u5236 \u4ec5\u4ec5\u4f9d\u9760\u7c7b\u4f3cGoogle\u3001Meta\u8fd9\u6837\u7684\u201c\u56f4\u5899\u82b1\u56ed\u201d\u5e73\u53f0\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u5f80\u5f80\u4f1a\u4ee4\u8425\u9500\u4eba\u5458\u9677\u5165\u56f0\u5883\u3002\u4ee5\u4e0b\u662f\u8425\u9500\u4eba\u5458\u5728\u8fd9\u4e9b\u751f\u6001\u7cfb\u7edf\u5185\u6269\u5927\u5e7f\u544a\u6295\u653e\u89c4\u6a21\u65f6\u901a\u5e38\u4f1a\u9762\u4e34\u7684\u4e00\u4e9b\u95ee\u9898\uff1a \u5e7f\u544a\u7a7a\u95f4\u62e5\u6324\uff1a\u6709\u9650\u5e7f\u544a\u7a7a\u95f4\u5f15\u53d1\u4e89\u593a\u6218\uff0c\u54c1\u724c\u53ef\u89c1\u5ea6\u6301\u7eed\u964d\u4f4e\u3002 CPM\u6500\u5347\uff1a\u9700\u6c42\u4e0d\u65ad\u589e\u52a0\uff0c\u5bfc\u81f4\u5e7f\u544a\u6210\u672c\u4e0a\u5347\uff0c\u9884\u7b97\u9762\u4e34\u538b\u529b\u3002 \u7b2c\u4e00\u65b9\u6570\u636e\u9650\u5236\uff1a\u6570\u636e\u83b7\u53d6\u6e20\u9053\u72ed\u7a84\uff0c\u7cbe\u51c6\u5b9a\u5411\u80fd\u529b\u53d7\u5236\u7ea6\u3002 \u98ce\u9669\u96c6\u4e2d\uff1a\u8fc7\u5ea6\u4f9d\u8d56\u6709\u9650\u7684\u5e73\u53f0\uff0c\u6297\u98ce\u9669\u80fd\u529b\u4e0b\u964d\uff0c\u7075\u6d3b\u6027\u524a\u5f31\u3002 \u901a\u8fc7\u5546\u4e1a\u5a92\u4f53\uff0c\u7279\u522b\u662f\u901a\u8fc7\u201c\u5f00\u653e\u4e92\u8054\u7f51\u201d\u5b9e\u73b0\u591a\u5143\u5316\uff0c\u83b7\u5f97\u6bd4Google\u548cMeta\u5e7f\u544a\u66f4\u5177\u5438\u5f15\u529b\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u4ece\u800c\u6709\u673a\u4f1a\u9ad8\u6548\u6269\u5927\u60a8\u7684\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u3002 \u4e09\u5927\u5173\u952e\u8981\u7d20 &#8211;\u00a0 \u6269\u5927\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u3001\u63d0\u9ad8\u5e7f\u544aROI \u8981\u9ad8\u6548\u5b9e\u73b0\u5e7f\u544a\u6d3b\u52a8\u6295\u653e\u89c4\u6a21\u7684\u6269\u5927\u4e0e\u6548\u679c\u63d0\u5347\uff0c\u9700\u4f9d\u6258\u4ee5\u4e0b\u57fa\u7840\u7b56\u7565\uff1a 1. \u63a5\u5165\u5f00\u653e\u4e92\u8054\u7f51 \u5f00\u653e\u4e92\u8054\u7f51\u8fde\u63a5\u7740\u6570\u5343\u5bb6\u4f18\u8d28\u5a92\u4f53\u5e73\u53f0\uff0c\u4e3a\u54c1\u724c\u6253\u9020\u4e0e\u9ad8\u610f\u5411\u6d88\u8d39\u8005\u6df1\u5ea6\u4e92\u52a8\u7684\u65e0\u9650\u53ef\u80fd\u3002\u901a\u8fc7\u6574\u5408\u96f6\u552e\u5a92\u4f53\u3001\u89c6\u9891\u5e7f\u544a\u3001\u539f\u751f\u5e7f\u544a\u53ca\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u7b49\u591a\u5143\u5e7f\u544a\u5f62\u5f0f\uff0c\u60a8\u53ef\u4ee5\u7a81\u7834\u4f20\u7edf\u641c\u7d22\u4e0e\u793e\u4ea4\u5e73\u53f0\u7684\u5c40\u9650\uff0c\u9ad8\u6548\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u201c\u53ef\u89c1\u5ea6\u201d\u3002 \u5f00\u653e\u4e92\u8054\u7f51\u4e3a\u6269\u5927\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u63d0\u4f9b\u4e86\u591a\u79cd\u53ef\u80fd\u6027\uff0c\u80fd\u591f\u89e6\u53ca\u6570\u4ee5\u5343\u8ba1\u7684\u4f18\u8d28\u53d1\u5e03\u5546\u3002\u96f6\u552e\u5a92\u4f53\u3001\u89c6\u9891\u5e7f\u544a\u3001\u539f\u751f\u5e7f\u544a\u53ca\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u7b49\u591a\u5143\u5e7f\u544a\u5f62\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7a81\u7834\u4f20\u7edf\u641c\u7d22\u4e0e\u793e\u4ea4\u6e20\u9053\u7684\u5c40\u9650\uff0c\u9ad8\u6548\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u53ef\u89c1\u5ea6\u3002 \u51ed\u501f\u5168\u7403\u6700\u5927\u7684\u5546\u4e1a\u5a92\u4f53\u7f51\u7edc\uff0cCriteo\u52a9\u60a8\u4ee5\u66f4\u667a\u80fd\u7684\u65b9\u5f0f\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u9ad8\u6548\u6269\u5c55\u5e7f\u544a\u6295\u653e\u89c4\u6a21\u3002\u6211\u4eec\u7684\u5e73\u53f0\u5b9e\u73b0\u4e86\u4e0e\u6570\u5343\u5bb6\u53d1\u5e03\u5546\u548c\u96f6\u552e\u5546\u7684\u76f4\u63a5\u6574\u5408\uff0c\u89e6\u8fbe\u8d85\u8fc77.25 \u4ebf\u7684\u65e5\u6d3b\u8dc3\u7528\u6237\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u7cbe\u51c6\u5730\u5728\u7528\u6237\u6d4f\u89c8\u3001\u8d2d\u7269\u548c\u6d88\u8d39\u5185\u5bb9\u7684\u5404\u4e2a\u73af\u8282\u4e0e\u4ed6\u4eec\u8fdb\u884c\u4e92\u52a8\u3002 2. \u5229\u7528\u7b2c\u4e00\u65b9\u5546\u4e1a\u6570\u636e\u5b9e\u73b0\u7cbe\u51c6\u5b9a\u5411 \u4f20\u7edf\u7684\u57fa\u4e8e\u4eba\u53e3\u7edf\u8ba1\u548c\u5174\u8da3\u7684\u5b9a\u5411\u65b9\u5f0f\u5b58\u5728\u4e00\u5b9a\u5c40\u9650\u3002\u8981\u5b9e\u73b0\u771f\u6b63\u7684\u6210\u6548\uff0c\u9700\u8981\u5145\u5206\u5229\u7528\u5b9e\u9645\u7684\u8d2d\u7269\u884c\u4e3a\u548c\u8d2d\u4e70\u610f\u5411\u6570\u636e\uff0c\u5b9e\u73b0\u9ad8\u5ea6\u7cbe\u51c6\u4e14\u76f8\u5173\u7684\u5b9a\u5411\u6295\u653e\uff0c\u4ece\u800c\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8ROI\u3002 \u501f\u52a9Criteo\u8986\u76d622,000\u591a\u5bb6\u5e7f\u544a\u5546\u4e0e\u96f6\u552e\u5546\u7684\u72ec\u5bb6\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u60a8\u7684\u5e7f\u544a\u5c06\u7cbe\u51c6\u9501\u5b9a\u6700\u53ef\u80fd\u8f6c\u5316\u7684\u9ad8\u610f\u5411\u6d88\u8d39\u8005\uff0c\u5b9e\u73b0\u6295\u653e\u6548\u80fd\u6700\u5927\u5316\u3002 3. \u5229\u7528AI\u5b9e\u73b0\u81ea\u52a8\u5316\u4e0e\u4f18\u5316\u6548\u679c \u9ad8\u6548\u5b9e\u73b0\u6295\u653e\u89c4\u6a21\u6269\u5927\u9700\u8981\u91c7\u7528\u667a\u80fd\u5316\u7684\u81ea\u52a8\u5316\u624b\u6bb5\u3002\u5b9e\u65f6\u51fa\u4ef7\u3001DTC+\uff08\u52a8\u6001\u521b\u610f\u4f18\u5316\uff09\u4ee5\u53ca\u7531\u9884\u6d4b\u6027AI\u9a71\u52a8\u7684\u6301\u7eed\u5e7f\u544a\u6d3b\u52a8\u5b66\u4e60\uff0c\u80fd\u591f\u5e2e\u52a9\u60a8\u8f7b\u677e\u63d0\u5347\u4e1a\u7ee9\u8868\u73b0\u3002 \u6211\u4eec\u7684\u9884\u6d4b\u6027AI\u6280\u672f\u4e0e\u673a\u5668\u5b66\u4e60\u529f\u80fd\u4f1a\u81ea\u52a8\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u6295\u653e\uff0c\u6301\u7eed\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u8868\u73b0\u3002 Criteo\u52a9\u60a8\u4ee5\u66f4\u52a0\u667a\u80fd\u5316\u7684\u65b9\u5f0f\u6269\u5927\u6295\u653e\u89c4\u6a21 \u501f\u52a9Criteo\u7684\u96c6\u6210\u5e73\u53f0\uff0c\u80fd\u591f\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u9ad8\u6548\u6269\u5927\u6295\u653e\u89c4\u6a21\u3002\u4ee5\u4e0b\u662fCriteo\u5982\u4f55\u5e2e\u52a9\u60a8\u4ee5\u66f4\u52a0\u667a\u80fd\u5316\u7684\u65b9\u5f0f\u5b9e\u73b0\u6295\u653e\u89c4\u6a21\u6269\u5927\uff1a \u7edf\u4e00\u5e73\u53f0\uff1a\u4ece\u4e00\u4e2a\u96c6\u6210\u5e73\u53f0\u51fa\u53d1\uff0c\u6267\u884c\u5168\u6f0f\u6597\u3001\u8de8\u6e20\u9053\u7684\u5e7f\u544a\u7b56\u7565\u3002 \u4ee5\u5546\u4e1a\u4e3a\u5bfc\u5411\u7684\u6d1e\u5bdf\uff1a\u5229\u7528\u6df1\u5ea6\u5546\u4e1a\u6570\u636e\u8fdb\u884c\u9ad8\u7ea7\u5b9a\u5411\u5e76\u83b7\u53d6\u5177\u6709\u5b9e\u9645\u610f\u4e49\u7684\u6d1e\u5bdf\u3002 \u5b9e\u65f6\u4f18\u5316\uff1a\u901a\u8fc7\u5b9e\u65f6\u5206\u6790\u548c\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u8c03\u6574\u4e0d\u65ad\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u3002 \u6548\u679c\u8868\u73b0\u900f\u660e\u5ea6\uff1a\u6df1\u5165\u4e86\u89e3\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u8868\u73b0\uff0c\u786e\u4fdd\u5728\u6269\u5927\u6295\u653e\u89c4\u6a21\u7684\u540c\u65f6\u517c\u987e\u6548\u7387\u3002 \u6210\u529f\u6545\u4e8b\u805a\u7126\uff1aBiano\uff0c\u4e00\u5bb6\u4f4d\u4e8e\u6377\u514b\u7684\u5bb6\u5c45\u7528\u54c1\u7ebf\u4e0a\u5546\u57ce\uff0c\u4e0eCriteo\u8fbe\u6210\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4ee5\u6269\u5927\u5176\u89e6\u8fbe\u8303\u56f4\u5e76\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u901a\u8fc7\u5728\u5f00\u653e\u4e92\u8054\u7f51\u4e0a\u8fd0\u7528\u5b9a\u5236\u7684\u57fa\u4e8eAI\u7684\u89e3\u51b3\u65b9\u6848\uff0cBiano\u663e\u8457\u63d0\u5347\u4e86\u6d41\u91cf\u8d28\u91cf\uff08\u65b0\u83b7\u5ba2\u6d41\u91cf\u589e\u52a0\u4e8621.4%\uff09\uff0c\u9500\u552e\u6210\u672c\u964d\u4f4e\u4e86\u4e00\u534a\uff0c\u5e76\u5927\u5e45\u63d0\u9ad8\u4e86\u8f6c\u5316\u7387\uff08\u589e\u52a0\u4e8650%\uff09\u548c\u9500\u91cf\uff08\u589e\u52a0\u4e8650%\uff09\u3002 \u5982\u60f3\u4e86\u89e3\u66f4\u591a\u5173\u4e8eBiano\u5982\u4f55\u53d6\u5f97\u6210\u529f\u7684\u5185\u5bb9\uff0c\u8bf7\u9605\u8bfb\u5b8c\u6574\u6210\u529f\u6848\u4f8b\u3002 \u7acb\u5373\u63d0\u5347\u3001\u6700\u5927\u5316\u60a8\u7684ROI \u6269\u5927\u5e7f\u544a\u89e6\u8fbe\u8303\u56f4\u81f3\u5173\u91cd\u8981\u3002\u4f46\u5982\u679c\u6ca1\u6709\u53ef\u8861\u91cf\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5e7f\u544a\u6d3b\u52a8\u5c31\u6709\u53ef\u80fd\u53d8\u6210\u4ee3\u4ef7\u9ad8\u6602\u7684\u65e0\u7528\u4e4b\u4e3e\u3002Criteo\u4e3a\u8425\u9500\u5546\u63d0\u4f9b\u4e86\u4e0d\u518d\u5c40\u9650\u4e8eGoogle\u548cMeta\u7684\u7ee9\u6548\u8425\u9500\u65b9\u6848\uff0c\u5e26\u6765\u5207\u5b9e\u6210\u679c\uff0c\u5e76\u786e\u4fdd\u60a8\u5e7f\u544a\u6295\u5165\u90fd\u80fd\u53d1\u6325\u6700\u5927\u6548\u76ca\u3002 \u7acb\u5373\u54a8\u8be2\u6211\u4eec\u7684\u4e13\u5bb6\u5f00\u59cb\u5427\u3002<\/p>\n","protected":false},"author":169,"featured_media":2553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[186],"coauthors":[100],"class_list":{"0":"post-2547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-performance-media","8":"criteo-business-small-and-medium","9":"criteo-business-enterprise","10":"criteo-solution-dynamic-retargeting","11":"criteo-solution-audiences","12":"criteo-solution-customer-retention","13":"criteo-solution-customer-acquisition","14":"criteo-platform-commerce-growth","15":"criteo-topic-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spend less, perform more with smarter scaling - CN - Criteo<\/title>\n<meta name=\"description\" content=\"\u63a2\u7d22\u667a\u80fd\u5316\u7684\u7b56\u7565\uff0c\u9ad8\u6548\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6295\u653e\u89c4\u6a21\uff0c\u5e76\u5927\u5e45\u63d0\u9ad8\u5e7f\u544aROI\u3002 %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spend less, perform more with smarter scaling - CN - Criteo\" \/>\n<meta property=\"og:description\" content=\"\u63a2\u7d22\u667a\u80fd\u5316\u7684\u7b56\u7565\uff0c\u9ad8\u6548\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6295\u653e\u89c4\u6a21\uff0c\u5e76\u5927\u5e45\u63d0\u9ad8\u5e7f\u544aROI\u3002 %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/\" \/>\n<meta property=\"og:site_name\" content=\"CN - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T15:33:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T16:56:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/06\/\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elizabeth Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Elizabeth Kim\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\"\n\t            },\n\t            \"headline\": \"Spend less, perform more with smarter scaling\",\n\t            \"datePublished\": \"2025-06-10T15:33:36+00:00\",\n\t            \"dateModified\": \"2025-11-19T16:56:21+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/\"\n\t            },\n\t            \"wordCount\": 36,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/06\/\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548.png\",\n\t            \"articleSection\": [\n\t                \"performance-media\"\n\t            ],\n\t            \"inLanguage\": \"zh-CN\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"zh-CN\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/06\/\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/06\/\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548.png\",\n\t            \"width\": 1000,\n\t            \"height\": 667\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/cn\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0\",\n\t            \"name\": \"Elizabeth Kim\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/02a271c84c5512a2576ccf6932903f7d\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg\",\n\t                \"caption\": \"Elizabeth Kim\"\n\t            },\n\t            \"description\": \"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/elizabkim\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/blog\/author\/elizabeth\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spend less, perform more with smarter scaling - CN - Criteo","description":"\u63a2\u7d22\u667a\u80fd\u5316\u7684\u7b56\u7565\uff0c\u9ad8\u6548\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6295\u653e\u89c4\u6a21\uff0c\u5e76\u5927\u5e45\u63d0\u9ad8\u5e7f\u544aROI\u3002 %","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/","og_locale":"zh_CN","og_type":"article","og_title":"Spend less, perform more with smarter scaling - CN - Criteo","og_description":"\u63a2\u7d22\u667a\u80fd\u5316\u7684\u7b56\u7565\uff0c\u9ad8\u6548\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6295\u653e\u89c4\u6a21\uff0c\u5e76\u5927\u5e45\u63d0\u9ad8\u5e7f\u544aROI\u3002 %","og_url":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/","og_site_name":"CN - Criteo","article_published_time":"2025-06-10T15:33:36+00:00","article_modified_time":"2025-11-19T16:56:21+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/06\/\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548.png","type":"image\/png"}],"author":"Elizabeth Kim","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Kim","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/"},"author":{"name":"Elizabeth Kim","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0"},"headline":"Spend less, perform more with smarter scaling","datePublished":"2025-06-10T15:33:36+00:00","dateModified":"2025-11-19T16:56:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/"},"wordCount":36,"publisher":{"@id":"https:\/\/www.criteo.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/06\/\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548.png","articleSection":["performance-media"],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/#primaryimage","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/06\/\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548.png","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/06\/\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548.png","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/cn\/blog\/spend-less-perform-more-with-smarter-scaling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u91c7\u7528\u66f4\u667a\u80fd\u5316\u7684\u89c4\u6a21\u6269\u5927\u7b56\u7565\uff0c\u5b9e\u73b0\u964d\u672c\u589e\u6548"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/cn\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/b7e9f98b721b11e0bb7adfa6b604ebc0","name":"Elizabeth Kim","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/02a271c84c5512a2576ccf6932903f7d","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/12\/Elizabeth-Kim-96x96.jpg","caption":"Elizabeth Kim"},"description":"Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.","sameAs":["https:\/\/www.linkedin.com\/in\/elizabkim"],"url":"https:\/\/www.criteo.com\/cn\/blog\/author\/elizabeth\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/users\/169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/comments?post=2547"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2547\/revisions"}],"predecessor-version":[{"id":2552,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2547\/revisions\/2552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media\/2553"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media?parent=2547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/categories?post=2547"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/coauthors?post=2547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}