{"id":2668,"date":"2025-08-04T13:41:10","date_gmt":"2025-08-04T17:41:10","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414793"},"modified":"2025-11-21T14:51:03","modified_gmt":"2025-11-21T14:51:03","slug":"trends-to-spark-smarter-consumer-electronics-campaigns","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/trends-to-spark-smarter-consumer-electronics-campaigns\/","title":{"rendered":"\u4ece\u4fe1\u53f7\u5230\u884c\u52a8\uff1a\u516d\u5927\u8d8b\u52bf\u5f15\u9886\u6d88\u8d39\u7535\u5b50\u8425\u9500\u65b0\u65b9\u5411"},"content":{"rendered":"<p>2025\u5e74\uff0c\u7535\u5b50\u4ea7\u54c1\u6d88\u8d39\u8005\u5c55\u73b0\u51fa\u524d\u6240\u672a\u6709\u7684\u81ea\u4fe1\u4e0e\u7406\u6027\uff0c\u5bf9\u54c1\u724c\u7684\u9009\u62e9\u4e5f\u66f4\u52a0\u7075\u6d3b\u3002Criteo\u6570\u636e\u663e\u793a\uff0c\u5168\u7403\u6d88\u8d39\u7535\u5b50\u9500\u552e\u57282025\u5e74\u4e8c\u5b63\u5ea6\u540c\u6bd4\u589e\u957f15% &#8211; 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srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-1.png 628w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-1-300x300.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-1-150x150.png 150w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-1-24x24.png 24w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-1-48x48.png 48w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-1-96x96.png 96w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><figcaption id=\"caption-attachment-2672\" class=\"wp-caption-text\">\u6570\u636e\u6765\u6e90\uff1aCriteo\u6d88\u8d39\u8005\u8c03\u67e5 | 2025\u5e74\u4e8c\u5b63\u5ea6 | 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1191px\" \/><figcaption id=\"caption-attachment-2676\" class=\"wp-caption-text\">\u6570\u636e\u6765\u6e90\uff1aCriteo\u5546\u4e1a\u6570\u636e | \u5168\u7403 | 2025\u5e746\u670818-24\u65e5\u5f53\u5468\u8d2d\u4e70\u7684\u6d88\u8d39\u7c7b\u7535\u5b50\u4ea7\u54c1 \u57fa\u4e8e1\u4e2a\u6708\u7684\u6d4f\u89c8\u65f6\u95f4\u7a97\u53e3\uff5c \u6db5\u76d6\u6570\u767e\u5bb6\u96f6\u552e\u5546\u53ca\u54c1\u724c<\/figcaption><\/figure>\n<p>\u540c\u65f6\uff0c\u7535\u5b50\u4ea7\u54c1\u6d88\u8d39\u8005\u4e5f\u613f\u610f\u5c1d\u8bd5\u65b0\u54c1\u724c\u7684\u4ea7\u54c1\u3002\u591a\u8fbe39%\u7684\u6d88\u8d39\u8005\u66fe\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u5c1d\u8bd5\u8fc7\u672a\u66fe\u8d2d\u4e70\u7684\u65b0\u54c1\u724c\u3002\u6b64\u5916\uff0c\u5bf9\u4e8e\u7535\u5b50\u6e38\u620f\u73a9\u5bb6\u800c\u8a00\uff0c\u54c1\u724c\u63a2\u7d22\u7684\u6bd4\u4f8b\u66f4\u662f\u9ad8\u8fbe59%\u3002<\/p>\n<figure id=\"attachment_2677\" aria-describedby=\"caption-attachment-2677\" style=\"width: 1189px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2677 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-6.png\" alt=\"\" width=\"1189\" height=\"472\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-6.png 1189w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-6-300x119.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-6-1024x406.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-6-768x305.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-6-630x250.png 630w\" sizes=\"auto, (max-width: 1189px) 100vw, 1189px\" \/><figcaption id=\"caption-attachment-2677\" class=\"wp-caption-text\">\u6570\u636e\u6765\u6e90\uff1aCriteo\u5546\u4e1a\u6570\u636e | \u5168\u7403 | 2025\u5e746\u670818-24\u65e5\u5f53\u5468\u8d2d\u4e70\u7684\u6d88\u8d39\u7c7b\u7535\u5b50\u4ea7\u54c1\uff0c\u57fa\u4e8e1\u4e2a\u6708\u7684\u8d2d\u7269\u65f6\u95f4\u7a97\u53e3 | \u6db5\u76d6\u6570\u767e\u5bb6\u96f6\u552e\u5546\u53ca\u54c1\u724c<\/figcaption><\/figure>\n<p><strong>\u9762\u5411\u8425\u9500\u5546\u7684\u5fc5\u80dc\u79d8\u7c4d\uff1a<\/strong>\u96f6\u552e\u5a92\u4f53\u56e2\u961f\u5e94\u786e\u4fdd\u5728\u9ad8\u6d41\u91cf\u9875\u9762\u548c\u54c1\u7c7b\u6a2a\u5e45\u4e0a\u83b7\u5f97\u5e7f\u6cdb\u7684\u66dd\u5149\u3002\u6548\u679c\u5e7f\u544a\u56e2\u961f\u5219\u53ef\u4ee5\u901a\u8fc7\u4e2a\u6027\u5316\u91cd\u5b9a\u5411\u548c\u4ea7\u54c1\u6570\u636e\u6e90\u4f18\u5316\uff0c\u5728\u6d88\u8d39\u8005\u957f\u65f6\u95f4\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u4fdd\u6301\u66dd\u5149\u91cf\u3002<\/p>\n<h2 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id=\"attachment_2678\" aria-describedby=\"caption-attachment-2678\" style=\"width: 637px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2678 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-7.png\" alt=\"\" width=\"637\" height=\"471\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-7.png 637w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-7-300x222.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-7-630x466.png 630w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><figcaption id=\"caption-attachment-2678\" class=\"wp-caption-text\">\u6570\u5b57\u6765\u6e90\uff1aCriteo\u5546\u4e1a\u6570\u636e | \u5168\u7403 | 2025\u5e744\u67081\u65e5-6\u670830\u65e5\u671f\u95f4\u6e38\u620f\u73a9\u5bb6\u5728\u7279\u5b9a\u54c1\u7c7b\u4e2d\u7684\u8d2d\u4e70\u884c\u4e3a\u6570\u636e\u3002 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id=\"attachment_2679\" aria-describedby=\"caption-attachment-2679\" style=\"width: 743px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2679 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-8.png\" alt=\"\" width=\"743\" height=\"625\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-8.png 743w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-8-300x252.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/08\/CE-Report-ZHCN-8-630x530.png 630w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><figcaption id=\"caption-attachment-2679\" class=\"wp-caption-text\">\u6570\u636e\u6765\u6e90\uff1aCriteo\u5546\u4e1a\u6570\u636e | \u5168\u7403 | 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