{"id":2694,"date":"2024-09-25T11:32:18","date_gmt":"2024-09-25T11:32:18","guid":{"rendered":"https:\/\/www.criteo.com\/?p=409461"},"modified":"2025-09-26T01:07:42","modified_gmt":"2025-09-26T01:07:42","slug":"beyond-the-banner-why-commerce-content-cant-be-ignored","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/beyond-the-banner-why-commerce-content-cant-be-ignored\/","title":{"rendered":"\u7a81\u7834\u5c40\u9650\uff1a\u4e86\u89e3\u4e0d\u53ef\u5ffd\u89c6\u7684\u5546\u4e1a\u5185\u5bb9\u8425\u9500\u52bf\u80fd"},"content":{"rendered":"<p>\u66fe\u51e0\u4f55\u65f6\uff0c\u7535\u5546\u548c\u5185\u5bb9\u662f<em>\u5b8c\u5168<\/em>\u4e0d\u540c\u7684\u4e24\u4e2a\u9886\u57df\u3002<\/p>\n<p>\u7136\u800c\u5982\u4eca\uff0c\u60c5\u51b5\u6709\u4e86\u4e9b\u8bb8\u53d8\u5316\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u7f51\u4e0a\u8d2d\u7269\u4e0d\u4f1a\u4ec5\u5728\u4e00\u4e2a\u5e73\u53f0\u67e5\u8be2\u3001\u4e0b\u5355\u3002\u2014\u2014\u4ed6\u4eec\u4f1a\u9891\u7e41\u5730\u5728\u793e\u4ea4\u5a92\u4f53\u3001\u5f00\u653e\u4e92\u8054\u7f51\u53d1\u5e03\u5546\u53ca\u6570\u5b57\u7ebf\u4e0a\u5e73\u53f0\u4e4b\u95f4\u5207\u6362\uff0c\u76f4\u5230\u505a\u51fa\u6700\u7ec8\u8d2d\u4e70\u51b3\u5b9a\u3002<\/p>\n<p>\u8fd9\u79cd\u65b0\u7684\u8d2d\u7269\u6a21\u5f0f\u770b\u4f3c\u590d\u6742\uff0c\u4f46\u5b9e\u9645\u4e0a\u5bf9\u4e8e\u54c1\u724c\u3001\u96f6\u552e\u5546\u548c\u53d1\u5e03\u5546\u800c\u8a00\uff0c\u662f\u4e00\u4e2a\u7edd\u4f73\u7684\u673a\u4f1a\uff0c\u80fd\u8ba9\u5b83\u4eec\u5728\u4f20\u7edf\u7684\u4e92\u8054\u7f51\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u6e20\u9053\u4e4b\u5916\uff0c\u5bf9\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\u4ea7\u751f\u5f71\u54cd\u3002<\/p>\n<p>\u54c1\u724c\u5728\u7535\u5546\u5e73\u53f0\u5185\u5bb9\u65b9\u9762\u7684\u6295\u5165\u5927\u5e45\u589e\u52a0\uff0c\u4ec5\u7f51\u7ea2\u8425\u9500\u4e00\u9879\u4ece<a 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href=\"https:\/\/digiday.com\/media\/three-strategies-publishers-are-adopting-to-drive-affiliate-commerce-revenue-for-amazon-prime-day-2024\/\">\u589e\u957f\u4e8630%<\/a><\/li>\n<\/ul>\n<ul>\n<li>\u5546\u4e1a\u5185\u5bb9\u5df2\u7ecf\u662f\u4e09\u5206\u4e4b\u4e8c\u7684\u53d1\u5e03\u5546\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\uff0c\u4e14\u5546\u4e1a\u5185\u5bb9\u5360\u7f8e\u56fd\u53d1\u5e03\u5546\u6536\u5165\u7684<a href=\"https:\/\/www.lotame.com\/global-survey-report-beyond-the-cookie-the-future-of-advertising-for-marketers-publishers\/\">\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e00\u3002<\/a><\/li>\n<\/ul>\n<ul>\n<li>\u7f51\u7ea2\u8425\u9500\u57282023\u5e74\u589e\u957f\u4e8620.6%\uff0c\u603b\u989d\u8fbe\u5230119.1\u4ebf\u7f8e\u5143\uff08<a 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