{"id":2824,"date":"2025-10-28T00:10:26","date_gmt":"2025-10-28T00:10:26","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=2824"},"modified":"2026-03-13T11:42:27","modified_gmt":"2026-03-13T03:42:27","slug":"ai-driven-business-criteo-helps-chinese-enterprises-go-global-criteo-roundtable","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/ai-driven-business-criteo-helps-chinese-enterprises-go-global-criteo-roundtable\/","title":{"rendered":"\u4ee5AI\u9a71\u52a8\u5546\u4e1a\uff0cCriteo\u52a9\u529b\u4e2d\u56fd\u4f01\u4e1a\u626c\u5e06\u51fa\u6d77\u2014\u2014Criteo\u5706\u684c\u8ba8\u8bba\u4f1a\u5317\u4eac\u6210\u529f\u4e3e\u529e"},"content":{"rendered":"


\n<\/strong>2025\u5e7410\u670828\u65e5\uff0c\u5317\u4eac –\u00a0\u5168\u7403\u9886\u5148\u7684\u6570\u5b57\u5e7f\u544a\u5e73\u53f0Criteo\uff08\u7eb3\u65af\u8fbe\u514b\u4ee3\u7801\uff1aCRTO\uff09\u8fd1\u65e5\u4e8e\u5317\u4eac\u4e3e\u529e\u4e86\u4ee5\u201c\u667a\u9886\u53d8\u9769\uff0cAI\u91cd\u5851\u5546\u4e1a\u672a\u6765 \u201d \u4e3a\u4e3b\u9898\u7684\u5706\u684c\u8ba8\u8bba\u4f1a\uff0c\u9996\u6b21\u5411\u4e2d\u56fd\u5e02\u573a\u7cfb\u7edf\u9610\u91ca\u4e86\u5176Agentic Commerce\uff08\u667a\u80fd\u4f53\u5546\u4e1a\uff09\u7b56\u7565\u2014\u2014 \u51ed\u501f\u5176\u5168\u7403\u6d77\u91cf\u7684\u5546\u4e1a\u6570\u636e\u4e0e\u5f3a\u5927\u7684AI\u6280\u672f\u5f15\u64ce\uff0c\u52a9\u529b\u4e2d\u56fd\u51fa\u6d77\u4f01\u4e1a\u5b9e\u73b0\u5168\u7403\u589e\u957f\u3002<\/p>\n

\u968f\u7740\u8fd1\u4e00\u5e74\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u7206\u53d1\u5f0f\u589e\u957f\uff0cAI\u5df2\u6df1\u5ea6\u6e17\u900f\u81f3\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u65c5\u7a0b\u4e2d\u3002\u636eOmnicom Media Group\u62a5\u544a\u663e\u793a\uff0c\u8fd1\u56db\u5206\u4e4b\u4e00\u7684\u641c\u7d22\u8bf7\u6c42\u7531AI\u9a71\u52a8\uff0cAI\u641c\u7d22\u6b63\u6210\u4e3a\u65b0\u7684\u8d2d\u7269\u6e20\u9053\u3002\u5728\u8fd9\u4e00\u80cc\u666f\u4e0b\uff0c\u6570\u5b57\u5e7f\u544a\u7684\u4e0b\u4e00\u6ce2\u6d6a\u6f6eAgentic AI \u5df2\u6084\u7136\u6765\u4e34\u3002\u4e0e\u4ec5\u80fd\u54cd\u5e94\u6307\u4ee4\u7684\u4f20\u7edfAI\u4e0d\u540c\uff0cAgentic AI\u5728\u9884\u8bbe\u76ee\u6807\u4e0e\u6388\u6743\u8303\u56f4\u5185\uff0c\u80fd\u591f\u6267\u884c\u81ea\u4e3b\u89c4\u5212\u3001\u5de5\u5177\u8c03\u7528\u4e0e\u4efb\u52a1\u95ed\u73af\uff0c\u4e3a\u5546\u4e1a\u4e0e\u8425\u9500\u6a21\u5f0f\u5e26\u6765\u7cfb\u7edf\u6027\u53d8\u9769\u7684\u6f5c\u529b \u3002<\/p>\n

\u4ece<\/strong>\u201c\u673a\u5668\u5b66\u4e60\u201d\u5230\u201c\u667a\u80fd<\/strong>\u4f53\u201d\uff0c AI\u6280\u672f\u6f14\u8fdb\u4e0e\u6d88\u8d39\u8005\u884c\u4e3a\u53d8\u9769<\/strong><\/h2>\n

Criteo\u9996\u5e2d\u6280\u672f\u5b98Diarmuid Gill\u5728\u4e3b\u9898\u6f14\u8bb2\u4e2d\u6df1\u5165\u5256\u6790\u4e86AI\u6280\u672f\u5c42\u7ea7\u7684\u6f14\u8fdb\uff1a\u201c\u4ece\u57fa\u4e8e\u6570\u636e\u7edf\u8ba1\u7684\u673a\u5668\u5b66\u4e60\uff0c\u5230\u4f9d\u8d56\u5927\u89c4\u6a21\u7b97\u529b\u7684\u6df1\u5ea6\u5b66\u4e60\uff0c\u518d\u5230\u5904\u7406\u6587\u672c\u5e8f\u5217\u7684\u5927\u8bed\u8a00\u6a21\u578b\uff0c\u5982\u4eca\u6211\u4eec\u5df2\u8fdb\u5165\u80fd\u591f\u89c4\u5212\u3001\u884c\u52a8\u5e76\u4f7f\u7528\u5de5\u5177\u6267\u884c\u4efb\u52a1\u7684AI Agent\u65f6\u4ee3\u3002\u201d<\/p>\n

\u201c\u5728\u7f8e\u56fd\u4e0e\u82f1\u56fd\u7684\u7528\u6237\u8c03\u7814\u4e2d\uff0c<\/strong>85%\u7684\u53d7\u8bbf\u8005\u5728\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u4f7f\u7528AI\u5de5\u5177<\/strong>\uff0c\u5176\u4e2d71%\u7684\u7528\u6237\u6bcf\u5468\u4f7f\u7528\uff0c87%\u7684\u7528\u6237\u540c\u65f6\u4f7f\u7528\u591a\u4e2aAI\u5de5\u5177\u3002\u8fd9\u4e00\u8d8b\u52bf\u8986\u76d6\u670d\u88c5\uff0878%\uff09\u3001\u7535\u5b50\u4ea7\u54c1\uff0876%\uff09\u3001\u65c5\u6e38\uff0860%\uff09\u548c\u65e5\u7528\u54c1\uff0859%\uff09\u7b49\u591a\u4e2a\u5782\u76f4\u884c\u4e1a\u3002\u201d Criteo\u6700\u65b0\u7814\u7a76\u663e\u793a\uff0c\u6d88\u8d39\u8005\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u5bf9<\/strong>AI\u7684\u5e94\u7528\u5448\u73b0\u7a33\u5b9a\u589e\u957f\u6001\u52bf<\/strong>\u00a0\uff0c\u201c\u7279\u522b\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c94%\u7684\u6d88\u8d39\u8005\u5728\u5546\u54c1\u53d1\u73b0\u9636\u6bb5\u4f7f\u7528AI\uff0c85%\u7528\u4e8e\u6bd4\u4ef7\uff0c67%\u501f\u52a9AI\u5b8c\u6210\u6700\u7ec8\u8d2d\u4e70\u51b3\u7b56\u3002\u201d<\/p>\n

Diarmuid\u8fdb\u4e00\u6b65\u5206\u6790\u9053\uff1a\u201c\u5f53\u524dAgentic Commerce\u7684\u5e94\u7528\u4e3b\u8981\u96c6\u4e2d\u5728\u5546\u54c1\u53d1\u73b0\u4e0e\u6bd4\u4ef7\u9636\u6bb5\uff0c\u6d88\u8d39\u8005\u7684\u6700\u7ec8\u51b3\u7b56\u73af\u8282\u4ecd\u6709\u5f85\u8fdb\u4e00\u6b65\u6210\u719f\u3002\u6211\u4eec\u901a\u8fc7\u5e73\u53f0\u70b9\u51fb\u6d41\u6570\u636e\u3001\u4f1a\u8bdd\u53ca\u8f6c\u5316\u4e8b\u4ef6\u7684\u76d1\u6d4b\u6e05\u6670\u5730\u89c2\u5bdf\u5230\u8fd9\u4e00\u8d8b\u52bf\u3002\u8fd9\u8868\u660e<\/strong>AI\u5df2\u6210\u4e3a\u6d88\u8d39\u8005\u8d2d\u7269\u65c5\u7a0b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4f19\u4f34\uff0c\u54c1\u724c\u65b9\u9700\u8981\u5c3d\u5feb\u5e03\u5c40\u667a\u80fd\u4f53\u9a71\u52a8\u7684\u8425\u9500\u7b56\u7565\uff0c\u4ee5\u628a\u63e1\u8fd9\u4e00\u91cd\u8981\u7684\u589e\u957f\u673a\u9047\u3002\u201d\u00a0<\/strong><\/p>\n

AI\u7684\u6548\u80fd\u5df2\u5728Criteo\u670d\u52a1\u7684\u4f17\u591a\u4e2d\u56fd\u51fa\u6d77\u5148\u950b\u4e2d\u5f97\u5230\u9a8c\u8bc1\u3002\u56fd\u5185\u9ad8\u7aef\u5047\u53d1\u54c1\u724cUnice \u501f\u52a9Criteo\u7684\u65b0\u4e00\u4ee3AI\u89e3\u51b3\u65b9\u6848\uff0c\u5b9e\u73b0\u4e86\u9500\u552e\u989d\u7684\u5927\u5e45\u63d0\u5347\uff1b\u626b\u5730\u673a\u5668\u4eba\u54c1\u724cAiper \u5219\u901a\u8fc7\u518d\u8425\u9500\u5e7f\u544a\u9488\u5bf9\u5f03\u8d2d\u7528\u6237\uff0c\u8f6c\u5316\u7387\u63d0\u5347\u4e86365%\uff1b\u800c\u5168\u7403\u4fbf\u643a\u50a8\u80fd\u884c\u4e1a\u77e5\u540d\u4f01\u4e1aJackery\uff0c\u66f4\u662f\u51ed\u501fCriteo\u7684\u89c6\u9891\u5e7f\u544a\uff0c\u5b9e\u73b0\u4e86\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u98d9\u5347500% \u7684\u5353\u8d8a\u8868\u73b0\u3002\u8fd9\u4e9b\u6848\u4f8b\u751f\u52a8\u8868\u660e\uff0c\u7531\u6570\u636e\u4e0eAI\u9a71\u52a8\u7684\u667a\u80fd\u8425\u9500\uff0c\u6b63\u76f4\u63a5\u8f6c\u5316\u4e3a\u4e2d\u56fd\u54c1\u724c\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u3002<\/p>\n

Diarmuid\u5f3a\u8c03\uff1a\u201c\u5728Criteo\uff0c\u6211\u4eec\u6bcf\u5e74\u5728\u65b0\u589e\u6027\u80fd\u7b97\u6cd5\u548c\u53d8\u91cf\u4e0a\u8fd0\u884c\u8d85\u8fc710\u4e07\u6b21\u6d4b\u8bd5\u3002\u6211\u4eec\u6253\u9020\u7684\u5e76\u975e\u901a\u7528AI\uff0c\u800c\u662f\u7ecf\u8fc7\u4e8c\u5341\u5e74\u5546\u4e1a\u573a\u666f\u9524\u70bc\u3001\u4e13\u6ce8\u4e8e\u63d0\u5347\u5e7f\u544a\u56de\u62a5\u4e0e\u5546\u4e1a\u6210\u679c\u7684\u2018\u5546\u4e1aAI\u2019\u3002\u8fd9\u6b63\u662f\u6211\u4eec\u80fd\u591f\u5e2e\u52a9\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\uff0c\u7f8e\u7684\u3001Jackery\u3001Dreame\u3001Apier \u7b49\u4f18\u79c0\u4e2d\u56fd\u54c1\u724c\u5b9e\u73b0\u589e\u957f\u7a81\u7834\u7684\u6280\u672f\u5e95\u6c14\u3002\u201d<\/p>\n

\u4e07\u4ebf\u6570\u636e\u57fa\u77f3\u4e0e\u4e8c\u5341\u5e74<\/strong>AI\u79ef\u6dc0\uff0c\u8d4b\u80fd\u4e2d\u56fd\u4f01\u4e1a\u51fa\u6d77<\/strong><\/h2>\n

\u8fd9\u4e00\u524d\u77bb\u6027\u5e03\u5c40\u4e0e\u5353\u8d8a\u6210\u6548\u7684\u80cc\u540e\uff0c\u662fCriteo\u6df1\u8015\u884c\u4e1a\u4e8c\u5341\u5e74\u6240\u6784\u5efa\u7684\u575a\u5b9e\u58c1\u5792\u3002 Criteo\u7684\u4eba\u5de5\u667a\u80fd\u5e7f\u544a\u5e73\u53f0\u72ec\u5bb6\u5b9e\u73b0\u4e86\u6bcf\u5e74\u8d85\u8fc7\u4e00\u4e07\u4ebf\u7f8e\u5143\u7684\u9500\u552e\u989d\uff0c\u5e76\u62e5\u6709\u6765\u81ea\u5168\u740317,000\u5bb6\u5e7f\u544a\u5ba2\u6237\uff08\u5305\u62ec\u7ea64,000\u4e2a\u54c1\u724c\u548c200\u591a\u4e2a\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff09\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u3002\u5176\u5e9e\u5927\u7684\u6d88\u8d39\u8005\u56fe\u8c31\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u8d857.2\u4ebf\uff0c\u4e3aAI\u6a21\u578b\u63d0\u4f9b\u4e86\u65e0\u4e0e\u4f26\u6bd4\u7684\u8bad\u7ec3\u57fa\u7840\u3002\u00a0<\/strong><\/p>\n

Criteo\u5927\u4e2d\u534e\u533a\u8463\u4e8b\u603b\u7ecf\u7406\u738b\u4e39\u4e3d\u8868\u793a\uff1a\u201c\u5728Criteo\u6210\u7acb20\u5468\u5e74\u7684\u91cc\u7a0b\u7891\u65f6\u523b\uff0c\u6211\u4eec\u6b63\u4ee5\u5168\u65b0\u7684\u59ff\u6001\uff0c\u66f4\u6df1\u5ea6\u5730\u62e5\u62b1\u4e2d\u56fd\u5e02\u573a\uff0c\u52a9\u529b\u672c\u571f\u54c1\u724c\u626c\u5e06\u51fa\u6d77\u3002\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u5b9e\u8df5\uff0c\u4e5f\u6b63\u6301\u7eed\u53cd\u54fa\u548c\u8d4b\u80fdCriteo\u7684\u5168\u7403\u6218\u7565\u5e03\u5c40\u3002Agentic AI\u6b63\u662f\u4e0b\u4e00\u9636\u6bb5\u7684\u6280\u672f\u6f14\u8fdb\u65b9\u5411\u2014\u2014\u8fd9\u79cd\u8d85\u7ea7\u667a\u80fd\u4f53\u5c06\u5e2e\u52a9\u4e2d\u56fd\u4f01\u4e1a\u66f4\u667a\u6167\u5730\u601d\u8003\u3001\u66f4\u654f\u6377\u5730\u884c\u52a8\uff0c\u5728\u5168\u7403\u821e\u53f0\u5360\u636e\u9886\u5148\u5730\u4f4d\u3002\u201d<\/p>\n

\u201c\u4e2d\u56fd\u662fCriteo \u4e9a\u592a\u533a\u7684\u7b2c\u4e09\u5927\u5e02\u573a\uff0c\u5bf9\u6211\u4eec\u5168\u7403\u6218\u7565\u610f\u4e49\u91cd\u5927\u3002\u6211\u4eec\u6df1\u523b\u7406\u89e3\u4e2d\u56fd\u4f01\u4e1a\u5728\u51fa\u6d77\u8fc7\u7a0b\u4e2d\u9762\u4e34\u7684\u673a\u9047\u4e0e\u6311\u6218\uff0c\u4e5f\u6e05\u6670\u5730\u770b\u5230\u96f6\u552e\u4e0e\u7535\u5546\u751f\u6001\u6b63\u5728\u4ee5\u524d\u6240\u672a\u6709\u7684\u901f\u5ea6\u6f14\u8fdb\u3002\u201dCriteo\u4e9a\u592a\u533a\u6267\u884c\u603b\u7ecf\u7406\u5362\u601d\u7ef4\u5728\u603b\u7ed3\u4e2d\u6307\u51fa\u3002<\/p>\n

\u5f53\u524d\u4e1a\u754c\u6b63\u8fc8\u5165\u4e00\u4e2a\u5168\u65b0\u7eaa\u5143\u2014\u2014AI\u6b63\u5728\u91cd\u5851\u4eba\u4eec\u7684\u5546\u4e1a\u4f53\u9a8c\u3002Criteo\u7684\u72ec\u7279\u4f18\u52bf\u6b63\u5728\u5f15\u9886\u8fd9\u4e00\u65b0\u7bc7\u7ae0\uff0c\u51ed\u501f\u5176\u6d77\u91cf\u7684\u5546\u4e1a\u6570\u636e\uff0c\u4ee5\u53ca\u4e00\u7cfb\u5217AI\u9a71\u52a8\u7684\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u4ee5\u66f4\u76f4\u89c2\u3001\u66f4\u6709\u4ef7\u503c\u7684\u65b9\u5f0f\u53d1\u73b0\u5fc3\u4eea\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/p>\n

 <\/p>\n

– END –\u00a0<\/strong><\/p>\n

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