{"id":2835,"date":"2025-11-16T08:33:53","date_gmt":"2025-11-16T08:33:53","guid":{"rendered":"https:\/\/www.criteo.com\/?p=414723"},"modified":"2025-11-18T00:22:41","modified_gmt":"2025-11-18T00:22:41","slug":"ai-for-performance-marketers","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/","title":{"rendered":"\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f"},"content":{"rendered":"<p>\u5982\u4eca\uff0c\u53ea\u8981\u6253\u5f00\u7535\u89c6\u3001\u7535\u8111\u6216\u624b\u673a\uff0c\u5c31\u4f1a\u770b\u5230\u6700\u65b0AI\u5de5\u5177\u4e4b\u7c7b\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u770b\u5230\u8fd9\u4e9b\u5185\u5bb9\u540e\u5f53\u7136\u4f1a\u5f88\u6fc0\u52a8\uff0c\u4f46\u540c\u65f6\u597d\u50cf\u4f60\u62ff\u5230\u4e86\u592a\u7a7a\u98de\u8239\u7684\u94a5\u5319\uff0c\u5374\u56e0\u4e3a\u6ca1\u6709\u64cd\u4f5c\u624b\u518c\u800c\u65e0\u6cd5\u542f\u822a\u3002<\/p>\n<p>\u662f\u79ef\u6781\u62e5\u62b1\u65b0\u6280\u672f\u8fd8\u662f\u907f\u800c\u4e0d\u8c08\uff1f\u8981\u77e5\u9053\u4f60\u7684\u53cb\u5546\u5df2\u7ecf\u5f00\u59cb\u884c\u52a8\uff01<\/p>\n<p>\u5728\u8c08\u5230AI \u5728\u6548\u679c\u8425\u9500\u4e2d\u7684\u5e94\u7528\u65f6\uff0c\u4eba\u4eec\u5f80\u5f80\u5bb9\u6613\u88ab\u5404\u79cd\u5ba3\u4f20\u5671\u5934\u6240\u5438\u5f15\u3002\u4f46\u5728\u4eca\u5929\u4f60\u770b\u5230\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u4f1a\u5c1d\u8bd5\u901a\u8fc7\u52a1\u5b9e\u7684\u89c6\u89d2\u4e3a\u60a8\u62e8\u5f00\u8ff7\u96fe\uff0c\u6df1\u5165\u89e3\u6790 AI \u5728\u8425\u9500\u4e2d\u7684\u771f\u5b9e\u4f5c\u7528\uff0c\u5e76\u5206\u4eab Criteo \u56e2\u961f\u5982\u4f55\u5c06\u7b97\u6cd5\u8f6c\u5316\u4e3a\u5b9e\u9645\u6536\u76ca\u7684\u5b9d\u8d35\u7ecf\u9a8c\u3002<\/p>\n<p>\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/p>\n<h2>\u4e3a\u4f55\u5f53\u4e0b\u6548\u679c\u8425\u9500\u4eba\u5458\u9700\u8981\u66f4\u667a\u80fd\u7684AI\u6280\u672f\uff1f<\/h2>\n<p>\u6d88\u8d39\u8005\u5728\u5404\u79cdApp\u3001\u7f51\u7ad9\u7b49\u5e73\u53f0\u6765\u56de\u5207\u6362\u6d4f\u89c8\u5185\u5bb9\uff0c\u901f\u5ea6\u4e4b\u5feb\uff0c\u8ba9\u60a8\u65e0\u6cd5\u7528\u5bf9\u4ed6\u4eec\u7684\u8d2d\u7269\u884c\u4e3a\u8fdb\u884c\u201d\u5f52\u56e0\u201c<\/p>\n<p>\u6b64\u5916\uff0c\u8001\u677f\u7684\u8981\u6c42\u8fc7\u9ad8\uff0c\u4f46\u5e02\u573a\u9884\u7b97\u5374\u5e76\u672a\u76f8\u5e94\u589e\u52a0\uff0c\u800c\u540c\u65f6\u8fd8\u8981\u4e0d\u65ad\u4ece\u6709\u9650\u8d44\u6e90\u4e2d\u69a8\u51fa\u66f4\u591a\u6210\u679c\u3002<\/p>\n<p>\u9664\u4e86\u4ee5\u4e0a\u7684\u95ee\u9898\uff0c\u8fd8\u6709\u4e0b\u9762\u7684\u4e00\u7cfb\u5217\u8bf8\u591a\u6311\u6218\uff1a<\/p>\n<ul>\n<li><strong>\u9884\u7b97\u9677\u5165\u56f0\u5883<\/strong>\uff0c\u9884\u7b97\u6301\u7eed\u6536\u7d27\uff1aCFO \u4e00\u518d\u538b\u4f4e\u6295\u5165\uff0c\u5374\u671f\u5f85\u66f4\u9ad8\u7684\u8425\u6536\u56de\u62a5\u3002<\/li>\n<li><strong>\u6e20\u9053\u65e5\u76ca\u788e\u7247\u5316\uff1a<\/strong>\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u3001\u793e\u4ea4\u5e73\u53f0\u3001\u77ed\u89c6\u9891\u3001\u8054\u7f51\u7535\u89c6\u2026\u2026\u8981\u8ddf\u4e0a\u8fd9\u4e9b\u201c\u5fc5\u6295\u6e20\u9053\u201d\uff0c\u7b80\u76f4\u8ba9\u4eba\u5934\u6655\u3002<\/li>\n<li><strong>\u6d88\u8d39\u8005\u6027\u5b50\u8d8a\u6765\u8d8a\u6025:<\/strong>\u6253\u5f00\u4e00\u4e2a\u7f51\u7ad9\u9700\u8981\u4e09\u79d2\uff1f\u592a\u6162\u4e86\uff01\u53c8\u770b\u4e86\u4e00\u904d\u540c\u6837\u7684\u5e7f\u544a\uff1f\u76f4\u63a5\u6ed1\u8d70\u3002\u6b64\u5916\uff0c\u6d88\u8d39\u8005\u8ba4\u4e3a\u4e2a\u6027\u5316\u7684\u5343\u4eba\u5343\u9762\u662f\u201c\u6807\u914d\u201d\u3002<\/li>\n<li><strong>\u56e2\u961f\u88ab\u6570\u636e\u6df9\u6ca1\uff1a<\/strong>\u5373\u4fbf\u662f\u5c0f\u54c1\u724c\uff0c\u4e5f\u5728\u751f\u6210\u6d77\u91cf\u884c\u4e3a\u6570\u636e\u3001\u4ea4\u6613\u8bb0\u5f55\u548c\u521b\u610f\u7684\u4e0d\u540c\u7248\u672c\u3002\u624b\u52a8\u6316\u6398\u6d1e\u5bdf\uff0c\u5c31\u50cf\u7528\u5927\u6d77\u635e\u9488\u3002<\/li>\n<li><strong>\u5927\u73af\u5883\u5bfc\u81f4\u56e2\u961f\u4eba\u5458\u7f16\u5236\u7f29\u7d27\u3002<\/strong>\u56e2\u961f\u6210\u5458\u5927\u5e45\u51cf\u5c11\uff0c\u540c\u4e00\u652f\u56e2\u961f\u8981\u7ba1\u7406\u4ee5\u5f80\u4e24\u500d\u7684\u5e7f\u544a\u6d3b\u52a8\u3001\u7edf\u7b79\u3001\u5206\u6790\u4e09\u500d\u7684\u6570\u636e\u62a5\u8868\u3002<\/li>\n<\/ul>\n<p>\u5982\u679c\u8fd9\u4e9b\u6311\u6218\u8ba9\u4f60\u5f00\u59cb\u76b1\u7709\uff0c\u522b\u614c\uff01\u2014\u2014\u6311\u6218\u610f\u5473\u7740\u673a\u9047\uff0c\u8fd9\u6b63\u662f\u79ef\u6781\u5229\u7528AI\u7684\u597d\u65f6\u673a\u3002<\/p>\n<p>\u53ea\u9700\u7a0d\u52a0\u8bad\u7ec3\uff0cAI \u5927\u6a21\u578b\u4fbf\u80fd\u5728\u6beb\u79d2\u7ea7\u65f6\u95f4\u5185\u5904\u7406 PB \u7ea7\u6570\u636e\uff0c\u8bc6\u522b\u51fa\u4eba\u7c7b\u96be\u4ee5\u5bdf\u89c9\u7684\u884c\u4e3a\u6a21\u5f0f\uff0c\u5e76\u5373\u65f6\u751f\u6210\u53ef\u4ed8\u8bf8\u884c\u52a8\u7684\u51b3\u7b56\u7ed3\u679c\u3002<\/p>\n<h2>\u7406\u60f3\u7684\u5e7f\u544a AI \u6280\u672f\u662f\u4ec0\u4e48\u6837\u5b50\uff1f<\/h2>\n<p>\u6211\u4eec\u90fd\u719f\u6089\u90a3\u4e9b\u80fd\u5728\u77ac\u95f4\u751f\u6210\u6587\u5b57\u548c\u56fe\u7247\u7684\u201c\u53f0\u524d\u201dAI\u5de5\u5177\uff0c\u4f46\u6709\u4e9b\u5f3a\u5927\u7684AI\u5e73\u53f0\u5176\u5b9e\u662f\u5728\u5e55\u540e\u9ed8\u9ed8\u53d1\u6325\u4f5c\u7528\u7684\u3002\u8fd9\u4e9b\u540e\u53f0\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5728\u65e0\u9700\u4eba\u5de5\u5e72\u9884\u7684\u60c5\u51b5\u4e0b\uff0c\u5236\u4f5c\u51fa\u5e7f\u544a\u3002<\/p>\n<p>\u5728\u6211\u4eec\u6240\u5904\u7684\u9886\u57df\u2014\u2014\u5e7f\u544a\u6280\u672f\u4e0e\u5546\u4e1a\u5a92\u4f53\u2014\u2014\u81ea\u52a8\u5316\u7684\u7406\u60f3\u5f62\u6001\u5927\u81f4\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li><strong>\u9884\u6d4b\u6027\u51fa\u4ef7<\/strong>\u4f1a\u5b9e\u65f6\u8bc4\u4f30\u6bcf\u4e00\u6b21\u5c55\u793a\u7684\u4ef7\u503c\u3002<\/li>\n<li><strong>\u52a8\u6001\u521b\u610f<\/strong>\u5373\u65f6\u8c03\u53d6\u5b8c\u7f8e\u5546\u54c1\u56fe\u7247\uff0c\u544a\u522b\u6df1\u591c\u52a0\u73ed\u52a0\u70b9\u3002<\/li>\n<li><strong>Commerce Audiences<\/strong>\u4e3b\u52a8\u5730\u89e6\u8fbe\u90a3\u4e9b\u4f60\u672a\u66fe\u7559\u610f\u7684\u6d88\u8d39\u8005\u3002<\/li>\n<\/ul>\n<p>\u5f53\u540c\u4e00\u4e2a\u667a\u80fd\u5f15\u64ce\u4ee5\u6beb\u79d2\u7ea7\u901f\u5ea6\u5237\u65b0\u51fa\u4ef7\u3001\u53d7\u4f17\u548c\u521b\u610f\u65f6\uff0c\u5e7f\u544a\u8868\u73b0\u4f1a\u5728\u4f60\u8fdb\u5165\u68a6\u4e61\u65f6\u6084\u7136\u6500\u5347\u3002<\/p>\n<h2>\u6a21\u578b\u518d\u5f3a\uff0c\u4e5f\u654c\u4e0d\u8fc7\u6570\u636e\u4e0d\u51c6\uff1a\u6570\u636e\u8d28\u91cf\u624d\u662f\u738b\u9053<\/h2>\n<p>\u201cAlex\u53ef\u80fd\u9700\u8981\u8fd0\u52a8\u978b\u3002\u201d \u2014\u2014\u57fa\u4e8e\u5168\u7f51\u6cdb\u6d4f\u89c8\u6570\u636e\u7684AI\u6a21\u578b\u53ef\u80fd\u53ea\u80fd\u731c\u5230\u8fd9\u91cc\u3002<\/p>\n<p>\u4f46\u5bfc\u5165SKU\u7ea7\u5546\u4e1a\u4fe1\u53f7\u7684AI\u6a21\u578b\u53ef\u4ee5\u7cbe\u51c6\u638c\u63e1Alex\u60f3\u8981\u4e00\u53cc\u5973\u6b3e\u30017\u7801\u7684\u6237\u5916\u8dd1\u978b\uff0c\u504f\u7231\u73af\u4fdd\u54c1\u724c &#8211; \u6570\u636e\u9897\u7c92\u5ea6\u51b3\u5b9a\u9884\u6d4b\u7cbe\u51c6\u5ea6\u3002<\/p>\n<p>\u6bcf\u5929\u65b0\u589e\u6570\u4ee5\u4e07\u4ebf\u8ba1\u7684\u4fe1\u53f7\u2014\u2014\u6d4f\u89c8\u3001\u70b9\u51fb\u3001\u52a0\u8d2d\u3001\u4e0b\u5355\u2014\u2014\u6b64\u65f6\uff0c\u5e7f\u544a\u6295\u653e\u65e9\u5df2\u4e0d\u53ea\u662f\u201c\u9884\u6d4b\u201d\uff0c\u800c\u662f\u5728\u89e3\u8bfb\u7528\u6237\u610f\u56fe\u3002<\/p>\n<p>\u5728\u5982\u6b64\u5e7f\u6cdb\u7684\u6570\u636e\u8bad\u7ec3\u4e0b\uff0cAI \u80fd\u591f\u8bc6\u522b\u6089\u5c3c\u4e0a\u5348 9 \u70b9\u7684\u4e00\u6b21\u6d4f\u89c8\u884c\u4e3a\uff0c\u5e76\u5728 8 \u5c0f\u65f6\u540e\u5c06\u5176\u4e0e\u829d\u52a0\u54e5\u7684\u4e00\u7b14\u95e8\u5e97\u4ea4\u6613\u7cbe\u51c6\u5173\u8054\u3002<\/p>\n<p>\u4f46\u5982\u679c\u6ca1\u6709\u6570\u636e\u4f5c\u4e3a\u9a71\u52a8\uff0c\u8fd9\u6837\u7684\u5546\u4e1a\u77ac\u95f4\u6839\u672c\u65e0\u6cd5\u53d1\u751f\u3002<\/p>\n<h2>\u6570\u636e\u8868\u73b0\uff0c\u80dc\u4e8e\u5343\u8a00\u4e07\u8bed<\/h2>\n<p>\u518d\u597d\u7684\u7406\u8bba\u4e5f\u53ea\u662f\u88c5\u9970\uff0c\u771f\u6b63\u80fd\u5e26\u6765\u6536\u5165\u7684\u662f\u5b9e\u6253\u5b9e\u7684\u4e1a\u7ee9\u63d0\u5347\u3002<\/p>\n<p>\u54c1\u724c\u7eb7\u7eb7\u5c06 AI \u878d\u5165\u51fa\u4ef7\u4e0e\u521b\u610f\u6d41\u7a0b\uff0c\u8425\u6536\u8868\u73b0\u4ece\u201c\u6162\u70ed\u201d\u53d8\u4e3a\u201c\u7206\u53d1\u201d\u3002Criteo \u7684 AI \u5b9e\u9a8c\u5ba4\u6bcf\u5e74\u8fdb\u884c\u903e\u5341\u4e07\u6b21\u7b97\u6cd5\u5b9e\u9a8c\uff0c\u4ee5\u5fae\u5c0f\u80dc\u5229\u63a8\u52a8\u6574\u4f53\u6210\u6548\u4e0d\u65ad\u4e0a\u626c\u3002<\/p>\n<p>\u60f3\u8c61\u4e00\u4f4d\u540d\u53ebSarah\u7684\u6237\u5916\u8dd1\u6b65\u7231\u597d\u8005\uff1a<\/p>\n<p>\u5979\u5728\u65e9\u9910\u65f6\u6d4f\u89c8\u88c5\u5907\u8bc4\u6d4b\uff0c\u901a\u52e4\u9014\u4e2d\u6d4f\u89c8\u978b\u7c7b\u5546\u54c1\uff0c\u4f46\u5230\u4e86\u5348\u9910\u65f6\u95f4\u5c31\u5168\u5fd8\u4e86\u2014\u2014\u4f46AI\u5374\u8fd8\u8bb0\u7740\u3002\u5f53\u5929\u665a\u4e0a\uff0c\u5f53\u5979\u6253\u5f00\u98df\u8c31\u7f51\u7ad9\u65f6\uff0c\u770b\u5230\u4e00\u5219\u52a8\u6001\u5e7f\u544a\uff0c\u7cbe\u51c6\u5c55\u793a\u4e86\u5979\u6536\u85cf\u7684\u90a3\u53cc\u8dd1\u978b\uff0c\u5916\u52a0\u5979\u4ece\u672a\u610f\u8bc6\u5230\u7684\u518d\u751f\u6a61\u80f6\u978b\u5e95\u6280\u672f\u3002\u8fd9\u6837\u70b9\u51fb\u4e86\u4e00\u4e0b\uff0c\u4fbf\u4e0b\u4e86\u5355\u3002\u8fd9\u5c31\u662f\u9884\u6d4b\u5f0f\u51fa\u4ef7\u3001\u667a\u80fd\u53d7\u4f17\u53d1\u73b0\u4e0e\u52a8\u6001\u521b\u610f\u4f18\u5316\u5f15\u64ce\u7684\u534f\u540c\u8fd0\u4f5c\u2014\u2014\u8425\u9500\u4eba\u5458\u65e0\u9700\u71ac\u591c\u8c03\u8bd5\u3002<\/p>\n<p>\u6211\u4eec\u90fd\u66fe\u7591\u8651AI\u662f\u5426\u4f1a\u53d6\u4ee3\u4eba\u7c7b\u5de5\u4f5c\uff0c\u4f46\u8bf7\u653e\u5fc3\u2014\u2014\u8425\u9500\u4eba\u5458\u7684\u6d1e\u5bdf\u529b\u8fd8\u662f\u5f88\u6709\u5fc5\u8981\u7684\u3002<\/p>\n<p>\u8425\u9500\u4eba\u5458\u4f9d\u7136\u638c\u63a7\u9884\u7b97\u5206\u914d\u3001\u54c1\u724c\u5b9a\u4f4d\u628a\u63a7\uff0c\u5e76\u505a\u51fa\u91cd\u5927\u51b3\u7b56\u3002\u53ef\u64cd\u4f5c\u5f0fAI\u53ea\u662f\u4ee5\u8d85\u4eba\u529b\u901f\u5ea6\u6267\u884c\u8fd9\u4e9b\u547d\u4ee4\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u672c\u5b63\u5ea6\u7684\u76ee\u6807\u662f\u66f4\u6ce8\u91cd\u5229\u6da6\u7387\u800c\u975e\u9500\u91cf\uff1f\u8f7b\u677e\u64cd\u4f5c\uff0c\u8ba9\u7b97\u6cd5\u89e6\u53d1\u6570\u5343\u6b21\u5fae\u6d4b\u8bd5\uff0c\u518d\u901a\u8fc7\u900f\u660e\u5316\u5f52\u56e0\u62a5\u544a\u89e3\u6790\u6bcf\u4e2a\u7ed3\u679c\u3002<\/p>\n<h2>\u68c0\u67e5\u6e05\u5355\uff1a\u542f\u7528AI\u524d\u7684\u4e94\u5927\u5fc5\u95ee\u4e8b\u9879<\/h2>\n<p>\u5728\u548c\u5e7f\u544a\u670d\u52a1\u5546\u5408\u4f5c\u524d\uff0c\u8bf7\u9010\u4e00\u6838\u9a8c\u4ee5\u4e0b\u8981\u7d20\uff0c\u786e\u4fddAI\u5728\u6548\u679c\u8425\u9500\u4e2d\u53d1\u6325\u6700\u5927\u4f5c\u7528\u3002<\/p>\n<ol>\n<li>\u6a21\u578b\u662f\u5426\u57fa\u4e8e\u5546\u4e1a\u5782\u76f4\u6570\u636e\u8fdb\u884c\u8bad\u7ec3\u3002<\/li>\n<li>\u662f\u5426\u80fd\u81ea\u4e3b\u67e5\u770b\u548c\u8c03\u6574\u51b3\u7b56\uff0c\u65e0\u9700\u6280\u672f\u652f\u6301\u5de5\u5355\u3002<\/li>\n<li>\u662f\u5426\u57fa\u4e8e\u5b9e\u65f6\u6216\u6700\u65b0\u6570\u636e\u8fdb\u884c\u4f18\u5316\u3002<\/li>\n<li>\u662f\u5426\u5d4c\u5165\u5168\u5e73\u53f0\u5404\u5c42\u7ea7\u652f\u6301\u51b3\u7b56\u3002<\/li>\n<li>\u662f\u5426\u5728\u4fdd\u62a4\u6d88\u8d39\u8005\u9690\u79c1\u7684\u540c\u65f6\u5b9e\u73b0\u4e2a\u6027\u5316\u3002<\/li>\n<\/ol>\n<p>\u5982\u679c\u4f9b\u5e94\u5546\u65e0\u6cd5\u6ee1\u8db3\u4ee5\u4e0a\u6240\u6709\u6761\u4ef6\uff0c\u5176AI\u7cfb\u7edf\u53ef\u80fd\u5c1a\u672a\u8fbe\u5230\u6210\u719f\u5546\u7528\u6c34\u5e73\u3002<\/p>\n<h2>\u542f\u52a8AI\u5b9e\u9645\u5e94\u7528\uff1f<\/h2>\n<p>\u4ece\u8f7b\u91cf\u7ea7\u5b9e\u8df5\u8d77\u6b65\uff1a\u521b\u5efa\u6c38\u4e0d\u95f4\u65ad\u7684\u667a\u80fd\u83b7\u5ba2\u6a21\u578b\uff0c\u53e0\u52a0\u52a8\u6001\u521b\u610f\u4f18\u5316\u5c42\uff0c\u89c2\u5bdf\u6a21\u578b\u81ea\u4e3b\u5b66\u4e60\u8fc7\u7a0b\u5e76\u6301\u7eed\u8fed\u4ee3\u4f18\u5316\u3002<\/p>\n<p>\u5f53\u4e13\u4e3a\u5546\u4e1a\u573a\u666f\u6253\u9020\u7684AI\u5f15\u64ce\u4e0e\u60a8\u7684\u884c\u4e1a\u6d1e\u5bdf\u6df1\u5ea6\u878d\u5408\u65f6\uff0c\u7ee9\u6548\u8425\u9500\u7ec8\u5c06\u6446\u8131\u201c\u6253\u5730\u9f20\u5f0f\u201d\u7684\u88ab\u52a8\u5e94\u5bf9\uff0c\u8715\u53d8\u4e3a\u6301\u7eed\u8fd0\u8f6c\u7684\u589e\u957f\u98de\u8f6e\u3002<\/p>\n<p><strong>\u5982\u9700\u6df1\u5ea6\u89e3\u6790\u6280\u672f\u5185\u6838\uff0c\u6b22\u8fce\u8bbf\u95ee\u6211\u4eec\u7684<\/strong><a href=\"https:\/\/www.criteo.com\/resources\/\"><strong>\u8d44\u6e90\u4e2d\u5fc3<\/strong><\/a><strong>\u6216\u4e0e<\/strong><a href=\"https:\/\/www.criteo.com\/cn\/talk-to-an-expert\/\"><strong>Criteo\u6280\u672f\u56e2\u961f\u53d6\u5f97\u8054\u7cfb<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4eca\uff0c\u53ea\u8981\u6253\u5f00\u7535\u89c6\u3001\u7535\u8111\u6216\u624b\u673a\uff0c\u5c31\u4f1a\u770b\u5230\u6700\u65b0AI\u5de5\u5177\u4e4b\u7c7b\u7684\u5185\u5bb9\u3002 \u770b\u5230\u8fd9\u4e9b\u5185\u5bb9\u540e\u5f53\u7136\u4f1a\u5f88\u6fc0\u52a8\uff0c\u4f46\u540c\u65f6\u597d\u50cf\u4f60\u62ff\u5230\u4e86\u592a\u7a7a\u98de\u8239\u7684\u94a5\u5319\uff0c\u5374\u56e0\u4e3a\u6ca1\u6709\u64cd\u4f5c\u624b\u518c\u800c\u65e0\u6cd5\u542f\u822a\u3002 \u662f\u79ef\u6781\u62e5\u62b1\u65b0\u6280\u672f\u8fd8\u662f\u907f\u800c\u4e0d\u8c08\uff1f\u8981\u77e5\u9053\u4f60\u7684\u53cb\u5546\u5df2\u7ecf\u5f00\u59cb\u884c\u52a8\uff01 \u5728\u8c08\u5230AI \u5728\u6548\u679c\u8425\u9500\u4e2d\u7684\u5e94\u7528\u65f6\uff0c\u4eba\u4eec\u5f80\u5f80\u5bb9\u6613\u88ab\u5404\u79cd\u5ba3\u4f20\u5671\u5934\u6240\u5438\u5f15\u3002\u4f46\u5728\u4eca\u5929\u4f60\u770b\u5230\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u4f1a\u5c1d\u8bd5\u901a\u8fc7\u52a1\u5b9e\u7684\u89c6\u89d2\u4e3a\u60a8\u62e8\u5f00\u8ff7\u96fe\uff0c\u6df1\u5165\u89e3\u6790 AI \u5728\u8425\u9500\u4e2d\u7684\u771f\u5b9e\u4f5c\u7528\uff0c\u5e76\u5206\u4eab Criteo \u56e2\u961f\u5982\u4f55\u5c06\u7b97\u6cd5\u8f6c\u5316\u4e3a\u5b9e\u9645\u6536\u76ca\u7684\u5b9d\u8d35\u7ecf\u9a8c\u3002 \u51c6\u5907\u597d\u4e86\u5417\uff1f \u4e3a\u4f55\u5f53\u4e0b\u6548\u679c\u8425\u9500\u4eba\u5458\u9700\u8981\u66f4\u667a\u80fd\u7684AI\u6280\u672f\uff1f \u6d88\u8d39\u8005\u5728\u5404\u79cdApp\u3001\u7f51\u7ad9\u7b49\u5e73\u53f0\u6765\u56de\u5207\u6362\u6d4f\u89c8\u5185\u5bb9\uff0c\u901f\u5ea6\u4e4b\u5feb\uff0c\u8ba9\u60a8\u65e0\u6cd5\u7528\u5bf9\u4ed6\u4eec\u7684\u8d2d\u7269\u884c\u4e3a\u8fdb\u884c\u201d\u5f52\u56e0\u201c \u6b64\u5916\uff0c\u8001\u677f\u7684\u8981\u6c42\u8fc7\u9ad8\uff0c\u4f46\u5e02\u573a\u9884\u7b97\u5374\u5e76\u672a\u76f8\u5e94\u589e\u52a0\uff0c\u800c\u540c\u65f6\u8fd8\u8981\u4e0d\u65ad\u4ece\u6709\u9650\u8d44\u6e90\u4e2d\u69a8\u51fa\u66f4\u591a\u6210\u679c\u3002 \u9664\u4e86\u4ee5\u4e0a\u7684\u95ee\u9898\uff0c\u8fd8\u6709\u4e0b\u9762\u7684\u4e00\u7cfb\u5217\u8bf8\u591a\u6311\u6218\uff1a \u9884\u7b97\u9677\u5165\u56f0\u5883\uff0c\u9884\u7b97\u6301\u7eed\u6536\u7d27\uff1aCFO \u4e00\u518d\u538b\u4f4e\u6295\u5165\uff0c\u5374\u671f\u5f85\u66f4\u9ad8\u7684\u8425\u6536\u56de\u62a5\u3002 \u6e20\u9053\u65e5\u76ca\u788e\u7247\u5316\uff1a\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u3001\u793e\u4ea4\u5e73\u53f0\u3001\u77ed\u89c6\u9891\u3001\u8054\u7f51\u7535\u89c6\u2026\u2026\u8981\u8ddf\u4e0a\u8fd9\u4e9b\u201c\u5fc5\u6295\u6e20\u9053\u201d\uff0c\u7b80\u76f4\u8ba9\u4eba\u5934\u6655\u3002 \u6d88\u8d39\u8005\u6027\u5b50\u8d8a\u6765\u8d8a\u6025:\u6253\u5f00\u4e00\u4e2a\u7f51\u7ad9\u9700\u8981\u4e09\u79d2\uff1f\u592a\u6162\u4e86\uff01\u53c8\u770b\u4e86\u4e00\u904d\u540c\u6837\u7684\u5e7f\u544a\uff1f\u76f4\u63a5\u6ed1\u8d70\u3002\u6b64\u5916\uff0c\u6d88\u8d39\u8005\u8ba4\u4e3a\u4e2a\u6027\u5316\u7684\u5343\u4eba\u5343\u9762\u662f\u201c\u6807\u914d\u201d\u3002 \u56e2\u961f\u88ab\u6570\u636e\u6df9\u6ca1\uff1a\u5373\u4fbf\u662f\u5c0f\u54c1\u724c\uff0c\u4e5f\u5728\u751f\u6210\u6d77\u91cf\u884c\u4e3a\u6570\u636e\u3001\u4ea4\u6613\u8bb0\u5f55\u548c\u521b\u610f\u7684\u4e0d\u540c\u7248\u672c\u3002\u624b\u52a8\u6316\u6398\u6d1e\u5bdf\uff0c\u5c31\u50cf\u7528\u5927\u6d77\u635e\u9488\u3002 \u5927\u73af\u5883\u5bfc\u81f4\u56e2\u961f\u4eba\u5458\u7f16\u5236\u7f29\u7d27\u3002\u56e2\u961f\u6210\u5458\u5927\u5e45\u51cf\u5c11\uff0c\u540c\u4e00\u652f\u56e2\u961f\u8981\u7ba1\u7406\u4ee5\u5f80\u4e24\u500d\u7684\u5e7f\u544a\u6d3b\u52a8\u3001\u7edf\u7b79\u3001\u5206\u6790\u4e09\u500d\u7684\u6570\u636e\u62a5\u8868\u3002 \u5982\u679c\u8fd9\u4e9b\u6311\u6218\u8ba9\u4f60\u5f00\u59cb\u76b1\u7709\uff0c\u522b\u614c\uff01\u2014\u2014\u6311\u6218\u610f\u5473\u7740\u673a\u9047\uff0c\u8fd9\u6b63\u662f\u79ef\u6781\u5229\u7528AI\u7684\u597d\u65f6\u673a\u3002 \u53ea\u9700\u7a0d\u52a0\u8bad\u7ec3\uff0cAI \u5927\u6a21\u578b\u4fbf\u80fd\u5728\u6beb\u79d2\u7ea7\u65f6\u95f4\u5185\u5904\u7406 PB \u7ea7\u6570\u636e\uff0c\u8bc6\u522b\u51fa\u4eba\u7c7b\u96be\u4ee5\u5bdf\u89c9\u7684\u884c\u4e3a\u6a21\u5f0f\uff0c\u5e76\u5373\u65f6\u751f\u6210\u53ef\u4ed8\u8bf8\u884c\u52a8\u7684\u51b3\u7b56\u7ed3\u679c\u3002 \u7406\u60f3\u7684\u5e7f\u544a AI \u6280\u672f\u662f\u4ec0\u4e48\u6837\u5b50\uff1f \u6211\u4eec\u90fd\u719f\u6089\u90a3\u4e9b\u80fd\u5728\u77ac\u95f4\u751f\u6210\u6587\u5b57\u548c\u56fe\u7247\u7684\u201c\u53f0\u524d\u201dAI\u5de5\u5177\uff0c\u4f46\u6709\u4e9b\u5f3a\u5927\u7684AI\u5e73\u53f0\u5176\u5b9e\u662f\u5728\u5e55\u540e\u9ed8\u9ed8\u53d1\u6325\u4f5c\u7528\u7684\u3002\u8fd9\u4e9b\u540e\u53f0\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5728\u65e0\u9700\u4eba\u5de5\u5e72\u9884\u7684\u60c5\u51b5\u4e0b\uff0c\u5236\u4f5c\u51fa\u5e7f\u544a\u3002 \u5728\u6211\u4eec\u6240\u5904\u7684\u9886\u57df\u2014\u2014\u5e7f\u544a\u6280\u672f\u4e0e\u5546\u4e1a\u5a92\u4f53\u2014\u2014\u81ea\u52a8\u5316\u7684\u7406\u60f3\u5f62\u6001\u5927\u81f4\u5982\u4e0b\uff1a \u9884\u6d4b\u6027\u51fa\u4ef7\u4f1a\u5b9e\u65f6\u8bc4\u4f30\u6bcf\u4e00\u6b21\u5c55\u793a\u7684\u4ef7\u503c\u3002 \u52a8\u6001\u521b\u610f\u5373\u65f6\u8c03\u53d6\u5b8c\u7f8e\u5546\u54c1\u56fe\u7247\uff0c\u544a\u522b\u6df1\u591c\u52a0\u73ed\u52a0\u70b9\u3002 Commerce Audiences\u4e3b\u52a8\u5730\u89e6\u8fbe\u90a3\u4e9b\u4f60\u672a\u66fe\u7559\u610f\u7684\u6d88\u8d39\u8005\u3002 \u5f53\u540c\u4e00\u4e2a\u667a\u80fd\u5f15\u64ce\u4ee5\u6beb\u79d2\u7ea7\u901f\u5ea6\u5237\u65b0\u51fa\u4ef7\u3001\u53d7\u4f17\u548c\u521b\u610f\u65f6\uff0c\u5e7f\u544a\u8868\u73b0\u4f1a\u5728\u4f60\u8fdb\u5165\u68a6\u4e61\u65f6\u6084\u7136\u6500\u5347\u3002 \u6a21\u578b\u518d\u5f3a\uff0c\u4e5f\u654c\u4e0d\u8fc7\u6570\u636e\u4e0d\u51c6\uff1a\u6570\u636e\u8d28\u91cf\u624d\u662f\u738b\u9053 \u201cAlex\u53ef\u80fd\u9700\u8981\u8fd0\u52a8\u978b\u3002\u201d \u2014\u2014\u57fa\u4e8e\u5168\u7f51\u6cdb\u6d4f\u89c8\u6570\u636e\u7684AI\u6a21\u578b\u53ef\u80fd\u53ea\u80fd\u731c\u5230\u8fd9\u91cc\u3002 \u4f46\u5bfc\u5165SKU\u7ea7\u5546\u4e1a\u4fe1\u53f7\u7684AI\u6a21\u578b\u53ef\u4ee5\u7cbe\u51c6\u638c\u63e1Alex\u60f3\u8981\u4e00\u53cc\u5973\u6b3e\u30017\u7801\u7684\u6237\u5916\u8dd1\u978b\uff0c\u504f\u7231\u73af\u4fdd\u54c1\u724c &#8211; \u6570\u636e\u9897\u7c92\u5ea6\u51b3\u5b9a\u9884\u6d4b\u7cbe\u51c6\u5ea6\u3002 \u6bcf\u5929\u65b0\u589e\u6570\u4ee5\u4e07\u4ebf\u8ba1\u7684\u4fe1\u53f7\u2014\u2014\u6d4f\u89c8\u3001\u70b9\u51fb\u3001\u52a0\u8d2d\u3001\u4e0b\u5355\u2014\u2014\u6b64\u65f6\uff0c\u5e7f\u544a\u6295\u653e\u65e9\u5df2\u4e0d\u53ea\u662f\u201c\u9884\u6d4b\u201d\uff0c\u800c\u662f\u5728\u89e3\u8bfb\u7528\u6237\u610f\u56fe\u3002 \u5728\u5982\u6b64\u5e7f\u6cdb\u7684\u6570\u636e\u8bad\u7ec3\u4e0b\uff0cAI \u80fd\u591f\u8bc6\u522b\u6089\u5c3c\u4e0a\u5348 9 \u70b9\u7684\u4e00\u6b21\u6d4f\u89c8\u884c\u4e3a\uff0c\u5e76\u5728 8 \u5c0f\u65f6\u540e\u5c06\u5176\u4e0e\u829d\u52a0\u54e5\u7684\u4e00\u7b14\u95e8\u5e97\u4ea4\u6613\u7cbe\u51c6\u5173\u8054\u3002 \u4f46\u5982\u679c\u6ca1\u6709\u6570\u636e\u4f5c\u4e3a\u9a71\u52a8\uff0c\u8fd9\u6837\u7684\u5546\u4e1a\u77ac\u95f4\u6839\u672c\u65e0\u6cd5\u53d1\u751f\u3002 \u6570\u636e\u8868\u73b0\uff0c\u80dc\u4e8e\u5343\u8a00\u4e07\u8bed \u518d\u597d\u7684\u7406\u8bba\u4e5f\u53ea\u662f\u88c5\u9970\uff0c\u771f\u6b63\u80fd\u5e26\u6765\u6536\u5165\u7684\u662f\u5b9e\u6253\u5b9e\u7684\u4e1a\u7ee9\u63d0\u5347\u3002 \u54c1\u724c\u7eb7\u7eb7\u5c06 AI \u878d\u5165\u51fa\u4ef7\u4e0e\u521b\u610f\u6d41\u7a0b\uff0c\u8425\u6536\u8868\u73b0\u4ece\u201c\u6162\u70ed\u201d\u53d8\u4e3a\u201c\u7206\u53d1\u201d\u3002Criteo \u7684 [&hellip;]<\/p>\n","protected":false},"author":175,"featured_media":2836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[185,44,186],"coauthors":[139],"class_list":{"0":"post-2835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-ai","8":"category-commerce-media","9":"category-performance-media","10":"criteo-business-small-and-medium","11":"criteo-business-agency","12":"criteo-solution-dynamic-retargeting","13":"criteo-solution-customer-retention","14":"criteo-solution-customer-acquisition","15":"criteo-platform-commerce-growth","16":"criteo-technology-ai-engine","17":"criteo-topic-ai-innovation"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f - CN - Criteo<\/title>\n<meta name=\"description\" content=\"\u4e0e\u60a8\u5206\u4eab\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5e94\u5982\u4f55\u901a\u8fc7AI\u63d0\u5347\u8425\u9500\u6548\u679c\u3002\u62d2\u7edd\u7a7a\u8c08\uff0c\u53ea\u8c08\u5e72\u8d27\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f - CN - Criteo\" \/>\n<meta property=\"og:description\" content=\"\u4e0e\u60a8\u5206\u4eab\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5e94\u5982\u4f55\u901a\u8fc7AI\u63d0\u5347\u8425\u9500\u6548\u679c\u3002\u62d2\u7edd\u7a7a\u8c08\uff0c\u53ea\u8c08\u5e72\u8d27\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"CN - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-16T08:33:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T00:22:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/11\/criteo-performance-ai-blog-hero-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rob Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Rob Taylor\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db\"\n\t            },\n\t            \"headline\": \"\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f\",\n\t            \"datePublished\": \"2025-11-16T08:33:53+00:00\",\n\t            \"dateModified\": \"2025-11-18T00:22:41+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/\"\n\t            },\n\t            \"wordCount\": 36,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/11\/criteo-performance-ai-blog-hero-scaled-1.jpg\",\n\t            \"articleSection\": [\n\t                \"Commerce AI\",\n\t                \"Commerce media\",\n\t                \"performance-media\"\n\t            ],\n\t            \"inLanguage\": \"zh-CN\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"zh-CN\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/11\/criteo-performance-ai-blog-hero-scaled-1.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/11\/criteo-performance-ai-blog-hero-scaled-1.jpg\",\n\t            \"width\": 2048,\n\t            \"height\": 1365\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/cn\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db\",\n\t            \"name\": \"Rob Taylor\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/e2674e46dc8360df0aea761022aae5f6\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/12\/RobTaylorAuthorPhoto-96x96.png\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/12\/RobTaylorAuthorPhoto-96x96.png\",\n\t                \"caption\": \"Rob Taylor\"\n\t            },\n\t            \"description\": \"Based in the sporadically sunny climes of London, UK, Rob is Global Content Manager and a Criteo AI Champion. With 12 years' experience in the ad tech industry, he's passionate about making tech make sense. Rob leads Criteo's AI-assisted editorial program, contributing content on topics including generative AI, deep learning, and responsible AI use. He holds a BA (Hons) degree in English &amp; Journalism from the University of Lincoln, along with multiple certifications including a Content Marketing certification from the CIM. When not tackling taxing tech topics, he can be found buried in a good book or spending time with his wife, young son, and two dogs.\",\n\t            \"sameAs\": [\n\t                \"https:\/\/www.linkedin.com\/in\/rob-taylor-b42b1327\"\n\t            ],\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/blog\/author\/robtaylor\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f - CN - Criteo","description":"\u4e0e\u60a8\u5206\u4eab\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5e94\u5982\u4f55\u901a\u8fc7AI\u63d0\u5347\u8425\u9500\u6548\u679c\u3002\u62d2\u7edd\u7a7a\u8c08\uff0c\u53ea\u8c08\u5e72\u8d27\uff01","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/","og_locale":"zh_CN","og_type":"article","og_title":"\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f - CN - Criteo","og_description":"\u4e0e\u60a8\u5206\u4eab\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5e94\u5982\u4f55\u901a\u8fc7AI\u63d0\u5347\u8425\u9500\u6548\u679c\u3002\u62d2\u7edd\u7a7a\u8c08\uff0c\u53ea\u8c08\u5e72\u8d27\uff01","og_url":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/","og_site_name":"CN - Criteo","article_published_time":"2025-11-16T08:33:53+00:00","article_modified_time":"2025-11-18T00:22:41+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/11\/criteo-performance-ai-blog-hero-scaled-1.jpg","type":"image\/jpeg"}],"author":"Rob Taylor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rob Taylor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/"},"author":{"name":"Rob Taylor","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db"},"headline":"\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f","datePublished":"2025-11-16T08:33:53+00:00","dateModified":"2025-11-18T00:22:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/"},"wordCount":36,"publisher":{"@id":"https:\/\/www.criteo.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/11\/criteo-performance-ai-blog-hero-scaled-1.jpg","articleSection":["Commerce AI","Commerce media","performance-media"],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/#primaryimage","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/11\/criteo-performance-ai-blog-hero-scaled-1.jpg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2025\/11\/criteo-performance-ai-blog-hero-scaled-1.jpg","width":2048,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/cn\/blog\/ai-for-performance-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u8de8\u5883\u51fa\u6d77\u8425\u9500\u4eba\u5458\u5982\u4f55\u5229\u7528AI\u7cbe\u51c6\u7834\u5708\uff0c\u63d0\u5347\u8425\u9500\u6548\u679c\uff1f"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/cn\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/2454f1e0edd2ed35d8a2ec2ecc28d6db","name":"Rob Taylor","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/e2674e46dc8360df0aea761022aae5f6","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/12\/RobTaylorAuthorPhoto-96x96.png","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2023\/12\/RobTaylorAuthorPhoto-96x96.png","caption":"Rob Taylor"},"description":"Based in the sporadically sunny climes of London, UK, Rob is Global Content Manager and a Criteo AI Champion. With 12 years' experience in the ad tech industry, he's passionate about making tech make sense. Rob leads Criteo's AI-assisted editorial program, contributing content on topics including generative AI, deep learning, and responsible AI use. He holds a BA (Hons) degree in English &amp; Journalism from the University of Lincoln, along with multiple certifications including a Content Marketing certification from the CIM. When not tackling taxing tech topics, he can be found buried in a good book or spending time with his wife, young son, and two dogs.","sameAs":["https:\/\/www.linkedin.com\/in\/rob-taylor-b42b1327"],"url":"https:\/\/www.criteo.com\/cn\/blog\/author\/robtaylor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/comments?post=2835"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2835\/revisions"}],"predecessor-version":[{"id":3013,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/2835\/revisions\/3013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media\/2836"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media?parent=2835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/categories?post=2835"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/coauthors?post=2835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}