{"id":3056,"date":"2025-12-16T08:29:29","date_gmt":"2025-12-16T13:29:29","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416586"},"modified":"2026-04-10T22:55:43","modified_gmt":"2026-04-10T14:55:43","slug":"agentic-commerce-is-emerging-just-not-the-way-most-people-expect","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/agentic-commerce-is-emerging-just-not-the-way-most-people-expect\/","title":{"rendered":"\u667a\u80fd\u4f53\u5546\u4e1a\u6b63\u5728\u5174\u8d77\uff0c\u4f46\u65b9\u5f0f\u5e76\u975e\u4eba\u4eec\u6240\u9884\u671f"},"content":{"rendered":"<p>\u81ea\u4e92\u8054\u7f51\u65f6\u4ee3\u4ee5\u6765\uff0c\u667a\u80fd\u4f53AI 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Commerce\uff09\u5c06\u5ef6\u7eed\u8fd9\u4e00\u8f68\u8ff9\u2014\u2014\u5b83\u4e0d\u4f1a\u98a0\u8986\u73b0\u6709\u6a21\u5f0f\uff0c\u800c\u662f\u5728\u5176\u4e4b\u4e0a\u521b\u9020\u51fa\u66f4\u5f3a\u5927\u7684\u4e92\u52a8\u4f53\u9a8c\u3002<\/p>\n<p>\u4ee5\u96f6\u552e\u4e1a\u5728\u4e0a\u4e00\u6b21\u91cd\u5927\u8f6c\u578b\u4e3a\u4f8b\uff1a\u5f53\u7535\u5b50\u5546\u52a1\u5174\u8d77\u65f6\uff0c\u8bb8\u591a\u4eba\u9884\u6d4b\u5b9e\u4f53\u96f6\u552e\u5c06\u4f1a\u6d88\u4ea1\u3002\u4f46\u7ecf\u8fc7\u4e09\u5341\u4f59\u5e74\u7684\u53d1\u5c55\uff0c\u5b9e\u4f53\u96f6\u552e\u4f9d\u7136\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u6839\u636eeMarketer\u7684\u4e00\u9879\u6570\u636e\u663e\u793a\uff0c\u5168\u7403\u7535\u5546\u9500\u552e\u989d\u4ec5\u5360<a href=\"https:\/\/www.emarketer.com\/content\/ecommerce-account-more-than-20--of-worldwide-retail-sales-despite-slowdown\" target=\"_blank\" rel=\"noopener\">\u96f6\u552e\u603b\u989d\u768420%\u3002<\/a>\u5373\u4fbf\u672a\u6765\u4e94\u5e74\u5360\u6bd4\u6301\u7eed\u63d0\u5347\uff0c\u6839\u636e\u65b9\u821f\u6295\u8d44\u7684\u9884\u6d4b\u663e\u793a\uff0c\u52302030\u5e74\uff0c<a href=\"https:\/\/www.ark-invest.com\/articles\/analyst-research\/purchasing-agents-and-digital-wallets\" target=\"_blank\" rel=\"noopener\">25%\u7684\u7535\u5546\u4ea4\u6613\u5c06\u7531\u667a\u80fd\u4f53\u5f0fAI\u9a71\u52a8<\/a>\uff0c\u6309\u6b64\u63a8\u7b97\u4e5f\u4ec5\u5360\u96f6\u552e\u603b\u989d\u7684\u7565\u9ad8\u4e8e5%\u800c\u5df2\u3002<a href=\"https:\/\/www.emarketer.com\/chart\/c\/355220\/retail-sales-have-historically-increased-across-channels-new-options-emerged-355220\" target=\"_blank\" rel=\"noopener\">\u7c7b\u4f3c\u7684\u6e10\u8fdb\u5f0f\u589e\u957f\u6a21\u5f0f\u5c61\u89c1\u4e0d\u9c9c<\/a>\uff1a\u79fb\u52a8\u7aef\u5e76\u672a\u53d6\u4ee3\u7535\u8111\u7aef\u7684\u6d4f\u89c8\uff0c\u57fa\u4e8e\u793e\u4ea4\u5e73\u53f0\u7684\u7535\u5546\u4e5f\u672a\u98a0\u8986\u4f20\u7edf\u7535\u5546\uff0c\u800c\u662f\u5404\u81ea\u5f00\u8f9f\u4e86\u5168\u65b0\u7684\u7528\u6237\u4ea4\u4e92\u754c\u9762\uff0c\u5e76\u975e\u5b9e\u73b0\u6574\u5408\u3002<\/p>\n<p>\u8fd9\u4e00\u8d8b\u52bf\u540c\u6837\u9002\u7528\u4e8e\u667a\u80fd\u4f53\u5546\u4e1a\u3002\u5173\u4e8e\u201c\u5b8c\u5168\u7531AI\u81ea\u4e3b\u5b8c\u6210\u8d2d\u7269\u201d\u7684\u8bbe\u60f3\uff0c\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u9ad8\u4f30\u4e86\u6d88\u8d39\u8005\u5bf9\u8fd9\u4e00\u884c\u4e3a\u6a21\u5f0f\u7684\u63a5\u53d7\u7a0b\u5ea6\u3002\u73b0\u6709\u7684\u79cd\u79cd\u8ff9\u8c61\u8868\u660e\uff0c\u8fd9\u4e00\u8fc7\u7a0b\u66f4\u53ef\u80fd\u662f\u5faa\u5e8f\u6e10\u8fdb\u3001\u4ee5\u8f85\u52a9\u4e3a\u4e3b\u7684\u6f14\u8fdb\uff1a\u667a\u80fd\u4f53\u7cfb\u7edf\u5c06\u4e3b\u8981\u5728\u4fe1\u606f\u68c0\u7d22\u3001\u6bd4\u4ef7\u548c\u7ed3\u7b97\u6548\u7387\u7b49\u73af\u8282\u53d1\u6325\u4f5c\u7528\uff0c\u800c\u6700\u7ec8\u7684\u51b3\u7b56\u6743\u4ecd\u5c06\u4ee5\u4eba\u4e3a\u4e3b\u5bfc\u3002<\/p>\n<p>\u5f53\u667a\u80fd\u4f53\u5de5\u5177\u53ef\u4ee5\u8ba9\u6d88\u8d39\u8005\u5728\u8d2d\u7269\u65f6\u66f4\u52a0\u4fbf\u5229\uff0c\u5982\u8282\u7701\u65f6\u95f4\u3001\u51cf\u5c11\u9009\u62e9\u3001\u5e76\u52a9\u529b\u8d2d\u4e70\u5230\u4ef7\u683c\u5b9e\u60e0\u4e14\u6ee1\u610f\u7684\u5546\u54c1\u65f6\uff0c\u6d88\u8d39\u8005\u4fbf\u66f4\u503e\u5411\u4e8e\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u3002\u901a\u8fc7\u6d88\u9664\u5404\u7c7b\u969c\u788d\uff0c\u667a\u80fd\u4f53\u80fd\u591f\u6fc0\u6d3b\u539f\u672c\u53ef\u80fd\u88ab\u6d88\u8d39\u8005\u653e\u5f03\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u4ece\u800c\u6709\u6548\u6269\u5927\u6574\u4f53\u7ebf\u4e0a\u8d2d\u7269\u89c4\u6a21\uff0c\u800c\u975e\u4ec5\u4ec5\u5728\u4e0d\u540c\u6e20\u9053\u4e4b\u95f4\u8f6c\u79fb\u9700\u6c42\u3002<\/p>\n<p>\u8fd9\u4e9b\u8fdb\u5c55\u5177\u6709\u5efa\u8bbe\u6027\u7684\u610f\u4e49\uff0c\u4f46\u5c1a\u4e0d\u8db3\u4ee5\u8868\u660e\u5546\u4e1a\u6b63\u8fc8\u5411\u5168\u9762\u81ea\u52a8\u5316\u3002\u5f53\u524d\uff0c\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u5728\u4fe1\u606f\u68c0\u7d22\u4e0e\u6bd4\u4ef7\u7b49\u8f85\u52a9\u73af\u8282\u8868\u73b0\u6700\u4e3a\u7a81\u51fa\uff0c\u800c\u6d88\u8d39\u8005\u4ecd\u5e0c\u671b\u5728\u6700\u7ec8\u51b3\u7b56\u4e2d\u4fdd\u6301\u4e3b\u5bfc\u6743\u3002\u968f\u7740\u667a\u80fd\u4f53\u4f53\u9a8c\u7684\u4e0d\u65ad\u8fed\u4ee3\u4e0e\u53d1\u5c55\uff0c\u5176\u6e17\u900f\u7387\u4e5f\u5c06\u53d6\u51b3\u4e8e\u5176\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u80fd\u591f\u6301\u7eed\u6ee1\u8db3\u8fd9\u4e9b\u57fa\u7840\u9700\u6c42\u3002<\/p>\n<h3>2. \u667a\u80fd\u4f53\u52a9\u624b\u5c06\u5f15\u5165\u5168\u65b0\u7684\u201c\u53d1\u73b0\u5546\u54c1\u673a\u5236\uff0c\u4f7f\u641c\u7d22\u8fdb\u4e00\u6b65\u788e\u7247\u5316\uff0c\u4ece\u800c\u8ba9\u201c\u5982\u4f55\u53d1\u73b0\u5546\u54c1\u201d\u6210\u4e3a\u65b0\u7684\u7ade\u4e89\u7126\u70b9\u3002<\/h3>\n<p>\u591a\u5e74\u6765\uff0c\u968f\u7740\u6d88\u8d39\u8005\u4ece\u4f20\u7edf\u8c37\u6b4c\u84dd\u94fe\u641c\u7d22\u8f6c\u5411Reddit\u7b49\u5177\u6709\u771f\u5b9e\u7528\u6237\u5bf9\u8bdd\u7684\u5782\u76f4\u8bdd\u9898\u8bba\u575b\uff0c\u641c\u7d22\u884c\u4e3a\u6301\u7eed\u788e\u7247\u5316\u3002\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u6b63\u5728\u52a0\u901f\u8fd9\u4e00\u8f6c\u53d8\uff1a\u57fa\u4e8e\u63d0\u793a\u8bcd\u7684\u67e5\u8be2\u6b63\u5728\u6210\u4e3a\u4e00\u79cd\u5168\u65b0\u7684\u201c\u641c\u7d22\u673a\u5236\u201d\uff0c\u5c06\u5546\u54c1\u53d1\u73b0\u4ece\u4f20\u7edf\u5165\u53e3\u5206\u6563\u5230\u66f4\u5e7f\u6cdb\u7684\u89e6\u70b9\u4e4b\u4e2d\u3002<\/p>\n<p>\u65b0\u5174\u6d88\u8d39\u884c\u4e3a\u5370\u8bc1\u4e86\u8fd9\u4e00\u8f6c\u53d8\u3002Criteo\u8fd1\u671f\u9488\u5bf9\u5168\u74031\u4e07\u540d\u53d7\u8bbf\u8005\u7684\u8c03\u7814*\u663e\u793a\uff0c40%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u9891\u7e41\u4f7f\u7528\u667a\u80fd\u4f53\u8d2d\u7269\u52a9\u624b\u641c\u7d22\u5546\u54c1\uff0c\u4f46\u5176\u4e2d96%\u7684\u7528\u6237\u4f1a\u540c\u6b65\u4f7f\u7528\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5e73\u53f0\u53ca\u54c1\u724c\u3001\u96f6\u552e\u5546\u5b98\u7f51\u7b49\u591a\u79cd\u6e20\u9053\u3002\u8fd9\u4e0e\u6211\u4eec\u53bb\u5e74\u89c2\u5bdf\u5230\u7684\u591a\u5e73\u53f0\u591a\u6e20\u9053\u7684\u884c\u4e3a\u9ad8\u5ea6\u4e00\u81f4\u2014\u2014\u8fd9\u8868\u660e\u5e76\u6ca1\u6709\u6e20\u9053\u7684\u66f4\u66ff\uff0c\u800c\u662f\u968f\u7740\u6d88\u8d39\u8005\u4f7f\u7528\u66f4\u591a\u7684\u5e73\u53f0\uff0c\u5982\u4f55\u53d1\u73b0\u5546\u54c1\u7684\u8def\u5f84\u6b63\u65e5\u76ca\u5206\u6563\u3002<\/p>\n<p>\u968f\u7740\u788e\u7247\u5316\u8fdb\u7a0b\u52a0\u901f\uff0c\u5728\u4e0d\u540c\u5e73\u53f0\u53d1\u73b0\u5546\u54c1\u66f4\u52a0\u666e\u904d\u3002\u56e0\u6b64\uff0c\u5546\u54c1\u5fc5\u987b\u5728\u6d88\u8d39\u8005\u89e6\u8fbe\u7684\u4efb\u4f55\u573a\u666f\u4e2d\u88ab\u627e\u5230\u2014\u2014\u5305\u62ec\u96f6\u552e\u524d\u7aef\u3001\u793e\u4ea4\u5e73\u53f0\u3001\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u53ca\u5176\u4ed6\u65e5\u76ca\u5174\u8d77\u7684AI\u9a71\u52a8\u73af\u5883\u3002\u5728\u8fd9\u6837\u7684\u8d8b\u52bf\u4e0b\uff0c\u6211\u4eec\u6b63\u5168\u529b\u652f\u6301\u5ba2\u6237\uff0c\u5728\u6108\u53d1\u788e\u7247\u5316\u7684\u667a\u80fd\u4f53\u751f\u6001\u4e2d\uff0c\u6301\u7eed\u63d0\u5347\u5176\u5546\u54c1\u88ab\u53d1\u73b0\u7684\u53ef\u80fd\u6027\u3002<\/p>\n<h3>3. \u667a\u80fd\u4f53\u7684\u4f53\u9a8c\u5c06\u63a8\u52a8\u96f6\u552e\u5546\u5347\u7ea7AI\u524d\u7aef\uff0c\u540c\u6b65\u63d0\u5347\u96f6\u552e\u5a92\u4f53\u4ef7\u503c\u3002<\/h3>\n<p>\u4e00\u79cd\u8bef\u533a\u8ba4\u4e3a\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u5c06\u4fb5\u8680\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u3002\u5b9e\u5219\u76f8\u53cd\uff0c\u8fd9\u4e9b\u7cfb\u7edf\u5c06\u901a\u8fc7\u65b0\u589e\u53d1\u73b0\u4e0e\u610f\u5411\u5165\u53e3\u6269\u5927\u8f6c\u5316\u6f0f\u6597\uff0c\u800c\u96f6\u552e\u73af\u5883\u4ecd\u662f\u5b9e\u73b0\u8f6c\u5316\u3001\u5c65\u7ea6\u4e0e\u7528\u6237\u5fe0\u8bda\u7684\u6838\u5fc3\u9635\u5730\u3002<\/p>\n<p>\u6b63\u5982<a href=\"https:\/\/www.forrester.com\/blogs\/agentic-commerce-conversational-commerce-the-future-of-owned-digital-shopping-experiences\/\" target=\"_blank\" rel=\"noopener\">Forrester\u5206\u6790\u5e08Emily Pfeiffer\u6240\u8a00<\/a>\uff0c\u6d88\u8d39\u8005\u4e0d\u518d\u6ee1\u8db3\u4e8e\u5355\u4e00\u3001\u5faa\u89c4\u8e48\u77e9\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u5982\u4eca\uff0c\u6d88\u8d39\u8005\u5f00\u59cb\u671f\u5f85\u66f4\u52a0\u4e2a\u6027\u5316\u3001\u5177\u6709\u5f15\u5bfc\u6027\u7684\u5546\u54c1\u53d1\u73b0\u4f53\u9a8c\uff0c\u5e76\u4e14\u8d8a\u6765\u8d8a\u503e\u5411\u4e8e\u4f7f\u7528\u5bf9\u8bdd\u5f0f\u754c\u9762\u2014\u2014\u8fd9\u79cd\u4ea4\u4e92\u65b9\u5f0f\u4e0e\u4ed6\u4eec\u5728\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u4e0a\u9010\u6e10\u4e60\u60ef\u7684\u76f4\u89c2\u4e14\u5177\u5907\u4e0a\u4e0b\u6587\u7406\u89e3\u80fd\u529b\u7684\u4f53\u9a8c\u9ad8\u5ea6\u4e00\u81f4\u3002<\/p>\n<p>\u96f6\u552e\u5546\u81ea\u6709\u52a9\u624b\u7684\u65e9\u671f\u6570\u636e\u5370\u8bc1\u4e86\u5176\u5bf9\u7ebf\u4e0a\u589e\u957f\u7684\u62c9\u52a8\uff1aSensor Tower\u6570\u636e\u663e\u793a\uff0c\u5728\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u7edc\u661f\u671f\u4e00\u671f\u95f4\uff0c\u7531Rufus\u52a9\u529b\u7684\u4e9a\u9a6c\u900a\u4f1a\u8bdd\u4ea7\u751f\u7684\u8d2d\u4e70\u8f6c\u5316<a href=\"https:\/\/techcrunch.com\/2025\/12\/01\/amazons-ai-chatbot-rufus-drove-sales-on-black-friday\/\" target=\"_blank\" rel=\"noopener\">\u589e\u5e45\u8d85100%\uff0c\u8fdc\u8d85\u975eRufus\u4f1a\u8bdd20%\u7684\u589e\u5e45<\/a>\u3002\u6c83\u5c14\u739bSparky\u52a9\u624b\u540c\u6837\u589e\u957f\u663e\u8457\u3002\u6765\u81ea\u57c3\u68ee\u54f2\u7684\u8c03\u7814\u663e\u793a\uff0c<a href=\"https:\/\/techcrunch.com\/2025\/12\/01\/amazons-ai-chatbot-rufus-drove-sales-on-black-friday\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u56fd\u6d88\u8d39\u8005\u66f4\u503e\u5411\u4f7f\u7528\u96f6\u552e\u5546\u6216\u54c1\u724c\u4e13\u5c5e\u804a\u5929\u52a9\u624b<\/a>\uff0c\u800c\u975e\u7b2c\u4e09\u65b9\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u3002<\/p>\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u589e\u91cf\u673a\u9047\u6b63\u5728\u6d8c\u73b0\uff1a\u96f6\u552e\u5546\u81ea\u6709\u804a\u5929\u673a\u5668\u4eba\u5185\u90e8\u7684\u4ea7\u54c1\u63a8\u8350\u4f4d\uff0c\u4ee5\u53caChatGPT\u7b49\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u96f6\u552e\u5546\u5e94\u7528\u7a0b\u5e8f\u96c6\u6210\u4e2d\u7684\u5e7f\u544a\u4f4d\uff0c\u4f7f\u96f6\u552e\u5546\u4ecd\u4fdd\u6709\u5546\u54c1\u6392\u5e8f\u4e3b\u5bfc\u6743\u3002<\/p>\n<p>\u672a\u6765\u8def\u5f84\u5728\u4e8e\u5e73\u8861\u81ea\u4e3b\u8fd0\u8425\u4e0e\u5f00\u653e\u534f\u4f5c\u3002\u5c06\u667a\u80fd\u4f53\u7684\u4f53\u9a8c\u5d4c\u5165\u81ea\u6709\u573a\u666f\uff0c\u540c\u65f6\u9009\u62e9\u6027\u5411\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u5f00\u653e\u7ed3\u6784\u5316\u5546\u4e1a\u6570\u636e\uff0c\u5c06\u4f7f\u96f6\u552e\u5546\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u4fdd\u6301\u5f71\u54cd\u529b\uff0c\u5e76\u5728\u65e5\u76ca\u5206\u6563\u5316\u7684\u751f\u6001\u4e2d\u6269\u5c55\u53ef\u53d1\u73b0\u6027\u3002<\/p>\n<h3>4. \u5e7f\u544a\u5c06\u6210\u4e3a\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u4e3b\u6d41\u53d8\u73b0\u6a21\u5f0f\uff0c\u6784\u5efa\u53ef\u89c4\u6a21\u5316\u6536\u5165\u5c42\u3002<\/h3>\n<p>\u5f53\u524d\u751f\u6001\u4e2d\u5b58\u5728\u4e00\u4e2a\u5173\u952e\u547d\u9898\uff1a\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u5982\u4f55\u5b9e\u73b0\u89c4\u6a21\u5316\u76c8\u5229\uff1f\u5e7f\u544a\u65e0\u7591\u5c06\u6210\u4e3a\u6700\u5177\u53ef\u6301\u7eed\u6027\u4e0e\u7075\u6d3b\u6027\u7684\u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u4e00\u8d8b\u52bf\u5df2\u521d\u73b0\u7aef\u502a\u2014\u2014<a href=\"https:\/\/www.bleepingcomputer.com\/news\/artificial-intelligence\/google-begins-showing-ads-in-ai-mode-ai-answers\/\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u7387\u5148\u5728\u5176AI\u6a21\u5f0f\u641c\u7d22\u5f15\u64ce\u4e2d\u5c55\u793a\u5e7f\u544a<\/a>\u3002\u5e7f\u544a\u6a21\u5f0f\u7684\u4f18\u52bf\u5728\u4e8e\uff0c\u5e73\u53f0\u65e0\u9700\u638c\u63a7\u4ea4\u6613\u7ed3\u7b97\u6216\u5c65\u7ea6\u73af\u8282\uff0c\u5373\u53ef\u5728\u5546\u54c1\u53d1\u73b0\u4e0e\u51b3\u7b56\u9636\u6bb5\u5b9e\u73b0\u4ef7\u503c\u6355\u83b7\u3002<\/p>\n<p>\u6b63\u5982Eric Seufert\u5728<a href=\"https:\/\/mobiledevmemo.com\/affiliate-links-personalized-ads-and-chatbot-revenue-optimization\/\" target=\"_blank\" rel=\"noopener\">\u300a\u79fb\u52a8\u5f00\u53d1\u5907\u5fd8\u5f55\u300b\u4e2d\u6307\u51fa\u7684<\/a>\uff0c\u8054\u76df\u8425\u9500\u4e0e\u5546\u57ce\u6a21\u5f0f\u4f9d\u8d56\u5b8c\u6574\u4ea4\u6613\u95ed\u73af\uff0c\u5176\u89c4\u6a21\u6027\u4e0e\u4e92\u64cd\u4f5c\u6027\u53d7\u9650\u3002\u76f8\u8f83\u4e4b\u4e0b\uff0c\u5e7f\u544a\u7684\u6838\u5fc3\u662f\u5c06\u6ce8\u610f\u529b\u4e0e\u6d88\u8d39\u610f\u56fe\u53d8\u73b0\u3002\u5bf9\u8bdd\u4f53\u9a8c\u4e2d\u7684\u60c5\u5883\u5316\u5e7f\u544a\u4f4d\u80fd\u521b\u9020\u6301\u7eed\u6027\u7684\u9ad8\u8fb9\u9645\u6536\u76ca\uff0c\u4e14\u968f\u7528\u6237\u53c2\u4e0e\u5ea6\u540c\u6b65\u589e\u957f\u3002\u5f53\u539f\u751f\u5e7f\u544a\u4e0e\u4f7f\u7528\u573a\u666f\u9ad8\u5ea6\u5951\u5408\u65f6\uff0c\u5b83\u4eec\u5c06\u65e0\u7f1d\u878d\u5165\u4f53\u9a8c\u6d41\u7a0b\uff0c\u4e0d\u518d\u50cf\u662f\u5e72\u6270\u800c\u66f4\u50cf\u662f\u5b9e\u7528\u5185\u5bb9\uff0c\u4ece\u800c\u6210\u4e3a\u5f3a\u5927\u7684\u89c4\u6a21\u5316\u53d8\u73b0\u6760\u6746\u3002<\/p>\n<p>ChatGPT\u7684\u5b9e\u8df5\u9887\u5177\u4ee3\u8868\u6027\uff1a\u5927\u7ea6<a href=\"https:\/\/www.webpronews.com\/chatgpts-800m-users-yield-just-5-premium-payers-amid-monetization-woes\/\" target=\"_blank\" rel=\"noopener\">\u53ea\u67095%\u7684\u7528\u6237<\/a>\u4ed8\u8d39\u8ba2\u9605\uff0c\u7edd\u5927\u591a\u6570\u7528\u6237\u4f7f\u7528\u514d\u8d39\u7248\u672c\uff0c\u5e7f\u544a\u81ea\u7136\u6210\u4e3a\u5fc5\u7136\u9009\u62e9\u7684\u589e\u957f\u5f15\u64ce\u3002\u5728\u6570\u5b57\u53d8\u73b0\u9886\u57df\uff0c\u5e7f\u544a\u4ecd\u662f\u7ecf\u8fc7\u6700\u5145\u5206\u9a8c\u8bc1\u4e14\u6700\u5177\u6269\u5c55\u6027\u7684\u673a\u5236\u3002\u5728\u751f\u6210\u5f0fAI\u65f6\u4ee3\uff0c\u8fd9\u4e00\u6a21\u5f0f\u5c06\u66f4\u9752\u7750\u900f\u660e\u5ea6\u3001\u6570\u636e\u8d28\u91cf\u4e0e\u60c5\u5883\u76f8\u5173\u6027\u3002<\/p>\n<h3>5. \u667a\u80fd\u4f53\u5546\u4e1a\u7684\u771f\u6b63\u7ade\u4e89\u4f18\u52bf\u5c06\u6e90\u4e8e\u9ad8\u8d28\u91cf\u7684\u5546\u4e1a\u6570\u636e\u3002<\/h3>\n<p>\u6700\u8fd1\u4e00\u6b21\u4eb2\u8eab\u4f53\u9a8c\u8ba9\u6211\u610f\u8bc6\u5230AI\u9a71\u52a8\u7684\u4ea7\u54c1\u53d1\u73b0\u4ecd\u5b58\u5728\u660e\u663e\u77ed\u677f\u3002\u4f5c\u4e3a\u4e00\u4e2a\u751f\u6d3b\u5728\u7ebd\u7ea6\u7684\u9a91\u884c\u7231\u597d\u8005\uff0c\u6211\u5728\u67d0\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u82b1\u8d39\u8fd1\u4e00\u5c0f\u65f6\u641c\u7d22\u201c\u9632\u523a\u7a7f\u3001\u8010\u7528\u7684\u57ce\u5e02\u81ea\u884c\u8f66\u8f6e\u80ce\u201d\u3002AI\u7684\u63a8\u7406\u80fd\u529b\u4ee4\u4eba\u8d5e\u53f9\uff0c\u4f46\u8d2d\u7269\u4f53\u9a8c\u5374\u4e0d\u5c3d\u5982\u4eba\u610f\u3002\u5e73\u53f0\u52a9\u624b\u5448\u73b0\u7684\u662f\u5931\u6548\u94fe\u63a5\u3001\u5df2\u505c\u4ea7\u7684\u578b\u53f7\u548c\u4e0d\u5b8c\u6574\u7684\u4ea7\u54c1\u4fe1\u606f\u3002\u6700\u7ec8\u6211\u9009\u62e9\u4e86\u53bb\u7ebf\u4e0a\u5b9e\u4f53\u95e8\u5e97\u8d2d\u4e70\u2014\u539f\u56e0\u5f88\u7b80\u5355\uff0c\u56e0\u4e3a\u6211\u66f4\u6b23\u8d4f\u90a3\u91cc\u7684\u4e13\u4e1a\u5de5\u4f5c\u4eba\u5458\u4ee5\u53ca\u5408\u7406\u7684\u8d2d\u7269\u6d41\u7a0b\u3002<\/p>\n<p>\u8fd9\u4e00\u6765\u81ea\u751f\u6d3b\u4e2d\u7684\u771f\u5b9e\u573a\u666f\uff0c\u53cd\u6620\u51fa\u4e00\u4e2a\u5173\u4e8e\u5f53\u524dAI\u73b0\u72b6\u7684\u66f4\u5e7f\u6cdb\u771f\u76f8\uff1a\u667a\u80fd\u52a9\u624b\u867d\u64c5\u4e8e\u5bf9\u8bdd\u4ea4\u4e92\uff0c\u4f46\u82e5\u7f3a\u4e4f\u9ad8\u8d28\u91cf\u3001\u7ed3\u6784\u5316\u3001\u5b9e\u65f6\u66f4\u65b0\u7684\u5546\u4e1a\u6570\u636e\u652f\u6491\uff0c\u5176\u63a8\u8350\u6548\u679c\u5c06\u5927\u6253\u6298\u6263\u3002\u5f53\u63a8\u8350\u5931\u51c6\u65f6\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u635f\u5931\u5355\u7b14\u4ea4\u6613\uff0c\u66f4\u4f1a\u4fb5\u8680\u6d88\u8d39\u8005\u4fe1\u4efb\u3002OpenAI \u6700\u65b0\u5206\u6790\u663e\u793a\uff0c<a href=\"https:\/\/openai.com\/index\/chatgpt-shopping-research\/\" target=\"_blank\" rel=\"noopener\">ChatGPT \u8d2d\u7269\u63a8\u8350\u7684\u51c6\u786e\u7387\u4ec5\u8fbe\u523064%<\/a>\uff0c\u5145\u5206\u8bf4\u660e\u73b0\u6709\u7cfb\u7edf\u5c1a\u4e0d\u80fd\u53ef\u9760\u652f\u6301\u7aef\u5230\u7aef\u8d2d\u4e70\u65c5\u7a0b\u3002<\/p>\n<p>\u5f53\u524d\u667a\u80fd\u4f53\u5546\u4e1a\u7684\u75c7\u7ed3\u5728\u4e8e\uff1a\u652f\u6491\u7cbe\u51c6\u5546\u54c1\u63a8\u8350\u7684\u57fa\u7840\u8bbe\u65bd\u4e0e\u4e92\u64cd\u4f5c\u6027\u4ecd\u4e0d\u5b8c\u5584\u3002\u591a\u6570\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u65e0\u6cd5\u83b7\u53d6\u5b9e\u65f6\u5e93\u5b58\u3001\u7cbe\u51c6\u5b9a\u4ef7\u3001\u8be6\u7ec6\u5546\u54c1\u5c5e\u6027\u53ca\u7edf\u4e00\u7ed3\u7b97\u5c65\u7ea6\u7cfb\u7edf\u3002\u8fd9\u4e9b\u7f3a\u53e3\u4f7f\u5f97\u89c4\u6a21\u5316\u3001\u9ad8\u8d28\u91cf\u7684\u7ed3\u6784\u5316\u5546\u4e1a\u6570\u636e\u6210\u4e3aAI\u9a71\u52a8\u8d2d\u7269\u7684\u5173\u952e\u57fa\u77f3\u3002<\/p>\n<p>\u8fd9\u4e5f\u89e3\u91ca\u4e86\u4e3a\u4f55\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u73b0\u9636\u6bb5\u96be\u4ee5\u5b9e\u73b0\u8f6c\u5316\u95ed\u73af\uff1a\u5b83\u4eec\u80fd\u6709\u6548\u6fc0\u53d1\u5174\u8da3\uff0c\u4f46\u7f3a\u4e4f\u96f6\u552e\u5546\u8d56\u4ee5\u6210\u529f\u7684\u5b9e\u65f6\u5546\u4e1a\u6570\u636e\u4e0e\u4f18\u5316\u7cfb\u7edf\uff0c\u65e0\u6cd5\u5c06\u5174\u8da3\u8f6c\u5316\u4e3a\u5b9e\u9645\u4ea4\u6613\u3002\u5728\u8fd9\u4e00\u77ed\u677f\u88ab\u8865\u9f50\u4e4b\u524d\uff0c\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u53ea\u80fd\u662f\u5f3a\u5927\u7684\u9700\u6c42\u5f15\u64ce\uff0c\u800c\u975e\u5b8c\u6574\u7684\u5546\u4e1a\u5e73\u53f0\u3002\uff0c\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u53ea\u80fd\u662f\u5f3a\u5927\u7684\u9700\u6c42\u5f15\u64ce\uff0c\u800c\u975e\u5b8c\u6574\u7684\u5546\u4e1a\u5e73\u53f0\u3002<\/p>\n<p>Criteo\u51ed\u501f\u6bcf\u65e57.4\u4ebf\u6d3b\u8dc3\u7528\u6237\u3001\u901a\u7528\u5546\u54c1\u76ee\u5f55\u4e2d45\u4ebfSKU\u4ea4\u4e92\u6570\u636e\uff0c\u4ee5\u53ca\u6bcf\u5e74\u8d85\u4e07\u4ebf\u7f8e\u5143\u7535\u5546\u4ea4\u6613\u989d\uff0c\u80fd\u591f\u6df1\u5165\u6d1e\u5bdf\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u4ece\u800c\u6784\u5efa\u4e86\u6301\u7eed\u66f4\u65b0\u7684\u5546\u4e1a\u667a\u80fd\u57fa\u7840\u3002\u901a\u8fc7\u7ef4\u62a4\u5168\u7403\u96f6\u552e\u6570\u636e\u6d41\u4e2d\u4e00\u81f4\u4e14\u8be6\u5c3d\u7684\u5143\u6570\u636e\uff0c\u6211\u4eec\u7684\u7cfb\u7edf\u80fd\u7cbe\u51c6\u7b5b\u9009\u6709\u5e93\u5b58\u3001\u63cf\u8ff0\u51c6\u786e\u3001\u7ecf\u771f\u5b9e\u4e70\u5bb6\u9a8c\u8bc1\u7684\u5546\u54c1\u3002\u8fd9\u79cd\u9897\u7c92\u5ea6\u7684\u6570\u636e\u63a7\u5236\u80fd\u6700\u5927\u9650\u5ea6\u51cf\u5c11\u53d1\u73b0\u8def\u5f84\u4e2d\u7684\u969c\u788d\uff0c\u63d0\u5347\u63a8\u8350\u51c6\u786e\u7387\uff0c\u6700\u7ec8\u5efa\u7acb\u4fc3\u6210\u8f6c\u5316\u4e0e\u7528\u6237\u7559\u5b58\u6240\u9700\u7684\u957f\u671f\u4fe1\u4efb\u3002<\/p>\n<h3>\u667a\u80fd\u4f53\u5546\u4e1a\u7684\u672a\u6765\u53d1\u5c55\u8def\u5f84<\/h3>\n<p>\u667a\u80fd\u4f53\u5546\u4e1a\u7684\u4e0b\u4e00\u9636\u6bb5\u5c06\u7531\u591a\u91cd\u805a\u5408\u52a8\u529b\u5851\u9020\uff1a\u641c\u7d22\u6e20\u9053\u788e\u7247\u5316\u5e26\u6765\u7684\u5206\u5e03\u5f0f\u53d1\u73b0\u8d8b\u52bf\u3001AI\u9a71\u52a8\u96f6\u552e\u4f53\u9a8c\u7684\u5174\u8d77\u3001\u5e7f\u544a\u4f5c\u4e3a\u5927\u8bed\u8a00\u6a21\u578b\u5e73\u53f0\u89c4\u6a21\u5316\u53d8\u73b0\u6a21\u5f0f\u7684\u5de9\u56fa\uff0c\u4ee5\u53ca\u9ad8\u8d28\u91cf\u5546\u4e1a\u6570\u636e\u5bf9\u786e\u4fdd\u51c6\u786e\u6027\u4e0e\u4fe1\u4efb\u5ea6\u7684\u65e5\u76ca\u91cd\u8981\u6027\u3002<\/p>\n<p>\u4f9d\u6258\u6211\u4eec\u65e9\u671f\u5bf9\u6a21\u578b\u4e0a\u4e0b\u6587\u534f\u8bae\uff08MCP\uff09\u7684\u6295\u8d44\uff0cCriteo\u5df2\u5c06\u667a\u80fd\u4f53\u5f0fAI\u6df1\u5ea6\u878d\u5165\u81ea\u6709AI\u667a\u80fd\u4f53\u7684\u534f\u4f5c\u673a\u5236\u53ca\u5e73\u53f0\u667a\u80fd\u6d41\u901a\u8fc7\u7a0b\uff0c\u5b9e\u73b0\u8de8\u7cfb\u7edf\u4e92\u64cd\u4f5c\u6027\u3002\u8fd9\u4e9b\u53d8\u9769\u5171\u540c\u6307\u5411\u4e00\u4e2a\u672a\u6765\u751f\u6001\uff1a\u8f85\u52a9\u667a\u80fd\u5c06\u5728\u5546\u54c1\u53d1\u73b0\u3001\u8bc4\u4f30\u4e0e\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u626e\u6f14\u6838\u5fc3\u89d2\u8272\u3002<\/p>\n<p>Criteo 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