{"id":3494,"date":"2026-05-03T15:19:22","date_gmt":"2026-05-03T07:19:22","guid":{"rendered":"https:\/\/www.criteo.com\/?p=416398"},"modified":"2026-06-11T17:00:58","modified_gmt":"2026-06-11T09:00:58","slug":"cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/cross-channel-marketing-strategies-for-2026-a-practical-guide-for-small-teams\/","title":{"rendered":"2026\u5e74\u8de8\u6e20\u9053\u8425\u9500\u7b56\u7565\u5b9e\u6218\u6307\u5357\uff1a\u4e13\u4e3a\u5c0f\u89c4\u6a21\u56e2\u961f\u6253\u9020"},"content":{"rendered":"

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\u8de8\u6e20\u9053\u4e3a\u4f55\u662f\u5fc5\u9009\u9879\uff1f<\/h2>\n

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\u5355\u4e00\u6e20\u9053 vs \u591a\u6e20\u9053 vs \u8de8\u6e20\u9053<\/h2>\n

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\u5982\u4f55\u6253\u9020\u8de8\u6e20\u9053\u7684\u5e7f\u544a\u6295\u653e\u7b56\u7565<\/h2>\n

\u901a\u8fc7\u8981\u70b9\u5f62\u5f0f\u4e0e\u60a8\u5206\u4eab\uff1a<\/p>\n

    \n
  • \u63a5\u4e0b\u6765\u7684\u4e00\u4e2a\u6708\u8bbe\u5b9a\u4e00\u4e2a\u76ee\u6807\n
      \n
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    • \u628a\u57fa\u7840\u6253\u901a\uff0c\u4e00\u6b21\u5230\u4f4d\n
        \n
      • \u90e8\u7f72tag\u6807\u7b7e\u6216\u50cf\u7d20\u4ee3\u7801\u3002\u6838\u9a8c\u5173\u952e\u4e8b\u4ef6\uff08\u5982\u5185\u5bb9\u6d4f\u89c8\u3001\u52a0\u8d2d\u3001\u8d2d\u4e70\uff09\u3002\u5546\u54c1\u7c7b\u5ba2\u6237\u9700\u540c\u6b65\u6570\u636e\u6e90\uff0c\u786e\u4fdd\u5e7f\u544a\u5b9e\u65f6\u5c55\u793a\u4ef7\u683c\u4e0e\u5e93\u5b58\u3002<\/li>\n<\/ul>\n<\/li>\n
      • \u51c6\u5907\u8f7b\u91cf\u5316\u7684\u7d20\u6750\u5305\n
          \n
        • 6-15\u79d2\u7684\u77ed\u89c6\u9891\uff08\u7ad6\u5c4f\uff09\uff0c\u5feb\u901f\u4f20\u9012\u6838\u5fc3\u4f18\u52bf\u3002\u591a\u5c3a\u5bf8\u81ea\u9002\u5e94\u5c55\u793a\uff0c\u642d\u914d\u7b80\u6d01\u6587\u6848\u3002\u793e\u4ea4\u5a92\u4f53\u5fc5\u5907\u7684\u65b9\u5c4f\u56fe\u7247\uff0c\u53ef\u589e\u914d\u6a2a\u5c4f\u89c6\u9891\u9002\u914d\u684c\u9762\u89c6\u9891\u6216CTV\u3002<\/li>\n<\/ul>\n<\/li>\n
        • \u628a\u76ee\u6807\u4eba\u7fa4\u8bb2\u6e05\u695a\n
            \n
          • \u573a\u666f\u5b9a\u5411\uff08\u5e7f\u544a\u4e0e\u9875\u9762\/\u5e94\u7528\u7a0b\u5e8f\u573a\u666f\u5339\u914d\uff09\u3001\u9ad8\u610f\u5411\u53d7\u4f17\uff08\u7ad9\u5185\u8bbf\u5ba2\u3001\u5f03\u8d2d\u7528\u6237\u3001\u5408\u89c4\u5730\u533a\u7684\u9690\u79c1\u5b89\u5168\u578b\u53d7\u4f17\uff09\u3001\u57fa\u4e8e\u6838\u5fc3\u5ba2\u6237\u6784\u5efa\u7684\u76f8\u4f3c\u4eba\u7fa4\u6269\u5c55\u3002<\/li>\n<\/ul>\n<\/li>\n
          • \u5728\u8bbe\u5b9a\u597d\u89c4\u5219\u7684\u524d\u63d0\u4e0b\uff0c\u8ba9\u81ea\u52a8\u5316\u53d1\u6325\u5176\u4ef7\u503c\n
              \n
            • \u4ee5KPI\u4e3a\u5bfc\u5411\u4f18\u5316\uff0c\u8bbe\u7f6e\u9891\u6b21\u4e0a\u9650\uff0c\u5236\u5b9a\u54c1\u724c\u5b89\u5168\u6807\u51c6\uff0c\u5212\u5b9a\u5730\u57df\u4e0e\u65f6\u6bb5\u3002\u6295\u653e\u9996\u5468\u4fdd\u6301\u7b56\u7565\u7a33\u5b9a\uff0c\u7559\u7ed9\u7cfb\u7edf\u5b66\u4e60\u7a7a\u95f4\u3002<\/li>\n<\/ul>\n<\/li>\n
            • \u4f20\u9012\u7edf\u4e00\u7684\u54c1\u724c\u53d9\u4e8b\n
                \n
              • \u5728\u6240\u6709\u6e20\u9053\u4e2d\u4fdd\u6301\u4e00\u81f4\u7684\u6838\u5fc3\u627f\u8bfa\uff0c\u540c\u65f6\u6839\u636e\u4e0d\u540c\u6e20\u9053\u8fdb\u884c\u5dee\u5f02\u5316\u8868\u8fbe\u3002\u793e\u4ea4\u5a92\u4f53\u5f3a\u8c03\u5feb\u901f\u89e6\u8fbe\u4e0e\u51b2\u51fb\u529b\uff1b\u5f00\u653e\u7f51\u7edc\u6ce8\u91cd\u4fe1\u606f\u6e05\u6670\u4e0e\u8868\u8fbe\u7b80\u6d01\uff1b\u96f6\u552e\u5e73\u53f0\u5219\u9700\u8981\u63d0\u4f9b\u66f4\u5177\u4f53\u7684\u4fe1\u606f\uff0c\u5982\u4ef7\u683c\u3001\u8bc4\u5206\u4e0e\u5546\u54c1\u89c4\u683c\u3002\u89c6\u9891\u5219\u4f18\u5148\u5c55\u793a\u7ed3\u679c\uff0c\u518d\u5c55\u5f00\u8fc7\u7a0b\u8bf4\u660e\u3002<\/li>\n<\/ul>\n<\/li>\n
              • \u5b9a\u671f\u590d\u76d8\u4e0e\u4f18\u5316\n
                  \n
                • \u6bcf\u5468\u56fa\u5b9a\u4e24\u4e2a\u5de5\u4f5c\u65e5\u5206\u6790\u6570\u636e\uff0c\u5c06\u9884\u7b97\u5411\u63d0\u5347KPI\u7684\u3010\u521b\u610f\u00d7\u53d7\u4f17\u00d7\u7248\u4f4d\u3011\u7ec4\u5408\u503e\u659c\u3002\u907f\u514d\u4ec5\u5173\u6ce8\u672b\u6b21\u70b9\u51fb\uff0c\u7efc\u5408\u8bc4\u4f30\u8f6c\u5316\u8def\u5f84\u4e0e\u8f85\u52a9\u8f6c\u5316\u4ef7\u503c\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n

                  \u8ba9\u6bcf\u4e2a\u89e6\u70b9\u90fd\u53d1\u6325\u5230\u5e94\u6709\u7684\u4f5c\u7528<\/h2>\n

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                  \u5f00\u653e\u7f51\u7edc\uff08\u5a92\u4f53\u3001App\u3001\u65b0\u95fb\u5e73\u53f0\u3001\u535a\u5ba2\uff09<\/strong><\/p>\n

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                  \u793e\u4ea4\u5a92\u4f53\uff08Facebook\u3001Instagram\u3001TikTok\u3001YouTube\u53ca\u670b\u53cb\u5708\uff09<\/strong><\/p>\n

                  \u8fd9\u662f\u5f15\u7206\u5174\u8da3\u4e0e\u79cd\u8349\u7684\u9635\u5730\u3002\u521b\u610f\u5728\u77ed\u77ed\u51e0\u5c0f\u65f6\u5185\u4fbf\u53ef\u9a8c\u8bc1\u5176\u4ef7\u503c\uff0c\u65e0\u9700\u7b49\u5f85\u6570\u5468\u3002\u805a\u7126\u5448\u73b0\u7ed3\u679c\u800c\u975e\u94fa\u57ab\u8fc7\u7a0b\uff0c\u901a\u8fc7\u8bc4\u8bba\u4e0e\u6536\u85cf\u6570\u636e\u6d1e\u5bdf\u7528\u6237\u5171\u9e23\u70b9\uff0c\u5e76\u5c06\u6765\u81ea\u7b2c\u4e00\u624b\u7684\u6d88\u8d39\u6d1e\u5bdf\u6269\u5f20\u81f3\u5176\u4ed6\u6e20\u9053\u3002<\/p>\n

                  CTV\u4e0e\u5728\u7ebf\u89c6\u9891<\/strong><\/p>\n

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                  \u5c0f\u89c4\u6a21\u56e2\u961f\u8de8\u6e20\u9053\u8425\u9500\u7b56\u7565<\/h2>\n

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                  \u5951\u5408\u7528\u6237\u65c5\u7a0b\u7684\u6548\u679c\u8bc4\u4f30\u4f53\u7cfb<\/h2>\n

                  \u5f53\u6e20\u9053\u6570\u91cf\u589e\u52a0\u65f6\uff0c\u4eba\u4eec\u5f80\u5f80\u503e\u5411\u4e8e\u8ffd\u6c42\u770b\u4f3c\u6700\u4eae\u773c\u7684\u6570\u636e\u3002\u8bf7\u5c3d\u91cf\u522b\u8fd9\u6837\u505a\u2014\u2014\u6700\u4eae\u773c\u7684\u6570\u636e\u5f80\u5f80\u6700\u65e0\u4ef7\u503c\u3002<\/p>\n

                  \u951a\u5b9a\u4e1a\u52a1\u6307\u6807\uff1a\u5982\u679c\u8ffd\u6c42\u9ad8\u6548\u83b7\u5ba2\uff0c\u5c31\u770bCPA\uff08\u5355\u6b21\u7684\u83b7\u5ba2\u6210\u672c\uff09\uff1b\u5982\u679c\u76ee\u6807\u662f\u7ebf\u4e0a\u9500\u552e\uff0c\u5c31\u770b ROAS\uff08\u6bcf\u4e00\u5143\u94b1\u5e26\u6765\u7684\u6536\u5165\uff09\uff1b\u5982\u679c\u662f\u83b7\u53d6\u7ebf\u7d22\uff0c\u5c31\u5173\u6ce8 CPL\uff08\u5355\u6b21\u7559\u8d44\u6210\u672c\uff09\u3002\u81f3\u4e8e\u4e0a\u5c42\u6f0f\u6597\u6307\u6807\uff08\u5982\u70b9\u51fb\u7387\u3001\u89c6\u9891\u5b8c\u64ad\u7387\uff09\uff0c\u66f4\u9002\u5408\u7528\u6765\u4f18\u5316\u521b\u610f\uff0c\u800c\u4e0d\u662f\u7528\u6765\u5b9a\u4e49\u9500\u552e\u60c5\u51b5\u3002<\/p>\n

                  \u4e0d\u8981\u53ea\u4f9d\u8d56\u6700\u540e\u70b9\u51fb\u6765\u8bc4\u4f30\u6548\u679c\u3002\u5b83\u4ec5\u662f\u6536\u53e3\u6307\u6807\uff0c\u800c\u975e\u771f\u76f8\u6307\u6807\u3002\u8def\u5f84\u5206\u6790\u53ef\u4ee5\u5c55\u793a\u7528\u6237\u7684\u8f6c\u5316\u987a\u5e8f\uff1a\u89c6\u9891\u66dd\u5149\u2192\u5f00\u653e\u7f51\u7edc\u70b9\u51fb\u2192\u96f6\u552e\u9875\u9762\u6d4f\u89c8\u2192\u6700\u7ec8\u4e0b\u5355\u3002\u5bf9\u6bd4\u542b\u67d0\u4e00\u6e20\u9053\u4e0e\u4e0d\u542b\u8be5\u6e20\u9053\u7684\u76f8\u4f3c\u7528\u6237\u8def\u5f84\uff1a\u5982\u679c\u5e26\u6709\u89c6\u9891\u7684\u8def\u5f84\u5e26\u6765\u66f4\u591a\u65b0\u5ba2\u6216\u66f4\u9ad8\u5ba2\u5355\u4ef7\uff0c\u5373\u662f\u6709\u6548\u4fe1\u53f7\u3002<\/p>\n

                  \u7528\u7b80\u5355\u3001\u53ef\u63a7\u7684\u65b9\u5f0f\u53bb\u505a\u589e\u91cf\u6d4b\u8bd5\u3002\u901a\u8fc7\u8bbe\u7f6e\u5bf9\u7167\u7ec4\u3001\u5730\u57df\u5212\u5206\u6216\u65f6\u95f4\u7a97\u53e3\u6682\u505c\uff0c\u53ef\u4ee5\u5224\u65ad\u54ea\u4e9b\u8f6c\u5316\u672c\u6765\u5c31\u4f1a\u53d1\u751f\u3002\u76ee\u6807\u4e0d\u662f\u8fdb\u884c\u5b66\u672f\u7814\u7a76\uff0c\u800c\u662f\u5728\u505a\u51b3\u7b56\uff1a\u770b\u5230\u5e7f\u544a\u7684\u4eba\uff0c\u662f\u5426\u6bd4\u6ca1\u770b\u5230\u7684\u4eba\u66f4\u5bb9\u6613\u8d2d\u4e70\u3001\u6216\u8005\u66f4\u5feb\u8f6c\u5316\uff1f\u5982\u679c\u662f\uff0c\u90a3\u5c31\u52a0\u5927\u8fd9\u90e8\u5206\u7684\u6295\u5165\u3002<\/p>\n

                  \u6784\u5efa\u7edf\u4e00\u6570\u636e\u89c6\u56fe\u3002\u65e0\u8bba\u662f\u5e73\u53f0\u770b\u677f\u6216\u6bcf\u5468\u66f4\u65b0\u4e24\u6b21\u7684\u8868\u683c\uff0c\u5c06\u7ed3\u679c\u96c6\u4e2d\u81f3\u540c\u4e00\u754c\u9762\u65b9\u53ef\u5b9e\u73b0\u540c\u7ef4\u5ea6\u6bd4\u5bf9\u3002\u5982\u679c\u4eab\u6709\u7248\u4f4d\u7ea7\u6570\u636e\u900f\u660e\u5ea6\uff0c\u5584\u52a0\u5229\u7528\u2014\u2014\u5f53\u53d1\u73b0\u201c\u65b0\u95fb\u7c7b\u5e94\u7528\u7a0b\u5e8f X+\u6838\u5fc3\u5356\u70b9\u6587\u6848 Y+\u6a21\u578b\u53d7\u4f17 Z\u201d\u53cd\u590d\u51fa\u73b0\u5728\u9ad8\u8f6c\u5316\u8def\u5f84\u4e2d\uff0c\u5373\u53ef\u544a\u522b\u76f2\u76ee\u731c\u6d4b\u3002<\/p>\n

                  \u628a\u63e1\u4f18\u5316\u8282\u594f\u300248\u5c0f\u65f6\u5185\uff1a\u5173\u6ce8\u65e9\u671f\u8d28\u91cf\u4fe1\u53f7\u2014\u2014\u8df3\u51fa\u7387\u3001\u52a0\u8d2d\u6210\u672c\u3001\u5173\u952e\u52a8\u4f5c\u6210\u672c\u30023-7\u5929\uff1a\u8fdb\u5165\u7a33\u5b9a\u671f\u2014\u2014\u4f18\u80dc\u521b\u610f\u3001\u9ad8\u6f5c\u53d7\u4f17\u3001\u9891\u6b21\u8c03\u4f18\u3002\u7b2c\u4e8c\u5468\uff1a\u9a8c\u8bc1\u53ef\u590d\u5236\u6027\u2014\u2014\u8ffd\u52a0\u9884\u7b97\u540e\u4f18\u8d28\u7ec4\u5408\u662f\u5426\u6301\u7eed\u751f\u6548\uff0c\u6216\u5df2\u8fbe\u5929\u82b1\u677f\uff1f\u8bbe\u5b9a\u597d\u6d4b\u8bd5\u5468\u671f\uff0c\u53ef\u4ee5\u907f\u514d\u56e0\u77ed\u671f\u6ce2\u52a8\u800c\u4ed3\u4fc3\u8c03\u6574\uff0c\u4ece\u800c\u635f\u5931\u5df2\u83b7\u53d6\u7684\u5b66\u4e60\u4e0e\u6d1e\u5bdf\u3002<\/p>\n

                  30\u5929\u8de8\u6e20\u9053\u8425\u9500\u8ba1\u5212<\/h2>\n

                  \u7b2c0\u5468\uff08\u51c6\u5907\u671f\uff09\uff1a<\/strong>\u951a\u5b9a\u5355\u4e00\u76ee\u6807\uff08\u5f15\u6d41\/\u9996\u5355\/\u9500\u552e\u989d\uff09\u3002\u90e8\u7f72\u76d1\u6d4b\u4ee3\u7801\u5e76\u9a8c\u8bc1\u8f6c\u5316\u4e8b\u4ef6\u3002\u5907\u9f50\u77ed\u89c6\u9891\u3001\u591a\u5c3a\u5bf8\u5c55\u793a\u7d20\u6750\u4e0e\u65b9\u5c4f\u793e\u5a92\u7528\u7684\u56fe\u7247\u3002\u8bbe\u5b9a\u9884\u7b97\u3001\u9891\u6b21\u63a7\u5236\u53ca\u54c1\u724c\u5b89\u5168\u89c4\u5219\u3002<\/p>\n

                  \u7b2c1\u5468\uff08\u542f\u52a8\u671f\uff09\uff1a<\/strong>\u5728\u793e\u5a92\u4e0e\u5f00\u653e\u7f51\u7edc\u4e2d\u7edf\u4e00\u4fe1\u606f\uff0c\u81ea\u52a8\u4f18\u5316KPI\uff0c\u6821\u9a8c\u57cb\u70b9\uff0c\u4ec5\u5728\u660e\u663e\u504f\u5dee\u65f6\u8c03\u6574\u9884\u7b97\u3002<\/p>\n

                  \u7b2c2\u5468\uff08\u7a33\u5b9a\u671f\uff09\uff1a<\/strong>\u901a\u8fc7\u201c\u521b\u610f\u00d7\u53d7\u4f17\u00d7\u7248\u4f4d\u201d\u4e09\u7ef4\u5ea6\u8bc6\u522b\u65e9\u671f\u4f18\u80dc\u7ec4\u5408\u3002\u5bf9\u9891\u6b21\u6500\u5347\u8fc7\u5feb\u7684\u7248\u4f4d\u8bbe\u7f6e\u6392\u9664\u89c4\u5219\u3002\u5c06\u9884\u7b97\u5411\u6301\u7eed\u63a8\u52a8KPI\u7684\u9ad8\u6548\u7ec4\u5408\u503e\u659c\u3002<\/p>\n

                  \u7b2c3\u5468\uff08\u62d3\u5c55\u671f\uff09\uff1a<\/strong>\u5982\u679c\u5177\u5907\u4f18\u8d28\u89c6\u9891\u7d20\u6750\uff0c\u589e\u6295\u77ed\u89c6\u9891\/CTV\u3002\u66f4\u65b0\u81f3\u5c11\u4e00\u9879\u521b\u610f\u5143\u7d20\u5bf9\u6297\u5ba1\u7f8e\u75b2\u52b3\u3002\u4fdd\u6301\u5355\u53d8\u91cf\u6d4b\u8bd5\u539f\u5219\u3002<\/p>\n

                  \u7b2c4\u5468\uff08\u9a8c\u8bc1\u671f\uff09\uff1a<\/strong>\u5982\u679c\u6761\u4ef6\u5141\u8bb8\u6267\u884c\u5c0f\u89c4\u6a21\u5bf9\u7167\u7ec4\u6d4b\u8bd5\u6216\u533a\u57df\u5206\u7ec4\u5b9e\u9a8c\u3002\u8bb0\u5f55\u201c\u9ad8\u56de\u62a5\u7248\u4f4d\u201d\u4e0e\u201c\u9ad8\u5438\u5f15\u529b\u7684\u6587\u6848\u201d\u3002\u5c06\u8868\u73b0\u4e0d\u9519\u7684\u63a8\u5e7f\u65b9\u6848\u5ef6\u7eed\u5230\u4e0b\u4e2a\u6708\uff0c\u540c\u65f6\u52a0\u5165\u65b0\u7684\u521b\u610f\u8fdb\u884c\u6d4b\u8bd5\u3002<\/p>\n

                  FAQ<\/h2>\n

                  \u6211\u4eec\u5df2\u5728\u6295\u653ePerformance Max\/Advantage+\uff0c\u4e3a\u4f55\u8981\u62d3\u5c55\u6e20\u9053\uff1f<\/strong><\/p>\n

                  \u5f53\u7136\u5e94\u8be5\u4fdd\u7559\u73b0\u6709\u6e20\u9053\uff0c\u56e0\u4e3a\u5b83\u4eec\u786e\u5b9e\u6709\u6548\u3002\u4f46\u6d88\u8d39\u8005\u4e0d\u4f1a\u53ea\u6d3b\u8dc3\u5728\u5355\u4e00\u6570\u636e\u6e90\u4e2d\uff0c\u60a8\u7684\u8425\u9500\u7b56\u7565\u4e5f\u4e0d\u5e94\u5c40\u9650\u4e8e\u6b64\u3002\u589e\u6295\u5f00\u653e\u7f51\u7edc\u3001\u96f6\u552e\u573a\u666f\u53ca\u5728\u7ebf\u89c6\u9891\uff0c\u80fd\u4e3a\u54c1\u724c\u4fe1\u606f\u63d0\u4f9b\u66f4\u591a\u89e6\u8fbe\u573a\u666f\uff0c\u5e76\u4e3a\u6548\u679c\u5f52\u56e0\u63d0\u4f9b\u89e3\u91ca\u8f6c\u5316\u7684\u66f4\u5168\u9762\u573a\u666f\u3002<\/p>\n

                  \u5bf9\u5c0f\u578b\u7f51\u7ad9\u662f\u5426\u8fc7\u4e8e\u590d\u6742\uff1f<\/strong><\/p>\n

                  \u53ea\u8981\u5b8c\u6210\u521d\u59cb\u8bbe\u7f6e\u5e76\u5229\u7528AI\u5904\u7406\u65e5\u5e38\u4f18\u5316\uff0c\u4fbf\u80fd\u9ad8\u6548\u7ba1\u7406\u3002\u60a8\u53ea\u9700\u5236\u5b9a\u4e00\u6b21\u8ba1\u5212\uff0c\u5373\u53ef\u5728\u4e0d\u540c\u7684\u6e20\u9053\u540c\u6b65\u542f\u52a8\uff0c\u5728\u4fdd\u6301\u9884\u7b97\u63a7\u5236\u7684\u540c\u65f6\u951a\u5b9a\u5355\u4e00\u76ee\u6807\u8fdb\u884c\u4f18\u5316\u3002\u4e3b\u8981\u5de5\u4f5c\u91cf\u96c6\u4e2d\u4e8e\u9996\u5468\uff0c\u6b64\u540e\u5373\u53ef\u5b9e\u73b0\u6709\u7b56\u7565\u7684\u9884\u7b97\u8c03\u914d\u3002<\/p>\n

                  \u521d\u59cb\u521b\u610f\u5e94\u9075\u5faa\u4ec0\u4e48\u6807\u51c6\uff1f<\/strong><\/p>\n

                  \u5feb\u901f\u5c55\u793a\u6548\u679c\u3002\u51c6\u5907\u4e00\u6bb5\u7ad6\u5c4f\u77ed\u89c6\u9891\u3001\u7a81\u51fa\u771f\u5b9e\u4ea7\u54c1\u6216\u4f18\u52bf\u7684\u7b80\u6d01\u6a2a\u5e45\u6587\u6848\uff0c\u4ee5\u53ca\u9002\u914d\u793e\u4ea4\u5e73\u53f0\u7684\u65b9\u5c4f\u56fe\u7247\u3002\u4fdd\u6301\u54c1\u724c\u5143\u7d20\u4e00\u81f4\u6027\u4ee5\u79ef\u7d2f\u8ba4\u77e5\u5ea6\u3002<\/p>\n

                  \u5982\u4f55\u907f\u514d\u6e20\u9053\u8bef\u6295\u6d6a\u8d39\uff1f<\/strong><\/p>\n

                  \u8bbe\u7f6e\u9891\u6b21\u4e0a\u9650\u4e0e\u5185\u5bb9\u9002\u5b9c\u6027\u6807\u51c6\uff0c\u5efa\u7acb\u96c6\u4e2d\u5316\u62a5\u544a\u3002\u6301\u7eed\u8ffd\u52a0\u7ecf\u53cd\u590d\u9a8c\u8bc1\u80fd\u63a8\u52a8KPI\u7684\u6e20\u9053\u7ec4\u5408\uff0c\u5254\u9664\u65e0\u6548\u6295\u653e\u3002\u5982\u679c\u67d0\u4e00\u6e20\u9053\u770b\u4f3c\u6210\u672c\u4f4e\u5ec9\u5374\u4ece\u672a\u51fa\u73b0\u5728\u8f6c\u5316\u8def\u5f84\u4e2d\uff0c\u5b9e\u5219\u4e3a\u65e0\u6548\u6d41\u91cf\u800c\u975e\u771f\u5b9e\u6210\u672c\u4f18\u52bf\u3002<\/p>\n

                  \u9500\u552e\u573a\u666f\u5982\u4f55\u8861\u91cf\u6548\u679c\uff1f<\/strong><\/p>\n

                  \u501f\u52a9\u8def\u5f84\u4e0e\u63d0\u5347\u4fe1\u53f7\uff1a\u5982\u4ea7\u54c1\u9875\u6d4f\u89c8\u91cf\u589e\u957f\u3001\u52a0\u8d2d\u7387\u63d0\u5347\u3001\u4f18\u60e0\u5238\u6838\u9500\u3001\u95e8\u5e97\u5b9a\u4f4d\u5668\u70b9\u51fb\u91cf\uff0c\u4ee5\u53ca\u5728\u7ed3\u7b97\u73af\u8282\u8bbe\u7f6e\u7b80\u5355\u7684\u201c\u60a8\u4ece\u4f55\u5904\u5f97\u77e5\u6211\u4eec\uff1f\u201d\u3002\u76ee\u6807\u662f\u83b7\u5f97\u53ef\u4fe1\u7684\u76f8\u5173\u6027\u4f9d\u636e\uff0c\u800c\u975e\u65e0\u6cd5\u5b9e\u73b0\u7684\u5b8c\u7f8e\u5f52\u56e0\u3002<\/p>\n

                  \u5408\u7406\u7684\u6d4b\u8bd5\u5468\u671f\u662f\u591a\u4e45\uff1f<\/strong><\/p>\n

                  30\u5929\u5468\u671f\u5728\u5b66\u4e60\u8fed\u4ee3\u4e0e\u8282\u594f\u4fdd\u6301\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002\u901a\u5e38\u5728\u4e24\u5468\u5185\u5373\u53ef\u89c2\u5bdf\u5230\u5177\u5907\u65b9\u5411\u6027\u7684\u4fe1\u53f7\uff0c\u4e14\u968f\u7740\u6bcf\u4e00\u8f6e\u4f18\u5316\u63a8\u8fdb\uff0c\u5bf9\u4fe1\u53f7\u7684\u5224\u65ad\u80fd\u529b\u4f1a\u6301\u7eed\u63d0\u5347\u3002<\/p>\n

                  Criteo\u53ef\u63d0\u4f9b\u8de8\u6e20\u9053\u6295\u653e\u7684\u652f\u6301<\/h2>\n

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