{"id":3532,"date":"2026-06-30T02:14:03","date_gmt":"2026-06-29T18:14:03","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=3532"},"modified":"2026-07-02T21:49:26","modified_gmt":"2026-07-02T13:49:26","slug":"decoding-criteos-business-ai-from-prediction-to-decision-the-closed-loop-of-commercial-ai","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/decoding-criteos-business-ai-from-prediction-to-decision-the-closed-loop-of-commercial-ai\/","title":{"rendered":"\u89e3\u7801 Criteo \u5546\u4e1a AI \u2014\u2014 \u4ece\u9884\u6d4b\u5230\u51b3\u7b56\uff1a\u5546\u4e1a\u5316 AI \u7684\u95ed\u73af"},"content":{"rendered":"<p>\u539f\u59cb\u6587\u7ae0\u53d1\u8868\u5728<a href=\"https:\/\/www.campaignlive.co.uk\/article\/peek-hood-criteos-commerce-ai\/1938163\" target=\"_blank\" rel=\"noopener\">Campaignlive<\/a>\uff0c\u4ee5\u4e0b\u4e3a\u4e2d\u6587\u8bd1\u6587\uff1a<\/p>\n<p>\u5982\u4eca\u7684\u6d88\u8d39\u8005\u8d2d\u7269\u8def\u5f84\u65e9\u5df2\u4e0d\u518d\u662f\u201c\u4ece\u770b\u5230\u5e7f\u544a\u5230\u4e0b\u5355\u8d2d\u4e70\u201d\u90a3\u6837\u7b80\u5355\u7684\u4e00\u6761\u76f4\u7ebf\u3002\u4ed6\u4eec\u53ef\u80fd\u5148\u5728\u793e\u5a92\u7684\u52a8\u6001\u4e0a\u88ab\u79cd\u8349\uff0c\u968f\u5373\u8df3\u8f6c\u7f51\u7ad9\u4ed4\u7ec6\u7ffb\u770b\u8bc4\u4ef7\uff0c\u800c\u6700\u7ec8\u8d81\u7740\u5348\u4f11\u5728\u7ebf\u4e0b\u95e8\u5e97\u4e0b\u5355\u3002\u6d88\u8d39\u8005\u7684\u6bcf\u4e00\u6b65\u90fd\u5728\u4e0d\u540c\u573a\u666f\u3001\u4e0d\u540c\u5e73\u53f0\u4e4b\u95f4\u5207\u6362\uff0c\u8981\u60f3\u771f\u6b63\u4e32\u8054\u8d77\u8fd9\u6bb5\u4e0d\u53ef\u9884\u6d4b\u7684\u8d2d\u7269\u65c5\u7a0b\uff0c\u8c08\u4f55\u5bb9\u6613\uff1f\u56e0\u6b64\uff0c\u62e5\u6709\u7406\u89e3\u6d88\u8d39\u8005\u3001\u6574\u5408\u5404\u6e20\u9053\u7684\u201c\u9002\u914d\u5de5\u5177\u201d\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u8981\u771f\u6b63\u7406\u89e3\u6d88\u8d39\u8005\uff0c\u54c1\u724c\u9700\u8981\u7684\u4e0d\u53ea\u662f\u6570\u636e\uff0c\u66f4\u9700\u8981\u80fd\u4ece\u788e\u7247\u5316\u7684\u5546\u4e1a\u4fe1\u53f7\u4e2d\u8bc6\u522b\u51fa\u8d2d\u4e70\u610f\u56fe\u7684\u6280\u672f\uff1a\u65e0\u8bba\u662f\u4e00\u6b21\u70b9\u51fb\u3001\u4e00\u6761\u8bc4\u8bba\u3001\u8fd8\u662f\u4e00\u6b21\u5230\u5e97\u626b\u7801\uff0c\u90fd\u53ef\u80fd\u662f\u8d2d\u4e70\u7684\u524d\u594f\u3002\u5173\u952e\u5728\u4e8e\uff0c\u5982\u4f55\u8ba9\u8fd9\u4e9b\u96f6\u6563\u7684\u4fe1\u53f7\u88ab\u770b\u89c1\u3001\u88ab\u7406\u89e3\uff0c\u5e76\u6700\u7ec8\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u9500\u552e\u6210\u679c\u3002\u8fd9\u6b63\u662f Criteo \u5546\u4e1aAI \u7684\u4f7f\u547d\u6240\u5728\u2014\u2014\u5b83\u901a\u8fc7\u4e00\u5957\u534f\u540c\u8fd0\u4f5c\u7684\u667a\u80fd\u7cfb\u7edf\u4e3a\u5e7f\u544a\u4e3b\u3001\u96f6\u552e\u5546\u5e26\u6765\u201c\u770b\u5f97\u89c1\u201d\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u63a5\u4e0b\u6765\u4e3a\u60a8\u8fdb\u4e00\u6b65\u9610\u8ff0Criteo\u5546\u4e1aAI\u7684\u5185\u6838\uff0c\u8986\u76d6\u4ece\u9884\u6d4b\u5230\u51b3\u7b56\u4e00\u7cfb\u5217\u7684\u5b8c\u6574\u95ed\u73af\u3002<\/p>\n<p class=\"P68B1DB1-Normal3\"><strong><span lang=\"ZH-CN\">\u6570\u636e\u4e3a\u738b<\/span><\/strong><\/p>\n<p>\u4efb\u4f55AI\u7cfb\u7edf\u7684\u80fd\u529b\uff0c\u90fd\u9700\u8981\u6570\u636e\u7684\u652f\u6301\u3002\u800c\u5bf9\u4e8e Criteo \u5546\u4e1aAI\u800c\u8a00\uff0c\u5b83\u6240\u201c\u5438\u6536\u201d\u7684\u4e0d\u4ec5\u4ec5\u662f\u6570\u636e\uff0c\u800c\u662f\u7ecf\u8fc7\u7528\u6237\u540c\u610f\u6388\u6743\u7684\u3001\u771f\u6b63\u5177\u5907\u5546\u4e1a\u4ef7\u503c\u7684\u6570\u636e\u4fe1\u53f7\u2014\u2014\u4fdd\u8bc1\u53ef\u4ee5\u4e3a\u8425\u9500\u4eba\u5458\u5e26\u6765\u5b9e\u9645\u4ef7\u503c\u7684\u6570\u636e\u3002<\/p>\n<p>\u8fc7\u53bb\u4e8c\u5341\u5e74\u95f4\uff0cCriteo \u6784\u5efa\u4e86\u5168\u7403\u6781\u5177\u89c4\u6a21\u3001\u6700\u503c\u5f97\u4fe1\u8d56\u7684\u5546\u4e1a\u6570\u636e\u5e93\uff0c\u8be5\u6570\u636e\u5e93\u662f\u9664\u4e9a\u9a6c\u900a\u7535\u5546\u4ee5\u5916\u6700\u5927\u7684\u6570\u636e\u96c6\u4e4b\u4e00\u3002\u5b83\u7531 17,000\u5bb6\u7535\u5546\u7f51\u7ad9\u3001200\u5bb6\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\uff0c\u4ee5\u53ca\u6570\u5343\u5bb6\u5f00\u653e\u7f51\u7edc\u7684\u5a92\u4f53\u65b9\u6240\u5171\u540c\u9a71\u52a8\uff0c\u8986\u76d6\u6bcf\u5e74\u8d85\u8fc7 1 \u4e07\u4ebf\u7f8e\u5143\u7684\u7535\u5546\u4ea4\u6613\u989d\uff0c\u5e76\u6d1e\u5bdf 45 \u4ebf\u4ef6\u5546\u54c1\u7684\u6d88\u8d39\u52a8\u6001\uff0c\u89e6\u8fbe 7.2 \u4ebf\u65e5\u6d3b\u7528\u6237\u3002<\/p>\n<p>\u7528\u6700\u7b80\u5355\u7684\u8bdd\u6765\u8bf4\uff0c\u8fd9\u5957\u72ec\u7279\u7684\u5546\u4e1a\u6570\u636e\uff0c\u8ba9 Criteo \u5546\u4e1aAI \u62e5\u6709\u4e86\u524d\u6240\u672a\u6709\u7684\u5e7f\u5ea6\u4e0e\u6df1\u5ea6\u2014\u2014\u5b83\u80fd\u591f\u4ee5\u8fd1\u4e4e\u5b9e\u65f6\u7684\u901f\u5ea6\u6d1e\u5bdf\u5e02\u573a\u4e0a\u4e0b\u6587\uff1a\u4ece\u4ef7\u683c\u6ce2\u52a8\u5230\u5e93\u5b58\u53d8\u5316\uff0c\u518d\u5230\u9700\u6c42\u8d8b\u52bf\u3002\u00a0 \u8fd9\u4e0e\u90a3\u4e9b\u4ec5\u4f9d\u8d56\u4e8e\u4eba\u53e3\u5c5e\u6027\u6216\u6d4f\u89c8\u4e60\u60ef\u7b49\u6cdb\u5316\u6570\u636e\u8bad\u7ec3\u7684\u6a21\u578b\u622a\u7136\u4e0d\u540c\u2014\u2014\u4ed6\u4eec\u770b\u5230\u7684\u662f\u4eba\u7fa4\u6807\u7b7e\uff1b\u800c Criteo \u7684\u5546\u4e1aAI\uff0c\u770b\u89c1\u7684\u5219\u662fSKU\u7ea7\u522b\u7684\u771f\u5b9e\u4fe1\u53f7\u3002\u6b63\u662f\u8fd9\u6837\u7684\u201c\u9897\u7c92\u5ea6\u201d\uff0c\u8ba9Criteo\u7684AI\u6a21\u578b\u80fd\u8bfb\u61c2\u201c\u6d88\u8d39\u7684\u8bed\u5883\u201d\uff0c\u4ece\u800c\u9a71\u52a8\u51fa\u771f\u6b63\u6709\u5546\u4e1a\u610f\u4e49\u7684\u6d1e\u5bdf\u4e0e\u6210\u679c\u3002<\/p>\n<p class=\"P68B1DB1-Normal3\"><strong>AI<span lang=\"ZH-CN\">\u5982\u540c\u6570\u5b57<\/span>1<span lang=\"ZH-CN\">\u3001<\/span>2<span lang=\"ZH-CN\">\u3001<\/span>3<span lang=\"ZH-CN\">\u4e00\u6837\u7b80\u5355\u6613\u61c2<\/span><\/strong><\/p>\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u6211\u4eec\u7684\u5546\u4e1a AI \u7531\u4e00\u7cfb\u5217\u590d\u6742\u7684\u7cfb\u7edf\u7ec4\u6210\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u5256\u6790\u8fd9\u4e9b\u7cfb\u7edf\u7684\u5177\u4f53\u6784\u6210\u3002<\/p>\n<p>\u6838\u5fc3\u662f\u673a\u5668\u5b66\u4e60\u6a21\u578b\u7684\u7ec4\u5408\u2014\u2014\u4ece\u903b\u8f91\u56de\u5f52\u3001\u63d0\u5347\u51b3\u7b56\u6811\u5230\u5148\u8fdb\u6df1\u5ea6\u5b66\u4e60\u6a21\u578b\u2014\u2014\u5b83\u4eec\u5171\u540c\u4e3a\u5ba2\u6237\u521b\u9020\u4ef7\u503c\u3002<\/p>\n<p>\u8be5AI\u5f15\u64ce\u7531\u4ee5\u4e0b\u7ec4\u4ef6\u9a71\u52a8\uff1a<\/p>\n<p>1.\u6df1\u5ea6\u5b66\u4e60\uff1a\u8ba9AI\u7406\u89e3\u5546\u4e1a\u8bed\u8a00\u3002\u6211\u4eec\u7684\u2f24\u89c4\u6a21\u795e\u7ecf\u2f79\u7edc\u6bcf\u5929\u5904\u7406\u6570\u4ee5\u4ebf\u8ba1\u7684\u4ea4\u4e92\u2014\u2014\u70b9\u51fb\u3001\u52a0\u5165\u5230\u8d2d\u7269\u8f66\u3001\u8f6c\u5316\u7b49\u884c\u4e3a\u6570\u636e\u2014\u2014\u4ee5\u5b66\u4e60\u9a71\u52a8\u884c\u4e3a\u7684\u5173\u952e\u4fe1\u53f7\u3002\u6700\u521d\u7684\u7a81\u7834\u6765\u81eaCriteo\u81ea\u4e3b\u7814\u53d1\u7684\u6a21\u578bDeepKNN\uff0c\u5b83\u5c06\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\u7684\u6a21\u5f0f\u8bc6\u522b\u80fd\u529b\u4e0e\u8fd1\u90bb\u641c\u7d22\u7684\u9ad8\u901f\u6027\u80fd\u76f8\u7ed3\u5408\uff0c\u8fc5\u901f\u6316\u6398\u51fa\u7ec6\u5fae\u800c\u957f\u5c3e\u7684\u63a8\u8350\u7ed3\u679c\u3002\u00a0 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class=\"P68B1DB1-Normal3\"><strong><span lang=\"ZH-CN\">\u7531\u8425\u9500\u4eba\u4eb2\u624b\u6253\u9020\uff0c\u53ea\u4e3a\u6ee1\u8db3\u8425\u9500\u4eba\u5458\u6240\u9700<\/span><\/strong><\/p>\n<p>Criteo \u5546\u4e1a AI 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lang=\"ZH-CN\">\u6280\u672f\u8fd0\u7528\u5728\u5e7f\u544a\u6295\u653e\u4e2d\uff1f<\/span><\/strong><\/p>\n<p>\u65e0\u8bba\u662f\u54c1\u724c\u3001\u96f6\u552e\u5546\uff0c\u90fd\u53ef\u83b7\u5f97\u5982\u4e0b\u5b9e\u5b9e\u5728\u5728\u7684\u6536\u83b7\uff1a<\/p>\n<p>\u5145\u5206\u5229\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u4ef7\u503c\u3002\u901a\u8fc7\u5b89\u5168\u65b9\u5f0f\u5c06\u52a0\u5bc6\u7684 CRM \u548c\u4ea7\u54c1\u76ee\u5f55\u4fe1\u53f7\u63a5\u5165\u6211\u4eec\u7684 Commerce Audiences\u5f53\u4e2d\uff0c\u8ba9 AI \u6a21\u578b\u5728\u786e\u4fdd\u6570\u636e\u9690\u79c1\u4e0e\u76f8\u5173\u6027\u7684\u540c\u65f6\uff0c\u667a\u80fd\u62d3\u5c55\u9ad8\u6f5c\u529b\u53d7\u4f17\u3002<\/p>\n<p>\u5229\u7528\u521b\u610f\u81ea\u52a8\u5316\u5b9e\u73b0\u9ad8\u6548\u6269\u5c55\u3002\u5f53\u9762\u5bf9\u5e9e\u5927\u7684 SKU 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href=\"https:\/\/www.criteo.com\/blog\/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era\/?utm_campaign=2025.emea.uki.pame.campaign_uk_paid_media_ai_article&amp;utm_medium=sponsored_content&amp;utm_source=please_type_the_name_of_the_third_party_vendor\">\u8bf7\u9605\u8bfb\u300aAI\u8d4b\u80fd\u4e0e\u667a\u80fd\u5546\u4e1a\u4f53\uff1aCriteo\u7684\u672a\u6765\u613f\u666f\u300b<\/a>\u3002\u8be5\u62a5\u544a\u6df1\u5165\u63a2\u8ba8\u4e86AI\u5982\u4f55\u53d8\u9769\u5546\u4e1a\u5a92\u4f53\u2014\u2014\u4ee5\u53ca\u60a8\u5982\u4f55\u80fd\u4e58\u52bf\u800c\u4e0a\uff0c\u800c\u975e\u75b2\u4e8e\u8ffd\u8d76\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u539f\u59cb\u6587\u7ae0\u53d1\u8868\u5728Campaignlive\uff0c\u4ee5\u4e0b\u4e3a\u4e2d\u6587\u8bd1\u6587\uff1a 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