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<\/a><\/span><\/p>\n1<\/sup> \u6570\u636e\u6765\u6e90: The Harris Poll and OpenX, \u201cThe open web vs. the walled garden\u201d, 2020<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u8d8a\u6765\u8d8a\u591a\u7684\u8425\u9500\u4eba\u5458\u90fd\u5f00\u59cb\u5229\u7528\u5546\u4e1a\u5a92\u4f53\u6765\u63a8\u52a8\u5176\u4e1a\u52a1\u589e\u957f\u3002\u5546\u4e1a\u5a92\u4f53\u5c06\u6570\u636e\u667a\u80fd\u4e0e\u6570\u5b57\u5e7f\u544a\u76f8\u7ed3\u5408\uff0c\u5728\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u65c5\u7a0b\u4e2d\u89e6\u53ca\u6d88\u8d39\u8005\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u6709\u529b\u5730\u6539\u5584\u4ed6\u4eec\u7684\u4e1a\u52a1\u6548\u679c\u5e76\u6700\u7ec8\u63d0\u4f9b\u66f4\u597d\u7684\u8d2d\u7269\u4f53\u9a8c\u3002 \u6839\u636eForrester 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2019\u51a0\u72b6\u75c5\u6bd2\u75c5\u75ab\u60c5\u7206\u53d1\u4ee5\u6765\uff0c\u7531\u4e8e\u65b0\u5e38\u6001\u3001\u6d88\u8d39\u8005\u91cd\u8fd4\u5de5\u4f5c\/\u5b66\u6821\/\u5a31\u4e50\u573a\u6240\u3001\u5730\u7f18\u653f\u6cbb\u4e8b\u4ef6\u7b49\u7ecf\u6d4e\u56e0\u7d20\uff0c\u81f4\u4f7f\u7535\u5b50\u5546\u52a1\u7684\u8fc5\u901f\u5d1b\u8d77\u6b63\u5728\u964d\u6e29\u3002\u6240\u4ee5\u5546\u4e1a\u5a92\u4f53\u5f00\u59cb\u53d1\u5c55\u58ee\u5927\uff0c\u56e0\u4e3a\u5b83\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u901a\u8fc7\u8425\u9500\u89e3\u51b3\u65b9\u6848\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u65f6\u4ee3\uff0c\u4ece\u800c\u63d0\u5347\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u7684\u8bbf\u95ee\u548c\u8f6c\u5316\u3002 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\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\u52bf\u5728\u5fc5\u884c 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5. \u9a8c\u8bc1\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u81f3\u5173\u91cd\u8981 \u8bb8\u591a\u516c\u53f8\u7f3a\u4e4f\u5b9a\u6027\u6307\u6807\u6765\u9a8c\u8bc1\u5176\u8425\u9500\u652f\u51fa\u5bf9\u4e1a\u52a1\u7684\u5f71\u54cd\u2014\u2014\u56e0\u6b64\u65e0\u6cd5\u786e\u5b9a\u5bf9\u6d3b\u52a8\u7ee9\u6548\u7684\u5177\u4f53\u5206\u6790\u7ed3\u679c\uff0c\u4e5f\u4e0d\u80fd\u4e3a\u672a\u6765\u5236\u5b9a\u4e00\u4e2a\u5168\u9762\u7684\u9884\u7b97\u3002\u4f46\u662f\uff0c\u5546\u4e1a\u5a92\u4f53\u63d0\u4f9b\u95ed\u73af\u62a5\u544a\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u8ffd\u8e2a\u4ece\u5e7f\u544a\u652f\u51fa\u5230\u4ea7\u54c1\u9500\u552e\u7684\u6240\u6709\u73af\u8282\uff0c\u5e76\u586b\u8865\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u5206\u6790\u7684\u7a7a\u767d\u3002 6. \u201c\u5546\u52a1\u4e3b\u7ba1\u201d\u89d2\u8272\u6b63\u5728\u5174\u8d77 \u5404\u884c\u5404\u4e1a\u3001\u4ee3\u7406\u673a\u6784\u548c\u54c1\u724c\u90fd\u5728\u62db\u8058\u5546\u52a1\u4e3b\u7ba1\u4eba\u624d\uff0c\u671f\u671b\u8fd9\u4e9b\u4eba\u624d\u80fd\u4ee5360\u5ea6\u5168\u65b9\u4f4d\u7684\u5546\u52a1\u8425\u9500\u65b9\u6cd5\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u3002\u5546\u52a1\u4e3b\u7ba1\u9886\u5bfc\u4ece\u201c\u641c\u7d22\u548c\u5c55\u793a\u201d\u5230\u201c\u5ba2\u6237\u8425\u9500\u548c\u96f6\u552e\u5a92\u4f53\u201d\u7684\u6240\u6709\u5de5\u4f5c\uff0c\u4ed6\u4f18\u5148\u8003\u8651\u57fa\u4e8e\u53d7\u4f17\u7684\u8425\u9500\u65b9\u6cd5\uff0c\u800c\u4e0d\u662f\u9010\u4e2a\u6e20\u9053\u6216\u9010\u4e2a\u96f6\u552e\u5546\u7684\u8425\u9500\u65b9\u6cd5\u3002\u5546\u4e1a\u5a92\u4f53\u4e3a\u8fd9\u4e2a\u89d2\u8272\u63d0\u4f9b\u4e86\u4ed6\u4eec\u9700\u8981\u7684\u6574\u4f53\u89c6\u89d2\uff0c\u4f7f\u5546\u52a1\u4e3b\u7ba1\u80fd\u591f\u4ece\u4e00\u4e2a\u5730\u65b9\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u548c\u65b9\u5f0f\u6765\u6fc0\u53d1\u53d7\u4f17\u7fa4\u4f53\u5e76\u8861\u91cf\u7ed3\u679c\u3002 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