{"id":854,"date":"2022-09-14T02:54:33","date_gmt":"2022-09-14T02:54:33","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=854"},"modified":"2026-01-07T04:49:59","modified_gmt":"2026-01-06T20:49:59","slug":"2022-holiday-shopping-predictions","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/2022-holiday-shopping-predictions\/","title":{"rendered":"2022\u5e74\u8282\u5047\u65e5\u8d2d\u7269\u5b63\u5546\u4e1a\u8d8b\u52bf\uff1a5\u5927\u9884\u6d4b"},"content":{"rendered":"<p>\u8fd1\u51e0\u5e74\uff0c\u6211\u4eec\u4e00\u76f4\u90fd\u5728\u9762\u5bf9\u5404\u79cd\u6311\u6218\uff0c\u4f46\u6b63\u662f\u8fd9\u4e9b\u6311\u6218\u624d\u8ba9\u6211\u4eec\u62e8\u5f00\u4e91\u96fe\u89c1\u6708\u660e\uff0c\u540c\u65f6\u4e5f\u91cd\u65b0\u5524\u8d77\u4e86\u6211\u4eec\u5bf9\u7f8e\u597d\u65f6\u5149\u7684\u8ffd\u5fc6\u548c\u70ed\u7231\u3002\u5e38\u8a00\u9053\uff0c\u4eba\u751f\u5f97\u610f\u987b\u5c3d\u6b22\uff0c\u7531\u6b64\u53ef\u89c1\uff0c\u6d88\u8d39\u8005\u4eec\u4e0d\u4f1a\u8f9c\u8d1f\u5149\u9634\uff0c\u5e76\u4e14\u5c24\u5176\u73cd\u60dc\u8282\u5047\u65e5\u671f\u95f4\u7684\u6b22\u4e50\u65f6\u5149\u3002<\/p>\n<p>2020\u5e74\uff0c\u5c3d\u7ba1\u65b0\u51a0\u75ab\u60c5\u5f15\u53d1\u7684\u5404\u79cd\u5c01\u63a7\u63aa\u65bd\u5bfc\u81f4\u5927\u91cf\u5e97\u94fa\u4e0d\u5f97\u4e0d\u5173\u95ed\uff0c\u4f46\u662f\u8fd9\u5e76\u4e0d\u5f71\u54cd\u6d88\u8d39\u8005\u5728\u8282\u65e5\u671f\u95f4\u4ea7\u751f\u5f3a\u70c8\u7684\u8d2d\u7269\u6b32\u671b\u3002\u4e3a\u4e86\u8fce\u5408\u6d88\u8d39\u8005\u4e0d\u65ad\u589e\u957f\u7684\u6d88\u8d39\u9700\u6c42\uff0c\u96f6\u552e\u5546\u3001\u54c1\u724c\u5546\u548c\u8425\u9500\u8005\u5fc5\u987b\u4e0d\u65ad\u6269\u5c55\u5404\u7c7b\u5546\u4e1a\u670d\u52a1\u3001\u4e0d\u65ad\u63d0\u5347\u6d88\u8d39\u8005\u83b7\u5f97\u7684\u8d2d\u7269\u4f53\u9a8c\u30022021\u5e74\uff0c\u867d\u7136\u8282\u5047\u65e5\u8d2d\u7269\u65fa\u5b63\u9047\u5230\u4e86\u65b0\u7684\u95ee\u9898\uff0c\u4f46\u96f6\u552e\u884c\u4e1a\u4ecd\u6709\u6240\u590d\u82cf\u3002\u7f8e\u56fd\u96f6\u552e\u8054\u5408\u4f1a\u8868\u793a\uff1a\u201c\u5c3d\u7ba1\u51fa\u73b0\u4e86\u4f9b\u5e94\u94fe\u65ad\u88c2\u3001\u901a\u8d27\u81a8\u80c0\u4e25\u91cd\u3001\u52b3\u52a8\u529b\u77ed\u7f3a\u4ee5\u53ca\u5965\u5bc6\u514b\u620e\u53d8\u4f53\u75c5\u6bd2\u8513\u5ef6\u7b49\u5404\u79cd\u95ee\u9898\uff0c\u4f46\u662f\u96f6\u552e\u5546\u4ecd\u7136\u79ef\u6781\u5730\u4e3a\u90a3\u4e9b\u56e0\u65b0\u51a0\u75c5\u6bd2\u4f20\u67d3\u75c5\u8513\u5ef6\u800c\u53d7\u5230\u56f0\u6270\u7684\u6d88\u8d39\u7fa4\u4f53\u63d0\u4f9b\u4e86\u975e\u5e38\u4e0d\u9519\u7684\u8282\u5047\u65e5\u4f53\u9a8c\u3002\u201d<\/p>\n<p>\u4eca\u5e74\uff0c\u5373\u5c06\u5230\u6765\u7684\u8d2d\u7269\u65fa\u5b63\u9664\u4e86\u8981\u9762\u5bf9\u4e4b\u524d\u5df2\u7ecf\u5b58\u5728\u7684\u5404\u79cd\u95ee\u9898\u4e4b\u5916\uff0c\u8fd8\u8981\u5e94\u5bf9\u4e00\u4e9b\u65b0\u51fa\u73b0\u7684\u6311\u6218\uff0c\u6bd4\u5982\u6301\u7eed\u98d9\u5347\u7684\u6cb9\u6c14\u4ef7\u683c\u4ee5\u53ca\u67d0\u4e9b\u56fd\u5bb6\u4e25\u91cd\u7684\u901a\u8d27\u81a8\u80c0\u95ee\u9898\u5f15\u53d1\u4e86\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u7684\u7ecf\u6d4e\u8870\u9000\u3002\u4e0d\u8fc7\uff0c\u636e\u5f80\u5e74\u7ecf\u9a8c\u5224\u65ad\uff0c\u8fd9\u4e9b\u95ee\u9898\u5e76\u4e0d\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u5ea6\u8fc7\u6b22\u4e50\u65f6\u5149\u7684\u559c\u60a6\u5fc3\u60c5\u3002\u800c\u4e14\uff0c\u6d88\u8d39\u8005\u6240\u8877\u7231\u7684\u54c1\u724c\u5546\u4ee5\u53ca\u96f6\u552e\u5546\u4e5f\u4ece\u672a\u4ee4\u5176\u5931\u671b\u3002<\/p>\n<p>\u4e3a\u4e86\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5145\u5206\u5229\u7528\u8d2d\u7269\u65fa\u5b63\uff0c\u4ece\u5bb9\u5e94\u5bf9\u5404\u79cd\u60c5\u51b5\u3002\u6211\u4eec\u5206\u6790\u4e86\u6765\u81ea\u6570\u5343\u5bb6\u96f6\u552e\u5546\u5408\u4f5c\u4f19\u4f34\u7684\u72ec\u5bb6\u6570\u636e\uff08\u5176\u4e2d\u5305\u62ec\u6570\u767e\u4e07\u6b21\u6d88\u8d39\u8005\u4ea4\u6613\u8bb0\u5f55\uff09\u4ee5\u53ca\u6211\u4eec\u5bf9\u5168\u7403\u6bcf\u6708\u6d88\u8d39\u8005\u60c5\u7eea\u6307\u6570\u8c03\u67e5\u7684\u7ed3\u679c\u3002\u4ee5\u4e0b\u662f\u8d8b\u52bf\u9884\u6d4b\u5185\u5bb9\uff1a<\/p>\n<h4><strong>1: \u6d88\u8d39\u8005\u5bf9\u7f51\u7edc\u6d88\u8d39\u6708\u7684\u70ed\u60c5\u5c06\u7ee7\u7eed\u78be\u538b\u9ed1\u8272\u661f\u671f\u4e94<\/strong><\/h4>\n<p>\u867d\u7136\u9ed1\u8272\u661f\u671f\u4e94\u5bf9\u4e8e\u6d88\u8d39\u8005\u800c\u8a00\u4ecd\u7136\u5177\u6709\u4e00\u5b9a\u7684\u70ed\u5ea6\uff0c\u4f46\u662f\u9664\u4e862020\u5e74\uff08\u65b0\u51a0\u75ab\u60c5\u8513\u5ef6\u9ad8\u5cf0\u671f\uff09\u4ee5\u5916\uff0c\u81ea2015\u5e74\u4ee5\u6765\u9ed1\u8272\u661f\u671f\u4e94\u5728\u6d88\u8d39\u8005\u4e4b\u4e2d\u7684\u8ffd\u6367\u7a0b\u5ea6\u5df2\u7ecf\u660e\u663e\u964d\u4f4e\u3002\u4e0e\u4e4b\u5f62\u6210\u9c9c\u660e\u5bf9\u7684\u662f\u8fd1\u51e0\u5e74\u768411\u6708\u4efd\uff0c\u6574\u6708\u7684\u9500\u552e\u989d\u90fd\u5728\u6301\u7eed\u98d9\u5347\uff0c\u8fd9\u4e5f\u8868\u660e\u4e86\u6d88\u8d39\u8005\u5e76\u4e0d\u5e0c\u671b\u4fc3\u9500\u6d3b\u52a8\u4ec5\u4ec5\u96c6\u4e2d\u5728\u67d0\u4e00\u5929\u3002\u56e0\u6b64\uff0c11\u6708\u4e5f\u88ab\u4eba\u4eec\u79f0\u4e3a\u201c\u7f51\u7edc\u6d88\u8d39\u6708\u201d\u3002<\/p>\n<p>2022\u5e74\uff0c\u4f9b\u5e94\u94fe\u95ee\u9898\u4ee5\u53ca\u52b3\u52a8\u529b\u77ed\u7f3a\u95ee\u9898\u5df2\u6210\u4e3a\u5e38\u6001\uff0c\u56e0\u6b64\u6d88\u8d39\u8005\u5f88\u53ef\u80fd\u4f1a\u9009\u62e9\u5728\u4fc3\u9500\u6708\u4efd\u6765\u4e34\u4e4b\u524d\u63d0\u524d\u6d88\u8d39\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c77%\u7684\u7f8e\u56fd\u4eba\u7ecf\u5e38\u5728\u4e9a\u9a6c\u900a\u4f1a\u5458\u4fc3\u9500\u65e5\u4ee5\u53ca\u7531\u5176\u4ed6\u96f6\u552e\u5546\u57287\u6708\u4e3e\u529e\u7684\u4fc3\u9500\u6d3b\u52a8\u4e2d\u63d0\u524d\u8d2d\u4e70\u8282\u65e5\u793c\u7269<sup>1<\/sup>\u3002<\/p>\n<p>\u4e0b\u56fe\u663e\u793a\uff0c\u5728\u7f8e\u56fd\uff0c\u76f8\u8f83\u4e8e2020\u5e74\uff0c2021\u5e7411\u6708\u6574\u4f53\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8610\u4e2a\u767e\u5206\u70b9\uff0c\u800c\u9ed1\u8272\u661f\u671f\u4e94\u7684\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d\u4e8631\u4e2a\u767e\u5206\u70b9\u3002\u5728\u82f1\u56fd\uff0c\u4ece2019\u5e74\u52302020\u5e74\uff0c11\u6708\u7684\u9500\u552e\u989d\u4ece45%\u589e\u957f\u5230\u4e8663%\uff0c\u5e76\u57282021\u5e74\u4fdd\u6301\u7a33\u5b9a\uff0c\u800c\u9ed1\u8272\u661f\u671f\u4e94\u7684\u9500\u552e\u989d\u4ece2019\u5e74\u52302021\u5e74\u4e0b\u964d\u4e86125\u4e2a\u767e\u5206\u70b9\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-855 size-large\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-1-1024x686.png\" alt=\"Sales increase on Black Friday compared to November over the years, US\" width=\"640\" height=\"429\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-1-1024x686.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-1-300x201.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-1-768x515.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-1-1536x1030.png 1536w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-1-2048x1373.png 2048w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-1-630x422.png 630w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-875\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-2-1-1024x678.png\" alt=\"\" width=\"640\" height=\"424\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-2-1-1024x678.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-2-1-300x199.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-2-1-768x509.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-2-1-1536x1018.png 1536w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-2-1.png 2048w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-2-1-630x417.png 630w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4><strong>2: \u8d2d\u7269\u5b63\u521d\u671f\u8574\u85cf\u7740\u5927\u91cf\u7684\u201c\u62c9\u65b0\u5f15\u6d41\u201d\u673a\u4f1a<\/strong><\/h4>\n<p>Criteo\u6570\u636e\u8868\u660e\uff0c\u5728\u7f8e\u56fd\u4ee5\u53ca\u6b27\u6d32\u548c\u5df4\u897f\u7684\u5927\u90e8\u5206\u5730\u533a\uff0c\u65b0\u4e70\u5bb6\uff08\u5212\u5206\u4e3a\u65b0\u5ba2\u6237\u7684\u6d88\u8d39\u8005\uff09\u7684\u4eba\u6570\u5360\u6bd4\u572811\u6708\u4efd\u521d\u671f\u5f00\u59cb\u6500\u5347\uff0c\u5728\u9ed1\u8272\u661f\u671f\u4e94\u5f53\u5929\u8fbe\u5230\u5cf0\u503c\u3002\u56e0\u6b64\uff0c\u8fd9\u4e00\u65f6\u671f\u6210\u4e3a\u4e86<a href=\"https:\/\/www.criteo.com\/blog\/customer-acquisition-strategies-to-attract-audiences\/\">\u83b7\u53d6\u65b0\u5ba2\u6237<\/a>\u7684\u5173\u952e\u65f6\u671f\u3002<\/p>\n<p>\u7531\u4e8e12\u6708\u4e0b\u65ec\u65b0\u4e70\u5bb6\u7684\u4eba\u6570\u5360\u6bd4\u5904\u4e8e\u6700\u4f4e\uff0c\u56e0\u6b64\u8fd9\u4e00\u65f6\u671f\u7684\u8425\u9500\u91cd\u70b9\u5e94\u5f53\u653e\u5728<a href=\"https:\/\/www.criteo.com\/blog\/customer-retention-strategies-for-lifetime-value\/\">\u56de\u5934\u5ba2\u53ca\u5ba2\u6237\u5fe0\u8bda\u5ea6<\/a>\u4e0a\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-859 size-large\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/cn-Chart-3-copy-1024x686.png\" alt=\"Increase in new buyers approaching Black Friday\" width=\"640\" height=\"429\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/cn-Chart-3-copy-1024x686.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/cn-Chart-3-copy-300x201.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/cn-Chart-3-copy-768x515.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/cn-Chart-3-copy-630x422.png 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/cn-Chart-3-copy.png 1319w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u540c11\u67081\u65e5\u81f311\u670814\u65e5\u76f8\u6bd4\uff0c2021\u5e7411\u6708\u65b0\u4e70\u5bb6\u7684\u5360\u6bd4\u6307\u6570<\/p>\n<h4><strong>3: 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-861 size-large\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-4-1024x705.png\" alt=\"Holiday path to purchase\" width=\"640\" height=\"441\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-4-1024x705.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-4-300x207.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-4-768x529.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-4-630x434.png 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-4.png 1314w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Criteo\u6570\u636e\uff0c\u5927\u4f17\u5546\u4e1a\u548c\u65f6\u5c1a\uff0c2021\u5e749\u67081\u65e5\u81f32021\u5e7411\u670830\u65e5\u3002PC\u7aef\u548c\u79fb\u52a8\u7aef\u7efc\u5408\u6570\u636e\u3002<\/p>\n<h4><strong>4: 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-863 size-large\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-5-1024x760.png\" alt=\"Holiday trends - store vs online\" width=\"640\" height=\"475\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-5-1024x760.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-5-300x223.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-5-768x570.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-5-630x468.png 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-5.png 1313w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4><strong>5: 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buying begins\" width=\"640\" height=\"464\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-6-1024x743.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-6-300x218.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-6-768x557.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-6-630x457.png 630w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Chart-6.png 1317w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" 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src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/chart-7-1024x260.png\" alt=\"\" width=\"640\" height=\"163\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><sup>1<\/sup> Criteo\u6d88\u8d39\u8005\u60c5\u7eea\u6307\u6570\uff0c2022\u5e746\u6708-2022\u5e746\u6708\uff0cN=328\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u51e0\u5e74\uff0c\u6211\u4eec\u4e00\u76f4\u90fd\u5728\u9762\u5bf9\u5404\u79cd\u6311\u6218\uff0c\u4f46\u6b63\u662f\u8fd9\u4e9b\u6311\u6218\u624d\u8ba9\u6211\u4eec\u62e8\u5f00\u4e91\u96fe\u89c1\u6708\u660e\uff0c\u540c\u65f6\u4e5f\u91cd\u65b0\u5524\u8d77\u4e86\u6211\u4eec\u5bf9\u7f8e\u597d\u65f6\u5149\u7684\u8ffd\u5fc6\u548c\u70ed\u7231\u3002\u5e38\u8a00\u9053\uff0c\u4eba\u751f\u5f97\u610f\u987b\u5c3d\u6b22\uff0c\u7531\u6b64\u53ef\u89c1\uff0c\u6d88\u8d39\u8005\u4eec\u4e0d\u4f1a\u8f9c\u8d1f\u5149\u9634\uff0c\u5e76\u4e14\u5c24\u5176\u73cd\u60dc\u8282\u5047\u65e5\u671f\u95f4\u7684\u6b22\u4e50\u65f6\u5149\u3002 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