{"id":939,"date":"2022-09-24T01:48:09","date_gmt":"2022-09-24T01:48:09","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=939"},"modified":"2024-10-21T20:40:16","modified_gmt":"2024-10-21T20:40:16","slug":"retail-onsite-display-is-a-hot-strategy","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/","title":{"rendered":"\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565"},"content":{"rendered":"<p>\u4f17\u6240\u5468\u77e5\uff0c\u65b0\u51a0\u75ab\u60c5\u5df2\u6c38\u4e45\u6539\u53d8\u4e86\u4eba\u4eec\u7684\u8d2d\u7269\u4e60\u60ef\uff0c\u52a0\u901f\u4e86\u4eba\u4eec\u66f4\u591a\u5730\u8f6c\u5411\u5728\u7ebf\u8d2d\u7269\u3002\u4f46\u60a8\u53ef\u80fd\u4e0d\u77e5\u9053\u7684\u662f\uff0c\u51e0\u4e4e\u6709\u5341\u5206\u4e4b\u4e03\u7684\u5728\u7ebf\u8d2d\u7269\u8005\u5728\u60f3\u8981\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u4f1a\u76f4\u63a5\u8bbf\u95ee\u96f6\u552e\u7f51\u7ad9\uff0c\u800c\u4e0d\u662f\u641c\u7d22\u5f15\u64ce<sup>1<\/sup>\u3002\u51ef\u5ea6\u96c6\u56e2\u76842021\u5e74\u7535\u5b50\u5546\u52a1\u72b6\u51b5\u62a5\u544a\u8fd8\u53d1\u73b0\u96f6\u552e\u7f51\u7ad9\u662f\u5728\u7ebf\u4e70\u5bb6\u5728\u8d2d\u7269\u524d\u8bbf\u95ee\u91cf\u6700\u5927\u7684\u7ad9\u70b9\uff0c\u4f7f\u5176\u6210\u4e3a\u4ea7\u54c1\u7814\u7a76\u7684\u9996\u9009\u3002\u6839\u636e\u201c\u8d2d\u4e70\u8def\u5f84\u7814\u7a76\u6240\u201d\u7684\u6570\u636e\uff0c\u8fd1\u56db\u5206\u4e4b\u4e00\u7684\u8d2d\u7269\u8005\u8d2d\u4e70\u4e86\u81f3\u5c11\u4e24\u79cd\u5e7f\u544a\u4ea7\u54c1<sup>1<\/sup>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6240\u6709\u8fd9\u4e00\u5207\u90fd\u610f\u5473\u7740\u96f6\u552e\u7f51\u7ad9\u662f\u4ea7\u54c1\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u4e00\u90e8\u5206\u2014\u2014\u5728\u6570\u5b57\u8d27\u67b6\u4e0a\u8131\u9896\u800c\u51fa\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002<\/p>\n<h3><strong>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u5728\u8d2d\u7269\u65c5\u7a0b\u4e2d\u7684\u4f5c\u7528<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u5728\u5b9e\u4f53\u96f6\u552e\u5e97\u4e2d\uff0c\u8d27\u67b6\u63d2\u5361\u3001\u9762\u677f\u548c\u9500\u552e\u70b9\uff08POS\uff09\u5c55\u793a\uff0c\u662f\u54c1\u724c\u7528\u6765\u63d0\u5347\u5176\u5728\u5b9e\u4f53\u8d27\u67b6\u4e0a\u7684\u5b58\u5728\u611f\u3001\u5efa\u7acb\u54c1\u724c\u610f\u8bc6\u548c\u5f71\u54cd\u6d88\u8d39\u8005\u8003\u8651\u7684\u5173\u952e\u7b56\u7565\u3002\u968f\u7740\u201c\u7ebf\u4e0a\u6e20\u9053\u201d\u53d8\u5f97\u8d8a\u53d1\u91cd\u8981\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u5df2\u7ecf\u5c06\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4f5c\u4e3a\u5728\u6570\u5b57\u7a7a\u95f4\u4e2d\u5b9e\u73b0\u76f8\u540c\u4e0a\u5c42\u6f0f\u6597\u76ee\u6807\u7684\u4e00\u79cd\u65b9\u5f0f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u8d27\u67b6\u63d2\u5361\u548c\u9500\u552e\u70b9\u5c55\u793a\u7684\u5728\u7ebf\u7b49\u4ef7\u7269\uff0c\u53ef\u4ee5\u8bf4\u5bf9\u4e8e\u201c\u65e0\u9650\u201d\u6570\u5b57\u8d27\u67b6\u66f4\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u4ea7\u54c1\u53ef\u4ee5\u88ab\u9690\u85cf\u5728\u641c\u7d22\u548c\u6d4f\u89c8\u9875\u9762\u7684\u6298\u53e0\u533a\u57df\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6240\u6709\u88ab\u8d2d\u4e70\u7684\u4ea7\u54c1\u4e2d\u670990%\u90fd\u662f\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u7684\u7b2c\u4e00\u9875\u3002\u5373\u4f7f\u662f\u5bb6\u55bb\u6237\u6653\u7684\u54c1\u724c\uff0c\u5982\u679c\u5176\u4ea7\u54c1\u4e0d\u80fd\u5728\u5ba2\u6237\u6d4f\u89c8\u96f6\u552e\u7f51\u7ad9\u65f6\u7acb\u5373\u5f15\u4eba\u6ce8\u76ee\uff0c\u6f5c\u5728\u7684\u9500\u552e\u673a\u4f1a\u4e5f\u4f1a\u5927\u5927\u51cf\u5c11\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u63d0\u9ad8\u54c1\u724c\u5728\u96f6\u552e\u5546\u7f51\u7ad9\u4e0a\u7684\u53ef\u89c1\u6027\u548c\u5f71\u54cd\u8d2d\u7269\u65c5\u7a0b\u7684\u6700\u4f73\u65b9\u5f0f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ece\u96f6\u552e\u5546\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4e0e\u5b9e\u4f53\u5e97\u5e7f\u544a\u4e00\u6837\u6709\u76ca\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4f7f\u8d2d\u7269\u8005\u66f4\u5bb9\u6613\u627e\u5230\u4ed6\u4eec\u9700\u8981\u7684\u4ea7\u54c1\uff0c\u8fdb\u800c\u540c\u65f6\u63d0\u9ad8\u8d2d\u7269\u8005\u548c\u96f6\u552e\u5546\u7684\u6ee1\u610f\u5ea6\u3002\u901a\u8fc7\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u7684\u5c55\u793a\u4f4d\u7f6e\u548c\u9009\u62e9\uff0c\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4e3a\u96f6\u552e\u5546\u5e26\u6765\u4e86\u65b0\u7684\u6536\u5165\u6765\u6e90\uff0c\u540c\u65f6\u53c8\u4e0d\u4f1a\u5f71\u54cd\u6216\u6270\u4e71\u8d2d\u7269\u8005\u7684\u65c5\u7a0b\u3002<\/p>\n<h3><strong>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u4e0d\u540c\u4e4b\u5904<\/strong><\/h3>\n<p>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u91cd\u70b9\u662f\u4e0e\u8d2d\u7269\u8005\u5efa\u7acb\u8054\u7cfb\uff0c\u5e76\u786e\u4fdd\u4ed6\u4eec\u5728\u6d4f\u89c8\u6216\u641c\u7d22\u4ea7\u54c1\u65f6\u770b\u5230\u60a8\u7684\u54c1\u724c\u3002\u4f46\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u662f\u5728\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\u3001\u4f20\u6388\u76f8\u5173\u77e5\u8bc6\u548c\u5efa\u7acb\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u4ee5\u4fbf\u8d2d\u7269\u8005\u5c06\u60a8\u7684\u54c1\u724c\u7eb3\u5165\u5230\u4ed6\u4eec\u7684\u8003\u8651\u8303\u56f4\u5185\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e3a\u4e86\u4fbf\u4e8e\u6bd4\u8f83\uff0c\u8bf7\u53c2\u9605\u4ee5\u4e0b\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\uff08\u6700\u5e38\u89c1\u7684\u96f6\u552e\u5a92\u4f53\u683c\u5f0f\uff09\u7684\u6837\u5b50\u3002\u8fd9\u4e9b\u5bf9\u4e8e\u63a8\u52a8\u6700\u9ad8\u8f6c\u5316\u7387\u7b49\u5e95\u90e8\u6f0f\u6597\u7b56\u7565\u975e\u5e38\u6709\u7528\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-940 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/sponsored-product-ad-example.png\" alt=\"sponsored product ad example\" width=\"2048\" height=\"1195\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/sponsored-product-ad-example.png 2048w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/sponsored-product-ad-example-300x175.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/sponsored-product-ad-example-1024x598.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/sponsored-product-ad-example-768x448.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/sponsored-product-ad-example-1536x896.png 1536w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/sponsored-product-ad-example-630x368.png 630w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>\u8fd9\u662f\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u793a\u4f8b\u3002\u8fd9\u4e9b\u662f\u9488\u5bf9\u5efa\u7acb\u54c1\u724c\u610f\u8bc6\u548c\u57f9\u517b\u5ba2\u6237\u8d2d\u4e70\u610f\u5411\u7684\u4e0a\u5c42\u6f0f\u6597\u7b56\u7565\u7684\u7406\u60f3\u9009\u62e9\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-942\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png\" alt=\"retail display ad example\" width=\"923\" height=\"667\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png 923w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1-300x217.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1-768x555.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1-630x455.png 630w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ece\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\u53ef\u4ee5\u660e\u663e\u770b\u51fa\uff0c\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u66f4\u5f15\u4eba\u6ce8\u76ee\u3002\u4f46\u8fd9\u4e0d\u662f\u552f\u4e00\u7684\u533a\u522b\u3002\u4ee5\u4e0b\u56db\u4e2a\u56e0\u7d20\u4f7f\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u6210\u4e3a\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5ba2\u6237\u8d2d\u4e70\u610f\u5411\u7684\u72ec\u7279\u4e14\u6709\u5f71\u54cd\u529b\u7684\u5f62\u5f0f\uff0c\u63a5\u4e0b\u6765\u8ba9\u6211\u4eec\u4e00\u8d77\u63a2\u8ba8\u4e00\u4e0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u54c1\u724c\u63a8\u5e7f\u548c\u63d0\u5347\u8f6c\u5316\u7684\u6df7\u5408\u4f53<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>\u4e3a\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u5b9a\u5236\u7684\u663e\u793a\u683c\u5f0f\u662f\u7f8e\u56fd\u4e92\u52a8\u5e7f\u544a\u5c40\uff08IAB\uff09\u6807\u51c6\u663e\u793a\u683c\u5f0f\u7684\u5b8c\u7f8e\u8865\u5145\u3002\u6807\u51c6\u5c55\u793a\u975e\u5e38\u9002\u5408\u89c4\u6a21\u5316\u3001\u7ad9\u70b9\u5185\u968f\u610f\u64ad\u53d1\u7b56\u7565\u548c\u7eaf\u54c1\u724c\u63a8\u5e7f\u3002\u5f53\u5e7f\u544a\u5546\u60f3\u8981\u6574\u5408\u7279\u5b9a\u96f6\u552e\u5143\u7d20\u3001\u4e2a\u6027\u5316\u548c\u66f4\u65e0\u7f1d\u7684\u4f53\u9a8c\u65f6\uff0c\u5b9a\u5236\u5c55\u793a\u5c31\u662f\u4e0d\u4e8c\u4e4b\u9009\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u901a\u8fc7\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\uff0c\u54c1\u724c\u53ef\u4ee5\u5c06\u54c1\u724c\u6545\u4e8b\u4e0e\u9f13\u52b1\u8d2d\u4e70\u7684\u529f\u80fd\u7ed3\u5408\u8d77\u6765\uff0c\u4f8b\u5982\u5728\u54c1\u724c\u6545\u4e8b\u9875\u9762\u5c55\u793a\u5b9e\u65f6\u5b9a\u4ef7\u548c\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u7684\u6309\u94ae\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u52a8\u6001\u7279\u6027\u8fd8\u4f7f\u54c1\u724c\u5546\u80fd\u591f\u5c06\u6bcf\u4e2a\u5546\u5e97\u5e7f\u544a\u548c\u8d2d\u7269\u8005\u6b63\u5728\u6d4f\u89c8\u7684\u9875\u9762\u4e0a\u7684\u5e7f\u544a\u4e2a\u6027\u5316\uff0c\u540c\u65f6\u8003\u8651\u5230\u5e93\u5b58\u3001\u4ef7\u683c\u53d8\u5316\u3001\u989c\u8272\u548c\u7279\u4ef7\u7b49\u56e0\u7d20\u3002\u8fd9\u6837\u53ef\u4ee5\u907f\u514d\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u9488\u5bf9\u6ca1\u6709\u5e93\u5b58\u7684\u4ea7\u54c1\u505a\u5e7f\u544a\u6216\u4f20\u8fbe\u9519\u8bef\u7684\u4ea7\u54c1\u4fe1\u606f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-944\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-headphones.png\" alt=\"retail display ad featuring headphones\" width=\"892\" height=\"651\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-headphones.png 892w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-headphones-300x219.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-headphones-768x561.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-headphones-630x460.png 630w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/p>\n<h4><strong>\u4e3a\u201c\u878d\u5165\u201d\u800c\u751f<\/strong><\/h4>\n<p>\u7531\u4e8e\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u4e13\u4e3a\u96f6\u552e\u6253\u9020\u7684\uff0c\u5b83\u4eec\u53ef\u4ee5\u65e0\u7f1d\u878d\u5165\u8d2d\u7269\u4f53\u9a8c\uff0c\u786e\u4fdd\u4e0e\u6bcf\u4e2a\u96f6\u552e\u5546\u73af\u5883\u7684\u76f8\u5173\u6027\u548c\u89c6\u89c9\u4e00\u81f4\u6027\u3002\u8fd9\u5bf9\u4e8e\u9700\u8981\u63d0\u4f9b\u6700\u4f73\u4f53\u9a8c\u4ee5\u6700\u5927\u9650\u5ea6\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u5fe0\u8bda\u5ea6\u7684\u96f6\u552e\u5546\u548c\u54c1\u724c\u800c\u8a00\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-946\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-cookie.png\" alt=\"retail display ad featuring cookies\" width=\"606\" height=\"774\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-cookie.png 606w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-cookie-235x300.png 235w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-cookie-493x630.png 493w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/p>\n<h4><strong>\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565<\/strong><\/h4>\n<p>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u65e0\u7f51\u7edc\u8ddf\u8e2a\u5668\uff08cookie\uff09\u7684\uff0c\u5e76\u4e14<a href=\"https:\/\/www.criteo.com\/cn\/blog\/the-rise-of-retail-media-on-the-open-web\/\">\u7531\u7b2c\u4e00\u65b9\u6570\u636e\u63d0\u4f9b\u652f\u6301<\/a>\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u901a\u8fc7\u5229\u7528\u5173\u952e\u5b57\u3001\u7c7b\u522b\u3001\u96f6\u552e\u5546\u53d7\u4f17\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6570\u636e\u3001\u79bb\u7ebf\u6570\u636e\u548c\u5176\u4ed6\u7b2c\u4e00\u65b9\u6570\u636e\u6e90\u6765\u5b9e\u73b0\u6700\u76f8\u5173\u7684\u76ee\u6807\u5b9a\u4f4d\u548c\u4e2a\u6027\u5316\u8425\u9500\u3002\u6709\u4e86\u8fd9\u79cd\u66f4\u9ad8\u6c34\u5e73\u7684\u76f8\u5173\u6027\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u80fd\u591f\u66f4\u597d\u5730\u5c06\u8d2d\u7269\u8005\u7559\u5728\u96f6\u552e\u73af\u5883\u4e2d\uff0c\u4ee5\u4fbf\u8d2d\u7269\u8005\u80fd\u591f\u5728\u4ea7\u54c1\u9875\u9762\u6216\u54c1\u724c\u5e97\u4e2d\u53d1\u73b0\u66f4\u591a\u4ea7\u54c1\u3002<\/p>\n<h4><strong>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u53ef\u4ee5\u4e0e\u9500\u552e\u6302\u94a9<\/strong><\/h4>\n<p>\u5c3d\u7ba1\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u4e00\u79cd\u4e0a\u5c42\u6f0f\u6597\u7b56\u7565\uff0c\u4f46\u5728\u6570\u5b57\u8d27\u67b6\u4e0a\u8131\u9896\u800c\u51fa\u7684\u6700\u7ec8\u76ee\u6807\u662f\u63d0\u9ad8\u4ea7\u54c1\u9500\u91cf\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u6d3b\u52a8\u53ef\u4ee5\u8861\u91cf\u7ec6\u5316\u5230\u5e93\u5b58\u5355\u4f4d\uff08SKU\uff09\u7ea7\u522b\u7684\u4ea7\u54c1\u8868\u73b0\uff0c\u5141\u8bb8\u54c1\u724c\u548c\u96f6\u552e\u5546\u76f4\u63a5\u5c06\u5a92\u4f53\u652f\u51fa\u4e0e\u9500\u552e\u7ed3\u679c\u6302\u94a9\u3002\u56e0\u4e3a\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u63d0\u9ad8\u4eba\u4eec\u5bf9\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u66f4\u662f\u4e3a\u4e86\u76f4\u63a5\u5728\u9500\u552e\u70b9\u5f71\u54cd\u4eba\u4eec\u7684\u8d2d\u4e70\u51b3\u5b9a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u5bf9\u54c1\u724c\u548c\u96f6\u552e\u5546\u7684\u597d\u5904<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u603b\u800c\u8a00\u4e4b\uff0c\u8fd9\u79cd\u4f18\u8d28\u7684\u3001\u4e3a\u96f6\u552e\u884c\u4e1a\u800c\u521b\u7acb\u7684\u6a21\u5f0f\u5bf9<a href=\"https:\/\/www.criteo.com\/cn\/solutions\/retail-media-platform\/\">\u96f6\u552e\u5a92\u4f53\u751f\u6001\u7cfb\u7edf<\/a>\u53cc\u65b9\u90fd\u6709\u597d\u5904\uff1a<\/p>\n<p>&nbsp;<\/p>\n<p>\u5bf9<a href=\"https:\/\/www.criteo.com\/products\/retail-media-for-brands\/\">\u54c1\u724c<\/a>\u7684\u597d\u5904\uff1a<\/p>\n<ul>\n<li>\u53d1\u5c55\u54c1\u724c<\/li>\n<li>\u5728\u6570\u5b57\u8d27\u67b6\u4e0a\u8131\u9896\u800c\u51fa<\/li>\n<li>\u5728\u5438\u5f15\u8d2d\u7269\u8005\u548c\u63a8\u52a8\u9500\u552e\u7684\u540c\u65f6\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b<\/li>\n<li>\u542f\u52a8\u7b2c\u4e00\u65b9\u53d7\u4f17\u5b9a\u5411\u5e7f\u544a<\/li>\n<li>\u6269\u5c55\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u89c4\u6a21\uff1a\u901a\u8fc7\u9500\u552e\u70b9\u5c55\u793a\u673a\u4f1a\u91cd\u590d\u4f7f\u7528\u8d44\u4ea7\u3001\u6269\u5927\u8986\u76d6\u9762\uff0c\u8fdb\u800c\u589e\u52a0\u9500\u552e\u989d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u5bf9<a href=\"https:\/\/www.criteo.com\/products\/retail-media-for-retailers\/\">\u96f6\u552e\u5546<\/a>\u7684\u597d\u5904\uff1a<\/p>\n<ul>\n<li>\u6269\u5c55\u96f6\u552e\u5a92\u4f53\u8ba1\u5212<\/li>\n<li>\u901a\u8fc7\u63d0\u4f9b\u76f8\u5173\u3001\u9192\u76ee\u4f46\u975e\u7834\u574f\u6027\u5e7f\u544a\u6765\u589e\u5f3a\u8d2d\u7269\u8005\u4f53\u9a8c<\/li>\n<li>\u5229\u7528\u4e0a\u5c42\u6f0f\u6597\u54c1\u724c\u9884\u7b97\u521b\u9020\u65b0\u51c0\u5229\u6da6\u6536\u5165<\/li>\n<li>\u4e3a\u5e93\u5b58\u53d7\u9650\u7684\u54c1\u724c\u63d0\u4f9b\u66f4\u591a\u673a\u4f1a<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u6709\u5174\u8da3\u4e86\u89e3\u6709\u5173\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u66f4\u591a\u4fe1\u606f\u5417\uff1f\u8bf7\u8054\u7cfb\u6211\u4eec\uff1a<\/p>\n<p><sup>1<\/sup> \u6765\u6e90\uff1a\u8d2d\u4e70\u8def\u5f84\u7814\u7a76\u6240\u201c\u96f6\u552e\u5546\u7f51\u7ad9\/\u5e94\u7528\u7a0b\u5e8f\u4e0a\u7684\u8d2d\u7269\u884c\u4e3a\u201d\uff082021\u5e741\u6708\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f17\u6240\u5468\u77e5\uff0c\u65b0\u51a0\u75ab\u60c5\u5df2\u6c38\u4e45\u6539\u53d8\u4e86\u4eba\u4eec\u7684\u8d2d\u7269\u4e60\u60ef\uff0c\u52a0\u901f\u4e86\u4eba\u4eec\u66f4\u591a\u5730\u8f6c\u5411\u5728\u7ebf\u8d2d\u7269\u3002\u4f46\u60a8\u53ef\u80fd\u4e0d\u77e5\u9053\u7684\u662f\uff0c\u51e0\u4e4e\u6709\u5341\u5206\u4e4b\u4e03\u7684\u5728\u7ebf\u8d2d\u7269\u8005\u5728\u60f3\u8981\u8d2d\u4e70\u4ea7\u54c1\u65f6\uff0c\u4f1a\u76f4\u63a5\u8bbf\u95ee\u96f6\u552e\u7f51\u7ad9\uff0c\u800c\u4e0d\u662f\u641c\u7d22\u5f15\u64ce1\u3002\u51ef\u5ea6\u96c6\u56e2\u76842021\u5e74\u7535\u5b50\u5546\u52a1\u72b6\u51b5\u62a5\u544a\u8fd8\u53d1\u73b0\u96f6\u552e\u7f51\u7ad9\u662f\u5728\u7ebf\u4e70\u5bb6\u5728\u8d2d\u7269\u524d\u8bbf\u95ee\u91cf\u6700\u5927\u7684\u7ad9\u70b9\uff0c\u4f7f\u5176\u6210\u4e3a\u4ea7\u54c1\u7814\u7a76\u7684\u9996\u9009\u3002\u6839\u636e\u201c\u8d2d\u4e70\u8def\u5f84\u7814\u7a76\u6240\u201d\u7684\u6570\u636e\uff0c\u8fd1\u56db\u5206\u4e4b\u4e00\u7684\u8d2d\u7269\u8005\u8d2d\u4e70\u4e86\u81f3\u5c11\u4e24\u79cd\u5e7f\u544a\u4ea7\u54c11\u3002 &nbsp; \u6240\u6709\u8fd9\u4e00\u5207\u90fd\u610f\u5473\u7740\u96f6\u552e\u7f51\u7ad9\u662f\u4ea7\u54c1\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u4e00\u90e8\u5206\u2014\u2014\u5728\u6570\u5b57\u8d27\u67b6\u4e0a\u8131\u9896\u800c\u51fa\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002 \u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u5728\u8d2d\u7269\u65c5\u7a0b\u4e2d\u7684\u4f5c\u7528 &nbsp; \u5728\u5b9e\u4f53\u96f6\u552e\u5e97\u4e2d\uff0c\u8d27\u67b6\u63d2\u5361\u3001\u9762\u677f\u548c\u9500\u552e\u70b9\uff08POS\uff09\u5c55\u793a\uff0c\u662f\u54c1\u724c\u7528\u6765\u63d0\u5347\u5176\u5728\u5b9e\u4f53\u8d27\u67b6\u4e0a\u7684\u5b58\u5728\u611f\u3001\u5efa\u7acb\u54c1\u724c\u610f\u8bc6\u548c\u5f71\u54cd\u6d88\u8d39\u8005\u8003\u8651\u7684\u5173\u952e\u7b56\u7565\u3002\u968f\u7740\u201c\u7ebf\u4e0a\u6e20\u9053\u201d\u53d8\u5f97\u8d8a\u53d1\u91cd\u8981\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u5df2\u7ecf\u5c06\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4f5c\u4e3a\u5728\u6570\u5b57\u7a7a\u95f4\u4e2d\u5b9e\u73b0\u76f8\u540c\u4e0a\u5c42\u6f0f\u6597\u76ee\u6807\u7684\u4e00\u79cd\u65b9\u5f0f\u3002 &nbsp; \u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u8d27\u67b6\u63d2\u5361\u548c\u9500\u552e\u70b9\u5c55\u793a\u7684\u5728\u7ebf\u7b49\u4ef7\u7269\uff0c\u53ef\u4ee5\u8bf4\u5bf9\u4e8e\u201c\u65e0\u9650\u201d\u6570\u5b57\u8d27\u67b6\u66f4\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u4ea7\u54c1\u53ef\u4ee5\u88ab\u9690\u85cf\u5728\u641c\u7d22\u548c\u6d4f\u89c8\u9875\u9762\u7684\u6298\u53e0\u533a\u57df\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6240\u6709\u88ab\u8d2d\u4e70\u7684\u4ea7\u54c1\u4e2d\u670990%\u90fd\u662f\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u7684\u7b2c\u4e00\u9875\u3002\u5373\u4f7f\u662f\u5bb6\u55bb\u6237\u6653\u7684\u54c1\u724c\uff0c\u5982\u679c\u5176\u4ea7\u54c1\u4e0d\u80fd\u5728\u5ba2\u6237\u6d4f\u89c8\u96f6\u552e\u7f51\u7ad9\u65f6\u7acb\u5373\u5f15\u4eba\u6ce8\u76ee\uff0c\u6f5c\u5728\u7684\u9500\u552e\u673a\u4f1a\u4e5f\u4f1a\u5927\u5927\u51cf\u5c11\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u63d0\u9ad8\u54c1\u724c\u5728\u96f6\u552e\u5546\u7f51\u7ad9\u4e0a\u7684\u53ef\u89c1\u6027\u548c\u5f71\u54cd\u8d2d\u7269\u65c5\u7a0b\u7684\u6700\u4f73\u65b9\u5f0f\u3002 &nbsp; \u4ece\u96f6\u552e\u5546\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4e0e\u5b9e\u4f53\u5e97\u5e7f\u544a\u4e00\u6837\u6709\u76ca\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4f7f\u8d2d\u7269\u8005\u66f4\u5bb9\u6613\u627e\u5230\u4ed6\u4eec\u9700\u8981\u7684\u4ea7\u54c1\uff0c\u8fdb\u800c\u540c\u65f6\u63d0\u9ad8\u8d2d\u7269\u8005\u548c\u96f6\u552e\u5546\u7684\u6ee1\u610f\u5ea6\u3002\u901a\u8fc7\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u66f4\u591a\u4f18\u8d28\u7684\u5c55\u793a\u4f4d\u7f6e\u548c\u9009\u62e9\uff0c\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4e3a\u96f6\u552e\u5546\u5e26\u6765\u4e86\u65b0\u7684\u6536\u5165\u6765\u6e90\uff0c\u540c\u65f6\u53c8\u4e0d\u4f1a\u5f71\u54cd\u6216\u6270\u4e71\u8d2d\u7269\u8005\u7684\u65c5\u7a0b\u3002 \u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u4e0d\u540c\u4e4b\u5904 \u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u91cd\u70b9\u662f\u4e0e\u8d2d\u7269\u8005\u5efa\u7acb\u8054\u7cfb\uff0c\u5e76\u786e\u4fdd\u4ed6\u4eec\u5728\u6d4f\u89c8\u6216\u641c\u7d22\u4ea7\u54c1\u65f6\u770b\u5230\u60a8\u7684\u54c1\u724c\u3002\u4f46\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u662f\u5728\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\u3001\u4f20\u6388\u76f8\u5173\u77e5\u8bc6\u548c\u5efa\u7acb\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u4ee5\u4fbf\u8d2d\u7269\u8005\u5c06\u60a8\u7684\u54c1\u724c\u7eb3\u5165\u5230\u4ed6\u4eec\u7684\u8003\u8651\u8303\u56f4\u5185\u3002 &nbsp; \u4e3a\u4e86\u4fbf\u4e8e\u6bd4\u8f83\uff0c\u8bf7\u53c2\u9605\u4ee5\u4e0b\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\uff08\u6700\u5e38\u89c1\u7684\u96f6\u552e\u5a92\u4f53\u683c\u5f0f\uff09\u7684\u6837\u5b50\u3002\u8fd9\u4e9b\u5bf9\u4e8e\u63a8\u52a8\u6700\u9ad8\u8f6c\u5316\u7387\u7b49\u5e95\u90e8\u6f0f\u6597\u7b56\u7565\u975e\u5e38\u6709\u7528\uff1a \u8fd9\u662f\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u793a\u4f8b\u3002\u8fd9\u4e9b\u662f\u9488\u5bf9\u5efa\u7acb\u54c1\u724c\u610f\u8bc6\u548c\u57f9\u517b\u5ba2\u6237\u8d2d\u4e70\u610f\u5411\u7684\u4e0a\u5c42\u6f0f\u6597\u7b56\u7565\u7684\u7406\u60f3\u9009\u62e9\uff1a &nbsp; \u4ece\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\u53ef\u4ee5\u660e\u663e\u770b\u51fa\uff0c\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u66f4\u5f15\u4eba\u6ce8\u76ee\u3002\u4f46\u8fd9\u4e0d\u662f\u552f\u4e00\u7684\u533a\u522b\u3002\u4ee5\u4e0b\u56db\u4e2a\u56e0\u7d20\u4f7f\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u6210\u4e3a\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5ba2\u6237\u8d2d\u4e70\u610f\u5411\u7684\u72ec\u7279\u4e14\u6709\u5f71\u54cd\u529b\u7684\u5f62\u5f0f\uff0c\u63a5\u4e0b\u6765\u8ba9\u6211\u4eec\u4e00\u8d77\u63a2\u8ba8\u4e00\u4e0b\u3002 &nbsp; \u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u54c1\u724c\u63a8\u5e7f\u548c\u63d0\u5347\u8f6c\u5316\u7684\u6df7\u5408\u4f53 &nbsp; \u4e3a\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u5b9a\u5236\u7684\u663e\u793a\u683c\u5f0f\u662f\u7f8e\u56fd\u4e92\u52a8\u5e7f\u544a\u5c40\uff08IAB\uff09\u6807\u51c6\u663e\u793a\u683c\u5f0f\u7684\u5b8c\u7f8e\u8865\u5145\u3002\u6807\u51c6\u5c55\u793a\u975e\u5e38\u9002\u5408\u89c4\u6a21\u5316\u3001\u7ad9\u70b9\u5185\u968f\u610f\u64ad\u53d1\u7b56\u7565\u548c\u7eaf\u54c1\u724c\u63a8\u5e7f\u3002\u5f53\u5e7f\u544a\u5546\u60f3\u8981\u6574\u5408\u7279\u5b9a\u96f6\u552e\u5143\u7d20\u3001\u4e2a\u6027\u5316\u548c\u66f4\u65e0\u7f1d\u7684\u4f53\u9a8c\u65f6\uff0c\u5b9a\u5236\u5c55\u793a\u5c31\u662f\u4e0d\u4e8c\u4e4b\u9009\u3002 &nbsp; \u901a\u8fc7\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\uff0c\u54c1\u724c\u53ef\u4ee5\u5c06\u54c1\u724c\u6545\u4e8b\u4e0e\u9f13\u52b1\u8d2d\u4e70\u7684\u529f\u80fd\u7ed3\u5408\u8d77\u6765\uff0c\u4f8b\u5982\u5728\u54c1\u724c\u6545\u4e8b\u9875\u9762\u5c55\u793a\u5b9e\u65f6\u5b9a\u4ef7\u548c\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u7684\u6309\u94ae\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u52a8\u6001\u7279\u6027\u8fd8\u4f7f\u54c1\u724c\u5546\u80fd\u591f\u5c06\u6bcf\u4e2a\u5546\u5e97\u5e7f\u544a\u548c\u8d2d\u7269\u8005\u6b63\u5728\u6d4f\u89c8\u7684\u9875\u9762\u4e0a\u7684\u5e7f\u544a\u4e2a\u6027\u5316\uff0c\u540c\u65f6\u8003\u8651\u5230\u5e93\u5b58\u3001\u4ef7\u683c\u53d8\u5316\u3001\u989c\u8272\u548c\u7279\u4ef7\u7b49\u56e0\u7d20\u3002\u8fd9\u6837\u53ef\u4ee5\u907f\u514d\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u9488\u5bf9\u6ca1\u6709\u5e93\u5b58\u7684\u4ea7\u54c1\u505a\u5e7f\u544a\u6216\u4f20\u8fbe\u9519\u8bef\u7684\u4ea7\u54c1\u4fe1\u606f\u3002 \u4e3a\u201c\u878d\u5165\u201d\u800c\u751f \u7531\u4e8e\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u4e13\u4e3a\u96f6\u552e\u6253\u9020\u7684\uff0c\u5b83\u4eec\u53ef\u4ee5\u65e0\u7f1d\u878d\u5165\u8d2d\u7269\u4f53\u9a8c\uff0c\u786e\u4fdd\u4e0e\u6bcf\u4e2a\u96f6\u552e\u5546\u73af\u5883\u7684\u76f8\u5173\u6027\u548c\u89c6\u89c9\u4e00\u81f4\u6027\u3002\u8fd9\u5bf9\u4e8e\u9700\u8981\u63d0\u4f9b\u6700\u4f73\u4f53\u9a8c\u4ee5\u6700\u5927\u9650\u5ea6\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u5fe0\u8bda\u5ea6\u7684\u96f6\u552e\u5546\u548c\u54c1\u724c\u800c\u8a00\u81f3\u5173\u91cd\u8981\u3002 \u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565 \u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u65e0\u7f51\u7edc\u8ddf\u8e2a\u5668\uff08cookie\uff09\u7684\uff0c\u5e76\u4e14\u7531\u7b2c\u4e00\u65b9\u6570\u636e\u63d0\u4f9b\u652f\u6301\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u901a\u8fc7\u5229\u7528\u5173\u952e\u5b57\u3001\u7c7b\u522b\u3001\u96f6\u552e\u5546\u53d7\u4f17\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6570\u636e\u3001\u79bb\u7ebf\u6570\u636e\u548c\u5176\u4ed6\u7b2c\u4e00\u65b9\u6570\u636e\u6e90\u6765\u5b9e\u73b0\u6700\u76f8\u5173\u7684\u76ee\u6807\u5b9a\u4f4d\u548c\u4e2a\u6027\u5316\u8425\u9500\u3002\u6709\u4e86\u8fd9\u79cd\u66f4\u9ad8\u6c34\u5e73\u7684\u76f8\u5173\u6027\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u80fd\u591f\u66f4\u597d\u5730\u5c06\u8d2d\u7269\u8005\u7559\u5728\u96f6\u552e\u73af\u5883\u4e2d\uff0c\u4ee5\u4fbf\u8d2d\u7269\u8005\u80fd\u591f\u5728\u4ea7\u54c1\u9875\u9762\u6216\u54c1\u724c\u5e97\u4e2d\u53d1\u73b0\u66f4\u591a\u4ea7\u54c1\u3002 \u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u53ef\u4ee5\u4e0e\u9500\u552e\u6302\u94a9 \u5c3d\u7ba1\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u4e00\u79cd\u4e0a\u5c42\u6f0f\u6597\u7b56\u7565\uff0c\u4f46\u5728\u6570\u5b57\u8d27\u67b6\u4e0a\u8131\u9896\u800c\u51fa\u7684\u6700\u7ec8\u76ee\u6807\u662f\u63d0\u9ad8\u4ea7\u54c1\u9500\u91cf\u3002\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u6d3b\u52a8\u53ef\u4ee5\u8861\u91cf\u7ec6\u5316\u5230\u5e93\u5b58\u5355\u4f4d\uff08SKU\uff09\u7ea7\u522b\u7684\u4ea7\u54c1\u8868\u73b0\uff0c\u5141\u8bb8\u54c1\u724c\u548c\u96f6\u552e\u5546\u76f4\u63a5\u5c06\u5a92\u4f53\u652f\u51fa\u4e0e\u9500\u552e\u7ed3\u679c\u6302\u94a9\u3002\u56e0\u4e3a\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u63d0\u9ad8\u4eba\u4eec\u5bf9\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u66f4\u662f\u4e3a\u4e86\u76f4\u63a5\u5728\u9500\u552e\u70b9\u5f71\u54cd\u4eba\u4eec\u7684\u8d2d\u4e70\u51b3\u5b9a\u3002 &nbsp; \u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u5bf9\u54c1\u724c\u548c\u96f6\u552e\u5546\u7684\u597d\u5904 &nbsp; \u603b\u800c\u8a00\u4e4b\uff0c\u8fd9\u79cd\u4f18\u8d28\u7684\u3001\u4e3a\u96f6\u552e\u884c\u4e1a\u800c\u521b\u7acb\u7684\u6a21\u5f0f\u5bf9\u96f6\u552e\u5a92\u4f53\u751f\u6001\u7cfb\u7edf\u53cc\u65b9\u90fd\u6709\u597d\u5904\uff1a &nbsp; \u5bf9\u54c1\u724c\u7684\u597d\u5904\uff1a \u53d1\u5c55\u54c1\u724c \u5728\u6570\u5b57\u8d27\u67b6\u4e0a\u8131\u9896\u800c\u51fa \u5728\u5438\u5f15\u8d2d\u7269\u8005\u548c\u63a8\u52a8\u9500\u552e\u7684\u540c\u65f6\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b \u542f\u52a8\u7b2c\u4e00\u65b9\u53d7\u4f17\u5b9a\u5411\u5e7f\u544a \u6269\u5c55\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u89c4\u6a21\uff1a\u901a\u8fc7\u9500\u552e\u70b9\u5c55\u793a\u673a\u4f1a\u91cd\u590d\u4f7f\u7528\u8d44\u4ea7\u3001\u6269\u5927\u8986\u76d6\u9762\uff0c\u8fdb\u800c\u589e\u52a0\u9500\u552e\u989d &nbsp; \u5bf9\u96f6\u552e\u5546\u7684\u597d\u5904\uff1a \u6269\u5c55\u96f6\u552e\u5a92\u4f53\u8ba1\u5212 \u901a\u8fc7\u63d0\u4f9b\u76f8\u5173\u3001\u9192\u76ee\u4f46\u975e\u7834\u574f\u6027\u5e7f\u544a\u6765\u589e\u5f3a\u8d2d\u7269\u8005\u4f53\u9a8c \u5229\u7528\u4e0a\u5c42\u6f0f\u6597\u54c1\u724c\u9884\u7b97\u521b\u9020\u65b0\u51c0\u5229\u6da6\u6536\u5165 \u4e3a\u5e93\u5b58\u53d7\u9650\u7684\u54c1\u724c\u63d0\u4f9b\u66f4\u591a\u673a\u4f1a &nbsp; \u6709\u5174\u8da3\u4e86\u89e3\u6709\u5173\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u7684\u66f4\u591a\u4fe1\u606f\u5417\uff1f\u8bf7\u8054\u7cfb\u6211\u4eec\uff1a 1 \u6765\u6e90\uff1a\u8d2d\u4e70\u8def\u5f84\u7814\u7a76\u6240\u201c\u96f6\u552e\u5546\u7f51\u7ad9\/\u5e94\u7528\u7a0b\u5e8f\u4e0a\u7684\u8d2d\u7269\u884c\u4e3a\u201d\uff082021\u5e741\u6708\uff09<\/p>\n","protected":false},"author":55,"featured_media":942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"coauthors":[99],"class_list":{"0":"post-939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-solution-customer-acquisition","9":"criteo-platform-commerce-growth","10":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565 - CN - Criteo<\/title>\n<meta name=\"description\" content=\"\u96f6\u552e\u5e97\u73b0\u573a\u5c55\u793a\u76f8\u5f53\u4e8e\u5b9e\u4f53\u5e97\u4e2d\u7684\u8d27\u67b6\u724c\u5c55\u793a\u548c\u9500\u552e\u70b9\u5c55\u793a\u3002\u5145\u5206\u4e86\u89e3\u6709\u5173\u4fe1\u606f\uff0c\u4e3a\u60a8\u7684\u4e1a\u52a1\u9526\u4e0a\u6dfb\u82b1\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565 - CN - Criteo\" \/>\n<meta property=\"og:description\" content=\"\u96f6\u552e\u5e97\u73b0\u573a\u5c55\u793a\u76f8\u5f53\u4e8e\u5b9e\u4f53\u5e97\u4e2d\u7684\u8d27\u67b6\u724c\u5c55\u793a\u548c\u9500\u552e\u70b9\u5c55\u793a\u3002\u5145\u5206\u4e86\u89e3\u6709\u5173\u4fe1\u606f\uff0c\u4e3a\u60a8\u7684\u4e1a\u52a1\u9526\u4e0a\u6dfb\u82b1\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"CN - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-24T01:48:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T20:40:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"923\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Tanitra Partivit\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t            },\n\t            \"headline\": \"\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565\",\n\t            \"datePublished\": \"2022-09-24T01:48:09+00:00\",\n\t            \"dateModified\": \"2024-10-21T20:40:16+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/\"\n\t            },\n\t            \"wordCount\": 18,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png\",\n\t            \"keywords\": [\n\t                \"Retail Media\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Commerce media\"\n\t            ],\n\t            \"inLanguage\": \"zh-CN\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"zh-CN\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png\",\n\t            \"width\": 923,\n\t            \"height\": 667\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/cn\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t            \"name\": \"Tanitra Partivit\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"zh-CN\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t                \"caption\": \"Tanitra Partivit\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/cn\/blog\/author\/tanitra\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565 - CN - Criteo","description":"\u96f6\u552e\u5e97\u73b0\u573a\u5c55\u793a\u76f8\u5f53\u4e8e\u5b9e\u4f53\u5e97\u4e2d\u7684\u8d27\u67b6\u724c\u5c55\u793a\u548c\u9500\u552e\u70b9\u5c55\u793a\u3002\u5145\u5206\u4e86\u89e3\u6709\u5173\u4fe1\u606f\uff0c\u4e3a\u60a8\u7684\u4e1a\u52a1\u9526\u4e0a\u6dfb\u82b1\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/","og_locale":"zh_CN","og_type":"article","og_title":"\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565 - CN - Criteo","og_description":"\u96f6\u552e\u5e97\u73b0\u573a\u5c55\u793a\u76f8\u5f53\u4e8e\u5b9e\u4f53\u5e97\u4e2d\u7684\u8d27\u67b6\u724c\u5c55\u793a\u548c\u9500\u552e\u70b9\u5c55\u793a\u3002\u5145\u5206\u4e86\u89e3\u6709\u5173\u4fe1\u606f\uff0c\u4e3a\u60a8\u7684\u4e1a\u52a1\u9526\u4e0a\u6dfb\u82b1\u3002","og_url":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/","og_site_name":"CN - Criteo","article_published_time":"2022-09-24T01:48:09+00:00","article_modified_time":"2024-10-21T20:40:16+00:00","og_image":[{"width":923,"height":667,"url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png","type":"image\/png"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565","datePublished":"2022-09-24T01:48:09+00:00","dateModified":"2024-10-21T20:40:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/"},"wordCount":18,"publisher":{"@id":"https:\/\/www.criteo.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png","keywords":["Retail Media"],"articleSection":["Commerce media"],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/#primaryimage","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/retail-display-ad-example-1.png","width":923,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/cn\/blog\/retail-onsite-display-is-a-hot-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\u662f\u60a8\u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u4f46\u786e\u5b9e\u5e94\u8be5\u4f7f\u7528\u7684\u70ed\u95e8\u7b56\u7565"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/cn\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/cn\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":8,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/939\/revisions"}],"predecessor-version":[{"id":1999,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/939\/revisions\/1999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media\/942"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media?parent=939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/categories?post=939"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/coauthors?post=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}