{"id":952,"date":"2022-10-04T13:58:43","date_gmt":"2022-10-04T13:58:43","guid":{"rendered":"https:\/\/www.criteo.com\/cn\/?p=952"},"modified":"2022-10-04T13:58:43","modified_gmt":"2022-10-04T13:58:43","slug":"commerce-media-irl","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/cn\/blog\/commerce-media-irl\/","title":{"rendered":"\u5546\u4e1a\u5a92\u4f53\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u5e90\u5c71\u771f\u9762\u76ee"},"content":{"rendered":"<p>\u6d88\u8d39\u8005\u5bf9\u7f51\u7edc\u9690\u79c1\u8d8a\u6765\u8d8a\u91cd\u89c6\uff0c\u8fd9\u63a8\u52a8\u4e86\u4e00\u4e2a\u66f4\u8d1f\u8d23\u4efb\u3001\u66f4\u52a0\u89c4\u8303\u7684\u53ef\u5bfb\u5740\u5e7f\u544a\u4e16\u754c\u7684\u53d1\u5c55\uff0c\u6570\u5b57\u5e7f\u544a\u884c\u4e1a\u6b63\u5728\u5411\u66f4\u597d\u7684\u65b9\u5411\u8f6c\u53d8\u3002\u56e0\u6b64\uff0c<a href=\"https:\/\/www.criteo.com\/blog\/6-reasons-commerce-media-is-on-the-rise\/\">\u8d8a\u6765\u8d8a\u591a\u7684\u8425\u9500\u4eba\u5458<\/a>\u8ba4\u4e3a\uff0c\u5546\u4e1a\u5a92\u4f53\u4e0d\u4ec5\u662f\u4e00\u79cd\u5c06\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u9700\u6c42\u7f6e\u4e8e\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u4e2d\u5fc3\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u4e14\u8fd8\u662f\u4e00\u79cd\u5fc5\u4e0d\u53ef\u5c11\u4e14\u9762\u5411\u672a\u6765\u7684\u8425\u9500\u5b9e\u8df5\u3002<\/p>\n<p>\u5982\u4eca\uff0c\u5546\u4e1a\u5a92\u4f53\u5904\u4e8e\u6570\u5b57\u5e7f\u544a\u5bf9\u8bdd\u7684\u6700\u524d\u6cbf\uff0c\u8bb8\u591a\u8425\u9500\u4eba\u5458\u90fd\u6e34\u671b\u4e86\u89e3\u5b83\u5728\u5b9e\u8df5\u4e2d\u5230\u5e95\u662f\u5982\u4f55\u8fd0\u884c\u7684\u3002\u8ba9\u6211\u4eec\u901a\u8fc7\u4e00\u4e2a\u4f8b\u5b50\u6765\u89e3\u9501\u5546\u4e1a\u5a92\u4f53\u7684\u79d8\u5bc6\uff1a<\/p>\n<p><strong><em>\u4e00\u5bb6\u540d\u4e3a\u201c\u7f51\u683c\u4e4b\u5916\u201d\uff08<\/em><\/strong><strong><em>Off The Grid<\/em><\/strong><strong><em>\uff09\u7684\u65c5\u884c\u805a\u5408\u516c\u53f8\u6b63\u5728\u8fdb\u5165\u516c\u53f8\u53d1\u5c55\u7684\u65b0\u7bc7\u7ae0\uff0c\u5176\u6000\u63e3\u7740\u96c4\u5fc3\u52c3\u52c3\u7684\u53d1\u5c55\u76ee\u6807\u2014\u2014\u5c24\u5176\u662f\u901a\u8fc7\u4e30\u5bcc\u7684\u8d2d\u7269\u65c5\u7a0b\u5438\u5f15\u66f4\u591a\u7684\u5ba2\u6237\uff0c\u5e76\u6700\u7ec8\u589e\u52a0\u5ba2\u6237\u5bf9\u6b27\u6d32\u7684\u65c5\u884c\u9884\u8ba2\u3002<\/em><\/strong><\/p>\n<h5><strong>\u62c9\u65b0\u5f15\u6d41<\/strong><\/h5>\n<p>\u4e3a\u4e86\u5b9e\u73b0\u589e\u957f\u76ee\u6807\uff0cOff The Grid\u53d1\u8d77\u4e86\u4e00\u9879\u4ee5\u5546\u4e1a\u5a92\u4f53\u6218\u7565\u4e3a\u6838\u5fc3\u7684\u201c\u62c9\u65b0\u5f15\u6d41\u201d\u6d3b\u52a8\u3002\u8be5\u6d3b\u52a8\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u6765\u8bc6\u522b\u6b63\u5728\u79ef\u6781\u8ba1\u5212\u65c5\u884c\u7684\u9ad8\u4ef7\u503c\u65b0\u5ba2\u6237\uff0c\u5e76\u901a\u8fc7\u6709\u5173\u6b27\u6d32\u5ea6\u5047\u7684\u4e2a\u6027\u5316\u6570\u5b57\u5e7f\u544a\u6765\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-953\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/1.png\" alt=\"\" width=\"1336\" height=\"804\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/1.png 1336w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/1-300x181.png 300w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/1-1024x616.png 1024w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/1-768x462.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/1-630x379.png 630w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\" \/><\/p>\n<p>Off The Grid\u7684\u6d3b\u52a8\u5229\u7528\u4e0a\u4e0b\u6587\u4fe1\u53f7\uff0c\u5728\u76f8\u5173\u548c\u5408\u9002\u7684\u73af\u5883\u4e2d\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4ea7\u54c1\u63a8\u8350\uff0c\u4f8b\u5982\u5728\u7ebf\u51fa\u7248\u7269\u7684\u65c5\u6e38\u677f\u5757\u7684\u6587\u7ae0\u4e2d\u3002\u8fd9\u79cd\u65b9\u6cd5\u5141\u8bb8Off The Grid\u901a\u8fc7\u89c4\u6a21\u5316\u7684\u6d88\u606f\u4f20\u9012\u4e0e\u9ad8\u610f\u5411\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u4ea7\u751f\u66f4\u591a\u7684\u5e7f\u544a\u4e92\u52a8\uff0c\u5e76\u6700\u7ec8\u83b7\u53d6\u66f4\u591a\u9ad8\u8d28\u91cf\u7684\u6d41\u91cf\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-955\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/2-227x300.png\" alt=\"\" width=\"464\" height=\"614\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/2-227x300.png 227w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/2-774x1024.png 774w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/2-768x1017.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/2-476x630.png 476w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/2.png 1032w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/p>\n<p>\u6b64\u5916\uff0cOff The Grid\u901a\u8fc7\u6709\u5173\u9644\u8fd1\u65c5\u884c\u793e\u4f18\u60e0\u7684\u4e2a\u6027\u5316\u5e7f\u544a\u5185\u5bb9\uff0c\u5c06\u8868\u73b0\u51fa\u5174\u8da3\u7684\u6d88\u8d39\u8005\u8fdb\u4e00\u6b65\u63a8\u5411\u9500\u552e\u6f0f\u6597\u4e0b\u65b9\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-957\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/3-141x300.png\" alt=\"\" width=\"300\" height=\"638\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/3-141x300.png 141w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/3-482x1024.png 482w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/3-296x630.png 296w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/3.png 624w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5>\u5ba2\u6237\u7559\u5b58<\/h5>\n<p>\u5728\u4e0a\u8ff0\u201c\u62c9\u65b0\u5f15\u6d41\u201d\u6d3b\u52a8\u7684\u57fa\u7840\u4e0a\uff0cOff The Grid\u8fd8\u53d1\u8d77\u4e86\u4e00\u9879\u201c\u5ba2\u6237\u7559\u5b58\u201d\u6d3b\u52a8\uff0c\u5229\u7528\u5546\u4e1a\u5a92\u4f53\u6765\u63d0\u5347\u66f4\u591a\u7684\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u2014\u2014\u5c06\u4e00\u6b21\u6027\u5ba2\u6237\u8f6c\u53d8\u4e3a\u5fe0\u8bda\u7684\u56de\u5934\u5ba2\u3002\u8be5\u6d3b\u52a8\u4f7f\u7528\u52a8\u6001\u5e7f\u544a\u5e2e\u52a9\u73b0\u6709\u5ba2\u6237\u53d1\u73b0Off The Grid\u7684\u66f4\u591a\u670d\u52a1\uff0c\u4e13\u95e8\u9488\u5bf9\u6700\u8fd1\u5ea6\u5047\u56de\u6765\u7684\u65c5\u884c\u8005\uff0c\u5e76\u6fc0\u52b1\u4ed6\u4eec\u4e3a\u4e0b\u4e00\u4e2a\u76ee\u7684\u5730\u9884\u8ba2\u5ea6\u5047\u670d\u52a1\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-959\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/4-141x300.png\" alt=\"\" width=\"300\" height=\"640\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/4-141x300.png 141w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/4-480x1024.png 480w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/4-295x630.png 295w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/4.png 632w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u5229\u7528\u7b2c\u4e00\u65b9\u5546\u4e1a\u6570\u636e\uff0cOff the Grid\u8fd8\u91cd\u65b0\u5438\u5f15\u4e86\u53bb\u5e74\u9884\u8ba2\u8fc7\u65c5\u884c\u7684\u5148\u524d\u5ba2\u6237\u3002\u8be5\u6d3b\u52a8\u4f7f\u7528\u6d4b\u8bd5\u548c\u5b66\u4e60\u65b9\u6cd5\u5c06\u5ba2\u6237\u5e26\u56deOff The Grid\u7f51\u7ad9\uff0c\u5411\u4ed6\u4eec\u63d0\u4f9b\u4ea4\u4e92\u5f0f\u5e7f\u544a\u4f53\u9a8c\uff0c\u63d0\u9192\u4ed6\u4eec\u9519\u8fc7\u4e86\u4ec0\u4e48\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-961\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/5-774x1024.png\" alt=\"\" width=\"464\" height=\"614\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/5-774x1024.png 774w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/5-227x300.png 227w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/5-768x1016.png 768w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/5-476x630.png 476w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/5.png 1040w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/p>\n<p>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u57f9\u517b\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5e76\u5728\u5ba2\u6237\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff0c\u201c\u5ba2\u6237\u7559\u5b58\u201d\u6d3b\u52a8\u8fd8\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u6070\u5f53\u65f6\u523b\uff0c\u5411\u4ed6\u4eec\u5c55\u793a\u7279\u522b\u4f18\u60e0\u548c\u9ad8\u5ea6\u76f8\u5173\u7684\u5fe0\u8bda\u5ea6\u4f18\u60e0\u5e7f\u544a\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-963 size-large\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/6-464x1024.png\" alt=\"\" width=\"464\" height=\"1024\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/6-464x1024.png 464w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/6-136x300.png 136w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/6-285x630.png 285w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/6.png 606w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/p>\n<h5>\u96f6\u552e\u5a92\u4f53<\/h5>\n<p>\u5728\u6574\u4e2a\u6d3b\u52a8\u671f\u95f4\uff0cOff The Grid\u80fd\u591f\u901a\u8fc7\u4f7f\u7528\u96f6\u552e\u5a92\u4f53\u6218\u7565\u6027\u5730\u6316\u6398\u90a3\u4e9b\u6781\u6709\u53ef\u80fd\u4e0e\u516c\u53f8\u9884\u8ba2\u65c5\u6e38\u4e1a\u52a1\u7684\u4e13\u4e1a\u53d7\u4f17\u3002\u4f8b\u5982\uff0c\u8be5\u6d3b\u52a8\u9488\u5bf9\u7684\u662f\u5728\u5f00\u653e\u7f51\u7edc\u4e0a\u7684\u5404\u79cd\u96f6\u552e\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u201c\u884c\u674e\u201d\u4ea7\u54c1\u7c7b\u522b\u7684\u8d2d\u7269\u8005\u3002\u5728\u8fd9\u4e9b\u96f6\u552e\u7f51\u7ad9\u4e0a\uff0cOff The Grid\u5411\u8d2d\u7269\u8005\u5c55\u793a\u6709\u5173Off The Grid\u7684\u6b27\u6d32\u65c5\u884c\u5957\u9910\u7684\u5e7f\u544a\u3002<\/p>\n<h5>\u8861\u91cf\u7ed3\u679c<\/h5>\n<p>\u5728\u6d3b\u52a8\u7ed3\u675f\u65f6\uff0cOff The Grid\u8bc4\u4f30\u4e86\u4ed6\u4eec\u7684\u8425\u9500\u6d3b\u52a8\u662f\u5426\u6210\u529f\uff0c\u53d1\u73b0\u81ea\u53bb\u5e74\u4ee5\u6765\uff0c\u4ed6\u4eec\u7f51\u7ad9\u4e0a\u7684\u65c5\u884c\u9884\u8ba2\u91cf\u589e\u52a0\u4e86\u4e24\u500d\uff01\u7531\u4e8e\u5546\u4e1a\u5a92\u4f53\u63d0\u4f9b\u95ed\u73af\u62a5\u544a\uff0c\u56e0\u6b64Off The Grid\u80fd\u591f\u5c06\u5176\u5e7f\u544a\u652f\u51fa\u76f4\u63a5\u4e0e\u65c5\u6e38\u4e1a\u52a1\u9884\u5b9a\u9500\u552e\u989d\u8054\u7cfb\u8d77\u6765\u3002\u56e0\u6b64\uff0cOff The Grid\u73b0\u5728\u53ef\u4ee5\u4e3a\u672a\u6765\u5236\u5b9a\u4e00\u4e2a\u5145\u5206\u77e5\u60c5\u7684\u9884\u7b97\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5df2\u7740\u624b\u7ee7\u7eed\u5229\u7528\u5546\u4e1a\u5a92\u4f53\u6218\u7565\uff0c\u5e76\u542f\u52a8\u4e86\u65b0\u7684\u4e1a\u52a1\u589e\u957f\u6d3b\u52a8\u3002<\/p>\n<h4>\u5229\u7528\u5546\u4e1a\u5a92\u4f53\u7684\u529b\u91cf<\/h4>\n<p>\u60f3\u4e3a\u5e7f\u544a\u7684\u672a\u6765\u505a\u51c6\u5907\u5e76\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u5546\u4e1a\u5a92\u4f53\u7684\u4fe1\u606f\u5417\uff1f\u6211\u4eec\u6700\u65b0\u7684\u300a\u5546\u4e1a\u5a92\u4f53\u7ec8\u6781\u6307\u5357\u300b\u5c06\u4e3a\u60a8\u63ed\u79d8\uff1a\u5546\u4e1a\u5a92\u4f53\u4e3a\u4f55\u5d1b\u8d77\uff0c\u90fd\u6709\u8c01\u53c2\u4e0e\u4e86\u5176\u751f\u6001\u7cfb\u7edf\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u73b0\u5728\u9700\u8981\u5b83\u3002<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\"><a href=\"https:\/\/www.criteo.com\/cn\/ultimate-guide-commerce-media\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-977 size-full\" src=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/22-UGCM-Blog-CTA.png\" alt=\"\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/22-UGCM-Blog-CTA.png 600w, https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/22-UGCM-Blog-CTA-300x75.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><br 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