\u9ea6\u80af\u9521<\/a>\u6307\u51fa\u7684\u90a3\u6837\uff0c\u201c\u5e7f\u544a\u5546\u53ef\u80fd\u671f\u671b\u6258\u7ba1\u670d\u52a1\u529f\u80fd\uff0c\u96f6\u552e\u5546\u53ef\u80fd\u4f1a\u4ece\u5e2e\u52a9\u5176\u63d0\u4f9b\u6258\u7ba1\u670d\u52a1\u7684\u5408\u4f5c\u4f19\u4f34\u4e2d\u53d7\u76ca\uff0c\u4f8b\u5982\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u3001\u5185\u5bb9\u5408\u4f5c\u4f19\u4f34\u3001\u9500\u552e\u5408\u4f5c\u4f19\u4f34\u3001\u5e7f\u544a\u6295\u653e\u6d3b\u52a8\u89c4\u5212\/\u8d2d\u4e70\u5408\u4f5c\u4f19\u4f34\u4ee5\u53ca\u62a5\u544a\u548c\u8861\u91cf\u5408\u4f5c\u4f19\u4f34\u3002\u201d<\/p>\n\u65e0\u8bba\u662f\u4e0e\u6280\u672f\u516c\u53f8\u5408\u4f5c\u8fd8\u662f\u5efa\u7acb\u4e13\u6709\u7f51\u7edc\uff0c\u60f3\u8981\u6210\u529f\u7684\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u8bf7\u52a1\u5fc5\u53c2\u7167\u4ee5\u4e0b\u5173\u952e\u56e0\u7d20\uff1a<\/p>\n
1. \u9700\u6c42<\/h3>\n
\u8ba9\u5e7f\u544a\u5546\u53c2\u4e0e\u8d2d\u4e70\u96f6\u552e\u5a92\u4f53\u8d44\u6e90\u662f\u7b2c\u4e00\u6b65\u3002\u5bf9\u4e8e\u8bb8\u591a\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u5168\u65b0\u7684\u6982\u5ff5\uff0c\u56e0\u6b64\u96f6\u552e\u5546\u5fc5\u987b\u5411\u54c1\u724c\u5546\u53ca\u5176\u4ee3\u7406\u673a\u6784\u5c55\u793a\u7279\u5b9a\u53d7\u4f17\u7684\u4ef7\u503c\uff0c\u4ee5\u786e\u4fdd\u9700\u6c42\u5b58\u5728\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002\u63d0\u4f9b\u96f6\u552e\u5a92\u4f53\u8d44\u6e90\uff0c\u53ef\u4ee5\u8ba9\u96f6\u552e\u5546\u901a\u8fc7\u65b0\u7684\u673a\u4f1a\u52a0\u6df1\u4ed6\u4eec\u4e0e\u5e7f\u544a\u5546\u7684\u73b0\u6709\u5173\u7cfb\u3002\u4f8b\u5982\uff0c\u5982\u679c\u96f6\u552e\u5546\u4e0e\u50cfCriteo\u8fd9\u6837\u7684\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u5f00\u53d1\u96f6\u552e\u5a92\u4f53\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u83b7\u5f97\u65b0\u7684\u54c1\u724c\u548c\u4ee3\u7406\u9884\u7b97\uff0c\u5305\u62ec\u56fd\u5bb6\u5a92\u4f53\u9884\u7b97\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8d2d\u7269\u8005\u9884\u7b97\u3002<\/p>\n
2. \u4f9b\u5e94<\/h3>\n
\u96f6\u552e\u5546\u8fd8\u9700\u8981\u8003\u8651\u6700\u80fd\u6ee1\u8db3\u5e7f\u544a\u5546\u9700\u8981\u7684\u8d44\u6e90\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u96f6\u552e\u5546\u5728\u81ea\u5df1\u7684\u7f51\u7ad9\u4e0a\u6240\u63d0\u4f9b\u7684\u8d44\u6e90\uff0c\u8fd8\u5305\u62ec\u6f5c\u5728\u7684\u8fde\u63a5\u5230\u5176\u4ed6\u5a92\u4f53\u6765\u6e90\u3002\u901a\u8fc7\u5c06\u96f6\u552e\u5546\u6570\u636e\u6574\u5408\u5230\u989d\u5916\u7684\u8d44\u6e90\u4f9b\u5e94\u4e2d\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u5e2e\u52a9\u5176\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u6269\u5c55\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\u5e76\u83b7\u5f97\u6574\u4e2a\u8d2d\u7269\u8005\u65c5\u7a0b\u7684\u5168\u9762\u62a5\u544a\u3002\u5982\u679c\u96f6\u552e\u5546\u4e0e\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\uff0c\u90a3\u4e48\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u901a\u8fc7\u5e2e\u52a9\u5e7f\u544a\u5546\u5728\u4e0d\u540c\u7684\u96f6\u552e\u5546\u3001\u5e7f\u544a\u5f62\u5f0f\u548c\u4f20\u7edf\u6570\u5b57\u51fa\u7248\u5546\u4e4b\u95f4\u8fdb\u884c\u8d2d\u4e70\u6765\u7b80\u5316\u5e7f\u544a\u5546\u7684\u8d2d\u4e70\u6d41\u7a0b\u3002\u90a3\u4e48\u5bf9\u4e8e\u5e0c\u671b\u7ba1\u7406\u548c\u8861\u91cf\u5f00\u653e\u5f0f\u4e92\u8054\u7f51\u4e0a\u96f6\u552e\u5546\u548c\u7f51\u7ad9\u7684\u5e7f\u544a\u6d3b\u52a8\u7684\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u79cd\u989d\u5916\u7684\u5438\u5f15\u529b\u3002<\/p>\n
3. \u4e92\u52a8<\/h3>\n
\u5e7f\u544a\u5546\u9700\u8981\u5229\u7528\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6d3b\u52a8\u53ef\u4ee5\u63a8\u52a8\u54c1\u724c\u5316\u548c\u7ee9\u6548\u7684\u7ed3\u679c\uff0c\u4f46\u96f6\u552e\u5546\u9700\u8981\u63d0\u4f9b\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u4ee5\u5728\u6574\u4e2a\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u5b9e\u73b0\u54c1\u724c\u5546\u7684\u7279\u5b9a\u76ee\u6807\u3002\u4f8b\u5982\uff0c\u201c\u6d88\u8d39\u8005\u96f6\u552e\u5305\u88c5\u8d27\u7269\u201d\uff08CPG\uff09\u5e7f\u544a\u5546\u53ef\u80fd\u4f1a\u4f7f\u7528\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u6765\u63a8\u52a8\u5feb\u901f\u8f6c\u5316\uff0c\u4f46\u7535\u5b50\u4ea7\u54c1\u54c1\u724c\u4f1a\u901a\u8fc7\u73b0\u573a\u6216\u975e\u73b0\u573a\u5c55\u793a\u5e7f\u544a\u4e0e\u6b63\u5728\u8d2d\u4e70\u65b0\u7b14\u8bb0\u672c\u7535\u8111\u7684\u6d88\u8d39\u8005\u4fdd\u6301\u9002\u5f53\u7684\u4e92\u52a8\uff0c\u800c\u4e0d\u662f\u5728\u6d88\u8d39\u8005\u51c6\u5907\u597d\u4e4b\u524d\u5f3a\u8feb\u4ed6\u4eec\u5306\u5fd9\u8d2d\u4e70\u3002<\/p>\n
4. \u8861\u91cf\u6807\u51c6<\/h3>\n
\u5bf9\u4e8e\u6210\u529f\u7684\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\uff0c\u96f6\u552e\u5546\u9700\u8981\u901a\u8fc7\u6e05\u6670\u3001\u53ef\u9760\u7684\u62a5\u544a\u548c\u53c2\u4e0e\u5ea6\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u5168\u9762\u7684\u8861\u91cf\u6807\u51c6\u3002\u8fd9\u5305\u62ec\u4ee5\u5e7f\u544a\u6d3b\u52a8\u3001\u7c7b\u522b\u3001\u4ea7\u54c1\u548c\u96f6\u552e\u5546\uff08\u5982\u679c\u5728\u591a\u4e2a\u96f6\u552e\u5546\u7f51\u7ad9\u4e0a\u8fd0\u884c\u5e7f\u544a\u6d3b\u52a8\uff09\u4e3a\u7b5b\u9009\u6761\u4ef6\u7684\u6307\u6807\u6c47\u603b\u89c6\u56fe\u3002\u5e7f\u544a\u5546\u8fd8\u5e0c\u671b\u80fd\u591f\u5c06\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u9500\u552e\u76f4\u63a5\u4e0e\u5e7f\u544a\u6d3b\u52a8\u6302\u94a9\uff0c\u5e76\u901a\u8fc7\u4e00\u4e2a\u4e2d\u5fc3\u5408\u4f5c\u4f19\u4f34\u8bbf\u95ee\u6240\u6709\u76f8\u5173\u62a5\u544a\uff0c\u4ee5\u5b9e\u73b0\u6548\u7387\u6700\u5927\u5316\u3002<\/p>\n
5. \u7075\u6d3b\u6027<\/h3>\n
\u8981\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u5e76\u6210\u529f\u5f00\u5c55\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\uff0c\u54c1\u724c\u548c\u96f6\u552e\u5546\u90fd\u9700\u8981\u7075\u6d3b\u6027\u3002\u54c1\u724c\u5546\u9700\u8981\u4e00\u4e2a\u80fd\u591f\u63d0\u4f9b\u63a7\u5236\u529f\u80fd\u7684\u7075\u6d3b\u7684\u96f6\u552e\u5a92\u4f53\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u8fbe\u5230\u5feb\u901f\u79fb\u52a8\u9884\u7b97\u548c\u4f18\u5316\u6d3b\u52a8\u7684\u76ee\u7684\u2014\u2014\u800c\u6240\u6709\u76f8\u5173\u64cd\u4f5c\uff0c\u6700\u597d\u80fd\u96c6\u4e2d\u5728\u4e00\u4e2a\u4e2d\u5fc3\u70b9\u3002\u5bf9\u4e8e\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u4ed6\u4eec\u9700\u8981\u6765\u81ea\u96f6\u552e\u5a92\u4f53\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u7684\u7075\u6d3b\u6280\u672f\u652f\u6301\u3002\u4e00\u4e9b\u96f6\u552e\u5546\u8ba9\u4ed6\u4eec\u7684\u5e7f\u544a\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u4e3a\u5176\u6574\u4e2a\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u63d0\u4f9b\u652f\u6301\uff0c\u6216\u8005\u5229\u7528\u6280\u672f\u548c\u6258\u7ba1\u670d\u52a1\u8d44\u6e90\u7684\u7ec4\u5408\u3002<\/p>\n
\u96f6\u552e\u5a92\u4f53\u7684\u6210\u529f\u9700\u8981\u5408\u4f5c<\/h3>\n
\u6211\u548c\u6211\u7684Criteo\u56e2\u961f\u90fd\u77e5\u9053\u4ee5\u4e0a\u6240\u8ff0\u5e76\u4e0d\u8be6\u5c3d\u3002\u8fd9\u53ea\u662f\u96f6\u552e\u5546\u5f00\u59cb\u5176\u96f6\u552e\u5a92\u4f53\u4e1a\u52a1\u65f6\u7684\u8fdb\u5165\u6210\u672c\u3002\u6211\u4eec\u62e5\u670922,000\u540d\u5e7f\u544a\u5ba2\u6237\uff0c\u6211\u4eec\u5411\u96f6\u552e\u5546\u655e\u5f00\u5927\u95e8\uff0c\u8fce\u63a5\u65b0\u7684\u9700\u6c42\uff0c\u5e76\u63d0\u4f9b\u6700\u5408\u9002\u7684\u53c2\u4e0e\u6a21\u5f0f\uff0c\u540c\u65f6\u6ee1\u8db3\u96f6\u552e\u5546\u548c\u5e7f\u544a\u5ba2\u6237\u7684\u9700\u6c42\u3002<\/p>\n
\u6211\u4eec\u7684\u56e2\u961f\u4e0e\u6bcf\u4e2a\u96f6\u552e\u5546\u5408\u4f5c\uff0c\u786e\u5b9a\u5df2\u77e5\u548c\u672a\u77e5\u4fe1\u606f\uff0c\u5e76\u8fc5\u901f\u3001\u5927\u89c4\u6a21\u5730\u586b\u8865\u7a7a\u767d\u3002\u8fd9\u8fdc\u8fdc\u8d85\u51fa\u4e86\u6280\u672f\u5b9e\u65bd\u7684\u8303\u56f4\uff0c\u6211\u4eec\u4e0e\u96f6\u552e\u5546\u5efa\u7acb\u4e86\u771f\u6b63\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5e76\u4e14\u53ef\u4ee5\u5b9a\u5236\u6211\u4eec\u7684\u65b9\u6cd5\uff0c\u4ee5\u5339\u914d\u4ed6\u4eec\u5728\u96f6\u552e\u5a92\u4f53\u53d1\u5c55\u7684\u6bcf\u4e2a\u6210\u719f\u5ea6\u7ea7\u522b\u4e0a\u7684\u9700\u6c42\u3002\u8fd9\u5305\u62ec\u63a8\u52a8\u9700\u6c42\u548c\u89e3\u51b3\u5e7f\u544a\u670d\u52a1\u3001\u5ef6\u8fdf\u95ee\u9898\u3001\u7b2c\u4e00\u65b9\u6570\u636e\u6536\u96c6\u3001\u53d7\u4f17\u8d27\u5e01\u5316\u7b49\u3002<\/p>\n
\u6211\u4eec\u4ece\u4e8b\u5927\u89c4\u6a21\u96f6\u552e\u5a92\u4f53\u4e1a\u52a1\u5df2\u67095\u5e74\u591a\u7684\u65f6\u95f4\uff0c\u5e76\u4e14\u5728\u4e2a\u6027\u5316\u65b9\u9762\u4e5f\u6709\u8d85\u8fc715\u5e74\u7684\u4e13\u4e1a\u7ecf\u9a8c\u3002\u6211\u4eec\u62e5\u6709\u6d77\u91cf\u7684\u7b2c\u4e00\u65b9\u5546\u4e1a\u6570\u636e\uff0c\u7ed3\u5408\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u529f\u80fd\uff0c\u53ef\u4ee5\u4e3a\u6d88\u8d39\u8005\u751f\u6210\u6700\u76f8\u5173\u7684\u4fe1\u606f\u548c\u4ea7\u54c1\u63a8\u8350\u3002Criteo\u4e3a\u4f01\u4e1a\u548c\u5229\u57fa\u96f6\u552e\u5546\u7b49\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u63d0\u4f9b\u652f\u6301\uff0c\u5e76\u5c06\u968f\u7740\u6211\u4eec\u7684\u5546\u4e1a\u5a92\u4f53\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\u7684\u53d1\u5c55\uff0c\u800c\u7ee7\u7eed\u6df1\u5316\u6211\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002<\/p>\n
\u70b9\u51fb\u6b64<\/a>\u5904\u8be6\u7ec6\u4e86\u89e3Criteo\u7684\u96f6\u552e\u5a92\u4f53\u89e3\u51b3\u65b9\u6848\uff0c\u83b7\u77e5\u6211\u4eec\u5982\u4f55\u52a9\u529b\u5168\u7403\u96f6\u552e\u5546\u6210\u4e3a\u5a92\u4f53\u5de8\u5934\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u5bf9\u4e8e\u5927\u591a\u6570\u4eba\u6765\u8bf4\uff0c\u542c\u5230\u5854\u5409\u7279\u3001\u767e\u601d\u4e70\u3001\u6885\u897f\u767e\u8d27\u548c\u5bb6\u4e50\u798f\u7b49\u96f6\u552e\u4e1a\u9f99\u5934\u4f01\u4e1a\u7684\u540d\u5b57\uff0c\u4ed6\u4eec\u5c31\u4f1a\u60f3\u5230\u8fd9\u4e9b\u96f6\u552e\u5546\u4e3a\u6709\u9700\u8981\u7684\u6d88\u8d39\u8005\u63d0\u4f9b\u7684\u5546\u54c1\u3002\u4f46\u5f53\u6211\u2014\u2014\u4ee5\u53ca\u5e7f\u544a\u884c\u4e1a\u7684\u4eba\u2014\u2014\u542c\u5230\u8fd9\u4e9b\u540d\u5b57\u65f6\uff0c\u9996\u5148\u60f3\u5230\u7684\u662f\u4ed6\u4eec\u6293\u4f4f\u4e86\u5de8\u5927\u7684\u5a92\u4f53\u8d27\u5e01\u5316\u673a\u4f1a\u3002\u8fd9\u4e9b\u4e16\u754c\u7ea7\u96f6\u552e\u5546\u5229\u7528\u96f6\u552e\u5a92\u4f53\u7684\u53d1\u5c55\uff0c\u5c06\u81ea\u5df1\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u8f6c\u53d8\u4e3a\u5a92\u4f53\u8d44\u4ea7\uff0c\u4e3a\u5176\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u63d0\u4f9b\u9ad8\u5ea6\u53ef\u89c1\u4e14\u5f15\u4eba\u5165\u80dc\u7684\u5e7f\u544a\u8d44\u6e90\u3002 \u867d\u7136\u96f6\u552e\u5a92\u4f53\u5728\u201c\u4e9a\u9a6c\u900a\u201d\u4e0a\u5df2\u7ecf\u5b58\u5728\u4e86\u5341\u591a\u5e74\uff0c\u4f46\u7531\u4e8e\u7535\u5b50\u5546\u52a1\u7684\u5174\u8d77\u4ee5\u53ca\u54c1\u724c\u5546\u5bf9\u53ef\u9760\u7684\u3001\u54c1\u724c\u5b89\u5168\u7684\u5e7f\u544a\u6295\u653e\u73af\u5883\u7684\u9700\u6c42\u4e0d\u65ad\u589e\u957f\uff0c\u5728\u8fc7\u53bb\u4e09\u5e74\u4e2d\uff0c\u96f6\u552e\u5a92\u4f53\u624d\u5f00\u59cb\u53d7\u5230\u4f17\u591a\u54c1\u7c7b\u96f6\u552e\u5546\u7684\u9752\u7750\u3002\u6b64\u5916\uff0c\u5728\u7f51\u7edc\u8ddf\u8e2a\u5668\uff08cookie\uff09\u88ab\u5f03\u7528\u4e4b\u540e\uff0c\u4eba\u4eec\u4fbf\u5f00\u59cb\u7ade\u76f8\u83b7\u53d6\u6301\u4e45\u3001\u9690\u79c1\u5b89\u5168\u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u8fd9\u4e5f\u52a0\u901f\u4e86\u96f6\u552e\u5a92\u4f53\u7684\u53d1\u5c55\u3002\u5728\u8fd9\u4e9b\u8d8b\u52bf\u4e0b\uff0c\u50cf\u5854\u5409\u7279\u5a92\u4f53\u7f51\u7edc\u201c\u5c0f\u5706\u76d8\u201d\uff08Roundel\uff09\u4e00\u6837\uff0c\u96f6\u552e\u5546\u4e5f\u5efa\u7acb\u4e86\u81ea\u5df1\u7684\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff08RMNs\uff09\uff0c\u6210\u4e3a\u4e86\u5a92\u4f53\u5de8\u5934\u3002 \u96f6\u552e\u5a92\u4f53\u5bf9\u96f6\u552e\u5546\u548c\u5e7f\u544a\u5546\u6765\u8bf4\u662f\u53cc\u8d62\u7684\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u521b\u9020\u65b0\u7684\u6536\u5165\u6765\u6e90\uff0c\u8fd8\u53ef\u5728\u54c1\u724c\u5b89\u5168\u7684\u6570\u5b57\u73af\u5883\u4e2d\u5b9e\u73b0\u5e7f\u544a\u76ee\u6807\u3002\u9ea6\u80af\u9521\u7684\u6570\u636e\u663e\u793a\uff0c\u6709\u8fd170%\u7684\u5e7f\u544a\u4e3b\u8ba4\u4e3a\uff0c\u4e0e\u5176\u4ed6\u6e20\u9053\u76f8\u6bd4\uff0c\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff08RMNs\uff09\u7684\u8868\u73b0\u660e\u663e\uff08\u6216\u7565\u5fae\uff09\u4f18\u4e8e\u5176\u4ed6\u6e20\u9053\u3002\u96f6\u552e\u5a92\u4f53\u8fd8\u53ef\u6839\u636e\u96f6\u552e\u5546\u6536\u96c6\u5230\u7684\u6d88\u8d39\u8005\u8d2d\u4e70\u60c5\u51b5\u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u5411\u6d88\u8d39\u8005\u5c55\u793a\u76f8\u5173\u4ea7\u54c1\u548c\u54c1\u724c\uff0c\u4ece\u800c\u4f7f\u6d88\u8d39\u8005\u53d7\u76ca\u3002 \u96f6\u552e\u5546\u9700\u8981\u505a\u4e9b\u4ec0\u4e48\u624d\u80fd\u6210\u529f\uff1f \u6bcf\u4e2a\u96f6\u552e\u5546\u90fd\u662f\u4e0d\u540c\u7684\uff0c\u5c31\u50cf\u6bcf\u4e2a\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u90fd\u5343\u5dee\u4e07\u522b\u3002Criteo\u7684\u76ee\u6807\u662f\u63d0\u4f9b\u5177\u6709\u9ad8\u5ea6\u9002\u5e94\u6027\u7684\u670d\u52a1\uff0c\u5e76\u5141\u8bb8\u6bcf\u4e2a\u96f6\u552e\u5546\u7075\u6d3b\u5730\u6784\u5efa\u6700\u5408\u9002\u4ed6\u4eec\u7684\u8d27\u5e01\u5316\u5e73\u53f0\u3002\u8fd9\u610f\u5473\u7740\uff0cCriteo\u65e0\u8bba\u662f\u4e3a\u96f6\u552e\u5546\u81ea\u5df1\u7684\u4e13\u6709\u5a92\u4f53\u7f51\u7edc\u63d0\u4f9b\u5e7f\u544a\u5806\u6808\u652f\u6301\uff0c\u8fd8\u662f\u5229\u7528Criteo\u5728\u4ee3\u7406\u5546\u548c\u54c1\u724c\u5546\u4e2d\u6df1\u539a\u7684\u81ea\u52a9\u670d\u52a1\u7528\u6237\u57fa\u7840\u6765\u4e3a\u96f6\u552e\u5546\u5e26\u6765\u5546\u673a\uff0c\u6211\u4eec\u90fd\u53ef\u4ee5\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u6ee1\u8db3\u4efb\u4f55\u96f6\u552e\u5546\u7684\u6218\u7565\u548c\u9700\u6c42\u3002 \u60f3\u8981\u6210\u4e3a\u4e00\u4e2a\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u5e76\u975e\u4e00\u65e5\u4e4b\u529f\u3002\u5b83\u8981\u6c42\u96f6\u552e\u5546\u4e86\u89e3\u5e76\u521b\u5efa\u4e00\u4e2a\u5168\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u66f4\u65b0\u8fd0\u8425\u65b9\u5f0f\uff0c\u5305\u62ec\u91c7\u7528\u65b0\u7684\u8ba1\u8d39\u7ed3\u6784\u3002\u4e00\u65e6\u96f6\u552e\u5546\u542f\u52a8\u5e76\u8fd0\u8425\u81ea\u5df1\u7684\u96f6\u552e\u7f51\u7ad9\u5c55\u793a\u5e7f\u544a\uff0c\u4ed6\u4eec\u5c31\u53ef\u4ee5\u5229\u7528\u8fd9\u4e00\u65b0\u7684\u6536\u5165\u6765\u6e90\u62b5\u6d88\u8fd0\u8425\u6210\u672c\uff0c\u5e76\u6295\u8d44\u4f01\u4e1a\u521b\u65b0\u2014\u2014\u4f46\u9996\u5148\uff0c\u96f6\u552e\u5546\u9700\u8981\u5148\u5efa\u7acb\u8fd9\u4e00\u6e20\u9053\u3002\u6211\u4eec\u4e0e\u8bb8\u591a\u4e4b\u524d\u5728\u6570\u5b57\u5a92\u4f53\u65b9\u9762\u6beb\u65e0\u7ecf\u9a8c\u7684\u96f6\u552e\u5546\u5408\u4f5c\uff0c\u540c\u65f6\u4e5f\u548c\u5168\u7403\u4e00\u4e9b\u7ecf\u9a8c\u6700\u4e30\u5bcc\u3001\u6700\u5148\u8fdb\u7684\u96f6\u552e\u5546\u5408\u4f5c\uff0c\u56e0\u6b64\u6211\u4eec\u77e5\u9053\u4ed6\u4eec\u60f3\u8981\u5f00\u59cb\u83b7\u5229\u6240\u9700\u8981\u7684\u4e00\u5207\u8d44\u6e90\uff0c\u4ee5\u53ca\u61c2\u5f97\u5982\u4f55\u5f15\u5bfc\u4ed6\u4eec\u8fdb\u5165\u96f6\u552e\u5a92\u4f53\u7684\u6210\u719f\u671f\u3002 \u521b\u5efa\u6b64\u7c7b\u4e1a\u52a1\u901a\u5e38\u9700\u8981\u96f6\u552e\u5546\u83b7\u53d6\u65b0\u7684\u3001\u53ef\u6269\u5c55\u7684\u6280\u672f\uff0c\u751a\u81f3\u9700\u8981\u65b0\u7684\u56e2\u961f\u3002\u4ed6\u4eec\u901a\u5e38\u901a\u8fc7\u4e0e\u53ef\u4ee5\u63d0\u4f9b\u5fc5\u8981\u57fa\u7840\u8bbe\u65bd\u548c\u4e13\u4e1a\u77e5\u8bc6\u7684\u5e7f\u544a\u6280\u672f\u516c\u53f8\u5408\u4f5c\u6765\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4e0e\u5728\u5185\u90e8\u6784\u5efa\u6574\u4e2a\u96f6\u552e\u5a92\u4f53\u6280\u672f\u76f8\u6bd4\uff0c\u8fd9\u53ef\u4ee5\u7f29\u77ed\u96f6\u552e\u5a92\u4f53\u9879\u76ee\u7684\u5b8c\u6210\u65f6\u95f4\u3002\u6b63\u5982\u9ea6\u80af\u9521\u6307\u51fa\u7684\u90a3\u6837\uff0c\u201c\u5e7f\u544a\u5546\u53ef\u80fd\u671f\u671b\u6258\u7ba1\u670d\u52a1\u529f\u80fd\uff0c\u96f6\u552e\u5546\u53ef\u80fd\u4f1a\u4ece\u5e2e\u52a9\u5176\u63d0\u4f9b\u6258\u7ba1\u670d\u52a1\u7684\u5408\u4f5c\u4f19\u4f34\u4e2d\u53d7\u76ca\uff0c\u4f8b\u5982\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u3001\u5185\u5bb9\u5408\u4f5c\u4f19\u4f34\u3001\u9500\u552e\u5408\u4f5c\u4f19\u4f34\u3001\u5e7f\u544a\u6295\u653e\u6d3b\u52a8\u89c4\u5212\/\u8d2d\u4e70\u5408\u4f5c\u4f19\u4f34\u4ee5\u53ca\u62a5\u544a\u548c\u8861\u91cf\u5408\u4f5c\u4f19\u4f34\u3002\u201d \u65e0\u8bba\u662f\u4e0e\u6280\u672f\u516c\u53f8\u5408\u4f5c\u8fd8\u662f\u5efa\u7acb\u4e13\u6709\u7f51\u7edc\uff0c\u60f3\u8981\u6210\u529f\u7684\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u8bf7\u52a1\u5fc5\u53c2\u7167\u4ee5\u4e0b\u5173\u952e\u56e0\u7d20\uff1a 1. \u9700\u6c42 \u8ba9\u5e7f\u544a\u5546\u53c2\u4e0e\u8d2d\u4e70\u96f6\u552e\u5a92\u4f53\u8d44\u6e90\u662f\u7b2c\u4e00\u6b65\u3002\u5bf9\u4e8e\u8bb8\u591a\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u5168\u65b0\u7684\u6982\u5ff5\uff0c\u56e0\u6b64\u96f6\u552e\u5546\u5fc5\u987b\u5411\u54c1\u724c\u5546\u53ca\u5176\u4ee3\u7406\u673a\u6784\u5c55\u793a\u7279\u5b9a\u53d7\u4f17\u7684\u4ef7\u503c\uff0c\u4ee5\u786e\u4fdd\u9700\u6c42\u5b58\u5728\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002\u63d0\u4f9b\u96f6\u552e\u5a92\u4f53\u8d44\u6e90\uff0c\u53ef\u4ee5\u8ba9\u96f6\u552e\u5546\u901a\u8fc7\u65b0\u7684\u673a\u4f1a\u52a0\u6df1\u4ed6\u4eec\u4e0e\u5e7f\u544a\u5546\u7684\u73b0\u6709\u5173\u7cfb\u3002\u4f8b\u5982\uff0c\u5982\u679c\u96f6\u552e\u5546\u4e0e\u50cfCriteo\u8fd9\u6837\u7684\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u5f00\u53d1\u96f6\u552e\u5a92\u4f53\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u83b7\u5f97\u65b0\u7684\u54c1\u724c\u548c\u4ee3\u7406\u9884\u7b97\uff0c\u5305\u62ec\u56fd\u5bb6\u5a92\u4f53\u9884\u7b97\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8d2d\u7269\u8005\u9884\u7b97\u3002 2. \u4f9b\u5e94 \u96f6\u552e\u5546\u8fd8\u9700\u8981\u8003\u8651\u6700\u80fd\u6ee1\u8db3\u5e7f\u544a\u5546\u9700\u8981\u7684\u8d44\u6e90\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u96f6\u552e\u5546\u5728\u81ea\u5df1\u7684\u7f51\u7ad9\u4e0a\u6240\u63d0\u4f9b\u7684\u8d44\u6e90\uff0c\u8fd8\u5305\u62ec\u6f5c\u5728\u7684\u8fde\u63a5\u5230\u5176\u4ed6\u5a92\u4f53\u6765\u6e90\u3002\u901a\u8fc7\u5c06\u96f6\u552e\u5546\u6570\u636e\u6574\u5408\u5230\u989d\u5916\u7684\u8d44\u6e90\u4f9b\u5e94\u4e2d\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u5e2e\u52a9\u5176\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u6269\u5c55\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\u5e76\u83b7\u5f97\u6574\u4e2a\u8d2d\u7269\u8005\u65c5\u7a0b\u7684\u5168\u9762\u62a5\u544a\u3002\u5982\u679c\u96f6\u552e\u5546\u4e0e\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\uff0c\u90a3\u4e48\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u901a\u8fc7\u5e2e\u52a9\u5e7f\u544a\u5546\u5728\u4e0d\u540c\u7684\u96f6\u552e\u5546\u3001\u5e7f\u544a\u5f62\u5f0f\u548c\u4f20\u7edf\u6570\u5b57\u51fa\u7248\u5546\u4e4b\u95f4\u8fdb\u884c\u8d2d\u4e70\u6765\u7b80\u5316\u5e7f\u544a\u5546\u7684\u8d2d\u4e70\u6d41\u7a0b\u3002\u90a3\u4e48\u5bf9\u4e8e\u5e0c\u671b\u7ba1\u7406\u548c\u8861\u91cf\u5f00\u653e\u5f0f\u4e92\u8054\u7f51\u4e0a\u96f6\u552e\u5546\u548c\u7f51\u7ad9\u7684\u5e7f\u544a\u6d3b\u52a8\u7684\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u79cd\u989d\u5916\u7684\u5438\u5f15\u529b\u3002 3. \u4e92\u52a8 \u5e7f\u544a\u5546\u9700\u8981\u5229\u7528\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6d3b\u52a8\u53ef\u4ee5\u63a8\u52a8\u54c1\u724c\u5316\u548c\u7ee9\u6548\u7684\u7ed3\u679c\uff0c\u4f46\u96f6\u552e\u5546\u9700\u8981\u63d0\u4f9b\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u4ee5\u5728\u6574\u4e2a\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u5b9e\u73b0\u54c1\u724c\u5546\u7684\u7279\u5b9a\u76ee\u6807\u3002\u4f8b\u5982\uff0c\u201c\u6d88\u8d39\u8005\u96f6\u552e\u5305\u88c5\u8d27\u7269\u201d\uff08CPG\uff09\u5e7f\u544a\u5546\u53ef\u80fd\u4f1a\u4f7f\u7528\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\u6765\u63a8\u52a8\u5feb\u901f\u8f6c\u5316\uff0c\u4f46\u7535\u5b50\u4ea7\u54c1\u54c1\u724c\u4f1a\u901a\u8fc7\u73b0\u573a\u6216\u975e\u73b0\u573a\u5c55\u793a\u5e7f\u544a\u4e0e\u6b63\u5728\u8d2d\u4e70\u65b0\u7b14\u8bb0\u672c\u7535\u8111\u7684\u6d88\u8d39\u8005\u4fdd\u6301\u9002\u5f53\u7684\u4e92\u52a8\uff0c\u800c\u4e0d\u662f\u5728\u6d88\u8d39\u8005\u51c6\u5907\u597d\u4e4b\u524d\u5f3a\u8feb\u4ed6\u4eec\u5306\u5fd9\u8d2d\u4e70\u3002 4. \u8861\u91cf\u6807\u51c6 \u5bf9\u4e8e\u6210\u529f\u7684\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\uff0c\u96f6\u552e\u5546\u9700\u8981\u901a\u8fc7\u6e05\u6670\u3001\u53ef\u9760\u7684\u62a5\u544a\u548c\u53c2\u4e0e\u5ea6\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u5168\u9762\u7684\u8861\u91cf\u6807\u51c6\u3002\u8fd9\u5305\u62ec\u4ee5\u5e7f\u544a\u6d3b\u52a8\u3001\u7c7b\u522b\u3001\u4ea7\u54c1\u548c\u96f6\u552e\u5546\uff08\u5982\u679c\u5728\u591a\u4e2a\u96f6\u552e\u5546\u7f51\u7ad9\u4e0a\u8fd0\u884c\u5e7f\u544a\u6d3b\u52a8\uff09\u4e3a\u7b5b\u9009\u6761\u4ef6\u7684\u6307\u6807\u6c47\u603b\u89c6\u56fe\u3002\u5e7f\u544a\u5546\u8fd8\u5e0c\u671b\u80fd\u591f\u5c06\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u9500\u552e\u76f4\u63a5\u4e0e\u5e7f\u544a\u6d3b\u52a8\u6302\u94a9\uff0c\u5e76\u901a\u8fc7\u4e00\u4e2a\u4e2d\u5fc3\u5408\u4f5c\u4f19\u4f34\u8bbf\u95ee\u6240\u6709\u76f8\u5173\u62a5\u544a\uff0c\u4ee5\u5b9e\u73b0\u6548\u7387\u6700\u5927\u5316\u3002 5. \u7075\u6d3b\u6027 \u8981\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u5e76\u6210\u529f\u5f00\u5c55\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\uff0c\u54c1\u724c\u548c\u96f6\u552e\u5546\u90fd\u9700\u8981\u7075\u6d3b\u6027\u3002\u54c1\u724c\u5546\u9700\u8981\u4e00\u4e2a\u80fd\u591f\u63d0\u4f9b\u63a7\u5236\u529f\u80fd\u7684\u7075\u6d3b\u7684\u96f6\u552e\u5a92\u4f53\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u8fbe\u5230\u5feb\u901f\u79fb\u52a8\u9884\u7b97\u548c\u4f18\u5316\u6d3b\u52a8\u7684\u76ee\u7684\u2014\u2014\u800c\u6240\u6709\u76f8\u5173\u64cd\u4f5c\uff0c\u6700\u597d\u80fd\u96c6\u4e2d\u5728\u4e00\u4e2a\u4e2d\u5fc3\u70b9\u3002\u5bf9\u4e8e\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u4ed6\u4eec\u9700\u8981\u6765\u81ea\u96f6\u552e\u5a92\u4f53\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u7684\u7075\u6d3b\u6280\u672f\u652f\u6301\u3002\u4e00\u4e9b\u96f6\u552e\u5546\u8ba9\u4ed6\u4eec\u7684\u5e7f\u544a\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u4e3a\u5176\u6574\u4e2a\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u63d0\u4f9b\u652f\u6301\uff0c\u6216\u8005\u5229\u7528\u6280\u672f\u548c\u6258\u7ba1\u670d\u52a1\u8d44\u6e90\u7684\u7ec4\u5408\u3002 \u96f6\u552e\u5a92\u4f53\u7684\u6210\u529f\u9700\u8981\u5408\u4f5c \u6211\u548c\u6211\u7684Criteo\u56e2\u961f\u90fd\u77e5\u9053\u4ee5\u4e0a\u6240\u8ff0\u5e76\u4e0d\u8be6\u5c3d\u3002\u8fd9\u53ea\u662f\u96f6\u552e\u5546\u5f00\u59cb\u5176\u96f6\u552e\u5a92\u4f53\u4e1a\u52a1\u65f6\u7684\u8fdb\u5165\u6210\u672c\u3002\u6211\u4eec\u62e5\u670922,000\u540d\u5e7f\u544a\u5ba2\u6237\uff0c\u6211\u4eec\u5411\u96f6\u552e\u5546\u655e\u5f00\u5927\u95e8\uff0c\u8fce\u63a5\u65b0\u7684\u9700\u6c42\uff0c\u5e76\u63d0\u4f9b\u6700\u5408\u9002\u7684\u53c2\u4e0e\u6a21\u5f0f\uff0c\u540c\u65f6\u6ee1\u8db3\u96f6\u552e\u5546\u548c\u5e7f\u544a\u5ba2\u6237\u7684\u9700\u6c42\u3002 \u6211\u4eec\u7684\u56e2\u961f\u4e0e\u6bcf\u4e2a\u96f6\u552e\u5546\u5408\u4f5c\uff0c\u786e\u5b9a\u5df2\u77e5\u548c\u672a\u77e5\u4fe1\u606f\uff0c\u5e76\u8fc5\u901f\u3001\u5927\u89c4\u6a21\u5730\u586b\u8865\u7a7a\u767d\u3002\u8fd9\u8fdc\u8fdc\u8d85\u51fa\u4e86\u6280\u672f\u5b9e\u65bd\u7684\u8303\u56f4\uff0c\u6211\u4eec\u4e0e\u96f6\u552e\u5546\u5efa\u7acb\u4e86\u771f\u6b63\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5e76\u4e14\u53ef\u4ee5\u5b9a\u5236\u6211\u4eec\u7684\u65b9\u6cd5\uff0c\u4ee5\u5339\u914d\u4ed6\u4eec\u5728\u96f6\u552e\u5a92\u4f53\u53d1\u5c55\u7684\u6bcf\u4e2a\u6210\u719f\u5ea6\u7ea7\u522b\u4e0a\u7684\u9700\u6c42\u3002\u8fd9\u5305\u62ec\u63a8\u52a8\u9700\u6c42\u548c\u89e3\u51b3\u5e7f\u544a\u670d\u52a1\u3001\u5ef6\u8fdf\u95ee\u9898\u3001\u7b2c\u4e00\u65b9\u6570\u636e\u6536\u96c6\u3001\u53d7\u4f17\u8d27\u5e01\u5316\u7b49\u3002 \u6211\u4eec\u4ece\u4e8b\u5927\u89c4\u6a21\u96f6\u552e\u5a92\u4f53\u4e1a\u52a1\u5df2\u67095\u5e74\u591a\u7684\u65f6\u95f4\uff0c\u5e76\u4e14\u5728\u4e2a\u6027\u5316\u65b9\u9762\u4e5f\u6709\u8d85\u8fc715\u5e74\u7684\u4e13\u4e1a\u7ecf\u9a8c\u3002\u6211\u4eec\u62e5\u6709\u6d77\u91cf\u7684\u7b2c\u4e00\u65b9\u5546\u4e1a\u6570\u636e\uff0c\u7ed3\u5408\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u529f\u80fd\uff0c\u53ef\u4ee5\u4e3a\u6d88\u8d39\u8005\u751f\u6210\u6700\u76f8\u5173\u7684\u4fe1\u606f\u548c\u4ea7\u54c1\u63a8\u8350\u3002Criteo\u4e3a\u4f01\u4e1a\u548c\u5229\u57fa\u96f6\u552e\u5546\u7b49\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u63d0\u4f9b\u652f\u6301\uff0c\u5e76\u5c06\u968f\u7740\u6211\u4eec\u7684\u5546\u4e1a\u5a92\u4f53\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\u7684\u53d1\u5c55\uff0c\u800c\u7ee7\u7eed\u6df1\u5316\u6211\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002 \u70b9\u51fb\u6b64\u5904\u8be6\u7ec6\u4e86\u89e3Criteo\u7684\u96f6\u552e\u5a92\u4f53\u89e3\u51b3\u65b9\u6848\uff0c\u83b7\u77e5\u6211\u4eec\u5982\u4f55\u52a9\u529b\u5168\u7403\u96f6\u552e\u5546\u6210\u4e3a\u5a92\u4f53\u5de8\u5934\u3002<\/p>\n","protected":false},"author":55,"featured_media":975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"coauthors":[99],"class_list":{"0":"post-968","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"criteo-solution-retail-media","9":"criteo-topic-commerce-media"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false},"yoast_head":"\n
\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6240\u9700\u8981\u505a\u7684\u4e8b - CN - Criteo<\/title>\n<meta name=\"description\" content=\"\u5982\u679c\u96f6\u552e\u5546\u60f3\u8981\u4e86\u89e3\u5982\u4f55\u6784\u5efa\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u6211\u4eec\u7684\u9996\u5e2d\u98ce\u9669\u5b98Brian Gleason\u5c06\u9488\u5bf9\u4e0d\u540c\u96f6\u552e\u5546\u5404\u81ea\u7684\u4e1a\u52a1\u89c4\u6a21\u7ed9\u51fa\u5efa\u8bbe\u6027\u610f\u89c1\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6240\u9700\u8981\u505a\u7684\u4e8b - CN - Criteo\" \/>\n<meta property=\"og:description\" content=\"\u5982\u679c\u96f6\u552e\u5546\u60f3\u8981\u4e86\u89e3\u5982\u4f55\u6784\u5efa\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u6211\u4eec\u7684\u9996\u5e2d\u98ce\u9669\u5b98Brian Gleason\u5c06\u9488\u5bf9\u4e0d\u540c\u96f6\u552e\u5546\u5404\u81ea\u7684\u4e1a\u52a1\u89c4\u6a21\u7ed9\u51fa\u5efa\u8bbe\u6027\u610f\u89c1\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"CN - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T02:09:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-02T16:12:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Hero-Image-2022-09-27-22_11_00-copy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"939\" \/>\n\t<meta property=\"og:image:height\" content=\"524\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6240\u9700\u8981\u505a\u7684\u4e8b\",\n\t \"datePublished\": \"2022-09-28T02:09:54+00:00\",\n\t \"dateModified\": \"2024-04-02T16:12:43+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/\"\n\t },\n\t \"wordCount\": 12,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Hero-Image-2022-09-27-22_11_00-copy.png\",\n\t \"keywords\": [\n\t \"Executive Content\",\n\t \"Retail Media\"\n\t ],\n\t \"articleSection\": [\n\t \"Commerce media\"\n\t ],\n\t \"inLanguage\": \"zh-CN\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Hero-Image-2022-09-27-22_11_00-copy.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Hero-Image-2022-09-27-22_11_00-copy.png\",\n\t \"width\": 939,\n\t \"height\": 524\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/cn\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6240\u9700\u8981\u505a\u7684\u4e8b\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t \"name\": \"Tanitra Partivit\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"zh-CN\",\n\t \"@id\": \"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"caption\": \"Tanitra Partivit\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/cn\/blog\/author\/tanitra\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6240\u9700\u8981\u505a\u7684\u4e8b - CN - Criteo","description":"\u5982\u679c\u96f6\u552e\u5546\u60f3\u8981\u4e86\u89e3\u5982\u4f55\u6784\u5efa\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u6211\u4eec\u7684\u9996\u5e2d\u98ce\u9669\u5b98Brian Gleason\u5c06\u9488\u5bf9\u4e0d\u540c\u96f6\u552e\u5546\u5404\u81ea\u7684\u4e1a\u52a1\u89c4\u6a21\u7ed9\u51fa\u5efa\u8bbe\u6027\u610f\u89c1\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/","og_locale":"zh_CN","og_type":"article","og_title":"\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6240\u9700\u8981\u505a\u7684\u4e8b - CN - Criteo","og_description":"\u5982\u679c\u96f6\u552e\u5546\u60f3\u8981\u4e86\u89e3\u5982\u4f55\u6784\u5efa\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u6211\u4eec\u7684\u9996\u5e2d\u98ce\u9669\u5b98Brian Gleason\u5c06\u9488\u5bf9\u4e0d\u540c\u96f6\u552e\u5546\u5404\u81ea\u7684\u4e1a\u52a1\u89c4\u6a21\u7ed9\u51fa\u5efa\u8bbe\u6027\u610f\u89c1\u3002","og_url":"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/","og_site_name":"CN - Criteo","article_published_time":"2022-09-28T02:09:54+00:00","article_modified_time":"2024-04-02T16:12:43+00:00","og_image":[{"width":939,"height":524,"url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Hero-Image-2022-09-27-22_11_00-copy.png","type":"image\/png"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6240\u9700\u8981\u505a\u7684\u4e8b","datePublished":"2022-09-28T02:09:54+00:00","dateModified":"2024-04-02T16:12:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/"},"wordCount":12,"publisher":{"@id":"https:\/\/www.criteo.com\/cn\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Hero-Image-2022-09-27-22_11_00-copy.png","keywords":["Executive Content","Retail Media"],"articleSection":["Commerce media"],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/#primaryimage","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Hero-Image-2022-09-27-22_11_00-copy.png","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2022\/09\/Hero-Image-2022-09-27-22_11_00-copy.png","width":939,"height":524},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/cn\/blog\/what-it-takes-to-build-a-retail-media-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u5efa\u7acb\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u6240\u9700\u8981\u505a\u7684\u4e8b"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/cn\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/cn\/wp-content\/uploads\/sites\/12\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.criteo.com\/cn\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/cn\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"predecessor-version":[{"id":1921,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/posts\/968\/revisions\/1921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media\/975"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/categories?post=968"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/cn\/wp-json\/wp\/v2\/coauthors?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}