{"id":17893,"date":"2021-11-23T15:21:31","date_gmt":"2021-11-23T15:21:31","guid":{"rendered":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/"},"modified":"2023-08-28T15:41:54","modified_gmt":"2023-08-28T15:41:54","slug":"sparrow","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/","title":{"rendered":"SPARROW"},"featured_media":0,"template":"","class_list":{"0":"post-17893","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-s","6":"criteo-topic-ad-tech"},"acf":{"stae_popup_enable":false,"abbr":"","anchor":"sparrow","term_description":"<p>SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c. Das SPARROW-Proposal von Criteo soll als Alternative zu Googles TURTLEDOVE-Ansatz das Zielgruppen-Targeting in Chrome erm\u00f6glichen. Dazu werden einige Elemente aus FLEDGE \u00fcbernommen.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c. Das SPARROW-Proposal von Criteo soll als Alternative zu Googles TURTLEDOVE-Ansatz das Zielgruppen-Targeting in Chrome erm\u00f6glichen. Dazu werden einige Elemente aus FLEDGE \u00fcbernommen.<\/p>\n<p>SPARROW w\u00fcrde Advertisern die M\u00f6glichkeit geben, Lookalike-Kampagnen auf der Grundlage von datenschutzkonformen Interessengruppen zu erstellen. Dar\u00fcber hinaus regt SPARROW an, die Echtzeit-Auktion von einer neutralen, unabh\u00e4ngigen Stelle durchf\u00fchren zu lassen \u2013 und nicht im Google-Browser selbst.<\/p>\n<p>Weitere Informationen zu SPARROW\u00a0<a href=\"https:\/\/www.criteo.com\/de\/blog\/sparrow-warum-voegel-eine-schluesselrolle-in-der-zukunft-der-werbung-spielen-koennten\/\"><strong>findet ihr hier<\/strong><\/a>.<\/p>\n<p>Das vollst\u00e4ndige\u00a0<a href=\"https:\/\/github.com\/WICG\/sparrow\" target=\"_blank\" rel=\"noopener\"><strong>SPARROW-Proposal findet ihr auf github<\/strong><\/a>.<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c. Das SPARROW-Proposal von Criteo soll als Alternative zu Googles TURTLEDOVE-Ansatz das Zielgruppen-Targeting in Chrome erm\u00f6glichen. Dazu werden einige Elemente aus FLEDGE \u00fcbernommen.<\/p>\n<p>SPARROW w\u00fcrde Advertisern die M\u00f6glichkeit geben, Lookalike-Kampagnen auf der Grundlage von datenschutzkonformen Interessengruppen zu erstellen. Dar\u00fcber hinaus regt SPARROW an, die Echtzeit-Auktion von einer neutralen, unabh\u00e4ngigen Stelle durchf\u00fchren zu lassen \u2013 und nicht im Google-Browser selbst.<\/p>\n<p>Weitere Informationen zu SPARROW\u00a0<a href=\"https:\/\/www.criteo.com\/de\/blog\/sparrow-warum-voegel-eine-schluesselrolle-in-der-zukunft-der-werbung-spielen-koennten\/\"><strong>findet ihr hier<\/strong><\/a>.<\/p>\n<p>Das vollst\u00e4ndige\u00a0<a href=\"https:\/\/github.com\/WICG\/sparrow\" target=\"_blank\" rel=\"noopener\"><strong>SPARROW-Proposal findet ihr auf github<\/strong><\/a>.<\/p>\n"}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Begriffsglossar f\u00fcr Digitale Werbung | DE - Criteo.com<\/title>\n<meta name=\"description\" content=\"SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Begriffsglossar f\u00fcr Digitale Werbung | DE - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/\" \/>\n<meta property=\"og:site_name\" content=\"DE - Criteo.com\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T15:41:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/\",\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/\",\n\t            \"name\": \"Begriffsglossar f\u00fcr Digitale Werbung | DE - Criteo.com\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#website\"\n\t            },\n\t            \"datePublished\": \"2021-11-23T15:21:31+00:00\",\n\t            \"dateModified\": \"2023-08-28T15:41:54+00:00\",\n\t            \"description\": \"SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"de-DE\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/de\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Glossary\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"SPARROW\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/#website\",\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/\",\n\t            \"name\": \"DE - Criteo.com\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.criteo.com\/de\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"de-DE\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/de\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/de\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"de-DE\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/\"\n\t            }\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Begriffsglossar f\u00fcr Digitale Werbung | DE - Criteo.com","description":"SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/","og_locale":"de_DE","og_type":"article","og_title":"Begriffsglossar f\u00fcr Digitale Werbung | DE - Criteo.com","og_description":"SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c.","og_url":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/","og_site_name":"DE - Criteo.com","article_modified_time":"2023-08-28T15:41:54+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/","url":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/","name":"Begriffsglossar f\u00fcr Digitale Werbung | DE - Criteo.com","isPartOf":{"@id":"https:\/\/www.criteo.com\/de\/#website"},"datePublished":"2021-11-23T15:21:31+00:00","dateModified":"2023-08-28T15:41:54+00:00","description":"SPARROW steht f\u00fcr \u201eSecure Private Advertising Remotely Run On Webserver\u201c.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/sparrow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/de\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.criteo.com\/de\/digital-advertising-glossary\/"},{"@type":"ListItem","position":3,"name":"SPARROW"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/de\/#website","url":"https:\/\/www.criteo.com\/de\/","name":"DE - Criteo.com","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/de\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/glossary\/17893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/glossary\/17893\/revisions"}],"predecessor-version":[{"id":18009,"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/glossary\/17893\/revisions\/18009"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/de\/wp-json\/wp\/v2\/media?parent=17893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}