{"id":19609,"date":"2022-10-06T15:53:01","date_gmt":"2022-10-06T15:53:01","guid":{"rendered":"https:\/\/www.criteo.com\/de\/?page_id=19609"},"modified":"2022-10-25T13:58:45","modified_gmt":"2022-10-25T13:58:45","slug":"product-ethics","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/de\/product-ethics\/","title":{"rendered":"Product Ethics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[],"class_list":["post-19609","page","type-page","status-publish"],"acf":{"track_page_in_segment":false,"segment_page_name":"","remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"anchor_menu","anchor_menu":{"section_customization":{"anchor_id":"","background_type":"image","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2022\/06\/Connected-TV-Header-BG.svg","background_image_position":"center-bottom","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Product Ethics","caption_is_page_title":true,"title":"Leitlinien f\u00fcr unsere Werbepraktiken","title_size":"h2","description":"

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Unser Ansatz zur Produktethik<\/h4>\n

Als globales Commerce Media-Unternehmen \u2013 das Marketer und Media-Owner dabei unterst\u00fctzt, bessere Commerce-Ergebnisse zu erzielen \u2013 ist Criteo bestrebt, in jeder Phase seiner Produktentwicklung und \u00fcber die gesamte Lieferkette hinweg auf Basis eines ethischen Ansatzes zu agieren.<\/p>\n

 <\/p>\n

Unser Product Ethics Committee<\/h4>\n

Das Criteo Product Ethics Committee fungiert als zentrales, funktions\u00fcbergreifendes Gremium, um in allen Aktivit\u00e4ten von Criteo eine Kultur der ethischen, verantwortungsvollen und vertrauensw\u00fcrdigen KI-getriebenen Werbung zu f\u00f6rdern. In der Arbeit des Product Ethics Committee adressieren wir gezielt das Thema Desinformation, \u00fcberwachen m\u00f6gliche Verzerrungen in unseren Algorithmen und machen unsere Werte auch in den von uns betreuten Werbekampagnen zur Leitlinie. Durch die Kontrolle unserer ethischen Standards stellt das Product Ethics Committee zudem sicher, dass wir unseren Kunden und Partnern vertrauensw\u00fcrdige Werbung bereitstellen. Zu den Mitgliedern des Product Ethics Committee geh\u00f6ren F\u00fchrungskr\u00e4fte aus allen Abteilungen von Criteo. Das Gremium tagt einmal im Quartal.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"68","desktop_bottom":"120","mobile_top":"","mobile_bottom":"300"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Unsere vier Leitprinzipien","title_size":"h3","description":"

Das Criteo Product Ethics Committee folgt vier Grundprinzipien, die unseren werbeethischen Ansatz untermauern. Sie entsprechen den Empfehlungen der World Federation of Advertisers<\/a>:<\/p>\n","description_font_size":"default"}},"description_boxes_layout":"sidebar-two-columns","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/Transparency-Icon.svg","title":"Transparenz ","description":"

Wir stellen sicher, dass unsere Nutzung von Daten transparent, leicht verst\u00e4ndlich und f\u00fcr jeden zug\u00e4nglich ist. Das umfasst auch die m\u00f6glichen sozialen, ethischen und gesellschaftlichen Auswirkungen einer solchen Nutzung.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/Respect-Icon.svg","title":"Respekt","description":"

Wir stehen f\u00fcr Verst\u00e4ndnis und Respekt f\u00fcr die Interessen aller Beteiligten und Schutz der allgemein anerkannten Menschenrechte (Privatsph\u00e4re, W\u00fcrde, Vielfalt, Fairness, Gleichheit, Autonomie und Freiheit).<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/Fairness-Icon.svg","title":"Fairness ","description":"

Wir \u00fcberwachen die Fairness in den Werbepraktiken kontinuierlich, um die Reproduktion oder das Weitergeben von Vorurteilen, Diskriminierung oder Ausgrenzung zu vermeiden.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/Accountability-Icon.svg","title":"Verantwortung","description":"

Wir bei Criteo sehen uns sowie unsere Partner und Kunden in der st\u00e4ndigen Verantwortung f\u00fcr die korrekte und ethische Nutzung von Daten.<\/p>\n"}]}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"54","desktop_bottom":"54","mobile_top":"54","mobile_bottom":"54"},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-120","desktop_bottom_margin":"120","mobile_top_margin":"-200","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

Wir engagieren uns mit dem Ziel, auch \u00fcber die Grenzen unserer Branche hinaus positive Wirkung zu entfalten.<\/h4>\n

Unsere Agenda zur Corporate Social Responsibility ist mehr als nur Worte auf dem Papier. Sie umfasst konkrete Ma\u00dfnahmen zum Schutz unserer Mitarbeiter, zur F\u00f6rderung gesellschaftlicher Entwicklungen, zum Umweltschutz sowie dazu, wie wir unsere Werte noch besser leben k\u00f6nnen.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"external","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/news\/press-releases\/2023\/03\/asos-staerkt-mit-criteo-sein-globales-retail-media-geschaeft\/de-asos-sta%cc%88rkt-mit-criteo-sein-globales-retail-media-gescha%cc%88ft\/","link_media":false,"link_external":"https:\/\/criteo.investorroom.com\/Corporate-Social-Responsibility?item=287","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}}],"additional_code":"","bevel":"peach-grapes","bevel_reversed":false,"side_text":""},"yoast_head":"\nProduct Ethics | DE - 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