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Von Smartphones bis Smart Homes. Erreicht Shopper, die das n\u00e4chste Gadget suchen<\/h4>\n

Jeder K\u00e4ufer von Unterhaltungselektronik hat seinen Weg zum n\u00e4chsten Ger\u00e4t. Mit KI und Commerce-Signalen in Echtzeit schaffen wir hyperrelevante Zielgruppen f\u00fcr Elektronik. Egal, ob Spezifikationen verglichen werden, Artikel auf Wunschlisten landen oder der Kauf bevorsteht \u2013 wir verkn\u00fcpfen euch.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":22719,"id":22719,"title":"CE_Commerce Audiences","filename":"CE_Commerce-Audiences.svg","filesize":29593,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/ce_commerce-audiences\/","alt":"","author":"9","description":"","caption":"","name":"ce_commerce-audiences","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:38","modified":"2026-01-13 20:43:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Commerce-Audiences.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Targeting f\u00fcr Tech-Shopper<\/h6>\n

Hi-Fi-Fans, Schn\u00e4ppchenj\u00e4ger, Gamer \u2013 erreicht sie durch Anpassen eurer Zielgruppen nach SKU, Kategorie und\/oder Preislage.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Optimieren mit Conversion-Daten<\/h6>\n

Mit Conversion Events k\u00f6nnt ihr den gesamten Funnel optimieren: Ihr trackt Engagement, Leads etc. \u2013 jenseits von Visits und Sales.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

CRM-Daten in Sales verwandeln<\/h6>\n

Nutzt eure CRM-Daten, um Kunden zu erreichen, die bereits Interesse gezeigt oder eure Produkte gekauft haben.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":22720,"id":22720,"title":"Full-funnel advertising_icon","filename":"Full-funnel-advertising_icon.svg","filesize":960,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/full-funnel-advertising_icon\/","alt":"","author":"9","description":"","caption":"","name":"full-funnel-advertising_icon","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:39","modified":"2026-01-13 20:43:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Full-funnel-advertising_icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Full Funnel-Aktivierung","bento_boxes":[{"type":"Text and image","copy":"

Sprecht CE-Shopper \u00fcberall an<\/h4>\n

Mit einem Mix aus Video- und Display-Ads im offenen Web, auf Social und via CTV steigert ihr die Produktentdeckung. Sprecht Shopper von Unterhaltungselektronik \u00fcberall dort an, wo sie streamen und scrollen. Erz\u00e4hlt eure Brand Story und weckt ihre Lust auf das n\u00e4chste Upgrade.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Capture real-time lifestyle signals<\/h6>\n

We know who\u2019s a foodie and who\u2019s more of the outdoorsy type, so we can tailor ads to capture specific interests at the perfect moment.<\/p>\n","columns":"6","image":{"ID":22721,"id":22721,"title":"full-funnel","filename":"full-funnel.svg","filesize":32252,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/full-funnel\/","alt":"","author":"9","description":"","caption":"","name":"full-funnel","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:40","modified":"2026-01-13 20:43:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":506,"height":440,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","thumbnail-width":506,"thumbnail-height":440,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","medium-width":506,"medium-height":440,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","medium_large-width":506,"medium_large-height":440,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","large-width":506,"large-height":440,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","1536x1536-width":506,"1536x1536-height":440,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","2048x2048-width":506,"2048x2048-height":440,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","success-story-width":506,"success-story-height":440,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","profile_24-width":506,"profile_24-height":440,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","profile_48-width":506,"profile_48-height":440,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","profile_96-width":506,"profile_96-height":440,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","profile_150-width":506,"profile_150-height":440,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/full-funnel.svg","profile_300-width":506,"profile_300-height":440}},"stretch_image":false},{"type":"Text and image","copy":"

Steigert euren ROAS<\/h6>\n

Schafft ein nahtloses Erlebnis und steigert den ROAS, indem ihr Video und Display im Upper Funnel mit Retargeting im Lower Funnel kombiniert.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Smartere Bids, bessere Ergebnisse<\/h6>\n

Trefft immer eure Ziele \u2013 dank einer KI, die eure Bids automatisch optimiert. So erreichen Kampagnen euren KPI.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Personalisierte Ads f\u00fcr jeden Shopper<\/h6>\n

Zeigt den richtigen Shoppern die richtigen Produkte zur richtigen Zeit \u2013 mit Dynamic Creative Optimization-Technologie.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":22091,"id":22091,"title":"Reporting","filename":"Reporting.svg","filesize":766,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","link":"https:\/\/www.criteo.com\/de\/business\/advertisers\/reporting-2\/","alt":"","author":"9","description":"","caption":"","name":"reporting-2","status":"inherit","uploaded_to":22067,"date":"2025-06-04 19:03:26","modified":"2025-06-09 20:16:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_300-width":24,"profile_300-height":24}},"title":"Erfolgsmessung","bento_boxes":[{"type":"Text and image","copy":"

Werft einen hochaufl\u00f6senden Blick auf die Wirkung eurer Kampagnen<\/h4>\n

Niemand mag verschwommene Bilder. Dank Analysen, die zeigen, wie jeder Kanal und jedes Format bei einer Vielzahl von Metriken abschneidet, k\u00f6nnt ihr die Kampagnenwirkung klar sehen.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Get on travelers\u2019 itinerary early<\/h6>\n

Use AI-powered targeting to upgrade your acquisition strategy. Make a lasting impression with ads that put your brand front and center for their next big adventure.<\/p>\n","columns":"6","image":{"ID":22722,"id":22722,"title":"CE_Measurement","filename":"CE_Measurement.svg","filesize":78208,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/ce_measurement\/","alt":"","author":"9","description":"","caption":"","name":"ce_measurement","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:40","modified":"2026-01-13 20:43:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Measurement.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Offline- und Online-Sales messen<\/h6>\n

Bringt eure Offline Sales-Daten ins Spiel, um die volle Wirkung eurer Kampagnen zu sehen.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Brand-Neukunden messen<\/h6>\n

Erkennt, wie Kampagnen New-to-Brand-Kunden anlocken, euren Kundenstamm vergr\u00f6\u00dfern und Marktanteile von Mitbewerbern gewinnen.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Attributionsfenster festlegen<\/h6>\n

Mit flexiblen Attributionsfenstern k\u00f6nnt ihr die Erfolgsmessung auf den Kaufzyklus und das Verhalten der Kunden abstimmen.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]},{"button_label":"Retail Media","tabs":[{"image":{"ID":22724,"id":22724,"title":"Onsite_Icon","filename":"Onsite_Icon.svg","filesize":1074,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/onsite_icon-2\/","alt":"","author":"9","description":"","caption":"","name":"onsite_icon-2","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:54","modified":"2026-01-13 20:43:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Onsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Onsite","bento_boxes":[{"type":"Text and image","copy":"

Erreicht Elektronik-Shopper am digitalen Point-of-Sale<\/h4>\n

Sehen die Shopper eure Brand im digitalen Warenregal? Mit einem Full-Funnel Retail Media-Ansatz sorgt ihr f\u00fcr Sichtbarkeit, beeinflusst die Consideration und steigert die Conversions auf Retailer-Websites.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":22725,"id":22725,"title":"CE_Onsite","filename":"CE_Onsite.svg","filesize":31114,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/ce_onsite\/","alt":"","author":"9","description":"","caption":"","name":"ce_onsite","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:54","modified":"2026-01-13 20:43:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Onsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Seid attraktiv, mit Onsite Video<\/h6>\n

Erz\u00e4hlt eure Brand Story und pr\u00e4sentiert gleichzeitig Produkte f\u00fcr den Kauf \u2013 mit einem leistungsstarken Format, das Branding und Performance vereint.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Influence \u2013 mit Onsite Display<\/h6>\n

Helft Shoppern, euch oben auf ihre Consideration-Liste zu setzen, mit Premium-Platzierungen wie Homepage-Bannern und In-Grid-Ads.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Sponsored Products konvertieren<\/h6>\n

Sorgt f\u00fcr Sichtbarkeit in Suchergebnissen und auf Produktdetailseiten. Kombiniert Video & Display zur Performance-Steigerung.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":22726,"id":22726,"title":"Offsite_Icon","filename":"Offsite_Icon.svg","filesize":3546,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/offsite_icon-2\/","alt":"","author":"9","description":"","caption":"","name":"offsite_icon-2","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:55","modified":"2026-01-13 20:43:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Offsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Offsite","bento_boxes":[{"type":"Text and image","copy":"

Erreicht Retailer-Zielgruppen im Open Web<\/h4>\n

Verkn\u00fcpft euch fr\u00fcher mit eurer idealen Zielgruppe. Inspiriert K\u00e4ufe und steigert die Markenbekanntheit, indem ihr einzigartige Zielgruppen im offenen Internet ansprecht.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":22727,"id":22727,"title":"CE_Offsite","filename":"CE_Offsite.svg","filesize":34735,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/ce_offsite\/","alt":"","author":"9","description":"","caption":"","name":"ce_offsite","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:55","modified":"2026-01-13 20:43:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Offsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Steigert eure Reichweite<\/h6>\n

Nutzt die First-Party Daten von H\u00e4ndlern im offenen Internet, um eine pr\u00e4zise Zielgruppenansprache und eine gr\u00f6\u00dfere Reichweite zu gew\u00e4hrleisten.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Fallt auf, mit Offsite-Display<\/h6>\n

Mit statischen und dynamischen Bildern hebt ihr eure Brand- und Produktbotschaften hervor und erzeugt Awareness & Consideration im Open Web.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Erz\u00e4hlt eure Story mit Offsite-Video<\/h6>\n

Nutzt spannende Videoinhalte, um K\u00e4ufe anzuregen und die Markenbindung zu st\u00e4rken. Setzt vorhandene Video-Assets ein, um alles reibungslos auszuspielen.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":22728,"id":22728,"title":"Performance Media icon CE industry","filename":"Performance-Media-icon-CE-industry.svg","filesize":822,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/performance-media-icon-ce-industry\/","alt":"","author":"9","description":"","caption":"","name":"performance-media-icon-ce-industry","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:55","modified":"2026-01-13 20:43:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":22,"height":22,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","thumbnail-width":22,"thumbnail-height":22,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","medium-width":22,"medium-height":22,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","medium_large-width":22,"medium_large-height":22,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","large-width":22,"large-height":22,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","1536x1536-width":22,"1536x1536-height":22,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","2048x2048-width":22,"2048x2048-height":22,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","success-story-width":22,"success-story-height":22,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_24-width":22,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_48-width":22,"profile_48-height":22,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_96-width":22,"profile_96-height":22,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_150-width":22,"profile_150-height":22,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Performance-Media-icon-CE-industry.svg","profile_300-width":22,"profile_300-height":22}},"title":"Advanced Analytics ","bento_boxes":[{"type":"Text and image","copy":"

Verkn\u00fcpft alles mit Sales<\/h4>\n

Das Sch\u00f6ne an Retail Media? Ihr k\u00f6nnt eure Ads mit Sales verkn\u00fcpfen, und zwar direkt auf der Produktebene.<\/p>\n

 <\/p>\n

Mit einer Closed-Loop-Erfolgsmessung auf SKU-Ebene und nahezu in Echtzeit erkennt ihr den wahren Wert eurer Werbeinvestitionen noch besser.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":22729,"id":22729,"title":"CE_Advanced analytics","filename":"CE_Advanced-analytics-1.svg","filesize":66257,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/ce_advanced-analytics\/","alt":"","author":"9","description":"","caption":"","name":"ce_advanced-analytics","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:56","modified":"2026-01-13 20:43:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":399,"height":364,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","thumbnail-width":399,"thumbnail-height":364,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","medium-width":399,"medium-height":364,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","medium_large-width":399,"medium_large-height":364,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","large-width":399,"large-height":364,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","1536x1536-width":399,"1536x1536-height":364,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","2048x2048-width":399,"2048x2048-height":364,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","success-story-width":399,"success-story-height":364,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","profile_24-width":399,"profile_24-height":364,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","profile_48-width":399,"profile_48-height":364,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","profile_96-width":399,"profile_96-height":364,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","profile_150-width":399,"profile_150-height":364,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Advanced-analytics-1.svg","profile_300-width":399,"profile_300-height":364}},"stretch_image":false},{"type":"Text and image","copy":"

Versteht die Overall-Performance<\/h6>\n

Trackt nach L\u00f6sung, Keyword, Standort, Produkt. Steigert die Effizienz mit Reports zu verpassten Chancen und Budgetempfehlungen.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Eure Brand im Wettbewerb<\/h6>\n

Analysiert eure KPIs im Vergleich zu Kategorie-Benchmarks und messt die Ver\u00e4nderungen eures Anteils bzgl. Kategorie oder Keyword.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Online\/Offline-Wirkung erkennen<\/h6>\n

Ein ganzheitlicher Blick auf die Wirkung eurer Mediaausgaben. Verkn\u00fcpft die Ad-Exposition mit In-Store Sales von Retailern.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"3_info_boxes_2025","3_info_boxes_2025":{"title":"Was f\u00fchrt 2025 zum Kauf von Unterhaltungselektronik?","subtitle":"Einige Insights aus unserem Report \u201eGlobal Consumer Electronics Pulse\u201c:","info_boxes":[{"title":"Gamer sind Power-K\u00e4ufer","description":"Gamer kaufen mit einer bis zu 9-mal h\u00f6heren Wahrscheinlichkeit erg\u00e4nzende Elektronikartikel \u2013 perfekt f\u00fcr das Cross-Selling."},{"title":"Gen X, der Loyalty-Standard","description":"Die Gen X bevorzugt Brands, die sie kennt (60 Prozent). Die Generationen Y und Z sind hingegen offener f\u00fcr Neues."},{"title":"22 Chancen auf Erfolg","description":"Shopper von Unterhaltungselektronik ziehen vor dem Kauf bis zu 22 Produkte in Betracht, besonders in den oberen Preiskategorien."}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Nehmt die neuesten CE-Trends mit<\/h2>\n

Ladet euch unseren neuen Report \u201eConsumer Electronics Pulse 2025\u201c<\/em> herunter, der auf realen Sales- und Traffic-Daten unserer globalen Brand- und Retail-Partner basiert.<\/p>\n","link":{"title":"Jetzt herunterladen","url":"https:\/\/go.criteo.com\/en\/consumer-electronics-consumer-insights\/","target":"_blank"}}},{"acf_fc_layout":"top_tips_2025","top_tips_2025":{"title":"3 TOP-TIPPS F\u00dcR CE-UNTERNEHMEN","image":{"ID":22723,"id":22723,"title":"CE_Industry_Tips","filename":"CE_Industry_Tips.png","filesize":747063,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips.png","link":"https:\/\/www.criteo.com\/de\/industry\/consumer-electronics\/ce_industry_tips\/","alt":"","author":"9","description":"","caption":"","name":"ce_industry_tips","status":"inherit","uploaded_to":22713,"date":"2026-01-13 20:35:41","modified":"2026-01-13 20:43:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1584,"height":1060,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-300x201.png","medium-width":300,"medium-height":201,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-768x514.png","medium_large-width":640,"medium_large-height":428,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-1024x685.png","large-width":640,"large-height":428,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-1536x1028.png","1536x1536-width":1536,"1536x1536-height":1028,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips.png","2048x2048-width":1584,"2048x2048-height":1060,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-630x422.png","success-story-width":630,"success-story-height":422,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/CE_Industry_Tips-300x300.png","profile_300-width":300,"profile_300-height":300}},"tips":[{"title":"1. Nutzt Cross-Selling.","description":"Erstellt pr\u00e4diktive Zielgruppen auf der Basis von Trigger-Produkten, um Kunden mit erg\u00e4nzenden Produkten erneut anzusprechen."},{"title":"2. Lasst Ads eingeschaltet.","description":"Mehr Recherche, mehr Vergleiche und mehr Hilfe durch KI f\u00fchren dazu, dass Marketer fr\u00fch, oft und \u00fcberall pr\u00e4sent sind."},{"title":"3. F\u00fchrt Multi-Retailer Kampagnen durch.","description":"Shopper, die von Retailer zu Retailer wechseln, schauen sich mehr Brands an und geben mehr aus. Hier ist Sichtbarkeit bei allen Retailern wichtig."}]}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

Top\u00a0CE-Brands,<\/em>\u00a0die ihr Wachstum mit Criteo vorantreiben<\/p>\n","description":"

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Werbung f\u00fcr Unterhaltungselektronik bezieht sich auf Marketingma\u00dfnahmen, die elektronische Produkte wie Smartphones, Fernseher, Laptops und tragbare Ger\u00e4te bei den Konsumenten bewerben. Sie hebt in der Regel Produktmerkmale, Innovationen und Lifestyle-Vorteile \u00fcber Kan\u00e4le wie digitale Medien, TV und Social-Plattformen hervor.<\/p>\n"},{"faq_title":"Welche Werbestrategien funktionieren am besten f\u00fcr CE-Brands?","faq_content":"

Die effektivsten Werbestrategien f\u00fcr Unterhaltungselektronik kombinieren informativen Content, Omnichannel-Kampagnen und KI-getriebene Zielgruppenansprache. Brands sind erfolgreich, wenn sie Produktdemos zeigen, mit Video- und Display-Ads auf sich aufmerksam machen, f\u00fcr Search optimieren und die Nutzer mit personalisierten Angeboten ansprechen. Cross-Sell-Kampagnen und die Sichtbarkeit bei mehreren Retailern durch Onsite-Ads und Sponsored Products steigern ebenfalls das Engagement und die Conversions.<\/p>\n"}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

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