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Niedrigere Akquisitionskosten in einem wettbewerbsintensiven Markt<\/h6>\n

Commerce Growth hilft, die Kosten f\u00fcr die Kundengewinnung (CAC) zu senken \u2013 selbst wenn der Wettbewerb um Shopper mit hoher Kaufabsicht sowie die Mediakosten kanal\u00fcbergreifend steigen.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Smarteres Targeting f\u00fcr echte Ergebnisse<\/h6>\n

Generische Zielgruppen verschwenden das Budget. Unsere Plattform nutzt den weltweit gr\u00f6\u00dften Open Commerce-Datensatz (720 Mio. aktive Nutzer pro Tag und 4,5 Mrd. SKUs), um pr\u00e4zise und starke Zielgruppen aufzubauen, die mit h\u00f6herer Wahrscheinlichkeit konvertieren.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Kampagnen starten \u2013 in wenigen Tagen, nicht in Wochen<\/h6>\n

Komplexit\u00e4t einfach \u00fcberspringen. Commerce Growth macht das Setup leicht, damit ihr Kunden schnell gewinnen und sicher skalieren k\u00f6nnt.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"Features","title":"Akquisitionskampagnen, wie sie heute gebraucht werden","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Eure Kunden sind \u00fcberall, wir sind es auch<\/h5>\n

Erreicht Shopper im offenen Web, \u00fcber Social und Video \u2013 dank unserer direkten Beziehungen zu mehr als tausend Premium Publishern, Integrationen mit Facebook, Instagram und TikTok sowie Verkn\u00fcpfungen zu Streaming-Plattformen und In-App-Video.<\/p>\n","columns":"4","image":{"ID":22743,"id":22743,"title":"social media reach","filename":"social-media-reach.svg","filesize":16354,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/customer-acquisition\/social-media-reach\/","alt":"","author":"9","description":"","caption":"","name":"social-media-reach","status":"inherit","uploaded_to":22736,"date":"2026-01-14 15:16:56","modified":"2026-01-14 15:26:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":451,"height":197,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","thumbnail-width":451,"thumbnail-height":197,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","medium-width":451,"medium-height":197,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","medium_large-width":451,"medium_large-height":197,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","large-width":451,"large-height":197,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","1536x1536-width":451,"1536x1536-height":197,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","2048x2048-width":451,"2048x2048-height":197,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","success-story-width":451,"success-story-height":197,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","profile_24-width":451,"profile_24-height":197,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","profile_48-width":451,"profile_48-height":197,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","profile_96-width":451,"profile_96-height":197,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","profile_150-width":451,"profile_150-height":197,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/social-media-reach.svg","profile_300-width":451,"profile_300-height":197}},"stretch_image":false},{"type":"Text and image","copy":"

Erreicht Shopper, die euch lieben werden<\/h5>\n

Mit Criteo Commerce Audiences k\u00f6nnt ihr \u00fcber 100 vorgefertigte Segmente aktivieren, die auf Surf- und Kaufverhalten basieren. So k\u00f6nnt ihr die Reichweite mit KI-gest\u00fctztem Prospecting steigern und Interessen, Verhalten und Kaufmuster kombinieren, um Segmente f\u00fcr eure spezifischen Ziele zu erstellen.<\/p>\n","columns":"8","image":{"ID":22744,"id":22744,"title":"Publishers_Curation-Made-Easy","filename":"Publishers_Curation-Made-Easy.svg","filesize":19447,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/customer-acquisition\/publishers_curation-made-easy\/","alt":"","author":"9","description":"","caption":"","name":"publishers_curation-made-easy","status":"inherit","uploaded_to":22736,"date":"2026-01-14 15:16:56","modified":"2026-01-14 15:26:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Publishers_Curation-Made-Easy.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Pr\u00e4sent sein \u2013 vom ersten Klick bis zum finalen Check-out<\/h5>\n

Sorgt zu Beginn der Customer Journey f\u00fcr Aufmerksamkeit und haltet das Momentum aufrecht \u2013 mit einer L\u00f6sung, die Kunden von der Discovery \u00fcber die Consideration bis zur Conversion begleitet. Optimiert automatisch auf Visits, Neukunden oder ROAS mit Analysen und Budgetzuweisung in Echtzeit.<\/p>\n","columns":"6","image":{"ID":22745,"id":22745,"title":"final purchase","filename":"final-purchase.svg","filesize":39764,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/customer-acquisition\/final-purchase\/","alt":"","author":"9","description":"","caption":"","name":"final-purchase","status":"inherit","uploaded_to":22736,"date":"2026-01-14 15:16:56","modified":"2026-01-14 15:26:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":665,"height":231,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","thumbnail-width":665,"thumbnail-height":231,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","medium-width":665,"medium-height":231,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","medium_large-width":665,"medium_large-height":231,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","large-width":665,"large-height":231,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","1536x1536-width":665,"1536x1536-height":231,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","2048x2048-width":665,"2048x2048-height":231,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","success-story-width":665,"success-story-height":231,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","profile_24-width":665,"profile_24-height":231,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","profile_48-width":665,"profile_48-height":231,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","profile_96-width":665,"profile_96-height":231,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","profile_150-width":665,"profile_150-height":231,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/final-purchase.svg","profile_300-width":665,"profile_300-height":231}},"stretch_image":false},{"type":"Text and image","copy":"

Maximale, messbare Ergebnisse ab Tag eins<\/h5>\n

Dank Commerce-Insights in Echtzeit und KI-gest\u00fctzten Prognosen spielt ihr die richtige Botschaft zur richtigen Zeit aus \u2013 das bedeutet mehr Engagement bei niedrigeren Akquisitionskosten. Mithilfe des transparenten Reportings, vom Tracking der Ad-Views bis zum Kauf, optimiert ihr euer Kundenwachstum.<\/p>\n","columns":"6","image":{"ID":22746,"id":22746,"title":"measurable results","filename":"measurable-results.svg","filesize":21883,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/customer-acquisition\/measurable-results\/","alt":"","author":"9","description":"","caption":"","name":"measurable-results","status":"inherit","uploaded_to":22736,"date":"2026-01-14 15:16:57","modified":"2026-01-14 15:26:20","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":665,"height":205,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","thumbnail-width":665,"thumbnail-height":205,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","medium-width":665,"medium-height":205,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","medium_large-width":665,"medium_large-height":205,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","large-width":665,"large-height":205,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","1536x1536-width":665,"1536x1536-height":205,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","2048x2048-width":665,"2048x2048-height":205,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","success-story-width":665,"success-story-height":205,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","profile_24-width":665,"profile_24-height":205,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","profile_48-width":665,"profile_48-height":205,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","profile_96-width":665,"profile_96-height":205,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","profile_150-width":665,"profile_150-height":205,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/measurable-results.svg","profile_300-width":665,"profile_300-height":205}},"stretch_image":false}]}]}],"apply_platform_page_styles":false}},{"acf_fc_layout":"text_and_image_block_2025","text_and_image_block_2025":{"title":"

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Lest unsere Success Storys<\/em> zur Kundengewinnung<\/p>\n","description":"

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Eure Ads an den richtigen Stellen<\/em><\/h4>\n

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Schaut euch die Produktinfos, neuesten Updates und Tools an, um auf dem Laufenden zu bleiben.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"Plattform","title":"Commerce Growth ","description":"Informiert euch zu KI-gest\u00fctzter Kundengewinnung und -bindung mit Criteo Commerce Growth.","link":{"title":"Mehr erfahren","url":"https:\/\/www.criteo.com\/de\/platform\/commerce-growth\/","target":""}},{"type":"Hilfe-Center","title":"Produkt-Updates","description":"Hier findet ihr die neuesten Updates und Features zu Commerce Growth.","link":{"title":"Mehr erfahren","url":"https:\/\/help.criteo.com\/kb\/de\/whats-new-432083","target":"_blank"}},{"type":"Fortbildung","title":"Commerce Academy ","description":"Verbessert eure F\u00e4higkeiten mit anerkannten Zertifizierungen und Kursen.","link":{"title":"Mehr erfahren","url":"https:\/\/academy.criteo.com\/%20%20","target":"_blank"}}],"additional_note":"Noch mehr wertvolle Ressourcen findet ihr in unserem Ressourcen-Center.<\/a>","additional_link":""}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Seid ihr bereit, mehr Commerce-Momente f\u00fcr euch zu entscheiden?<\/h2>\n","link":{"title":"Lasst uns sprechen","url":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","target":""}}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"FAQ","title":"Ihr habt Fragen? Wir haben die Antworten.","faqs":[{"faq_title":"Welche Zielgruppentypen kann ich f\u00fcr die Kundenakquise ansprechen?","faq_content":"

Wir bieten verschiedene Zielgruppentypen speziell f\u00fcr die Akquise an:<\/p>\n