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Bemesst eure Ausgaben f\u00fcr Wachstum richtig<\/h6>\n

Es kostet f\u00fcnfmal mehr, einen neuen Kunden zu gewinnen, als einen Bestandskunden zu halten. Dennoch konzentrieren sich viele Brands immer noch zu sehr auf die Akquise. Mit dem richtigen Gleichgewicht erzielt ihr bessere Ergebnisse.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Vermeidet die 90-Tage-Falle<\/h6>\n

Das Zeitfenster ist klein. Bis zu 90 Prozent der Kunden sind innerhalb von 90 Tagen inaktiv, wenn sie nicht proaktiv angesprochen werden. Nutzt Criteo, um Schwankungen in der Kundentreue zu erkennen, den n\u00e4chsten Kontaktpunkt zu planen und die K\u00e4ufer zu binden.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Die Kristallkugel gibt es nicht<\/h6>\n

Ohne die richtigen Daten ist es schwierig zu erkennen, an welchem Punkt der Customer Journey die K\u00e4ufer sind oder welchen Wert sie wirklich haben. Criteo verwandelt Commerce-Signale in umsetzbare Erkenntnisse und hilft euch, den langfristigen Wert zu antizipieren, zu personalisieren und zu steigern.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"FEATURES ","title":"Sorgt daf\u00fcr, dass eure besten Kunden zu euch zur\u00fcckkommen","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Treue st\u00e4rken \u2013 in jeder Phase der Customer Journey<\/h5>\n

Egal, ob sie brandneu (0-1 Monate), at-risk (1-13 Monate) oder inaktiv (13+ Monate) sind: Mit Criteo sprecht ihr Kunden durch personalisierten Botschaften und intelligenter Automatisierung erneut an.<\/p>\n","columns":"4","image":{"ID":22766,"id":22766,"title":"loyalty","filename":"loyalty.svg","filesize":7619,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/customer-retention\/loyalty\/","alt":"","author":"9","description":"","caption":"","name":"loyalty","status":"inherit","uploaded_to":22764,"date":"2026-01-15 19:09:45","modified":"2026-01-15 19:11:06","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/loyalty.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Lasst eure First-Party Daten arbeiten<\/h5>\n

Integriert eure CRM-, CDP- oder Kundendaten, um Retention Audiences mit einer Matching-Rate von \u00fcber 70 Prozent zu erstellen. Criteo unterst\u00fctzt mehr als 20 Integrationen sowie die event-basierte Segmentierung. Damit k\u00f6nnt ihr euer Targeting in Echtzeit aktualisieren.<\/p>\n","columns":"8","image":{"ID":22767,"id":22767,"title":"first-party data","filename":"first-party-data.svg","filesize":44572,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/customer-retention\/first-party-data\/","alt":"","author":"9","description":"","caption":"","name":"first-party-data","status":"inherit","uploaded_to":22764,"date":"2026-01-15 19:09:45","modified":"2026-01-15 19:11:06","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/first-party-data.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Kampagnen, die mit jedem Kauf smarter werden<\/h5>\n

Unsere Commerce KI optimiert auf das, was wirklich z\u00e4hlt: Wiederkaufrate, Lifetime Value und Cross-Sell-Potenzial. Dank des integrierten Life-Stage-Reportings und des Echtzeit-Performance-Trackings lernen eure Kampagnen st\u00e4ndig dazu und werden mit der Zeit immer besser.<\/p>\n","columns":"6","image":{"ID":22768,"id":22768,"title":"geting smarter","filename":"geting-smarter.svg","filesize":40426,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/customer-retention\/geting-smarter\/","alt":"","author":"9","description":"","caption":"","name":"geting-smarter","status":"inherit","uploaded_to":22764,"date":"2026-01-15 19:09:46","modified":"2026-01-15 19:11:06","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/geting-smarter.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Tsch\u00fcss, R\u00e4tselraten<\/h5>\n

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Erfolge,<\/em> f\u00fcr die man wiederkommt<\/p>\n","description":"

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Kunden finden, die bleiben \u2013 mit Criteo<\/h2>\n

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    Kampagnen zur Kundenbindung laufen \u00fcber Display, Native und Video. Zu den Formaten geh\u00f6ren dynamische Produkt-Ads, Adaptive Native Placements, Shoppable Creatives und personalisierte Videos \u2013 damit ihr eure Kunden dort erreicht, wo sie einkaufen und st\u00f6bern.<\/p>\n"}]}}],"additional_code":"","enable_slide-in":false},"yoast_head":"\nKundenbindung | DE - Criteo.com<\/title>\n<meta name=\"description\" content=\"Steigert die Kundenbindung mit Commerce-KI. 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